Fat Buddha Trendy Timelines Secure Traffic and Rankings
How this boutique store gets 3,000+ organic clicks every month and 45+ backlinks.
Key Results
3,000+
Organic Clicks Every Month
45+
Organic Backlinks
Top
Performing Landing Page
What We Set Out To Do
Our client operates in the highly competitive fashion sector, marketing well known brands to Millennials and Generation Alpha. Standing out in such a crowded sector is challenging.
We wanted to create a series of articles that would attract the attention of the target users and differentiate our client from the many others.
How We Did It
We researched which articles were getting attention over time in the space. It was important that the piece was 'evergreen', i.e. it would not fade or age quickly. This would give us time to see rankings increase and user flow to the website grow.
The nature of the subject meant significant research to assemble the basic facts before our in-house and external team of professional copywriters could work on the project.
We employed an outreach campaign to attract links to the page. The results are a substantial number of quality backlinks and thousands of organic clicks every month. Perhaps more importantly, we are able to attract users to the website early in their research and decision making path, establishing our client as a trusted and appealing place to buy from.
We have now embarked upon a whole series based on this topic to help our client pull away from the rest of their competitors.
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Nike Sneaker History, 1964 to 2017: an evergreen timeline of the brand's most iconic shoes, created to earn links and attract shoppers early in their research.
Open the full piece to see it exactly as it was published for our client.
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