AI Search Get Your Brand Recommended by ChatGPT

ChatGPT is the most widely used AI assistant, and many people now ask it for product and supplier recommendations before they ever open a search engine.

When ChatGPT searches the web, it names a few brands and links to its sources. We help make sure your brand is one of them.

Get in Touch SEO Services

An illustrative ChatGPT answer recommending a fictional project management tool and linking to its website as a source

Click to enlarge

What Visibility in ChatGPT Looks Like

ChatGPT answers with a short list and a reason for each choice. Being first on that list, with the right reason attached, is the AI-era equivalent of ranking number one.

Its recommendations come from two places: what it learned during training, and what it finds when it searches the web for the question. We work on both.

How We Optimise for ChatGPT

There is no ChatGPT ad slot to buy for organic answers. Visibility is earned, and this is how we earn it.

01
Audit
We ask ChatGPT the questions your customers ask and record who it recommends, and why.
02
Access
We check that OpenAI’s search crawler, OAI-SearchBot, can reach your important pages.
03
Content
We build pages that state clearly who you are for, what makes you different and what you cost.
04
Reputation
Digital PR, reviews and comparison-site listings give ChatGPT independent reasons to trust you.

What Influences ChatGPT’s Answers

Crawler Access

OAI-SearchBot powers ChatGPT search results; blocking it can keep you out of answers.

Clear Positioning

ChatGPT repeats the reasons you give, so say plainly who you are best for.

Third-Party Mentions

Reviews, roundups, forums and press coverage shape how ChatGPT describes you.

Comparison-Friendly Facts

Prices, features and specs on your site make it easy to include you in a comparison.

Product Data

Accurate product pages and feeds help your products appear in shopping-style answers.

Fresh Content

Up-to-date pages are more likely to be found when ChatGPT searches for current information.

Questions

GPTBot collects content that may be used to train OpenAI’s models. OAI-SearchBot is used for ChatGPT’s search features. You can allow one and block the other in robots.txt, and we will recommend the right setup for you.

No one can honestly guarantee that. Answers vary by question and by user. What we can do is make your brand a much stronger candidate and measure how often it appears.

Organic answers cannot be bought. Where OpenAI offers paid or merchant programmes, we can advise on those separately, but they do not replace the groundwork.

We track a fixed set of relevant questions each month, recording mentions, position and citations, and we report ChatGPT referral traffic from your analytics.

Optimise for Every AI Engine

Optimise for Google AI Overviews & AI Mode

Be the source Google quotes above the results.

Optimise for Gemini

Get recommended in Google’s AI assistant.

Optimise for Perplexity

Earn a place in Perplexity’s source list.

Optimise for Claude

Show up when professionals research with Claude.

A Search Team Built for an AI-Driven Future

How our team keeps up with every AI engine, and what we optimise.

Our Trustpilot Reviews

Excellent

Rated 4.9 / 5 · 200+ reviews

Trustpilot

Knowledgeable

We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU!

ST Stephen

Outstanding!

Knowledgeable, professional & reliable. We are in safe hands!

GW Grant Wallett

Customer for over 8 years

We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting.

JD J Duggleby

I would highly recommend Sayu

Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do.

SW Sarah Watson

Fantastic service

Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else.

CA Cassie

A strong, dedicated team

Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them.

JS Joe Saumarez Smith

Excellent!

Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!!

EG Ella Genders

SAYU Professional, Responsive AD account managers

Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management

BM B Morgan

Ive been using Sayu for 3 or 4 years…

Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each.

CO Coastwatersports.com

Data-Driven - Personal - Results-Orientated

SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads.

HB Hazel bell

Sayu a company to recommend

Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account.

PB Philippe Brayshaw

Highly professional and knowledgeable

I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors.

SB Slumberz Beds