SEO, PPC, Social and Web Experts Since 2005

    • SEO
      • Search Engine Optimisation
      • Local SEO
      • Casino & Gambling SEO
    • PPC
      • Pay Per Click
      • Sayu CSS
      • Casino & Gambling PPC
    • WEB
      • Web Development
      • Web Portfolio
      • CMS Platform & Features

Rhino Rails Successful Return to Sayu

Around 4 years ago we managed Rhino Rails for about 15 months. Their two main product lines are towel radiators and grab rails mainly for use in bathrooms. After a two year period having managed the account themselves, they came back to us in November last year, after an increase in cost without seeing an increase in orders.

Shopping v Search

As we see in many of the accounts we manage, Shopping often performs better than Search, and it is no different for Rhino Rails. We therefore cut back on the Search campaigns which weren't cost effective, whilst pushing the Shopping Campaign. As a result, revenue in the first six months of this year has tripled compared to the last 6 months of last year, having spend just 17% more on advertising. The extra revenue is mostly generated through Shopping, but also in the Search campaigns revenue was up by almost 25%, achieved at a 12% lower cost.

Costs (£)
Revenue (£)

Further improving Search

Although we managed to improve the efficiency of the Search campaign, more work was required to improve it further. Exploring new keywords to get traffic up, pausing ones that do not work. Analysing data by demographic and adding in-market audiences to determine which areas perform well and hence can be pushed. In the last 3 months the spend in Search has come down by another 24%, whilst revenue increased by 42%.

Here’s What People Say About Us

We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU!
Knowledgeable, professional & reliable. We are in safe hands!
Grant Wallett
Customer for over 8 years
We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting.
J Duggleby