PPC Amazon Paid Advertising
When people are ready to buy, many go straight to Amazon and search there. Sponsored ads put your products at the top of those results, right next to the competition.
We manage Amazon advertising to grow sales at a profitable cost, and if you do not have an Amazon shop yet, we can help you set one up.
Be Seen Where Shoppers Search
Sponsored Products ads appear among the search results and on product pages, looking just like regular listings. Sponsored Brands ads show your logo, a headline and a selection of products above the results.
Because Amazon ranks products partly on sales, advertising also helps your organic position. More sales from ads can lift your products up the free listings too.
Growing Sales While Spending Smarter
A typical pattern as an account is optimised: ad sales rise while the cost of each sale falls.
Advertising cost of sale (ACoS)
%, illustrative
- ACoS
- Target ACoS
View the data as a table
| Month | ACoS |
|---|---|
| Oct | 38% |
| Nov | 35% |
| Dec | 33% |
| Jan | 30% |
| Feb | 28% |
| Mar | 26% |
| Apr | 24% |
| May | 23% |
| Jun | 22% |
| Jul | 21% |
| Aug | 20% |
| Sep | 19% |
Ad sales
£ per month, illustrative
View the data as a table
| Month | Ad sales (£) |
|---|---|
| Oct | 4,200 |
| Nov | 4,600 |
| Dec | 6,900 |
| Jan | 4,800 |
| Feb | 5,200 |
| Mar | 5,600 |
| Apr | 6,100 |
| May | 6,500 |
| Jun | 7,000 |
| Jul | 7,400 |
| Aug | 7,900 |
| Sep | 8,600 |
The Numbers That Matter on Amazon
We manage Amazon advertising by three numbers. ACoS shows what each ad sale costs, ROAS shows what each pound of ad spend returns, and TACoS shows ad spend against all your sales, including organic.
A falling TACoS is the real sign of success: it means advertising is lifting your whole Amazon business, not just buying sales.
How We Manage Amazon Ads
Profitable growth, step by step.
- 01
Audit
Review your listings, current campaigns, margins and competition.
- 02
Fix Listings
Improve titles, images and bullet points so clicks turn into sales.
- 03
Launch
Automatic and manual campaigns to discover and target converting searches.
- 04
Optimise
Bids, negatives and budgets adjusted towards your target ACoS.
What We Manage on Amazon
Sponsored Products
Product ads in search results and on competitor product pages.
Sponsored Brands
Your logo, headline and products above the search results.
Sponsored Display
Reach shoppers who viewed your products, on and off Amazon.
Keyword Harvesting
Search terms that convert are moved into their own campaigns.
Listing Optimisation
Better titles and content that improve conversion and ad efficiency.
Shop Set-Up
New to Amazon? We can help you set up and launch your shop.
Questions
It depends on your margins. A product with a 40% margin can be profitable at a 30% ACoS, while a low-margin product might need 10%. We set a target ACoS from your margins before we start.
Yes, indirectly. Amazon’s ranking takes sales into account, so extra sales from ads can help your products rank higher in the free results.
Yes. We can help you set up your seller account, create optimised listings and launch your first campaigns.
Yes, and many clients run both. See our Google Shopping Management page for details.
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