Sayu is a Google Premier Partner

Anyone can pass Google's certification exams. Premier status depends on clients growing, staying with us and doing well across Google's products, measured by Google from real accounts, year after year.

At least half of the people managing accounts must hold Google Ads certifications, with certifications in each product area where we manage significant spend. Google's product training and annual industry report keep the team current.

We have to keep our managed accounts at an optimisation score of at least 70%, Google's own measure of how well an account is set up to perform.

As a Premier Partner we can apply Google's promotional credit to eligible new accounts: from £380 up to £3,000 in the UK, depending on your spend in the first 60 days. Amounts are set by Google and subject to its terms.

Partners get Google Ads support and Google's customised account recommendations. Premier Partners can also be invited to dedicated account support from Google.

The highest tier of the Google Partners programme for agencies that manage Google Ads. Premier Partners meet all of Google's Partner requirements and are ranked by Google in the top 3% of participating companies in their country each year.

Every year since 2023: 2023, 2024, 2025 and 2026. We have managed Google Ads campaigns for UK businesses since 2005.

Look the agency up in Google's Partners directory, or click the Premier Partner badge on its website, which links to its profile on Google. You can check ours from the button at the top of this page.

No. Google Ads prices are set in the ad auction, and partners do not get cheaper clicks. The difference is the team managing your account and how well they run it.

Yes. Google re-ranks partners every year, and the Partner requirements underneath are checked every day, so an agency has to keep earning it.

Yes. We are a Microsoft Advertising Select Partner, so the same standards apply to the Bing campaigns we manage.