AI Search Get Your Brand Found in Claude
Claude, made by Anthropic, is an AI assistant widely used for work: research, comparisons, reports and buying decisions. It can search the web and cites the pages it uses.
When a business user asks Claude to shortlist suppliers, we want your brand on that list, described accurately.
What Visibility in Claude Looks Like
Claude often answers research questions with structured comparisons: tables of providers, prices and features, each linked to a source.
It can only compare what it can find. If your prices, features and terms are clearly published, you make the table. If they are hidden behind “contact us”, a competitor usually takes your place.
How We Optimise for Claude
Claude tends to be used for considered, detailed questions, so depth and accuracy matter most.
- 01
Audit
We run the research questions your buyers ask and record how Claude describes you and your competitors.
- 02
Access
We check that Anthropic’s crawlers, including Claude-SearchBot and Claude-User, can reach your pages.
- 03
Publish
We help you publish the facts buyers compare: pricing, features, integrations, case studies and terms.
- 04
Authority
Expert content, reviews and industry coverage give Claude reliable sources that agree about you.
What Influences Claude’s Answers
Published Facts
Clear pricing, specifications and terms let Claude include you in comparisons.
Crawler Access
Claude-SearchBot and Claude-User need to be allowed to read your site.
Detailed Content
In-depth guides and documentation suit the research-style questions Claude handles.
Case Studies
Real results with numbers give Claude evidence to support a recommendation.
Independent Coverage
Reviews, industry press and analyst mentions confirm what your own site says.
Accurate Business Details
Consistent company information helps Claude describe you correctly.
Questions
Anthropic documents three: ClaudeBot (model training), Claude-SearchBot (improving search results) and Claude-User (fetching pages when a user asks). Each can be allowed or blocked separately in robots.txt.
Claude is especially popular for work and research, so B2B and high-consideration purchases benefit most. Consumers use it too, and the same optimisation helps across every AI engine.
Not necessarily, but it helps. Even a starting price or a typical range gives AI engines something concrete to compare, rather than leaving you out.
We track a fixed set of buyer questions, record whether and how your brand is mentioned and cited, and report referral traffic from Claude in your analytics.
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