PPC Reporting & Transparency
You should always know where your ad budget is going and what it is earning. We keep you up to date on how your campaigns are performing against meaningful metrics, not vanity numbers.
Regular reports, direct access to your PPC consultant and accounts that stay in your name: that is how we work with every client.
Reports Built Around Your Goals
Every report starts with what matters to your business: leads, sales, revenue and what each one cost. Then it shows which campaigns delivered, and what we did during the month.
The numbers come straight from your own Google Ads, Microsoft Advertising and Analytics accounts, so you can always check them yourself.
Get a Free PPC AuditSpend and Return, Side by Side
The kind of view you see every month: what went in, and what came out.
Ad spend vs revenue
£ per month, example account, illustrative
- Ad spend
- Revenue
View the data as a table
| Month | Ad spend | Revenue |
|---|---|---|
| Oct | 5,200 | 18,900 |
| Nov | 5,600 | 21,500 |
| Dec | 6,900 | 30,100 |
| Jan | 5,100 | 19,800 |
| Feb | 5,300 | 21,600 |
| Mar | 5,500 | 23,400 |
| Apr | 5,700 | 24,900 |
| May | 5,900 | 26,300 |
| Jun | 6,000 | 27,700 |
| Jul | 6,100 | 28,900 |
| Aug | 6,200 | 29,600 |
| Sep | 6,240 | 31,870 |
Talk to Us Whenever You Need To
Regular Zoom sessions, an open Slack channel, email or phone: whichever way you prefer to communicate, you get direct access to the consultant who manages your account, not a call centre.
We flag things proactively, such as a competitor bidding on your brand or a product going out of stock, and plan around your promotions and launches.
How We Keep You Informed
A clear rhythm, plus help whenever you need it.
- 01
Live Access
Your accounts and dashboards are always available to view.
- 02
Ongoing Updates
Proactive messages when something important changes.
- 03
Monthly Report
Results against your goals and the work we completed.
- 04
Review Call
Talk through results, upcoming plans and recommendations.
Our Transparency Promise
You Own the Accounts
Ad accounts and data stay in your name, always.
Ad Spend Paid Direct
You pay Google and Microsoft directly. No hidden mark-ups.
Meaningful Metrics
Leads, sales and revenue, not just impressions and clicks.
Plain English
Clear explanations of what happened and why.
Direct Access
Speak to the specialist working on your account.
No Set-Up Fees
Transparent management fees, published on our site.
Questions
Monthly as standard, with a review call. You can also view your accounts and dashboards at any time, and we can provide weekly updates during busy periods.
Yes. The accounts are yours, and you have full access. You pay Google and Microsoft directly for your ad spend.
The ones tied to your goals: conversions, cost per conversion, revenue and return on ad spend, plus supporting metrics like click-through rate and impression share where they explain the results.
Your accounts, campaigns and data stay with you. We hand over cleanly, with notes on what has been working.
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