SEO Case Study: Dramatic Rise in Organic Traffic for Painted Furniture
Painted Furniture Co launched in 2010 and has built a reputation as a provider of handcrafted, premium quality painted furniture. Their pieces combine natural timber with high quality paint finishes to offer timeless furniture that will last a lifetime, in a wide choice of colours and wood finishes.
As well as an online shop that delivers nationwide, they have a showroom in Cirencester and, more recently, due to their ongoing success, have opened a further showroom in Kingston-Upon-Thames.
The Results
+350%
increase in organic sessions
+106%
Keywords positioned in the top 10 of Google
Our Approach
Keyword Research
Identifying important keyword groups to grow organic visibility over time.
Site Migration SEO
Building a new website that better reflected the brand while protecting and growing search performance.
Local SEO
Driving footfall to the Cirencester and Kingston-Upon-Thames showrooms.
An 'Inspiration' Category
Unique content in the form of expert guides and inspiration to grow traffic via new keyword groups.
On-Page Optimisation
Structuring the site so users could easily find what they were looking for and search engines could reward it.
The Challenge
Painted Furniture Co needed a website designed to showcase the high quality, British craftsmanship of their furniture collections, structured in a way that helps people find what they are looking for. It also had to let an SEO campaign hit the ground running and build organic visibility over time.
Painted Furniture Co already had a website, but they wanted one that better reflected their brand and showcased the quality, craftsmanship and uniqueness of their furniture.
They enlisted Sayu to build a new website and undertake an SEO campaign with the aim of achieving increased organic visibility for important keyword groups, increasing organic traffic, improving engagement metrics of users landing on the site, and increasing footfall to their showrooms.
The Results
Sayu has achieved consistent growth in organic visibility and traffic for Painted Furniture Co since our partnership started in 2015. Each year we have seen an improvement in organic visibility, which in turn has led to an increase in organic traffic being delivered to the website.
Moving forwards, Sayu and Painted Furniture Co plan to continue offering unique content in the form of expert guides and inspiration. This will help grow traffic via new keyword groups and long-tail queries, improve engagement, attract new users and develop expertise on core topics, all factors we expect Google will continue to reward.
Explore SEO ServicesYear-on-Year Growth
Organic sessions and visibility for Painted Furniture Co in each year since Sayu began work.
Organic sessions
Each year as a percentage of year six
View the data as a table
| Year | Organic sessions |
|---|---|
| Year 1 | 21% |
| Year 2 | 58% |
| Year 3 | 56% |
| Year 4 | 54% |
| Year 5 | 65% |
| Year 6 | 100% |
Keywords in Google's top 100
Number of keywords appearing in the top 100 positions of google.co.uk
View the data as a table
| Year | Keywords |
|---|---|
| Year 1 | 190 |
| Year 2 | 790 |
| Year 3 | 1,191 |
| Year 4 | 1,468 |
| Year 5 | 1,642 |
| Year 6 | 1,969 |
