Coast Water Sports Tying Knots Guide Wins More Clicks and Links
Since publication this well received article has garnered 2,000+ (and growing) organic clicks and higher search engine rankings for key terms.
Key Results
2,000+
Organic Clicks Since Publication
150+
Keywords Ranked in Organic Search
Top
Ranking for "Essential Sailing Knots"
What We Set Out To Do
Our client supplies clothing and equipment to marine and watersports enthusiasts.
Our aim was to provide content that would appeal to the end user and stimulate interest and engagement with the client's brand. Our objective was to answer simple questions whilst retaining a level of curiosity from the user.
How We Did It
After discussion with the client and investigation of subjects that were popular with the target audience, we embarked upon the creation of a series of guides.
Our team of in-house and professional external writers set about researching and creating useful and meaningful articles. Our SEO team included well researched keywords that they knew would get the information to the top of search engines for relevant users.
The results are being seen in an increase in organic clicks, bringing new users to the website.
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Essential Sailing Knots: a clear, illustrated guide answering a simple question that watersports enthusiasts search for.
Open the full piece to see it exactly as it was published for our client.
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