PPC Location-Specific Ad Services
Whether you need footfall into your store, calls from your service area or sales from specific regions, location targeting makes sure your budget reaches the right people in the right places.
We target by radius, town, postcode or region, and adjust bids by area so you pay more where customers are most valuable and nothing where they are not.
Budget Where Your Customers Are
Not every area is worth the same. People close to your store or within your delivery zone are more likely to buy, so we bid more for them and exclude areas you cannot serve.
Bid adjustments are set from your own data: conversion rates by distance, postcode, device and time of day. As results come in, the targeting gets sharper.
Closer Customers Convert Better
An example of how conversion rates often fall with distance for a local business, which is why we bid by area.
Conversion rate by distance from store
%, illustrative
Illustrative. We use your own conversion data to set bid adjustments by area.
View the data as a table
| Distance | Conversion rate |
|---|---|
| 0–3 mi | 8.2% |
| 3–8 mi | 6.1% |
| 8–15 mi | 3.9% |
| 15–25 mi | 2.1% |
| 25+ mi | 0.8% |
Ads Built for Local Searches
Searches like “near me” are often made on a phone by someone ready to act. Location and call assets show your distance, address and opening status, with one-tap buttons to call or get directions.
We schedule ads around your opening hours so calls get answered, and track calls and direction requests as conversions so you can see the real impact on footfall and enquiries.
How We Set Up Local Targeting
From map to measurable results.
- 01
Map Your Area
Agree where you serve, where your best customers are and what to exclude.
- 02
Set Targeting
Radius, postcode or regional targeting with “presence” settings to avoid wasted clicks.
- 03
Add Local Assets
Location, call and directions assets linked to your Google Business Profile.
- 04
Refine by Data
Bid adjustments by area, device and time updated from real conversions.
Local Targeting Options
Radius Targeting
Reach people within a set distance of each location.
Postcode & Town Targeting
Target or exclude precise areas, down to postcode district.
Multi-Location Campaigns
Each branch gets its own targeting, ads and budget.
Call Tracking
Calls from ads tracked as conversions, with call duration.
Ad Scheduling
Ads shown when you can answer the phone or open the door.
Store Visit Insight
Direction requests and, where available, store visit data.
Questions
Yes. Each location can have its own targeting, budget, ads and reporting, so you can see which branches drive the most enquiries.
We use Google’s “presence” setting so ads show to people located in your target area, rather than people merely interested in it, and exclude areas you cannot serve.
It is strongly recommended. Linking it lets your ads show your address, distance and opening hours, and it supports your local SEO too.
Yes. Calls from ads and from your website can be tracked as conversions, so you can measure cost per call and focus budget on what works.
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