SEO Case Study: SEO Helps New NTS Website Get Off to a Great Start
Northern Tank Store is a UK supplier of fuel and water storage solutions, including heating oil tanks, settlement tanks and hazardous storage products, serving both domestic and commercial markets with high quality storage tanks and accessories.
The Northern Tank Store website was newly developed by Sayu to help the brand use online as an additional channel to generate business, complementing the parent company's existing online presence. Sayu then developed a tailored SEO strategy to help the site hit the ground running following launch.
The Results
+877%
organic sessions (month three vs month one)
+4358%
Organic search impressions
+500%
Organic click-through rate
+1008%
Organic new users
+1007%
Unique organic visitors
+100%
Organic online sales
Our Approach
In-Depth Keyword Research
Detailed research to identify priority keyword groups and topics for the new site to target.
Competitor & Industry Analysis
Analysis of the market Northern Tank Store operates in, informing a data-driven content schedule.
Technical & On-Page Optimisation
Ensuring the site was well optimised technically, with a structure enabling efficient crawling and indexing.
Unique Content Strategy
A schedule of unique, relevant content to build expertise, authority and trust in the sector.
Creation of Linkable Assets
Developing resources and information valued by both customers and search engines.
Client Communication
Ongoing collaboration to align the strategy with the client's evolving priorities and brands.
The Challenge
Launching on a new domain, Northern Tank Store had no existing visibility within online search prior to Sayu commencing SEO services. As the brand competes against a number of well established sites in the sector, it was looking to make up ground and be competitive from the get go.
While SEO is typically a long term solution, this project required a strategy to get the site up and running within organic search in the best way possible, and to build a strong foundation for further growth, ensuring the site was indexed, achieving visibility for target keyword groups, attracting visitors and encouraging conversions to deliver a positive ROI.
The Results
The SEO project helped the site get off to a great start. After an initial three month period it delivered a significant uplift in organic search visibility, leading to growth in the number of visitors landing on the site from organic search. This drove a noticeable increase in sales for the client, both directly through the website and via telephone from customers who found the website via search.
As the project has continued, our tailored strategy has adapted to the client's requirements. This includes activities to grow visibility for the priority brands Northern Tank Store sells, and extending the content, resources and information on the website, which both customers and search engines value highly.
With a solid foundation underway, the project is set to continue, improving the site's presence in search, expanding visibility into additional keyword groups and product categories, and generating further increases in daily visitors and sales. The client was so pleased with the initial performance that they have already commissioned Sayu to develop another website for their parent company.
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