Web Case Study: Life of Vinyl, E-Commerce with Marketplace Integration

Sayu helped Life of Vinyl launch a whole new product category along with third-party marketplace integration.

Life of Vinyl website on a tablet

The Results

+1,400% sales increase
+25%
Online traffic
+100K
Unique visitors in 2021
About the Project

About the Project

The hugely popular online auction company Vectis Limited wanted to extend their interests into a whole new product category which had recently gained huge popularity: vinyl records.

The Sayu E-Commerce platform provided the perfect solution for launching the new product category, along with integrating with the marketplaces where this genre is hugely popular.

Challenges Faced

Challenges Faced

Integration with third-party marketing solutions and marketplaces was the key focus, along with a stunning, minimal web storefront. The Sayu E-Commerce platform's architecture makes it possible to integrate with any third-party solution, and our programming experts constantly monitor the integration to make sure it works seamlessly.

For a catalogue like Life of Vinyl, where stock level updates are of utmost priority, the SayuConnect integration module keeps the Sayu web platform and the third-party marketplace (eBay) in sync with as little delay as possible.

The third-party marketing integration provides the much needed connection between customers' interests and product availability, helping Life of Vinyl keep their huge customer base up to date. On the design side, our team constantly comes up with ideas to keep the storefront fresh, attractive and attention-worthy.

Take a Look Through the Site

Screenshots from the Life of Vinyl website, built on the Sayu E-Commerce platform.

Life of Vinyl website homepage View full page
Homepage
Life of Vinyl website product listing View full page
Product listing
Life of Vinyl website product details View full page
Product details