Targeted SEO improved Traffic by 50% in only 2 months

One of the leading motorhome dealers in Northern Ireland, specialising not only in campervans and caravans, but converted VW camper cars as well.

The business already had a great local customer base but were looking to address the changing travel trends while reaching out to new customers online.

Organic Traffic Increased By Over 50% In Just 2 Months

After conducting a thorough audit of the website and having some key discussions with the business, we aligned the client’s goals with Sayu SEO strategies in order to increase traffic to prioritised pages (rental pages) while not disturbing the overall aesthetic of the website. In fact, the strategies employed prioritised user experience and an easy flow within the website.

+877%

Organic Sessions

Full Metadata Review

Page Load Optimisation

Keyword Strategy

On And Off-Site Content Strategies With Inbound Links

The Challenge

With the holiday season approaching, families were planning their next excursions and groups of friends were looking ahead to their own fun-filled adventures. While this particular motorhome dealer tended to focus on sales in the past, the economic climate at the time didn’t leave many people with excess amounts of disposable income to spend on a new motorhome. The client recognised this and decided to drive people to their motorhome rentals page, rather than their sales pages, in order to accommodate a different market.

This left us with a clear challenge to overcome:

To increase organic traffic to the Motorhome Rentals page of the website

To increase conversions and form completions

+4358%

Organic Search Impressions

The Results

With work starting in April, it took just over 2 months before we started seeing dramatic increases in organic traffic, compared to the previous year.

+54.82%

Users

+52.79%

New users

+58.28%

Organic Sessions

+48.85%

Conversions

These increases weren’t just limited to rental-related pages either. Organic search traffic increased across the entire website, resulting in some serious improvements over the previous year:

+42.32%

Users

+39.72%

New users

+46.17%

Organic Sessions

Next Steps:

Optimise Conversions - With such a dramatic increase in traffic, the next step is to make the most of the new influx of visitors by optimising conversions. As always, we will discuss the best approach with the client so that our SEO goals continue to coincide with their business goals.

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We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU!

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