Schema markup generator

A small block of code that describes your page in a language search engines understand — “this is a business, here is its address and opening hours”, or “this is a product, it costs £49 and it’s in stock”. Google uses it for rich results like star ratings, prices and breadcrumbs, and AI search tools use it to understand who you are.

The ones most businesses need:

• Local business — name, address, phone, opening hours
• Organisation — your brand, logo and social profiles (homepage)
• Article — blog posts and news, with author and dates
• Product — price, availability, brand and ratings
• FAQ — questions and answers
• Breadcrumbs — where a page sits in your site

Paste it into the HTML of the page it describes — in the <head> or anywhere in the <body>. Most platforms (WordPress, Shopify and others) have a place for custom code or a plugin for it. Then test the page in Google’s Rich Results Test.

No. It makes your page eligible, but Google decides what to show. The markup must also match what visitors can see on the page — marking up reviews or prices that aren’t shown breaks Google’s guidelines.

No. The generator runs entirely in your browser; nothing you enter leaves your computer.