AI search insight
ChatGPT is testing a dashboard that counts how often a business appears in its answers, so UK firms have time to check what it says about them first.
What ChatGPT is testing
Digiday reports that ChatGPT is testing an analytics dashboard that counts how often a business shows up in its answers. Search Engine Roundtable describes it as a tool in the style of Google's Search Console. It would let businesses "Claim your business in ChatGPT" and then track how they perform there.
PPC Land adds more detail. Businesses that verify ownership, for example through a Shopify store, would see charts of mentions and clicks.
The feature is still in testing. It has not launched, and there is no word yet on when UK businesses can use it.
What the count will leave out
A mention count gives a business one useful thing: how often ChatGPT names it. Digiday and PPC Land both report that two other things stay hidden. Businesses will not see which prompts led to the mention. They will not see how rivals rank either.
So a business could see its count go up or down and still have no idea why. It will not know which buying questions it is winning or losing, or who is being named in its place.
Clicks matter as much as mentions. ChatGPT does not always send people anywhere. Sayu's study found that 51.4% of ChatGPT answers to everyday UK searches linked to at least one website, with about 2.9 sites per answer, in November 2026. That came from one month's check of a fixed set of everyday searches, so other questions and other months may give different results. Even so, it shows that being named and getting a visit are two separate results, and a business needs to track both.
What this means for UK businesses
- Claim your listing when it is offered. Once the tool opens to UK businesses, verifying ownership will put your mention and click data in one place.
- Check what ChatGPT says today. Ask it the questions your customers ask before they buy. Note whether it names you, what it says, and who it names instead.
- Answer those questions plainly on your own pages. Cover prices, delivery, returns, opening hours and what makes you different, in simple words and in obvious places.
- Measure sales in your own analytics. A mention count shows visibility. Your own data shows whether ChatGPT visits turn into customers.
Analysis compiled by Sayu (sayu.co.uk), a UK digital marketing agency based in Stockton.
