SEO Case Study: Targeted SEO Improved Traffic by 50% in Only 2 Months
Thompson Leisure is one of the leading motorhome dealers in Northern Ireland, specialising not only in campervans and caravans but converted VW camper cars as well.
The business already had a great local customer base but was looking to address changing travel trends while reaching out to new customers online. After a thorough audit of the website and key discussions with the business, we aligned the client's goals with Sayu SEO strategies to increase traffic to prioritised rental pages, while prioritising user experience and preserving the overall aesthetic and flow of the website.
The Results (Rental Pages, Month Three vs Previous Year)
+58.28%
organic sessions to rental pages
+54.82%
Users
+52.79%
New users
+48.85%
Conversions
Our Approach
Full Metadata Review
A complete review of page metadata to improve relevance and click-through from search.
Page Load Optimisation
Improving page speed to enhance user experience and search performance.
Keyword Strategy
Targeting the terms that would drive traffic to the priority motorhome rentals pages.
Content & Inbound Links
On and off-site content strategies supported by inbound links to build authority.
The Challenge
With the holiday season approaching, families were planning excursions and groups of friends were looking ahead to their own adventures. While this motorhome dealer had tended to focus on sales in the past, the economic climate meant fewer people had the disposable income to spend on a new motorhome.
The client recognised this and decided to drive people to their motorhome rentals page rather than their sales pages, to accommodate a different market. This left a clear challenge: to increase organic traffic to the Motorhome Rentals page, and to increase conversions and form completions.
The Results
With work starting in April, it took just over two months before we started seeing dramatic increases in organic traffic compared to the previous year, including +58.28% organic sessions, +54.82% users, +52.79% new users and +48.85% conversions on the rental pages.
These increases weren't limited to rental-related pages either. Organic search traffic increased across the entire website, delivering +46.17% organic sessions, +42.32% users and +39.72% new users year on year.
With such a dramatic increase in traffic, the next step is to make the most of the new influx of visitors by optimising conversions, always discussing the best approach with the client so our SEO goals continue to coincide with their business goals.
Explore SEO Services
