What is Content Marketing?

Content marketing is the technique of creating valuable, unique and relevant content for your target audience. A good content marketing plan should aim to build a strong relationship with your customers and provide them with valuable information throughout the buying cycle.

Content that solves their problems, entertains them or simply interests them on an ongoing basis means your brand is front of mind when they’re ready to purchase.

An Essential SEO Component

Fresh and unique content is also an essential component of a successful SEO campaign. Unique, high quality content adds value to pages for visitors, helping to meet their search requirements. As such, this helps to improve search engine’s perceived relevance of the page for target keyword groups and ultimately improves organic search visibility for specific keywords.

Our SEO strategy is built on a foundation of thorough keyword research ensuring every opportunity to grow the pool of keywords your website ranks for is uncovered.

Linkable Assets And Outreach

As well as being designed to attract organic visits from your target audience, they’re also designed to be linkable. Be it in the form of helpful articles, data-driven infographics, interactive web-pages, ebooks, interviews, original research and so on.

Our linkable assets are promoted to target audience groups as well as influencers, publishers and journalists operating in specified target verticals. Our focus is on generating awareness, interest and ultimately links back to your site.

Here’s What People Say About Us

We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU!
Knowledgeable, professional & reliable. We are in safe hands!
Grant Wallett
Customer for over 8 years
We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting.
J Duggleby