On-page Optimisation

On-page optimisation involves a review and analysis of a site's content and structure. We perform an initial analysis at the review stage and more in-depth analysis when we begin work. Following our analysis we're able to advise changes to elements of a website based on the keywords targeted within a campaign and the site's current performance.

Typically on-page optimisation will include changes to:

• Title tags
• Meta descriptions
• Header tags (H1 - H6)
• ALT tags
• URL structure
• Internal linking structure
• Page level content

The objective of our analysis and recommendations is to ensure that a site is fully crawled by search engine spiders and presents a logical uniform set of pages for indexing. We have a range of analysis tools that allow us to identify issues; we also use Google Webmaster Tools and Google Analytics to evaluate website performance.

Our recommendations will ensure that the HTML structure and content of each page is optimised to give the best chance of ranking for your chosen keywords and long-tail variations. Often we are required to create additional content for target pages which we are able to provide as part of the service.

If you want to find out more, call us for a FREE SEO Review on 0800 634 8283.