Shopping v Search
As we see in many of the accounts we manage, Shopping often performs better than Search, and it is no different for Rhino Rails. We therefore cut back on the Search campaigns which weren't cost effective, whilst pushing the Shopping Campaign. As a result, revenue in the first six months of this year has tripled compared to the last 6 months of last year, having spend just 17% more on advertising. The extra revenue is mostly generated through Shopping, but also in the Search campaigns revenue was up by almost 25%, achieved at a 12% lower cost.
Costs (£)
Revenue (£)
Further improving Search
Although we managed to improve the efficiency of the Search campaign, more work was required to improve it further. Exploring new keywords to get traffic up, pausing ones that do not work. Analysing data by demographic and adding in-market audiences to determine which areas perform well and hence can be pushed. In the last 3 months the spend in Search has come down by another 24%, whilst revenue increased by 42%.
Here’s What People Say About Us
Excellent service
We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact.
rasik kotecha
Highly recommended.
I have a publishing business and I’ve worked with SAYU for over 8 years.
Marianne
Fantastic partners in our business
We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects.
Debbie
Knowledgeable
We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU!
stephen
Outstanding!
Knowledgeable, professional & reliable. We are in safe hands!
Grant Wallett
Customer for over 8 years
We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting.
J Duggleby
I would highly recommend Sayu
Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result.
I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do.
Sarah Watson
Fantastic service
Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else.
Cassie
A strong, dedicated team
Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them.
Joe Saumarez Smith
Excellent!
Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!!
Ella Genders
SAYU Professional, Responsive AD account managers
Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management
B Morgan
Ive been using Sayu for 3 or 4 years…
Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each.
coastwatersports.com
Data-Driven - Personal - Results-Orientated
SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads.
Hazel bell
Sayu a company to recommend
Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account.
Philippe Brayshaw
Highly professional and knowledgeable
I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors.
Slumberz Beds
Recommended by another retailer who has seen rocket results.
Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu.
Margaret McKay
We ve been working with Sayu for nearly
We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu.
Adam Soble
Excellent service
We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact.
rasik kotecha
Highly recommended.
I have a publishing business and I’ve worked with SAYU for over 8 years.
Marianne
Fantastic partners in our business
We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects.
Debbie
Knowledgeable
We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU!
stephen
Outstanding!
Knowledgeable, professional & reliable. We are in safe hands!
Grant Wallett
Customer for over 8 years
We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting.
J Duggleby
I would highly recommend Sayu
Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result.
I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do.
Sarah Watson
Fantastic service
Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else.
Cassie
A strong, dedicated team
Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them.
Joe Saumarez Smith
Excellent!
Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!!
Ella Genders
SAYU Professional, Responsive AD account managers
Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management
B Morgan
Ive been using Sayu for 3 or 4 years…
Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each.
coastwatersports.com
Data-Driven - Personal - Results-Orientated
SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads.
Hazel bell
Sayu a company to recommend
Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account.
Philippe Brayshaw
Highly professional and knowledgeable
I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors.
Slumberz Beds
Recommended by another retailer who has seen rocket results.
Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu.
Margaret McKay
We ve been working with Sayu for nearly
We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu.
Adam Soble
Excellent service
We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact.
rasik kotecha
Highly recommended.
I have a publishing business and I’ve worked with SAYU for over 8 years.
Marianne
Fantastic partners in our business
We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects.
Debbie