Pay Per Click

Search Engine PPC Management Service

Here at Sayu we are a data-driven, passionate and friendly team, focussed on delivering the best return on investment (ROI) for every client.

We have over 20 years of experience and a growing, diverse portfolio of loyal clients, which is testament to the excellent service we deliver.

Platforms we manage
Google Ads
  • Meta
  • Pinterest
  • TikTok
  • LinkedIn
  • ChatGPT
Bing Ads
  • Search
  • Shopping
Return on ad spend

PPC Performance

−58%
lower cost per acquisition across managed accounts in 12 months — while return on ad spend climbed to 4.7× on Google Search.
−58% 5.4× 4.7× 3.3× 3.1× Aug Nov Feb May Jul
Coloured lines: return on ad spend by channel · dashed: cost per acquisition, indexed · last 12 months, blended Sayu client accounts (illustrative)
Google Shopping5.4× Google Search4.7× Paid Social3.3× Microsoft Ads3.1× Cost per acquisition−58%

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Search Engine PPC Pricing

We offer two very competitively priced packages to choose from and the features of each are highlighted below.

Rolling 1 Month Contract From £199 Per Month

For just 11% of your monthly ad spend, let our experts optimise and keep your campaigns performing at their best.

Minimum fee £199 per month.

Maximum fee £3,500 per month.

Get In Touch
Fixed 12 Month Contract Monthly ad spend → management fee
  • £0 – £4,999 → 10% (min fee £179)
  • £5,000 – £9,999 → 9%
  • £10,000 – £14,999 → 8%
  • £15,000 – £19,999 → 7%
  • £20,000+ → 6% (max fee £2,500)
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All figures exclude VAT. There is an initial period of three months for the rolling 1 month package.

Features

Google Premier Partner 2026 Microsoft Advertising Select Partner 2026

Choose the commitment that suits your business. Our rolling one month contract keeps you flexible, while our fixed 12 month contract rewards a longer partnership with lower management fees that reduce as your ad spend grows.

  • Rolling contract: 11% of monthly ad spend, from £199 to a maximum of £3,500 per month (after an initial three months)
  • 12 month contract: from 10% down to 6% of ad spend, from £179 to a maximum of £2,500 per month
  • No set-up fees, and your ad spend is paid directly to Google or Microsoft, so you keep full ownership of your accounts

Experience counts. As Google Premier Partners with over 20 years in paid advertising, and more than 100 years of combined experience across the team, our specialists have seen every kind of account, budget and industry.

  • Dedicated PPC consultant who gets to know your business and goals
  • Experts in account structure, keyword research, ad copy and Shopping feeds
  • Over 5,000 campaigns and 5 million keywords managed

New to Google Ads? As a Google Premier Partner, we can apply Google’s promotional ad credit to eligible new accounts, giving your first campaigns extra budget while we get them performing.

  • UK credit from £380 up to £3,000, depending on your spend in the first 60 days
  • For accounts new to Google Ads
  • Subject to Google’s T&Cs and eligibility

Data is at the heart of our bid management. Our team of PhD mathematicians and developers built our own algorithmic bidding software, using advanced statistical techniques to make sure you’re getting the right traffic at the lowest possible cost.

  • Bids forecast for the best return on ad spend, not just more clicks
  • Search term analysis to cut wasted spend with negative keywords
  • Ongoing testing of ads, audiences and landing pages

Regular Zoom sessions, open Slack channels, email or phone: whichever way you prefer to communicate, we’re here to work closely with you and your business. You’ll always know what we’re doing and why.

  • Clear reporting against the metrics that matter to your business
  • Direct access to your PPC consultant, not a call centre
  • Proactive recommendations, not just monthly numbers

Clients on a 12 month contract with an advertising spend of £5,000 are automatically enrolled on our Partnership Programme. We look beyond your Google Ads and Microsoft Advertising accounts to find improvements that benefit your paid campaigns and your organic traffic.

  • Website analysis: checkout, category and product pages, exit rates and visitor paths
  • Shopping feed benchmarking: titles, descriptions and product types to boost exposure
  • Quarterly calls to discuss suggestions, with every change analysed and reported on

We’re proud to be a Google Premier Partner and a Microsoft Advertising Partner. From Google Search, Shopping and Remarketing to Bing, Amazon and paid social, we’ll help you reach your audience profitably, wherever they browse.

  • Google Ads: Search, Shopping, Remarketing and YouTube
  • Microsoft (Bing) Ads: Search and Shopping
  • Paid social on Meta, Pinterest, TikTok, LinkedIn and ChatGPT

Our Search Engine PPC Service

Google Ads Management

As Google Premier Partners we have 20 years experience in managing Google Ads campaigns and getting you the very best results from your budgets.

Bing Ads Management

For companies looking to grow and market to niche audiences, Bing Ads can be a very profitable channel. We can set up or manage a Bing account for you.

Amazon Paid Advertising

If you have an Amazon Shop we can increase traffic through sponsored ads shown alongside organic listings — and set one up if you do not.

Location-Specific Ad Services

Whether you need footfall to your store or calls and conversions from certain areas, we target your audience by location too.

Strategy

We take time to understand your sector, business and goals, then put a custom strategy in place from day one to take advantage of every opportunity.

Google Shopping Management

Deep experience setting up, managing and optimising Google Shopping feeds and campaigns — with exceptional ROI for ecommerce sites.

Ad Copy Optimisation

Backed by experience and consistent testing, we ensure adverts are optimised and focussed towards their landing page for optimal conversion rates.

Reporting & Transparency

We keep clients up to date on how paid campaigns are performing against meaningful metrics, working closely to understand your business goals.

Remarketing

By targeting audiences who have already visited your website or interacted with your brand, remarketing holds opportunities for profitable conversions.

Data-Driven Bid Management

Advanced statistical techniques, long-tail marketing and proprietary bidding software make sure you get the right traffic at the lowest possible cost.

PPC Case Studies

Our PPC Team In Numbers

2000+ Happy Clients Since 2005!
250k
Products Managed
5K+
PPC Campaigns Managed
£30m+
Customer Spend Over 16 Years
5m+
Keywords Managed
50k+
Cups of Coffee Consumed
100+
Years Combined Team Experience