Brownhills Travel Guide Sends Thousands of Visitors
A creative and attractive piece of content is attracting thousands of clicks from more than 1,000 new keywords.
Key Results
1,000+
Keywords Ranked Organically
1,000+
Organic Clicks Per Month
17,000+
Organic Users Since Publication
What We Set Out To Do
Motorhome users tend to be very enthusiastic and appreciative of information that allows them to enjoy their passion. Many users will research and seek out information related to their activities before they decide what to buy and where to buy it from.
We wanted to ensure that our client satisfied that need, so their name was associated with the supply of this useful information. This helps to build trust and recognition of their brand, so that as the user progresses through their journey to purchase, our client is front and centre in their minds.
How We Did It
Having identified the target audience as motorhome, campervan and caravan owners, we used internal and external resources to ascertain what kinds of article appealed to them.
After agreeing a topic for the piece, our team set about identifying which keywords were most used to surface such articles at the top of search engines.
Our team of professional writers and graphic designers then created a story that would interest the end user and rank high in search engine results. The feature was shared on social media and sent to several journals operating in the space.
Since going live on our client's site, the content attracts 1,000+ new visitors every month via Google's organic search results. The traffic is driven by over 1,000 long-tail keywords related to places to stay in the UK in your motorhome.
