PPC Google Shopping Management
For online shops, Google Shopping is often the most profitable advertising channel. Your products appear with an image, price and reviews right at the top of Google.
We have deep experience setting up, managing and optimising Shopping feeds and campaigns, with over 250,000 products managed for eCommerce clients.
Stand Out in the Shopping Results
Shopping ads show the product image, title, price, shop name and star rating before anyone clicks. Shoppers compare at a glance, so the details make all the difference.
Clear titles, good images, reviews and promotions like free delivery help your products win the click, while competitive prices and smart bidding help them win the sale.
Feed Quality Drives Results
What typically happens when a messy feed is fixed and campaigns are restructured.
Return on ad spend
ROAS ×, illustrative
- ROAS
- Target ROAS
View the data as a table
| Month | ROAS |
|---|---|
| Oct | 2.4 |
| Nov | 2.6 |
| Dec | 3.1 |
| Jan | 3 |
| Feb | 3.4 |
| Mar | 3.7 |
| Apr | 3.9 |
| May | 4.2 |
| Jun | 4.4 |
| Jul | 4.6 |
| Aug | 4.8 |
| Sep | 5.2 |
Approved products in the feed
%, illustrative
View the data as a table
| Month | Approved |
|---|---|
| Month 1 | 86% |
| Month 2 | 93% |
| Month 3 | 97% |
| Month 4 | 99% |
| Month 5 | 99.5% |
| Month 6 | 99.6% |
Your Product Feed, Optimised
Google decides which searches your products appear for mainly from your feed. A vague title like a product code means missed searches; a descriptive title with brand, gender, material, colour and size means relevant ones.
We optimise titles, descriptions, product types and attributes, fix disapprovals, and add custom labels for margin, season and bestsellers, so campaigns can bid more on the products that make you the most money.
How We Manage Shopping
From feed to profit.
- 01
Feed Audit
Check Merchant Center for errors, disapprovals and weak titles.
- 02
Optimise
Rewrite titles, fix attributes and add custom labels.
- 03
Structure
Group products by margin, performance and priority.
- 04
Bid & Refine
Bid to your ROAS targets and prune search terms that waste spend.
What We Do for Shopping
Merchant Center Set-Up
Account, feed and shipping set up correctly from the start.
Feed Optimisation
Titles, descriptions and attributes written for search.
Disapproval Fixes
Products kept approved and eligible to show.
Performance Max
PMax and standard Shopping combined where it makes sense.
Margin-Based Bidding
Spend weighted to your most profitable products.
Comparison Shopping
Our CSS can lower your Shopping costs in the UK and EU.
Questions
A file listing every product with its title, price, image, availability and other details. Google uses it to decide when your products appear and what the ads show.
Yes. We work with feeds from Shopify, WooCommerce, Magento, BigCommerce and custom platforms, and can use feed management tools where needed.
Often a mix. Performance Max can find extra reach, while standard Shopping gives more control. We decide based on your catalogue, margins and data.
A CSS can place your Shopping ads on Google, often at a lower cost per click. See our Comparison Shopping Services page for details.
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