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Practical advice, industry updates and hard-won lessons from two decades of digital marketing — written by the team that runs the campaigns.
Latest Articles
From 60 to 100: how we got sayu.co.uk to a perfect PageSpeed score
In one afternoon we took our homepage's mobile PageSpeed score from 60 to 100 and its accessibility score from 85 to 100.
"Black Friday 2025" tops UK searches among the Black Friday terms measured
Of the Black Friday and Cyber Monday phrases checked across the UK, the one carrying a year drew the most search interest.
Biggest .uk websites twice as likely to block AI crawlers
A direct check of robots.txt files on the most-visited .uk websites finds that shutting out AI bots is a minority habit.
Googlebot vs ChatGPT: who is really crawling your online shop?
We went through 38.5 million requests from a week of server logs on the websites we host, to see how often Google's and OpenAI's crawlers visit, what they download, and how many of them are fake.
Online shops made up nearly one in ten new UK companies
Online retail was among the most common activities on new UK company registrations from October 2025 to September 2026, close to level with software and…
Most sites AI assistants cite for UK searches miss Google's top 10
For the same everyday UK searches in the same month, ChatGPT, Gemini, Perplexity and Claude mostly linked to websites that Google's first page of ordinary…
Fewer than half of popular .uk home pages carry structured data
An October 2026 check of the most-visited .uk websites finds that most home pages give search engines and AI assistants no machine-readable summary of who…
Seven in ten UK-visited websites pass Google's phone speed test
Google's Chrome UX Report shows what share of the websites people in the UK visit on their phones clear all three Core Web Vitals, which of the three tests…
Most sites cited in UK AI Overviews miss Google's top ten
A check of 360 everyday UK searches in October 2026 finds that Google's AI answers usually cite websites from outside the ten ordinary results printed…
How much of Britain's retail spending is online now
Just over a quarter of retail spending in Great Britain now goes through online checkouts: far above the level before the pandemic, well below the lockdown…
Most-visited .uk sites block AI crawlers twice as often
Among the most popular .uk websites, the biggest shut AI crawlers out at double the rate of the rest.
5 Common SEO Mistakes That Could Be Costing You Traffic
Discover 5 common SEO mistakes and how to fix them to boost visibility, avoid penalties, and drive sustainable traffic growth.
White Hat vs Black Hat SEO: Key Differences Explained
Learn the difference between white hat and black hat SEO, including their risks, benefits, and which approach delivers long-term results.
What Google Considers When Ranking Your Website
Learn the key factors Google uses to rank websites, from content and trust to user experience and SEO, explained in clear, simple terms.
How To Optimise Your Google Business Profile
Struggling to rank locally? Optimise your Google Business Profile with our expert tips and boost your local SEO to win more customers today.
Top 10 Ways to Improve Website Navigation for SEO & Usability
Discover 10 proven ways to improve website navigation for better UX, SEO, and conversions.
10 Actionable Search Engine Marketing Stats
Explore 10 key search engine marketing stats with tips to boost traffic, leads and sales. Partner with Sayu for expert digital marketing.
Everything You Need to Know About SEO
In today’s digital world, the way businesses operate, communicate, and connect with their audience has changed significantly.
Common SEM Mistakes Small Businesses Make & How To Avoid Them
In today’s digital landscape, search engine marketing (SEM) is more than just a buzzword—it’s a critical component of any successful online business strategy.
The Power of Social Ads: How to Boost Sales with Social Media PPC
Modern businesses are constantly searching for innovative ways to connect with their audience. The digital marketing landscape is evolving rapidly, and social media platforms have become the epicentre of these changes.
Why Your Business Needs a New Website
Navigating through the labyrinth of digital advancements in this era, businesses are finding a stronger impetus to establish a potent online presence.
How Price Changes Can Affect Google Shopping Traffic | Sayu
Discover how changes in pricing can impact your Google Shopping traffic. Learn strategies to optimise your prices and boost conversions. Read now!
Microsoft Advertising vs Google Ads
Microsoft Advertising is probably the 2nd biggest Pay Per Click platform after Google, and although generating much lower levels of traffic, it still can be an important source of leads or revenue for any website.
What You Need to Know About Google's Paid Advertising (D)Evolution
Google’s Paid Advertising program - now known as Google Ads - has been around since October 2000. Over that time a lot has changed.
Google Ads: Coping With Market Changes Post Covid
In the last three years over the Covid period, some sectors have seen significant growth in their business, but with new challenges such as an increase in the cost of living, these sectors now seem to be shrinking.
Sayu Named as an Official Google Adwords Premier Partner for 2026
Stockton-based digital agency Sayu has achieved 2026 Premier Partner status in the Google Partners programme.
SEO vs PPC: What's the difference?
Search engine optimisation (SEO) and pay-per-click (PPC) advertising are two of the most popular and effective digital marketing strategies used to help businesses grow.
Google Core Update
Google confirmed on December 3rd that it had begun rolling out another core update to its algorithm, and yesterday - December 16th, they confirmed the roll out was complete...
Top SEO Tips for Your Online Casino
When marketing your casino, the obvious goal is to get more and more people to visit your website, register their membership and for them to try their luck against the house...
3 Tactics for Creating Shareable Content in the iGaming Sector
The biggest weapon in any content marketing arsenal focussed toward iGaming is creating shareable content tailored around the target market’s interests, rather than relating to a specific service or product...
How Do People With Colour Blindness See The Logos Of Popular Brands?
In Britain today, there are over 3 million colourblind people which is around 4.5% of the entire population. With this in mind, it is important that we factor in these people when it comes to designing all marketing avenues...
Top Brands Show a Dramatic Rise in Empathy as the Pandemic Peaks
Did your favourite brands become more empathetic about you during the first month of lockdown?
Language & Location Guide For Your Online Casino
Following on from, how SEO can help online casino operators at a global level. We have put together an extensive language and location guide for your online casino...
Google Shaking Up Organic Results In The Gambling Industry
On the 4th of May Google confirmed that it was rolling out its second broad core update of 2020...
Helpful SEO Tools for the Online Casino & Sports Betting Sector
Casino SEO remains incredibly useful for attracting newcomers to online gaming to your site as well as winning custom from more experienced players.
Why Your Casino isn't Ranking
Competition within the igaming market is intense, however, competing with the big casino and betting brands is possible. The big brands may have larger budgets for gaining brand recognition...
The Truth About Common Myths In iGaming SEO
SEO for the igaming is a constantly changing landscape, and as a result it can be difficult to keep up with what works, what doesn’t and what can lead to problems.
How SEO can help online casino operators at a global level
Sports betting and casino gaming has exploded worldwide, so developing your SEO strategy to target multiple countries and languages can lead to sizeable growth pretty quickly.
iGaming SEO: Mistakes & Tactics To Avoid in 2019
Worth around £5 billion annually, the UK igaming and online gambling sector is highly competitive. Big industry players and small operators alike are using ever more creative methods to stand out and appeal to new players.
Player Acquisition in the Online Casino Sector - Top 3 Considerations
The UK igaming market is bigger than ever. To put this statement into context, the sector totalled £4.7bn in the period from April 2016 to March 2017.
The Cost of Google Adwords for Online Casino's
The aim of this article is to offer some general guidance on what you can expect from your Google Adwords budget and demonstrate the average CPC (cost-per-click)...
How can your casino brand win with SEO?
We’ll start by saying that the content of this article is relevant to all casino brands including the goliaths of igaming.
Link Building in igaming
We recently published an article based on our analysis from the iGaming sector as it had turned up some unexpected results in terms of the link building strategies for some casinos and affiliates.
Winners, Losers & Link Building in Igaming
We’ve been taking a look at how the search market for online casino has changed over the last 6 months in terms of overall visibility and rankings for the top 10 sites.
Google Shopping Management
With Google Shopping you can place your products in front of the people that are actively looking to buy them.
Increasing Sales from the Category Page
The category page plays an extremely important part in the buying process. Most people browsing a website will use a category page to help track down the product they’re looking for...
Increasing Sales with Smart Product Page Design
It’s essential visitors are able to get a real feel for the quality, finish and style of the sunglasses through the images available to them.
8 Ways to Increase Sales at Your Checkout
According to SaleCycle, 69.8% of online shopping carts in the Fashion sector are abandoned.
Responsive Web Design
Sayu offers mobile responsive web solutions as standard to meet the needs of any business from simple CMS to full ecommerce solutions.
CMS Platform & Features
Sayu's website platform is driven by a powerful, user-friendly and easy to manage Content Management System (CMS) which can be used for both ecommerce and non-ecommerce solutions.
PPC Beginners Guide
With the advent of the Internet many businesses have gone online and established their own websites. With thousands of websites offering every conceivable type of product and service, how can users ever find what they want?
Understanding the Google Quality Score
How Much You Pay Per Click with Google Adwords. How does Google calculate the actual cost you pay per click? An explanation of what a Google quality score is, and why you need a big one.
Optimal Bidding for Pay Per Click Advertising (Part 1)
Pay Per Click (PPC) advertising refers to advertising products or websites on the World Wide Web with search engines like Google, or price comparison sites like Kelkoo.
Optimal Bidding for Pay Per Click Advertising (Part 2)
In the white paper Optimal Bidding for Pay Per Click Advertising I have discussed how we determine the optimal bid for a keyword given the conversion rate and the value of a conversion to the company (which could be a fixed value, or a perc
Using the Long Tail to Improve Your Google Ads ROI (Part 1)
Part One 1. What is the Long Tail? 2. Google Adwords and The Long Tail: Click Through Rate and Ranking 3. Building the Long Tail: Category and Product Keywords
Using the Long Tail to Improve Your Google Ads ROI (Part 2)
Part Two 4. Building the Long Tail: Localization 5. Building the Long Tail: Spelling Mistakes 6. Building the Long Tail: Call to Action Keywords and Adjectives 7. Testing Pay Per Click (PPC) Creatives 8. Implementing & Managing the Long Tai
Optimising Landing Pages for Pay Per Click
An explanation of how optimising landing pages for pay per click can increase the profit of a campaign and the return on investment (ROI) of every click.
Search Trends in Online Gambling
Sayu’s experience in the online gambling sector goes back 7 years. We’ve been delivering highly successful casino SEO campaigns for a number of domains that have seen significant organic traffic growth as a result of our work.
Google Updates
Google is continuously making updates to its UK index in order to fulfil its remit, as the number one search engine, by providing the most accurate and relevant search results.
Implementing Sayu Conversion Tracking
This is a guide to implementing Sayu's Conversion Tracking system onto your website, for existing Sayu customers.
Estimated Click Through Rates in Natural SERPS
High rankings in organic listings are great to get traffic to your website. The higher you rank, the more traffic you can expect, but how much more traffic can you get in one of the top positions?
Yahoo's Hot Topics Can Cause Big Losses
On Yahoo UK’s main page (uk.yahoo.com), you can find links to the latest news stories, sport and entertainment. Many of these links go to the actual articles but not all of the links in “Today’s Hot Topics” do.
Google Shopping Rankings Strongly Correlate with Organic Rankings
When searching on Google Shopping and results are shown by relevance (which is the default), what does relevance actually mean? If you think the fields in the Google Merchant feed determine how relevant the product is to the search, you cou
How Have Google's Panda and Penguin Updates Affected Rankings?
During April 2012 there have been changes in Google's ranking algorithm that has resulted in some sites being “penalized” for unnatural link building. Some sites have had messages from Google...
Brands Win Following More Panda Updates
The first Panda update in April has been followed up by several more updates during the last couple of months. Are these really updates with further changes to the Google ranking algorithm, or are they perhaps more of the same?
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