After conducting a thorough audit of the website and having some key discussions with the business, we aligned the client’s goals with Sayu SEO strategies in order to increase traffic to prioritised pages (rental pages) while not disturbing the overall aesthetic of the website. In fact, the strategies employed prioritised user experience and an easy flow within the website.
Targeted SEO improved Traffic by 50% in only 2 months
One of the leading motorhome dealers in Northern Ireland, specialising not only in campervans and caravans, but converted VW camper cars as well.
The business already had a great local customer base but were looking to address the changing travel trends while reaching out to new customers online.
With the holiday season approaching, families were planning their next excursions and groups of friends were looking ahead to their own fun-filled adventures. While this particular motorhome dealer tended to focus on sales in the past, the economic climate at the time didn’t leave many people with excess amounts of disposable income to spend on a new motorhome. The client recognised this and decided to drive people to their motorhome rentals page, rather than their sales pages, in order to accommodate a different market.
This left us with a clear challenge to overcome: