igaming gambling restrictions

Google doesn't allow the promotion of Mahjong when the exchange of money is involved.

Google allows ads that promote the following online gambling as long as the advertiser is a licensed operator registered with an appropriate Australian State or Territory and provides a valid licence:

• Sports betting
• Lotteries

Advertisers must also be certified with Google. See how to apply.

Google allows ads that promote the following gambling-related products as long as the advertiser is a licensed operator registered with an appropriate Australian State or Territory and provides a valid licence:

• Gambling-related promotional materials, such as vouchers and bonus codes
• Gambling-related tutoring and educational materials, such as books and e-books
• Gambling-related information, such as tips, odds and handicapping

Advertisers must also be certified with Google. See how to apply.

Google allows ads that promote the following online gambling products as long as the advertiser is licensed by the Austrian Ministry of Finance according to all applicable regulations in Austria and, in the case of sports betting, also provides a valid sports betting permit number issued by the state government in at least one State of Austria according to all applicable regulations in Austria.

• Online gambling
• Online bingo
• Sports betting
• Online casino games

Advertisers must also be certified with Google. See how to apply.

Google allows ads that promote the following gambling-related products as long as the advertiser is licensed according to all applicable regulations in Austria and, in the case of sports betting, provides a valid sports betting permit number issued by the state government in at least one State of Austria according to all applicable regulations in Austria.

• Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
• Gambling-related tutoring and educational materials, such as books and e-books
• Gambling-related information, such as tips, odds and handicapping
• Gambling-related lotteries

Advertisers must also be certified with Google. See how to apply.

Google allows ads that promote the following online gambling products as long as the advertiser is a company registered in Belgium, and if the online gambling activity requires a licence, the advertiser provides a valid licence number:

• Online gambling
• Online bingo
• Sports betting
• Online casino games
• Online gambling comparison sites as long as no online gambling takes place on the aggregator site

Advertisers must also be certified with Google. See how to apply.

Google allows ads that promote the following gambling-related products as long as the advertiser is a company registered in Belgium, and if the relevant online gambling activity requires a licence, the advertiser provides a valid licence number:

• Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
• Gambling-related tutoring and educational materials, such as books and e-books
• Gambling-related information, such as tips, odds and handicapping
• Gambling-related lotteries

Advertisers must also be certified with Google.

Google allows ads that promote the following online gambling content as long as they're licensed by the Brazilian gambling authorities:

• Lotteries
• Horse racing
• Sites that provide information about or a comparison of other gambling services licensed in Brazil, but don't themselves provide gambling activities that require a licence. These sites may provide links to gambling services not operated or controlled by the aggregator.

Advertisers must also be certified with Google. See how to apply.

Google allows ads that promote the following online gambling content as long as they're licensed by the Bulgarian gambling authorities:

• Online gambling
• Online bingo
• Online casino games
• Sports betting

Advertisers must also be certified with Google. See how to apply.

Google allows ads that promote the following gambling-related products as long as they're licensed by the Bulgarian gambling authorities:

• Gambling-related tutoring and educational materials, such as books and e-books
• Gambling-related information, such as tips, odds and handicapping
• Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
• Gambling-related lotteries

Advertisers must also be certified with Google. See how to apply.

Google allows ads that promote the following online gambling products by state licensed entities:

• Online gambling
• Online bingo
• Sports betting
• Online casino games

Advertisers must also be certified with Google. See how to apply.

Google allows ads that promote the following gambling-related products by state-licensed entities:

• Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
• Gambling-related tutoring and educational materials, such as books and e-books
• Gambling-related information, such as tips, odds and handicapping
• Gambling-related lotteries

Advertisers must also be certified with Google. See how to apply.

Google doesn't allow the following gambling-related content:

• Brick-and-mortar casinos
• Physical gambling equipment

Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value.

Google allows ads that promote the following online gambling content as long as they're licensed by the Croatian gambling authorities:

• Online gambling
• Online bingo
• Online casino games
• Sports betting
• Sites that provide information about or a comparison of other gambling services, but don't themselves provide gambling activities that require a licence. These sites may provide links to gambling services not operated or controlled by the aggregator.

Advertisers must also be certified with Google. See how to apply.

Google allows ads that promote the following gambling-related products as long as they're licensed by the Croatian gambling authorities:

• Gambling-related tutoring and educational materials, such as books and e-books
• Gambling-related information, such as tips, odds and handicapping
• Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
• Gambling-related lotteries

Advertisers must also be certified with Google. See how to apply.

Google allows ads that promote the following online gambling content as long as they're licensed by the Czech gambling authorities:

• Online bingo
• Lotteries
• Online casino games
• Sports betting

Advertisers must also be certified with Google. See how to apply.

Google allows ads that promote the following gambling-related products by state licensed entities:

• Gambling-related tutoring and educational materials, such as books and e-books
• Gambling-related information, such as tips, odds and handicapping
• Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.

Advertisers must also be certified with Google. See how to apply.

Google allows ads for the following types of online gambling as long as the operator is licensed by the Danish Gambling Authority:

• Location-based gambling
• Online casino games
• Online betting
• Sports betting
• Fantasy sports contests
• Slot machines
• Gambling-related information, such as tips, odds and handicapping
• Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
• Gambling-related tutoring and educational materials, such as books and e-books

Advertisers must also be certified with Google. See how to apply.

Advertisers who provide information about, or a comparison of, gambling services, but don't themselves provide gambling activities that require a licence can also apply, but must only link to the sites of licensed operators.

Google allows licensed state operators to advertise the following gambling-related products:

• Gambling-related lotteries
• Contests/Sweepstakes
• Scratch games
• Bingo
• Horseracing
• Gambling-related information, such as tips, odds and handicapping
• Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
• Gambling-related tutoring and educational materials, such as books and e-books

Advertisers must also be certified with Google. See how to apply.

Advertisers who provide information about, or a comparison of, gambling services, but don't themselves provide gambling activities that require a licence can also apply, but must only link to the sites of licensed operators.

Google doesn't allow the following gambling-related content:

• Brick-and-mortar casinos

Google doesn't allow the following gambling-related content:

• Brick-and-mortar casinos

Google allows ads that promote the following online gambling by state licensed entities:

• Online gambling
• Online bingo
• Sports betting
• Online casino games

Advertisers must also be certified with Google.

Google allows ads that promote the following gambling-related products by state licensed entities:

• Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
• Gambling-related tutoring and educational materials, such as books and e-books
• Gambling-related information, such as tips, odds and handicapping
• Gambling-related lotteries

Advertisers must also be certified with Google.

Google allows ads that promote the following online gambling as long as the advertiser is registered with ARJEL (Autorité de Régulation des Jeux En Ligne), provides a valid operating licence number, operates on a '.fr' domain, and publishes a warning on the landing page and also any image ads against excessive or pathological gaming as well as a message referring to the help and information system as foreseen by the gambling laws:

• Online gambling
• Online bingo
• Sports betting
• Online casino games
• Lotteries

Gambling aggregators are sites that provide information about, or a comparison of, other gambling services, but don't themselves provide gambling activities that require a licence. They may only provide links to gambling sites that hold an ARJEL operating licence, but aren't operated or controlled by the aggregator. Aggregators must display a message on the landing page warning against excessive or pathological gaming.

Advertisers must also be certified with Google. See how to apply.

Google allows ads that promote the following gambling-related products as long as the advertiser is registered with ARJEL (Autorité de Régulation des Jeux En Ligne), provides a valid operating licence number, operates on a '.fr' domain, and publishes a warning on the landing page and also any image ads against excessive or pathological gaming as well as a message referring to the help and information system as foreseen by the gambling laws:

• Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
• Gambling-related tutoring and educational materials, such as books and e-books
• Gambling-related information, such as tips, odds and handicapping

Advertisers must also be certified with Google. See how to apply.

Google allows ads for the following online gambling, provided that the operator or intermediary is in possession of both a valid gambling operator licence or intermediary licence and an advertisement permission, both issued by the competent German authorities.

• Sports betting
• Horse-racing betting
• Lotteries

Advertisers must also be certified with Google. See how to apply. Also, all advertisers must also follow the advertisement guidelines found at recht.nrw.de.

Google doesn't allow any 'game of chance' (Glücksspiel in German) such as raffles.

Google allows ads that promote the following online gambling provided that the operator is appropriately authorised by the Greek authorities:

• Casino games
• Bingo
• Sports betting
• Lotteries

Advertisers must also be certified with Google. See how to apply.

Google allows ads for the following online gambling-related products provided that the operator is appropriately authorised by the Greek authorities:

• Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
• Gambling-related tutoring and educational materials, such as books and e-books
• Gambling-related information, such as tips, odds and handicapping

Advertisers must also be certified with Google. See how to apply.

Google doesn't allow the following gambling-related content:

• Location-based or 'bricks-and-mortar' gambling

Google allows ads that promote the following online gambling, when operated by state-licensed entities:

• Lotteries
• Sports betting

Advertisers must also be certified with Google. See how to apply.

Google allows online casino games as long as the advertiser is registered with the appropriate Hungarian Gambling Authority or the State Tax Authority and provides a valid licence.

Advertisers must also be certified with Google. See how to apply.

Google allows ads that promote the following gambling-related products as long as the advertiser is registered with the appropriate Hungarian Gambling Authority or the State Tax Authority and provides a valid licence:

• Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
• Gambling-related tutoring and educational materials, such as books and e-books
• Gambling-related information, such as tips, odds and handicapping

Advertisers must also be certified with Google. See how to apply.

Google doesn't allow the following gambling-related content:

• Location-based or 'bricks-and-mortar' gambling

Google Ads allows Rummy advertisements to target India as long as the advertisement doesn't promote any other form of online gambling.

Google doesn't allow the following gambling-related content:

• Brick-and-mortar casinos

Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value.

Google allows ads that promote the following online gambling as long as the advertiser is registered as a bookmaker with the Revenue Commissioners and provides a valid licence number:

• Online gambling
• Online bingo
• Sports betting
• Online casino games
• Online gambling comparison sites as long as no online gambling takes place on the aggregator site

Advertisers must also be certified with Google. See how to apply.

Google allows ads that promote the following gambling-related products as long as the advertiser is registered as a bookmaker with the Revenue Commissioners and provides a valid licence number:

• Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
• Gambling-related tutoring and educational materials, such as books and e-books
• Gambling-related information, such as tips, odds and handicapping
• Gambling-related lotteries

Advertisers must also be certified with Google. See how to apply.

Google allows ads that promote the following online gambling by state licensed entities:

• Online gambling
• Online bingo
• Sports betting
• Online casino games

Advertisers must also be certified with Google.

Google allows ads that promote the following gambling-related products by state licensed entities:

• Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
• Gambling-related tutoring and educational materials, such as books and e-books
• Gambling-related information, such as tips, odds and handicapping
• Gambling-related lotteries

Advertisers must also be certified with Google.

Google allows only ads promoting lotteries with deferred drawing from state-run entities. Ads promoting brick-and-mortar casinos and online gambling aren't allowed.

Advertisers must also be certified with Google. See how to apply.

Google allows government-controlled gambling (horse, motorboat, bicycle and auto racing) but only announcements from the event organisers. Google doesn't allow advertising for gambling online on the events.

Advertisers must also be certified with Google. See how to apply.

Google allows gambling-related lotteries by state-licensed entities.

Advertisers must also be certified with Google. See how to apply.

Google doesn't allow the following gambling-related content:

• Location-based or 'bricks-and-mortar' gambling

Google allows ads that promote the following online gambling by state-run or state-licensed entities:

• Lotteries
• Sports betting

Advertisers must be certified with Google. See how to apply.

Google allows ads that promote the following online gambling by state-run entities:

• Lotteries

Advertisers must also be certified with Google. See how to apply.

Google allows ads that promote the following online gambling content as long as they're licensed by the Lithuanian gambling authorities:

• Online gambling
• Online bingo
• Online casino games
• Sports betting
• Lotteries

Advertisers must also be certified with Google. See how to apply.

Google doesn't allow the following gambling-related content:

• Location-based or 'bricks-and-mortar' gambling

Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value.

Google allows ads that promote the following online gambling, providing that the advertiser is an operator registered with the Secretaria de Gobernacion and provides a valid licence number:

• Online casino games (slot machines)
• Bingo
• Lotteries
• Sports betting

Please note that ads aren't allowed to promote poker if they target Mexico. Advertisers must publish a warning on their landing page and also in their ads indicating that gambling isn't for minors (such as 'prohibido para menores').

Advertisers must also be certified with Google. See how to apply.

Google doesn't allow the following gambling-related content:

• Brick-and-mortar casinos

Google allows ads that promote the following online gambling by state licensed entities:

• Online gambling
• Online bingo
• Sports betting

Advertisers must also be certified with Google.

Google allows ads that promote the following gambling-related products by state licensed entities:

• Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
• Gambling-related tutoring and educational materials, such as books and e-books
• Gambling-related information, such as tips, odds and handicapping
• Gambling-related lotteries

Advertisers must also be certified with Google.

Google allows ads that promote the following online gambling by state licensed entities:

• Online gambling
• Online bingo
• Sports betting
• Online casino games

Advertisers must also be certified with Google.

Google allows ads that promote the following gambling-related products by state licensed entities:

• Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
• Gambling-related tutoring and educational materials, such as books and e-books
• Gambling-related information, such as tips, odds and handicapping
• Gambling-related lotteries

Advertisers must also be certified with Google.

Google doesn't allow offline gambling content, including brick-and-mortar casinos.

Google doesn't allow online gambling content, including:

• Casino games
• Bingo
• Sports betting

Note: UK state-owned or government-licensed lotteries are allowed.

Google allows ads that promote the following online gambling by state licensed entities:

• Online gambling
• Online bingo
• Sports betting
• Online casino games

Advertisers must also be certified with Google.

Google allows ads that promote the following gambling-related products by state licensed entities:

• Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
• Gambling-related tutoring and educational materials, such as books and e-books
• Gambling-related information, such as tips, odds and handicapping
• Gambling-related lotteries

Advertisers must also be certified with Google.

Google doesn't allow online gambling content, including:

• Casino games
• Bingo
• Sports betting
• Lotteries

Google doesn't allow the following gambling-related content:

• Location-based or 'bricks-and-mortar' gambling

Google allows ads that promote the following online gambling by state-run entities:

• Casino games
• Lotteries

Advertisers must also be certified with Google. See how to apply.

Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value.

Google allows ads that promote the following online gambling content, providing that they're licensed by the Portuguese authorities:

• Online gambling
• Online bingo
• Sports betting
• Online casino games
• Sites that provide information about – or a comparison of – other gambling services licensed in Portugal, but don't themselves provide gambling activities that require a licence. They may provide links to gambling services not operated or controlled by the aggregator.

Advertisers must also be certified with Google.

Google allows ads that promote the following gambling-related products as long as they're licensed by the Portuguese authorities:

• Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
• Gambling-related tutoring and educational materials, such as books and e-books
• Gambling-related information, such as tips, odds and handicapping
• Gambling-related lotteries

Advertisers must also be certified with Google.

Google allows ads that promote the following online gambling, providing that the advertiser is registered with the appropriate authority and submits valid licensing:

• Casino games
• Sports betting
• Bingo
• Lotteries
• Sites that provide information about, or a comparison of other gambling services, but do not themselves provide gambling activities that require a licence. They may provide links to gambling services not operated or controlled by the aggregator.

Advertisers must also be certified with Google. See how to apply.

Google allows ads that promote the following online gambling, providing that the advertiser is registered with the appropriate authority and submits valid licensing:

• Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
• Gambling-related tutoring and educational materials, such as books and e-books
• Gambling-related information, such as tips, odds and handicapping

Advertisers must also be certified with Google. See how to apply.

Google doesn't allow the following gambling-related content:

• Brick-and-mortar casinos
• Non-casino/gambling-related games for money

Google allows national or state lotteries. Advertisers must also be certified with Google. See how to apply.

Google allows ads that promote the following online gambling, providing that the advertiser is registered with the appropriate authority and submits valid licensing:

• Casino games
• Sports betting
• Bingo
• Sites that provide information about, or a comparison of other gambling services, but do not themselves provide gambling activities that require a licence. They may provide links to gambling services not operated or controlled by the aggregator.

Google allows ads that promote the following online gambling-related products by state-run entities:

• Lotteries

Advertisers must also be certified with Google. See how to apply.

Google allows ads that promote the following online gambling, providing that the advertiser is registered with the appropriate authority and submits valid licensing:

• Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
• Gambling-related tutoring and educational materials, such as books and e-books
• Gambling-related information, such as tips, odds and handicapping

Advertisers must also be certified with Google. See how to apply.

Google doesn't allow the following gambling-related content:

• Location-based or 'bricks-and-mortar' gambling

Google allows ads that promote the following online gambling content, providing that they're licensed by the Slovakian authorities:

• Online gambling
• Online bingo
• Online casino games
• Sports betting

Advertisers must also be certified with Google. See how to apply.

Google allows ads that promote the following gambling-related products, providing that they're licensed by the Slovakian authorities:

• Gambling-related tutoring and educational materials, such as books and e-books
• Gambling-related information, such as tips, odds and handicapping
• Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
• Gambling-related lotteries

Advertisers must also be certified with Google. See how to apply.

Google allows the following online gambling by state-run entities:

• Lotteries

Advertisers must also be certified with Google. See how to apply.

Google allows sports betting as long as the advertiser is licensed to show such ads.

Advertisers must also be certified with Google. See how to apply.

Google allows ads that promote the following types of online gambling, providing that the advertiser is registered with the Spanish gambling authority and provides the relevant valid licences:

• Casino games
• Sports betting
• Bingo
• Raffles
• Competitions or sweepstakes
• Lotteries

Advertisers must also be certified with Google. See how to apply.

Google allows ads that promote the following gambling-related products, providing that the advertiser is registered with the Spanish gambling authority and provides the relevant valid licences:

• Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
• Gambling-related tutoring and educational materials, such as books and e-books
• Gambling-related information, such as tips, odds and handicapping

Advertisers must also be certified with Google. See how to apply.

Google allows ads that promote the following online gambling by state-run entities:

• Online gambling
• Online bingo
• Sports betting
• Online casino games

Advertisers must also be certified with Google.

Google allows ads that promote the following gambling-related products by state-run entities:

• Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
• Gambling-related tutoring and educational materials, such as books and e-books
• Gambling-related information, such as tips, odds and handicapping
• Gambling-related lotteries

Advertisers must also be certified with Google.

Google allows ads that promote the following online gambling, providing that the advertiser is registered with the appropriate authority and submits valid licensing:

• Lotteries

Google allows ads that promote the following online gambling-related products by state-run entities:

• Sports betting

For both of the above, advertisers must also be certified with Google. See how to apply.

Google doesn't allow the following gambling-related content:

• Location-based or 'bricks-and-mortar' gambling

Google allows ads that promote the following online gambling by state-run entities:

• Lotteries

Advertisers must also be certified with Google. See how to apply.

Google doesn't allow the following gambling-related content:

• Location-based or 'bricks-and-mortar' gambling

Google allows ads that promote the following online gambling by state-run entities:

• Sports betting (horse racing only)
• Lotteries

Advertisers must also be certified with Google. See how to apply.

Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value.

Google allows ads that promote the following online gambling by state licensed entities:

• Lotteries
• Sports betting

Advertisers must also be certified with Google.

Google allows ads that promote the following gambling-related products by state licensed entities:

• Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
• Gambling-related tutoring and educational materials, such as books and e-books
• Gambling-related information, such as tips, odds and handicapping
• Gambling-related lotteries

Advertisers must also be certified with Google.

Google doesn't allow the following gambling-related content:

• Location-based or 'bricks-and-mortar' gambling

Google allows ads that promote the following online gambling-related products by state-run entities:

• Lotteries

Advertisers must also be certified with Google. See how to apply.

Google doesn't allow the following gambling-related content:

• Brick-and-mortar casinos

Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value.

Google allows ads that promote the following online gambling by state-run entities:

• Lotteries

Advertisers must also be certified with Google. See how to apply.

Google doesn't allow the following gambling-related content:

• Brick-and-mortar casinos

Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value.