PPC Google Ads Management
Google Ads puts your business at the top of the page at the exact moment someone searches for what you sell. Done well, it is one of the most profitable channels there is. Done badly, it burns budget fast.
As a Google Premier Partner with over 20 years of paid search experience, we build and manage Google Ads accounts that turn clicks into customers at the lowest possible cost.
Your Business at the Top of Google
Search ads appear above the organic results, so a well-run campaign can win customers from day one, while SEO is still building. Every part of the ad is something we control and test: the headline, the description, sitelinks, call buttons, prices and reviews.
You only pay when someone clicks, and with the right keywords, bids and negative keywords, those clicks come from people ready to buy, not browsers.
Get a Free PPC AuditWhat Good Management Looks Like
A typical pattern after we take over an existing account: wasted spend is cut first, then budget is moved to what converts.
Conversions per month
Same budget, after takeover, illustrative
View the data as a table
| Month | Conversions |
|---|---|
| Oct | 112 |
| Nov | 118 |
| Dec | 131 |
| Jan | 142 |
| Feb | 156 |
| Mar | 171 |
| Apr | 180 |
| May | 192 |
| Jun | 201 |
| Jul | 214 |
| Aug | 222 |
| Sep | 236 |
Cost per conversion
£, illustrative
View the data as a table
| Month | Cost per conversion (£) |
|---|---|
| Oct | 38 |
| Nov | 36 |
| Dec | 33 |
| Jan | 30 |
| Feb | 27.5 |
| Mar | 25 |
| Apr | 24 |
| May | 22.5 |
| Jun | 21.5 |
| Jul | 20.2 |
| Aug | 19.6 |
| Sep | 18.4 |
A Structure Built for Results
Most of the underperforming accounts we audit have the same problem: a messy structure. Hundreds of keywords in one ad group, generic ads and every click sent to the homepage.
We organise campaigns by product and intent, keep ad groups tightly themed, write ads that match the search, and send each click to the most relevant page. Shared negative keywords stop you paying for searches that will never convert.
How We Manage Your Account
A proven process refined over more than 5,000 campaigns.
- 01
Audit
A free review of your account, tracking and competitors to find wasted spend and missed opportunities.
- 02
Build
Restructure campaigns, research keywords, write ads and set up accurate conversion tracking.
- 03
Optimise
Daily bid management, weekly search term reviews and continuous ad and landing page testing.
- 04
Grow
Scale budget into the campaigns that pay back, and test new channels like Shopping and YouTube.
Why Choose Sayu for Google Ads
Google Premier Partner
Recognised by Google as one of the top-performing agencies in the UK.
20 Years of Experience
Over 5,000 campaigns and 5 million keywords managed since 2005.
Your Account, Your Data
Ad spend is paid directly to Google and the account always stays yours.
Proprietary Bidding
Our own bid software, built by PhD mathematicians, works alongside Google’s.
Ad Credit for New Accounts
Eligible new advertisers can get up to £3,000 in Google Ads credit.
Flexible Contracts
Rolling monthly or fixed 12 month plans, with no set-up fees.
Questions
It depends on your market, competition and goals. We look at search volumes and typical costs per click in your sector, then recommend a starting budget that can produce meaningful data, and scale from there.
Ads can start generating traffic and enquiries within days of launch. The first one to three months are about learning and refining, and performance usually improves steadily as data builds up.
Yes, where they suit the account. We combine Google’s automated bidding and Performance Max with careful structure, negative keywords and our own bid forecasting, so automation works with good data and clear limits.
Our rolling plan is 11% of monthly ad spend, from £199 to a maximum of £3,500 a month. Fixed 12 month plans range from 10% down to 6%. See our pricing on the PPC page for details.
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