Ramsay Ladders Reaching New Heights via Helpful Guides
How this UK manufacturer is achieving 5,000+ organic impressions every month and improved rankings for hundreds of keywords.
Key Results
1,700+
Organic Users Since Publication
5,000+
Organic Impressions Every Month
600+
Keywords Ranked Organically
What We Set Out To Do
Our client operates a well known and respected business in a utilitarian sector of the market, manufacturing ladders and stepladders.
Our goal was to engage professionals with a series of simple but helpful guides that they could refer to as needed. We wanted to use this hook to capture the user in the earliest stages of their buying cycle.
How We Did It
The initial challenge was to identify the target market and come up with ideas that would appeal to them. Working with the client and our in-house tools, we came up with a series of topics that met our criteria of being long lasting and interesting.
After establishing the content needs, our in-house and external team of copywriters wrote the article.
The piece has been, and continues to be, useful in attracting early stage users at a rate of 280 per month. It also provides information that keeps them on the site, garnering around 5,000 impressions every month. In addition, the feature now ranks for around 600 keyword phrases, ensuring a continuous stream of visitors to the website over the long term.
