Google is continuously making updates to its UK index in order to fulfil its remit, as the number one search engine, by providing the most accurate and relevant search results.
Whenever Google makes these updates the effects are felt in the search results - meaning a loss or gain in positions for keywords that relate to a website's content. It is important to remember that Google updates are all part of the SEO process and cannot be avoided.
A large proportion of our work is focused on research and development and we continuously analyse the search results to determine how changes to the algorithm have affected the SERPs. We're then able to revise our strategies and techniques to ensure that we continue to deliver results and effective positions for our clients.
If your website has been affected by the Google Panda update or the Google Penguin update then please call us on 0800 634 8283 to discuss how best your site can overcome these changes.