A Dramatic Rise in Organic Traffic For Painted Furniture Co

Painted Furniture Co was launched in 2010 and they have built a reputation as a provider of handcrafted, premium quality painted furniture. Their furniture combines natural timber with high quality paint finishes to offer their customers timeless furniture that will last a lifetime, in a wide choice of colours and wood finishes.

As well as their online shop that delivers nationwide, they have a showroom in Cirencester and, more recently, due to their ongoing success they have opened a showroom in Kingston-Upon-Thames.

A Strategy That Brought +350% Increase In Organic Sessions

Painted Furniture Co needed a website that was designed to showcase the high quality, British craftsmanship of their furniture collections, as well as structured in a way that helped users find what they were looking for. They also needed a website that enabled an SEO campaign to hit the ground running and achieve increased organic visibility over time.

+106%

Number of Keywords Positioned in Top 10

Keyword Research

Site Migration SEO

Local SEO

An ‘Inspiration’ Category

On-Page Optimisation

The Challenge

Painted Furniture Co already had a website, but they wanted one that better reflected their brand and showcased the quality, craftsmanship and uniqueness of their furniture.

They enlisted the help of Sayu to build a new website and undertake an SEO campaign with the aim of:

Achieving increased organic visibility for important keyword groups

Increasing organic traffic to their website

Increasing engagement metrics of users that land on their website

Increasing footfall to their showrooms

+103.04%

Organic Sessions

The Results:

Sayu has achieved consistent growth in organic visibility and traffic for Painted Furniture Co since our partnership started in 2015. Each year we have seen an improvement in organic visibility, which in turn has led to an increase in organic traffic being delivered to the website. The statistics below show the percentage increase in organic traffic and revenue, when compared to the year before Sayu began work:

Organic Sessions:

Percentage Of Organic Sessions

Organic Visibility:

Number of keywords appearing in the top 100 positions of google.co.uk:

Keywords Appearing In The Top 100 Positions

Next Steps:

Moving forwards Sayu and the Painted Furniture Co plan to continue offering unique content in the form of expert guides and inspiration. This will help to grow traffic via new keyword groups and query-based long-tail keywords. This will also help to improve engagement on the site, attract new users and develop expertise on core topics; all factors we expect Google will continue to reward in their algorithm.

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