Painted Furniture Co needed a website that was designed to showcase the high quality, British craftsmanship of their furniture collections, as well as structured in a way that helped users find what they were looking for. They also needed a website that enabled an SEO campaign to hit the ground running and achieve increased organic visibility over time.
Painted Furniture Co was launched in 2010 and they have built a reputation as a provider of handcrafted, premium quality painted furniture. Their furniture combines natural timber with high quality paint finishes to offer their customers timeless furniture that will last a lifetime, in a wide choice of colours and wood finishes.
As well as their online shop that delivers nationwide, they have a showroom in Cirencester and, more recently, due to their ongoing success they have opened a showroom in Kingston-Upon-Thames.
Painted Furniture Co already had a website, but they wanted one that better reflected their brand and showcased the quality, craftsmanship and uniqueness of their furniture.
They enlisted the help of Sayu to build a new website and undertake an SEO campaign with the aim of:
Moving forwards Sayu and the Painted Furniture Co plan to continue offering unique content in the form of expert guides and inspiration.
This will help to grow traffic via new keyword groups and query-based long-tail keywords. This will also help to improve engagement on the site, attract new users and develop expertise on core topics; all factors we expect Google will continue to reward in their algorithm.