What is Content Marketing?

Content marketing is the technique of creating valuable, unique and relevant content for your target audience. A good content marketing plan should aim to build a strong relationship with your customers and provide them with valuable information throughout the buying cycle. Content that solves their problems, entertains them or simply interests them on an ongoing basis means your brand is front of mind when they’re ready to purchase.

An Essential SEO Component

Fresh and unique content is also an essential component of a successful SEO campaign. Unique, high quality content adds value to pages for visitors, helping to meet their search requirements. As such, this helps to improve search engine’s perceived relevance of the page for target keyword groups and ultimately improves organic search visibility for specific keywords. Our SEO strategy is built on a foundation of thorough keyword research ensuring every opportunity to grow the pool of keywords your website ranks for is uncovered.

Linkable Assets And Outreach

As well as being designed to attract organic visits from your target audience, they’re also designed to be linkable. Be it in the form of helpful articles, data-driven infographics, interactive web-pages, ebooks, interviews, original research and so on, our linkable assets are promoted to target audience groups as well as influencers, publishers and journalists operating in specified target verticals. Our focus is on generating awareness, interest and ultimately links back to your site.

Examples

We have produced infographics, helpful guides and data-driven interactive web pages for a large number of clients from a wide range of sectors. Here are some of our favourites:

Travel Guide from Leading UK Motorhome Distributor Sends Thousands of Visitors to Their Website

A creative and attractive piece of content is attracting thousands of clicks from more than 1,000 new keywords.

How this boutique store gets 3000+ organic clicks every month and 45+ backlinks

Reaching New Heights via Helpful Guides

How this UK manufacturer is achieving 5000+ organic views and improved rankings for hundreds of keywords

This luxury watch dealer created a buzz on social media reaching out to thousands of users on social media

Since publication this well received article has garnered 2000+ (and growing) organic clicks and higher search engine rankings for key terms

Their attractive and appealing guide has brought 17,500+ organic users to the website since publication and massively increased ranking terms