Complete Blind Service

The Complete Blind Service is a family run business in London offering first class home and commercial blind services. The Complete Blind Service offer beautifully tailored blinds to your own specifications, ensuring a perfect fit and complete control over materials and finished quality.

41%

Increase In
Organic Sessions

65%

Increase In
Direct Sessions

49.3%

Increase In
New Users

The Challenge

The client was previously providing users with links to brochures, aftercare advice, product guides and fabric swatches. However, all links were to external manufacturer/supplier websites. This meant that each time a user clicked on these additional pages, they were diverted to another website and thus dropped off.

Our goals were to:

• Create blinds aftercare pdf’s
• Create product guides
• Create online books & swatch pages
• Create individual swatch pages that match up to the product listing pages

The Strategy

Our strategy was to map out all manufacturer/supplier links, identify the main purpose of each link and what each website was providing users/customers with.

We then identified which pages we needed to create on the client website, what information was needed for users and what the best search terms were to increase organic visibility.

We undertook in-depth keyword research based on the clients local area and applied those to the new landing pages.

We created a variety of new “information” categories which are now listed in the USP bar and easily accessible for users & commercial customers.

We also took this opportunity to develop new collection pages, allowing the client to target child-specific keywords and location (room) keywords as well as individual swatch pages.

The Results

Our strategy enables users to easily navigate to a variety of information pages, swatch pages and brochures. There are now

Users can also now identify which type of blind, or which room they wish to purchase blinds for and subsequently browse swatches before contacting the client.

Due to the increase in relevant landing pages, organic rankings improved significantly as well as organic traffic increasing by 42% compared to the previous year.