Brownhills: Motorhomes and Campervans
Brownhills is the UK's largest motorhome retailer, selling a wide range of motorhomes and campervans. They have a showroom in Newark, and an online presence where their large stock of motorhomes and campervans can be viewed.
Through their website people can enquire about motorhomes and request finance and part exchange quotes. The site also aims to get people to visit the showroom to view the motorhome or campervan they are interested in.
The Post COVID Challenge
In 2020 there was a big increase in people wanting to buy a motorhome or campervan due to the travel restrictions caused by the COVID pandemic, and Brownhills saw a big increase in traffic to their website as a result.
When restrictions were lifted, traffic gradually started to come down, and the challenge was to keep people buying a motorhome or campervan from Brownhills.
Paid Advertising
Brownhills have advertised through Google Ads since 2008, initially mainly through quite general keywords around motorhomes and campervans. We started working on the account in 2015 and transformed it.
New to the Market
Campaigns that reach people who may be new to the motorhome market and are using quite general search terms.
Brand & Model Searches
Campaigns targeting people who know which motorhome or campervan they want and search for a specific brand or model.
Stable Specific Traffic
As general interest in motorhomes dropped after the COVID boom, focusing on specific searches kept traffic from these potential customers at a fairly stable level.
Looking Ahead
Having recently refreshed the website, we expect to see an improvement in how people engage with it, and an increase in people enquiring and visiting the Brownhills showroom.
This will allow us to push further traffic through Google Ads, increasing visits to the website and, in turn, sales.
Explore PPC Management
