Pinterest Ads Management Services
People come to Pinterest to plan what they will buy next, from a new kitchen to a wedding outfit. We put your products in front of them while they are still deciding.
Our certified team handles strategy, creative, catalogue feeds and bidding, with regular performance updates, so your Pinterest budget works as hard as your other channels.
- Certified specialists
- In-house design
- Catalogue feed experts
Illustration of an example ad. Business shown is fictional.
What is Pinterest advertising?
Pinterest advertising lets you pay to place your Pins in people's home feeds, search results and related Pins. Ads look and behave like ordinary Pins, so they sit naturally among the ideas people are saving. You can link straight to a product or landing page, and target by keywords, interests, audiences you upload and people who have visited your site.
What makes Pinterest different is the mindset. People search for ideas rather than brands, and Pinterest says 96% of top searches are unbranded. That gives smaller and lesser-known businesses a fair chance to be discovered early, often weeks before a purchase, while the shopper is still building a plan and comparing options.
Why advertise on Pinterest?
Pinterest is not the right fit for every business, but for visual products and considered purchases it can reach buyers earlier than search ads and more cheaply than you might expect.
Searchers open to new brands
Most Pinterest searches are for ideas, not brand names. Someone looking for 'small garden ideas' has not picked a supplier yet, so a well-placed Pin can introduce your business at the right moment.
Reach people while they plan
Pinners save ideas for projects, seasons and events well ahead of time. Advertising here lets you get into the shortlist early, then follow up with retargeting when they are ready to buy.
Sell straight from your catalogue
Upload a product feed and Pinterest can turn every product into a shoppable Pin with price and stock information. Ideal for online shops with large or changing ranges.
Keyword and interest targeting
Combine search keywords with interests, demographics, your customer lists and website visitors. It works more like search advertising than most social platforms, which suits intent-led campaigns.
Content with a long shelf life
Pins are saved to boards and resurfaced in searches long after they are created. Good creative keeps working, and engagement from paid Pins can continue after a campaign ends.
A calmer, less crowded auction
Many UK businesses spend everything on Google and Meta. Pinterest gives you another source of customers and can help reduce your reliance on a single platform as costs rise elsewhere.
Pinterest ad formats we manage
We choose formats based on your goal, your products and the creative you have available, and our designers produce Pins sized to Pinterest's current specifications.
Standard image ads
A single promoted Pin, best in a tall 2:3 format. Simple, quick to test and effective for driving traffic to a product, offer or guide.
Video ads
Standard or max-width video that plays in the feed. Short clips of six to 15 seconds work best for showing a product in use or a quick how-to.
Carousel ads
Two to five swipeable images in one Pin, or up to ten cards pulled from your catalogue. Good for showing a range, different angles or a step-by-step story.
Shopping and catalogue ads
Product Pins generated from your feed, including dynamic retargeting of items people have already viewed. We build and maintain the feed so prices and stock stay accurate.
Collections ads
One hero image or video above smaller product images. Ideal for lifestyle shots that link to the individual items within them, such as a styled room or outfit.
Idea, showcase and quiz ads
Richer formats with multiple pages, swipeable cards or interactive questions. Useful for tutorials, gift guides and helping people find the right product.
How we manage your Pinterest Ads
Every account follows the same proven process, adapted to your goals, budget and the products or services you want to promote.
- 01
Goals and research
We agree what success looks like, whether that is sales, leads or awareness, then research the keywords, trends and seasonal timings that matter to your customers on Pinterest.
- 02
Tracking and feeds
We set up the Pinterest tag and conversion tracking so results can be measured properly, and connect a clean, well-structured product catalogue if you sell online.
- 03
Creative that fits the feed
Our in-house graphic designers create Pins in the right sizes and styles for Pinterest, with clear text overlays and branding, so your ads look native rather than out of place.
- 04
Launch and testing
We launch campaigns structured around your goals and test creative, keywords and audiences side by side, so decisions are based on data rather than guesswork.
- 05
Optimise and report
Our data-driven bid management shifts budget towards what works. You get regular performance updates in plain English, with clear recommendations for what to do next.
Is Pinterest advertising right for you?
Great for
- Home, interiors and garden businesses
- Fashion, beauty and accessories brands
- Food, recipes and kitchenware
- Weddings, events, travel and gifts
- Online shops with a product catalogue
Works best when
- You have strong product or lifestyle imagery
- Your customers plan purchases ahead of time
- Your website has conversion tracking in place
- You can commit to at least a three-month test
Worth considering instead
If you sell to businesses, LinkedIn Ads is usually a better fit. For broad reach with detailed targeting, try Facebook and Instagram Ads, and for people searching to buy now, Google Ads and Google Shopping.
How Much Will It Cost?
Our management fee is a percentage of your ad spend, with a low minimum monthly fee. Your ad budget is paid directly to the platform and you stay in control of it.
Based on 11% of spend on Pinterest Ads with a minimum fee of £99/month + VAT*
* There is an initial period of three months, then a monthly rolling contract thereafter. To discuss the service in more detail, call us on 01642 664550 or email sales@sayu.co.uk.
Our management fee is 11% of your ad spend, with a minimum fee of £99 a month plus VAT. Your ad spend is separate: you set the budget and pay Pinterest directly. We start with an initial three-month period, then move to a monthly rolling contract, so you are not tied in long term.
Ads can start getting impressions and clicks within days of launch. Meaningful results take longer, because Pinterest's algorithm needs conversion data to learn and people often save Pins to act on later. We usually expect a clearer picture after four to eight weeks, with performance improving across the initial three-month period.
There is no fixed minimum, but the budget needs to be large enough to gather useful data. We will recommend a starting budget based on your goals, average order value and how competitive your market is, then scale up the campaigns that prove profitable.
Not for standard image, video or carousel ads. If you run an online shop, though, a catalogue unlocks shopping ads and dynamic retargeting. We already manage product feeds for Google Shopping, so we can build or tidy your feed for Pinterest at the same time.
Our in-house graphic designers create the ad creative, sized and styled for Pinterest. If you already have product photography or video, we will use it and adapt it. If not, we can advise on the images that tend to perform best for your type of product.
Pinterest's own figures show its UK audience leans female, and home, fashion and food are strong categories. But anyone planning a project uses it, including DIY, travel, weddings and gifts. If your product is visual and people research before buying, it is worth testing.
Yes, and we recommend it. Pinterest works well early in the buying journey, while Google and Meta often capture the final purchase. Managing them together lets us see the full picture and spend your budget where it delivers the best return.
Other Platforms We Manage
Most accounts work best with more than one channel. We will recommend the mix that suits your audience and budget.
Facebook Ads
Great for brands looking for reliable all-round performance and looking to reach wide audiences. A good choice for both direct response (sales and leads) and brand awareness.
Learn moreInstagram Ads
A highly visual platform, ideal for showcasing high-quality photos and videos of your products. Great for building brand identity and awareness through e-commerce and direct-to-consumer, and for targeting younger consumers.
Learn moreTikTok Ads
A high engagement platform where people spend a lot of time. Tends to be good for younger audiences who respond well to interactive and trending ads.
Learn moreLinkedIn Ads
Great for B2B companies to raise brand awareness on a platform where trust and mindshare matter. Content and ads tend to carry more authority on this platform.
Learn moreChatGPT Ads
A highly intent-driven advertising platform that helps businesses reach people as they research, compare and make purchasing decisions. Great for lead generation, ecommerce and appearing in relevant conversations when customers are actively seeking solutions.
Learn more