Digital PR Services
Earn high-authority coverage and quality backlinks. We create data-led campaigns that land your brand in trusted national, regional and trade press, building the authority that drives rankings in Google and visibility in AI search.
Links That Build Real Authority
Search engines and AI tools lean on the same signal: what trusted, independent websites say about you. Digital PR earns those mentions and links from editorially chosen articles, the kind that can't be bought or faked.
Every campaign is planned alongside your SEO strategy, so coverage points to the pages that matter commercially and the authority you earn turns into rankings, traffic and enquiries.
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Data-Led Campaigns
We turn surveys, public data and your own insights into original stories that journalists want to cover.
Reactive PR
We monitor the news agenda and journalist requests every day, positioning your experts quickly when a relevant story breaks.
Expert Commentary
We build your team's profile as a go-to source in your industry, securing quotes and features in trusted publications.
Creative Assets
Interactive tools, maps, indexes and visualisations designed in-house to earn links naturally.
Link Reclamation
We find unlinked brand mentions and broken links to your site and turn them into valuable backlinks.
Transparent Reporting
Every piece of coverage is logged with its authority, link type and reach, and reported alongside your SEO results.
A clear five-step process from first idea to published coverage, with you involved at every stage.
We get to know your brand, audience and competitors, review your current backlink profile, and agree the publications and topics that will move the needle for your business.
Our team brainstorms campaign ideas, then tests each one against the news agenda and what journalists in your sector are actually writing about. You sign off the strongest concepts.
We gather the data, run the surveys and build the story: press releases, visualisations, landing pages or interactive tools, all designed to give journalists a reason to link.
We pitch personally to relevant journalists and editors, tailoring every approach. No mass mail-outs, just targeted conversations with the people who cover your industry.
We track every placement and link, follow up to secure links where they're missing, and report on the results so you can see exactly what each campaign delivered.
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Digital PR FAQs
Coverage usually starts arriving within weeks of a campaign launching. The SEO impact builds over the following months as search engines discover and trust the new links, which is why we recommend running campaigns consistently rather than as one-offs.
No honest agency can guarantee editorial coverage, because journalists decide what they publish. What we can do is agree target publications and goals up front, and keep refining ideas and outreach until campaigns land.
Yes. AI tools such as ChatGPT, Gemini and Google AI Overviews draw on trusted sources when they recommend brands. Being mentioned and linked by respected publications makes your business more likely to be cited in AI answers.
It works best that way. Digital PR builds the authority, and your on-page and technical SEO make sure that authority turns into rankings. If you're already an SEO client, we'll plan campaigns around your existing strategy.