Why Sayu Tailored SEO & AI-Search Strategies
A local plumber, an online furniture shop and a B2B software firm all want more customers from search. The work that gets them there is completely different.
That is why we never sell off-the-shelf SEO. Every plan is built around your goals, your customers and the competitors you are up against.
Three Businesses, Three Strategies
For a local trades business, most of the value is in Google Business Profile, reviews and pages for each service and area. For an online shop, technical SEO and category pages carry the weight. For a B2B firm, expert content and authority win the long sales cycle.
Spreading the same hours evenly across every business would waste budget. We put the effort where your opportunity actually is.
Different Goals, Different Priorities
How the balance of work typically shifts between two very different clients.
Effort mix by business type
Share of year-one hours, illustrative
- Local business
- eCommerce store
Illustrative. Your split is set after the audit and reviewed every quarter.
View the data as a table
| Area | Local business | eCommerce store |
|---|---|---|
| Local SEO | 40% | 5% |
| Content | 25% | 25% |
| Technical | 10% | 35% |
| Authority | 15% | 20% |
| AI visibility | 10% | 15% |
Every Search Mapped to the Right Page
Tailoring starts with how your customers search. We group searches by intent, from early research questions to ready-to-buy and local searches, then map each to the page best placed to rank and convert.
This shows where you already have the right page, where an existing page needs work, and where a new page or guide would win new customers.
How We Build Your Strategy
Your plan is built from evidence, not templates.
- 01
Discovery
We learn your goals, margins, best customers and the markets you want to grow in.
- 02
Research
Keyword, intent and competitor research, plus a full technical and AI-search audit.
- 03
Roadmap
A prioritised plan with clear goals for the first three, six and twelve months.
- 04
Refine
We review results every quarter and move effort to wherever it pays best.
What We Tailor
Target Keywords
Chosen for buying intent and realistic ranking potential, not just search volume.
Geography
Local, national or international, including multi-language SEO where needed.
Content Formats
Guides, landing pages, comparison pages or product copy, depending on how your buyers decide.
Technical Focus
From crawl budget on large catalogues to speed fixes on brochure sites.
Authority Plan
Digital PR angles and publications that matter in your industry.
Budget & Pace
Plans from Essentials to Market Leader, scaled up as results grow.
Questions
We have worked across legal, finance, hospitality, travel, construction, healthcare, property, technology, eCommerce and iGaming. Where a sector has specific rules, such as finance or gambling, we build those in from the start.
We focus a smaller budget on the few things that will make the biggest difference, often local SEO and fixing technical issues. As results come in, the plan can grow.
Our packages set the level of investment and the type of work included. Within each package, exactly what we do and in what order is tailored to your business.
Yes. We review it every quarter against results, competitor moves and changes in search, and adjust where the best opportunities are.
More Reasons to Choose Sayu
Proven SEO Expertise, Future-Focused Strategy
Twenty years of SEO fundamentals, applied to how people search today.
Read MoreA Search Team Built for an AI-Driven Future
How we keep your brand visible in AI answers as well as Google.
Read MoreSustainable, Ethical SEO Practices
Why we refuse shortcuts, and what that means for your rankings.
Read MoreTransparent Collaboration & Clear Communication
Reports, roadmaps and regular calls: you always know what we are doing.
Read MoreHigh-Quality Content & Sustainable Authority Building
Content that earns rankings, links and citations, year after year.
Read More