TikTok Ads Management Services
TikTok is where people go to be entertained, and it's where plenty of them discover what to buy next. We plan, build and run TikTok campaigns that fit the feed and still bring in sales and leads.
With 20+ years in paid advertising, certified specialists and in-house designers, we handle the targeting, tracking, creative and bidding, so your budget goes on ads that earn their place.
- Short-form video ads
- In-house ad creative
- Data-driven bidding
Hand-poured in Teesside, ready for cosy nights in #candletok
SponsoredShop NowIllustration of an example ad. Business shown is fictional.
What is TikTok advertising?
TikTok advertising lets you place short, full-screen videos in people's For You feeds, search results and, for online shops, the TikTok Shop experience. Campaigns are built in TikTok Ads Manager, where you choose an objective such as website sales, leads, app installs or reach, set a budget and pick who you want to see your ads.
Good TikTok ads don't look like ads. They feel like the content around them: quick, personal and made for sound-on, vertical viewing. That's why creative matters as much as targeting here, and why we treat the two as one job rather than handing them to different teams.
Why advertise on TikTok?
TikTok isn't right for every business, but where it fits it can open up an audience your search and Meta campaigns aren't reaching. Here's what it does well.
Discovery, not just demand
Search ads catch people who already know what they want. TikTok puts your product in front of people who haven't started looking yet, so it's useful for building demand rather than only capturing it.
Full-screen, sound-on attention
Ads play full screen in the same feed as organic videos. With the right hook in the first couple of seconds, you get a level of attention that's hard to match with a banner or a scrolled-past image.
Organic posts as ads
Spark Ads let you put budget behind posts from your own account, or from creators who authorise them. Likes, comments and follows go to the original post, so paid activity also builds your profile.
Shopping built in
If you sell through TikTok Shop, people can browse and buy without leaving the app. Shop campaigns promote your products across the feed, search and the Shop tab.
Leads without a landing page
Instant Forms let people send their details in a couple of taps inside TikTok. They work well for quotes, bookings and enquiries, and leads can be passed straight to your CRM.
Measurable results
With the TikTok Pixel and Events API set up properly, you can track purchases, form fills and sign-ups back to the ads that drove them, and let TikTok's bidding optimise towards real outcomes.
TikTok ad formats we manage
TikTok's ad products change often. These are the main formats we use for UK advertisers, and we'll recommend the mix that suits your goals and budget.
In-Feed video ads
Vertical videos that appear in the For You feed with a caption, display name and call-to-action button. The core format for most website traffic, sales and awareness campaigns.
Spark Ads
Boost your own organic TikToks, or creator posts made for you, as ads. Engagement stays on the original post, and they tend to feel more native than standard uploads.
TikTok Shop ads (GMV Max)
For TikTok Shop sellers, GMV Max is now TikTok's campaign type for Shop sales. It automates delivery across the feed, search and the Shop tab, optimising towards your return on ad spend.
Catalog Ads
Formerly Video Shopping Ads. Connect your product catalogue and TikTok can show relevant products to each viewer, including retargeting people who viewed items on your site.
Lead generation ads
In-feed ads that open an Instant Form inside TikTok, pre-filled where possible. Ideal for service businesses that want enquiries, callbacks or bookings rather than online sales.
Search Ads
Reach people when they search within TikTok for products, ideas and reviews. A useful add-on once your in-feed campaigns are running and you know which messages work.
How we manage your TikTok Ads
A clear, steady process: we get the foundations right first, then test and refine with you every month.
- 01
Goals and audience review
We start with what you need from TikTok, whether that's sales, leads or awareness, and check your audience is genuinely there. If TikTok isn't the right fit, we'll tell you and suggest where your budget would work harder.
- 02
Tracking and account setup
We set up or audit your Ads Manager account, TikTok Pixel and Events API, and connect your catalogue or TikTok Shop where relevant, so every campaign is measured against real conversions from day one.
- 03
Creative made for TikTok
Our in-house designers produce vertical video and image-led ads, or edit your own footage into TikTok-style cuts. We plan several hooks and angles per campaign so we can see quickly what grabs attention.
- 04
Launch and optimise
Campaigns go live with a structure and budget that gives TikTok's algorithm enough data to learn. We then adjust bids, audiences and creative based on results, and rotate in fresh ads before performance fades.
- 05
Reporting and next steps
You get regular, plain-English performance updates showing what you spent, what it delivered and what we're changing next. Your account manager is a phone call or email away whenever you have questions.
Is TikTok advertising right for you?
Great for
- Online shops with visual, demonstrable or giftable products
- TikTok Shop sellers who want to scale beyond organic sales
- Brands whose customers already spend time on TikTok
- Local and service businesses with a story to show, such as before-and-after results
- Launches, events and offers that need awareness quickly
Works best when
- You can supply product samples, footage or behind-the-scenes access for creative
- Your website or TikTok Shop is ready to convert mobile visitors
- You can commit a test budget for at least the first three months
- You're open to trying several creative angles and letting results decide
Worth considering instead
If your customers are actively searching for what you sell, Google Ads or Microsoft Advertising usually come first. For B2B, LinkedIn is often a better fit, and Meta or Pinterest may suit older or planning-led audiences. We manage all of them.
How Much Will It Cost?
Our management fee is a percentage of your ad spend, with a low minimum monthly fee. Your ad budget is paid directly to the platform and you stay in control of it.
Based on 11% of spend on TikTok Ads with a minimum fee of £99/month + VAT*
* There is an initial period of three months, then a monthly rolling contract thereafter. To discuss the service in more detail, call us on 01642 664550 or email sales@sayu.co.uk.
Our management fee is 11% of your monthly ad spend, with a minimum fee of £99 a month + VAT. Your ad spend is separate: you set the budget and pay TikTok directly. We start with an initial three-month period so campaigns have time to learn and improve, then move to a monthly rolling contract.
It depends on your goals and margins, but TikTok sets minimum daily budgets at campaign and ad group level, and its bidding needs enough conversions to learn. Very small budgets tend to stall. We'll recommend a realistic test budget based on your average order value or lead value before anything goes live.
Ads can start getting views within a day or two of approval. Conversion campaigns usually go through a learning phase while TikTok gathers data, and the first few weeks are about finding winning creative and audiences. Most accounts settle into steadier, more predictable performance over the first two to three months.
You don't need to be a video producer. Our in-house graphic designers create ad creative for TikTok, from motion graphics and product-led edits to cutting your own phone footage into ads. Real footage of your products, team or customers often performs best, so we'll guide you on what to film.
Spark Ads turn organic TikTok posts into ads, either from your own account or from creators who give you an authorisation code. Engagement counts towards the original post and your profile. They usually feel more natural than standard uploads, so we often include them, especially if you post regularly or work with creators.
Only in a limited way. In the UK, TikTok doesn't show personalised ads to users aged 13 to 17 based on their activity on or off TikTok, so they only see generic ads. TikTok also restricts some product categories for younger audiences. If teens are your main market, we'll talk through what's realistic.
Yes. If you sell through TikTok Shop in the UK, we can run GMV Max campaigns, which TikTok now uses for Shop sales, alongside Spark Ads and catalogue campaigns that send traffic to your website. We'll help you balance the two so you're not competing against yourself.
Other Platforms We Manage
Most accounts work best with more than one channel. We will recommend the mix that suits your audience and budget.
Facebook Ads
Great for brands looking for reliable all-round performance and looking to reach wide audiences. A good choice for both direct response (sales and leads) and brand awareness.
Learn moreInstagram Ads
A highly visual platform, ideal for showcasing high-quality photos and videos of your products. Great for building brand identity and awareness through e-commerce and direct-to-consumer, and for targeting younger consumers.
Learn morePinterest Ads
Building brand awareness with long-term content exposure. Designed for visually appealing products and reaching highly engaged audiences actively seeking inspiration, helping build brand awareness and trust.
Learn moreLinkedIn Ads
Great for B2B companies to raise brand awareness on a platform where trust and mindshare matter. Content and ads tend to carry more authority on this platform.
Learn moreChatGPT Ads
A highly intent-driven advertising platform that helps businesses reach people as they research, compare and make purchasing decisions. Great for lead generation, ecommerce and appearing in relevant conversations when customers are actively seeking solutions.
Learn more