# Sayu > Sayu is a results-focused UK digital marketing agency delivering SEO, AI Search optimisation, PPC, web design and development since 2005. - Sayu Limited, a digital marketing agency founded in 2005, based in Stockton-on-Tees, UK. - Contact: 01642 664550, sales@sayu.co.uk (https://www.sayu.co.uk/contact-us.html). - Rated Excellent on Trustpilot: https://uk.trustpilot.com/review/sayu.co.uk This file holds the full text of the main pages. A shorter index: https://www.sayu.co.uk/llms.txt ## About Sayu Source: https://www.sayu.co.uk Now optimising for AI Search #### Digital Marketing Experts Since 2005 Professional SEO, AI Search, PPC, Web Design & Development Agency Contact Us See Our Work Rated ‘Excellent’ on Trustpilot Welcome To Sayu ##### Our Digital Marketing Services A leading full-service UK agency, we deliver data-driven strategies that boost online visibility, drive traffic, and turn visitors into loyal customers — across every core service. ###### SEO & AI-Search Transparent, results-driven SEO that builds website authority, keyword rankings and organic traffic for long-term visibility on Google, Bing and AI search. Learn more ###### Pay Per Click Maximise ROI with strategic bid management, audience targeting and campaign optimisation across Google Ads, Bing Ads and social platforms. ###### Local SEO Capture more local customers — we optimise your Google Business Profile, build citations and target geo-specific keywords for high-intent traffic. ###### Web Design & Development Responsive, high-performance websites tailored to your brand and built for conversions — on our proprietary Sayu platform or Shopify. ###### AI Services Get discovered in the AI era. We optimise your brand to be cited by ChatGPT, Gemini and Perplexity, and automate marketing workflows with AI. ###### Digital PR Earn high-authority coverage and quality backlinks. Data-led campaigns land your brand in trusted press, building the authority that drives rankings. ##### Our Achievements 2000+ Happy Clients Since 2005! £50m+ Marketing Budgets Managed 250+ Websites Developed 10+ International Markets Targeted 90%+ Excellent Rating On Trustpilot 100+ Business Niches Served Years Combined Team Experience ##### Featured Projects By providing effective and responsive web solutions we can help you stand out in a crowded market and enable your business to grow. Watches.co.uk Web Design & Development Painted Furniture Search Engine Optimisation Complete Golfer Pay Per Click Brownhills Web Design & Development M6 Bed Warehouse Search Engine Optimisation Linthorpe Beds Web Design & Development View All Case Studies ##### Welcome to Sayu. Your Trusted Digital Marketing Agency Located in the heart of the North East of England, near the iconic Infinity Bridge in Teesside, Sayu is a results-focused digital marketing agency that stands out for its personalised approach. We take the time to understand your business goals and bridge the gap between your brand and the ever-evolving digital marketing landscape. Whether you need SEO services, PPC advertising, or custom web design, our passionate team is here to help your business thrive online. About Us ##### Meet The Sayu Team. > “As you get to know us better, I hope you learn more about the qualities that make our company an outstanding provider of digital services as well as a great place to build a career. > We provide service with a human touch. We have earned the trust and respect of our clients for one simple reason - we are a great team of people - many of whom have been with us since the company was founded in 2005. They are experts in their fields and take pride and ownership in their service delivery. You are our paymasters, clients and partners and we do not forget this.” Simon Pitts Founder and Chief Executive Officer Meet The Team ##### Latest Articles News, guides and tips from the Sayu team to help you grow. News ###### Critical PHP security flaws: we have patched our servers, here is what to check on yours 21 Oct 2026 5 min read Read More Free Tools ###### New free tool: schema markup generator 23 Oct 2026 1 min read ###### Semrush: AI Overviews appear on 88% of its tracked commercial keywords 23 Oct 2026 4 min read ###### Nearly half plan Black Friday cutbacks: time to check phone speed 23 Oct 2026 5 min read SEO ###### "Black Friday 2025" tops UK searches among the Black Friday terms measured 23 Oct 2026 7 min read ###### ChatGPT ads may be rewritten by default: check your opt-out 22 Oct 2026 5 min read Visit Our Blog ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie ## SEO services ### SEO & AI-Search Source: https://www.sayu.co.uk/search-engine-optimisation.html SEO & AI-Search #### SEO & AI-Search Optimisation Services Since 2005 we've delivered performance-focused SEO that grows visibility, drives qualified organic traffic, and generates measurable business growth. Search is evolving: people now discover brands through AI answers as well as Google. We optimise you for both. Google AI Gemini ChatGPT Perplexity Claude Contact Us See Our Work The AI search shift ###### AI Search Visibility 16 × growth in AI-referral traffic to websites since 2024, and it's now spread across four engines, not one. We optimise you for all of them. Coloured lines: share of AI-referral traffic · dashed: total AI traffic, indexed · last 12 months, illustrative (Similarweb & SE Ranking 2026) ChatGPT68% Gemini12% Perplexity7% Claude11% All AI traffic16× Enter your details and we'll send a snapshot of how AI platforms see your brand — free, within one working day. Pricing ##### Flexible Packages Built for Traditional & AI Search Transparent plans on rolling contracts. Scale up as you grow, no long lock-ins. ###### Essentials Improve your website’s search visibility. £ 495 - Technical SEO audit and monitoring - Keyword research and on-page optimisation - Technical recommendations and implementation support - Monthly performance reporting Find Out More ###### Foundation Strengthen your SEO strategy and website content. Sayu Portal Included £ 895 - Everything in Essentials - Competitor and content gap analysis - Content strategy and website content optimisation - Local SEO, where relevant Most Popular ###### Growth Build visibility through useful content and social sharing. £ 1,295 - Everything in Foundation - Intent-driven blog articles and expert guides - News-led content and commentary - Social sharing of published content ###### Authority Create distinctive assets and actively promote them. £ 1,695 - Everything in Growth - Data-led PR articles and assets - Social campaigns and paid amplification - AI-search visibility monitoring ###### Market Leader Extend your reach through digital PR. From £ 1,995 - Everything in Authority - PR campaign creative and media pack - Digital PR outreach and distribution - Brand mentions and coverage tracking - International SEO, where required At Sayu, we deliver performance-led SEO packages designed to support visibility across organic search engines, conversational AI platforms, and AI-driven discovery tools. Every plan is built around a proven framework of technical SEO, structured content creation, and authority development. Our SEO services include technical audits, keyword research, modular content creation, digital PR, and local SEO. We optimise site structure, Core Web Vitals, internal linking, and schema markup while publishing high-quality content designed to perform in search results, featured snippets, and AI-generated answers. Whether you're targeting a local audience, scaling nationally, or competing globally, our flexible SEO packages offer a cost-effective route to improved rankings, increased traffic, and stronger conversion performance, with tailored strategies available for complex websites or ambitious growth goals. Our SEO & AI-Search Service: What We Do Our SEO & AI-Optimisation service is built for modern search. We combine technical excellence, strategic content, and intelligent promotion to increase visibility across traditional search engines, local results, and AI-powered platforms. Every strategy is grounded in user intent, structured for discoverability, and designed to build long-term authority and trust. We create human-first, performance-driven content that ranks, converts, and builds brand credibility. Our content is structured, scannable, and insight-led: exactly what search engines and AI platforms prioritise. From optimised landing pages and topic hubs to modular blog content and insight-led assets, our E-E-A-T-focused approach (Experience, Expertise, Authority, Trust) ensures content performs today and remains relevant for AI-powered search and conversational queries. - SEO-Optimised Website Content & Landing Pages - Insight-Led Blogs, Guides & Linkable Assets - Modular Content Creation & Multi-Channel Repurposing We plan and produce structured, topic-led content mapped to real search intent, designed to rank in traditional results and to be cited across AI answer engines. From Core Web Vitals and crawlability to schema markup and clean site architecture, we build the technical foundations that both search engines and AI crawlers depend on. We earn high-quality links and brand mentions through digital PR and outreach, strengthening the authority signals that drive rankings and trust. Whether you serve one town or many countries, we tailor local, national and international strategies to reach the right audience at the right scale. Transparent reporting shows exactly how your visibility, traffic and rankings are growing, across search engines and emerging AI platforms alike. ##### SEO Case Studies Northern Tank Store SEO helps new NTS website get off to a great start Thompson Leisure Targeted SEO improved traffic by 50% in only 2 months Painted Furniture A dramatic rise in organic traffic for Painted Furniture Co View Our SEO Case Studies ##### Why Choose Sayu for SEO & AI-Search Optimisation? ###### Proven SEO Expertise, Future-Focused Strategy With two decades of experience, we combine proven SEO fundamentals with forward-thinking strategy to keep your brand ahead as search evolves. Learn More ###### A Search Team Built for an AI-Driven Future Search is evolving fast. Our team stays ahead of algorithm changes, AI developments, and emerging discovery trends to keep your brand visible, relevant, and competitive. ###### Sustainable, Ethical SEO Practices We follow best practices and search engine guidelines to protect your brand and build a strong, future-proof foundation for growth. ###### Transparent Collaboration & Clear Communication We work as an extension of your team, with regular updates, honest insights, and proactive recommendations that keep campaigns on track. ###### Tailored SEO & AI-Search Strategies Every campaign is built around your goals, audience, and competitive landscape, combining SEO fundamentals with AI-ready optimisation for lasting results. ###### High-Quality Content & Sustainable Authority Building We create structured, insight-led content designed to be discovered, shared, and referenced across search engines, social media, and AI platforms, building long-term authority and trust. ##### Strategic SEO & AI-Search Campaigns Across Industries At Sayu, we deliver tailored SEO and AI-search strategies that help businesses grow through smarter visibility and stronger authority. We support eCommerce brands, B2B companies, local businesses, and global enterprises across industries, including iGaming, finance, legal, hospitality, travel, construction, healthcare, property, and technology. By combining deep keyword research, structured content, technical optimisation, authority building, and AI-ready strategies, we help brands increase organic traffic, improve discoverability across AI platforms, and future-proof their search presence in a rapidly evolving landscape. For Lawyers & Solicitors SEO Services For Hotels & Restaurants SEO Services For Travel & Tourism SEO Services For Plumbers & Builders SEO Services For Accountants & Finance SEO Services ##### Our SEO Team In Numbers 2000+ Happy Clients Since 2005! 20k+ Quality Backlinks Acquired 1m+ Page 1 Rankings 10+ International Markets Targeted 20m+ Words of Content Written 40k+ Cups of Tea Consumed 130+ Years Combined Team Experience ##### Meet Our Expert SEO Team. > “Our dedicated team of UK-based SEO specialists and digital marketing experts has over a decade of experience helping businesses maximise their online growth. As an SEO agency in Teesside, we've successfully improved search engine visibility, driven targeted organic traffic, and increased online revenue for hundreds of clients across diverse industries throughout the UK and worldwide. > Through our data-driven SEO strategies, technical expertise, and customised solutions, we deliver measurable results that strengthen your online presence and boost your search rankings.” Simon Pitts Founder and Chief Executive Officer Meet The Team ##### Expert SEO Guides SEO ###### How SEO Can Help Online Casino Operators at a Global Level Read More ###### Helpful SEO Tools for the Online Casino & Sports Betting Sector ###### The Truth About Common Myths In iGaming SEO View Our SEO Articles ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Digital PR Source: https://www.sayu.co.uk/digital-pr.html #### Digital PR Services Earn high-authority coverage and quality backlinks. We create data-led campaigns that land your brand in trusted national, regional and trade press, building the authority that drives rankings in Google and visibility in AI search. Get in Touch Our SEO Services ##### Links That Build Real Authority Search engines and AI tools lean on the same signal: what trusted, independent websites say about you. Digital PR earns those mentions and links from editorially chosen articles, the kind that can't be bought or faked. Every campaign is planned alongside your SEO strategy, so coverage points to the pages that matter commercially and the authority you earn turns into rankings, traffic and enquiries. Talk to Our Team ##### Our Digital PR Service ###### Data-Led Campaigns We turn surveys, public data and your own insights into original stories that journalists want to cover. Journalists want fresh numbers they can't get anywhere else. We run bespoke surveys or dig into ONS, Companies House, Google Trends and your own anonymised data, find the angle that makes a headline, then cut it by region and sector so national, local and trade titles can all run the story. - Survey design and public-data research - Regional and sector cuts for wider pick-up - Press release, data tables and visuals ###### Reactive PR We monitor the news agenda and journalist requests every day, positioning your experts quickly when a relevant story breaks. The first credible comment on a breaking story usually wins the quote. We watch the news agenda and journalist request services every day, draft a sharp comment in your voice for quick sign-off, and get it in front of the journalist within hours, not days. - Daily news and request monitoring - Comments drafted ready for approval - Same-day turnaround on breaking stories ###### Expert Commentary We build your team's profile as a go-to source in your industry, securing quotes and features in trusted publications. We interview your specialists and turn what they know into opinions, tips and predictions journalists can use. Over time your people become the names reporters come back to, building the expertise and authority signals that Google and AI answers look for. - Expert profiles and media briefings - A bank of pre-approved comment - Bylined articles and features ###### Creative Assets Interactive tools, maps, indexes and visualisations designed in-house to earn links naturally. Some stories are better shown than told. Our designers and developers build interactive maps, calculators, indexes and data visualisations that live on your site, so coverage links to a page that keeps earning links long after launch. - Interactive tools and calculators - Maps, indexes and data visuals - Hosted on your site to earn links ###### Link Reclamation We find unlinked brand mentions and broken links to your site and turn them into valuable backlinks. Your brand is probably mentioned more often than it is linked. We find articles that name you without a link, images used without credit and broken links to old pages, then contact the publisher or fix redirects to recover authority you've already earned. - Unlinked brand mention outreach - Image credit and citation requests - Broken link and redirect fixes ###### Transparent Reporting Every piece of coverage is logged with its authority, link type and reach, and reported alongside your SEO results. You see every result. Each piece of coverage is logged with the publication, its authority, the link type and estimated reach, then reported next to your rankings and organic traffic, so you can see what PR does for your SEO, not just how many clippings it made. - Live log of every placement - Authority, link type and reach - Tied back to your SEO results How a Campaign Works A clear five-step process from first idea to published coverage, with you involved at every stage. We get to know your brand, audience and competitors, review your current backlink profile, and agree the publications and topics that will move the needle for your business. We look at where your competitors are earning coverage and links, which journalists write about your sector, and which of your pages would benefit most from extra authority, so every campaign has a clear SEO purpose as well as a PR one. - Competitor coverage and backlink gap analysis - Target publications and journalists agreed with you - Goals set for links, coverage and the pages they support Our team brainstorms campaign ideas, then tests each one against the news agenda and what journalists in your sector are actually writing about. Every idea has to pass a simple test: would a journalist want to write about this, and would it make sense for your brand? We present a shortlist with headlines, the data or angle behind each one and the publications we'd pitch, and you sign off the strongest concepts. - Ideas checked against the current news agenda - Shortlist with example headlines and target titles - Nothing goes ahead without your sign-off We gather the data, run the surveys and build the story: press releases, visualisations, landing pages or interactive tools, all designed to give journalists a reason to link. The campaign usually lives on a page on your site, so links point somewhere useful, and we prepare regional and sector versions of the story so more publications can run it. - Press release, data and expert quotes - Graphics, maps or interactive tools - A campaign page on your site to earn the links We pitch personally to relevant journalists and editors, tailoring every approach. No mass mail-outs, just targeted conversations with the people who cover your industry. We time launches around the news cycle, follow up with fresh angles and extra data on request, and line up your experts for interviews and comment when journalists want more. - Personal pitches to national, regional and trade press - Launches timed around the news cycle - Your experts prepared for interviews and quotes We track every placement and link, follow up to secure links where they're missing, and report on the results so you can see exactly what each campaign delivered. Reports show each piece of coverage alongside your rankings and organic traffic, and we feed what we learn into the next campaign so results build over time. - Every placement logged with its authority and link type - Missing links chased with publishers - Results reported next to your SEO performance ##### Sayu in Numbers 2,000+ Happy Clients Since 2005! 2,000+ Happy Clients 2005 Established 90%+ Excellent on Trustpilot ##### Digital PR FAQs Coverage usually starts arriving within weeks of a campaign launching. The SEO impact builds over the following months as search engines discover and trust the new links, which is why we recommend running campaigns consistently rather than as one-offs. No honest agency can guarantee editorial coverage, because journalists decide what they publish. What we can do is agree target publications and goals up front, and keep refining ideas and outreach until campaigns land. Yes. AI tools such as ChatGPT, Gemini and Google AI Overviews draw on trusted sources when they recommend brands. Being mentioned and linked by respected publications makes your business more likely to be cited in AI answers. It works best that way. Digital PR builds the authority, and your on-page and technical SEO make sure that authority turns into rankings. If you're already an SEO client, we'll plan campaigns around your existing strategy. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Local SEO Source: https://www.sayu.co.uk/local-seo-services.html #### Local SEO Services for Business We are experts at helping your local customers find you. If you operate locally, have a shop, or a few stores in different locations, it's important to optimise your local presence online. Local SEO requires a strategic and targeted approach that helps a search engine understand and reward your local reputation. See Pricing Get In Touch ##### Get Found by Customers Near You Local SEO is a targeted strategy that helps businesses increase their visibility in local search results. By optimising online content, managing listings and cultivating reviews, businesses can appear more prominently when potential customers search for products, services or solutions in their geographic area. Our team of local SEO experts will provide a tailored strategy to improve the visibility of your website in your target locations and drive quality traffic to your website. Get In Touch ##### Local SEO: Our Service ###### Local Keyword Research We uncover the local search terms your customers are actually using so we can target the queries that drive high-intent traffic. ###### Google Business Profile We optimise and manage your Google Business Profile to boost your visibility in map packs and local search results. ###### Local Citation Building We build consistent, high-quality local citations to strengthen your local reputation and authority. ###### Localised Content We create content tailored to your target locations to help you rank for local, near-me style searches. ###### Website Optimisation We optimise your website's on-page and technical SEO to support your local rankings. ###### Reporting Transparent, timely reporting focused on the metrics that matter for evaluating your local SEO performance. Why Choose Sayu for Local SEO Higher rankings drive more clicks: the top result on Google earns a click-through rate of over 27%, and moving from page two to page one can boost organic traffic by over 143%. Here's how we help you get there. As Google's algorithm has improved it's important to consider the effects of personalisation, intelligent mobile search functions, map packs and more. At one time users needed to include their location in a search query, but now Google is clever enough to work this out and more users are simply searching for their desired service with the suffix 'near me'. Our knowledgeable SEO team takes all such considerations into account when planning a tailored strategy. Regular Zoom sessions, open Slack channels, email or phone; whichever method of communication you choose, we are here to work closely with you and your business. At the end of 3 months you will have the option of continuing with our service by moving onto one of our standard SEO packages, with no long-term obligation. ##### Local SEO Pricing We offer an initial three-month term for our services, providing the opportunity to optimise your website for local search while allowing you to evaluate the results of our efforts. This short-term commitment gives you the flexibility to experience the impact of our SEO strategies without any long-term obligation. At the end of the initial three-month period, you are under no obligation to continue. However, if you're satisfied with the progress and results, we'll discuss transitioning to one of our other SEO packages to further support your growth and long-term success. Local SEO £295 ex.VAT Per Month For 3 Months - One Target Location Buy Now Invoices are issued monthly, in advance. Payment is by Credit/Debit Card or Direct Debit. All prices exclude VAT. ##### SEO Campaigns Across A Range Of Sectors Our digital marketing agency specialises in providing comprehensive SEO campaigns to a wide range of sectors. Our expertise covers hotels and restaurants, lawyers and solicitors, travel and tourism, plumbers and builders, accountants, finance and many others. We understand the unique challenges and requirements of each industry, and we work tirelessly to create customised solutions that drive traffic, increase conversions and boost online visibility. ###### For Lawyers & Solicitors SEO services tailored to law firms and solicitors. Read More ###### For Hotels & Restaurants SEO services tailored to hotels, restaurants and hospitality businesses. ###### For Travel & Tourism SEO services tailored to travel and tourism businesses. ###### For Plumbers & Builders SEO services tailored to plumbers, builders and trades. ###### For Accountants & Finance SEO services tailored to accountants and financial services. ##### SEO Team in Numbers 2,000+ Happy Clients Since 2005! 2,000+ Happy Clients 2005 Established 143% Traffic Uplift Page 1 vs Page 2 ##### SEO Case Studies Northern Tank Store Search Engine Optimisation Thompson Leisure Search Engine Optimisation Painted Furniture Search Engine Optimisation View Our SEO Case Studies ##### Meet the SEO Team. > “Our expert team of digital marketers have worked with businesses for over a decade to maximise their online potential. We have achieved better visibility, more organic traffic and increased revenue for hundreds of clients through our data-driven, highly considered approach to SEO.” Simon Pitts Founder and Chief Executive Officer Meet The Team ##### Expert SEO Guides Practical SEO and local search advice from the Sayu team. Local SEO ###### How To Optimise Your Google Business Profile SEO ###### 5 Common SEO Mistakes That Could Be Costing You Traffic ###### What Google Considers When Ranking Your Website ###### White Hat vs Black Hat SEO: Key Differences Explained View Our SEO Articles ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Content Marketing Portfolio Source: https://www.sayu.co.uk/content-marketing.html #### What is Content Marketing? Content marketing is the technique of creating valuable, unique and relevant content for your target audience. A good content marketing plan should aim to build a strong relationship with your customers and provide them with valuable information throughout the buying cycle. Content that solves their problems, entertains them or simply interests them on an ongoing basis means your brand is front of mind when they're ready to purchase. Get In Touch See Examples ##### An Essential SEO Component Fresh and unique content is an essential component of a successful SEO campaign. Unique, high quality content adds value to pages for visitors, helping to meet their search requirements. This helps to improve a search engine's perceived relevance of the page for target keyword groups and ultimately improves organic search visibility for specific keywords. Our SEO strategy is built on a foundation of thorough keyword research, ensuring every opportunity to grow the pool of keywords your website ranks for is uncovered. Our SEO Services ##### Linkable Assets and Outreach As well as being designed to attract organic visits from your target audience, our content is also designed to be linkable, be it in the form of helpful articles, data-driven infographics, interactive web pages, ebooks, interviews, original research and more. Our linkable assets are promoted to target audience groups as well as influencers, publishers and journalists operating in specified target verticals. Our focus is on generating awareness, interest and ultimately links back to your site. Digital PR ##### Content That Earns Attention ###### Helpful Articles & Guides Practical guides that answer your customers' questions and keep your brand front of mind throughout the buying cycle. ###### Data-Driven Infographics Visual, shareable content built on research and data that publishers and journalists want to link to. ###### Interactive Web Pages Engaging interactive content that attracts visits, encourages sharing and earns links. ###### Ebooks, Interviews & Research Original research, interviews and long-form content that builds authority in your sector. ###### Keyword-Led Strategy Every piece is planned around thorough keyword research so it grows the pool of keywords your website ranks for. ###### Outreach & Promotion We promote your content to target audiences, influencers, publishers and journalists to generate awareness and links. ##### Content Marketing Examples We have produced infographics, helpful guides and data-driven interactive web pages for a large number of clients from a wide range of sectors. Here are some of our favourites. ###### Brownhills Travel guide from a leading UK motorhome distributor sends thousands of visitors to their website. Read More ###### Fat Buddha Trendy timelines secure traffic and search engine positions for this fashion emporium. ###### Ramsay Ladders Reaching new heights via helpful guides. ###### Painted Furniture Quality UK furniture maker is crafting helpful stories. ###### Watch Centre The heady numbers associated with James Bond films leave social media shaken and stirred. ###### Coast Water Sports A tying knots guide sees this nautical provider secure more clicks and links. ##### SEO Case Studies See how content and SEO work together to grow organic traffic for our clients. ###### Northern Tank Store SEO helps a new NTS website get off to a great start. Read Case Study ###### Thompson Leisure Targeted SEO improved traffic by 50% in only 2 months. A dramatic rise in organic traffic for Painted Furniture Co. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Casino & Gambling SEO Source: https://www.sayu.co.uk/casino-gambling-seo.html #### iGaming Professional SEO Services for Gambling & Casino Sayu have achieved huge success with some of the major online casinos in the UK. Our specialist experience in this vertical has enabled us to develop an SEO strategy which focuses on the important aspects of site structure, best practice on-page, technical SEO, content marketing and outreach. Call us on 01642 664550. Get In Touch Free SEO Review ##### SEO Strategy We take time to understand every business and focus our efforts on achieving success for the keywords and landing pages that matter. Our specialist experience in this vertical has enabled us to develop an SEO strategy which focuses on the important aspects of site structure, best practice on-page, technical SEO, content marketing and outreach. ##### Our Experience in Casino SEO Having over 7 years' experience, we have adapted to the evolving requirements of SEO in this sector. We have shifted from traditional optimisation techniques to connecting the client's content with the target user across multiple devices and channels. We have built a strong team of account managers who have first-hand experience with the strategies they have advised, managed and achieved results with. ##### Our Casino SEO Service ###### Site Structure A logical, crawlable site structure that helps search engines understand and rank your most important pages. ###### On-Page & Technical SEO Best practice on-page optimisation and technical SEO to give your casino or sportsbook a solid foundation. ###### Content Marketing & Outreach Content that connects with your target players, promoted to earn links and authority in a competitive sector. ###### Results-Driven SEO Our understanding of the market lets us focus on the strategies that work: long-term organic growth, while taking advantage of every quick win opportunity for sustained improvement as quickly as possible. ###### Transparent Reporting Fully transparent, timely reporting focused on the metrics that matter for evaluating campaign ROI, meeting targets and driving new player registrations. ###### A Working Partnership Our focus is on building a working partnership with our clients, with account managers who know your business and your market. ##### FREE Gambling SEO Review We're able to analyse your website and sector to provide a free review and discuss how we can help you to increase the visibility of your business. To find out more about how we can drive your campaigns forward, call us on 01642 664550, or ask us to contact you and we'll get straight on it. Request Your Free Review ##### Related Gambling SEO Articles We regularly update our blog with advice relating to SEO and search trends in online gambling. iGaming ###### How Can Your Casino Brand Win With SEO? Read More ###### Link Building in iGaming ###### Google Shaking Up Organic Results In The Gambling Industry Read Our iGaming Articles ##### More iGaming & Search Services ###### Casino & Gambling PPC Paid search for the online casino sector, including what Google Ads really costs for online casinos. Learn More ###### SEO & AI-Search Transparent, results-driven SEO built for AI-powered search as well as traditional search engines. ###### Content Marketing Valuable, linkable content that builds relationships and organic visibility. ###### Digital PR Earn coverage and authoritative links from publishers and journalists. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ## PPC services ### Search Engine Pay Per Click Source: https://www.sayu.co.uk/ppc-management.html Pay Per Click #### Search Engine PPC Management Service Here at Sayu we are a data-driven, passionate and friendly team, focussed on delivering the best return on investment (ROI) for every client. We have over 20 years of experience and a growing, diverse portfolio of loyal clients, which is testament to the excellent service we deliver. Platforms we manage Google Ads - Search - Shopping - Bid Management Paid Social - Meta - Pinterest - TikTok - LinkedIn - ChatGPT Bing Ads Contact Us See Our Work Google Partner Offer As a Google Premier Partner, we can apply Google’s promotional ad credit to new accounts. Spend in your first 60 days and Google adds credit to your account. - For businesses new to Google Ads - Credit from £380 up to £3,000 - Tier based on your spend in the first 60 days - Credit added by Google once spend is met Check if you qualify *Amounts set by Google and may change. Subject to Google’s T&Cs and eligibility. Return on ad spend ###### PPC Performance − 58 % lower cost per acquisition across managed accounts in 12 months — while return on ad spend climbed to 4.7× on Google Search. Coloured lines: return on ad spend by channel · dashed: cost per acquisition, indexed · last 12 months, blended Sayu client accounts (illustrative) Google Shopping5.4× Google Search4.7× Paid Social3.3× Microsoft Ads3.1× Cost per acquisition−58% Enter your details and we'll review your Google Ads account for wasted spend — free, within one working day. ##### Search Engine PPC Pricing We offer two very competitively priced packages to choose from and the features of each are highlighted below. Rolling 1 Month Contract From £199 Per Month For just 11% of your monthly ad spend, let our experts optimise and keep your campaigns performing at their best. Minimum fee £199 per month. Maximum fee £3,500 per month. Get In Touch Fixed 12 Month Contract Monthly ad spend → management fee - £0 – £4,999 → 10% (min fee £179) - £5,000 – £9,999 → 9% - £10,000 – £14,999 → 8% - £15,000 – £19,999 → 7% - £20,000+ → 6% (max fee £2,500) All figures exclude VAT. There is an initial period of three months for the rolling 1 month package. ##### Features Choose the commitment that suits your business. Our rolling one month contract keeps you flexible, while our fixed 12 month contract rewards a longer partnership with lower management fees that reduce as your ad spend grows. - Rolling contract: 11% of monthly ad spend, from £199 to a maximum of £3,500 per month (after an initial three months) - 12 month contract: from 10% down to 6% of ad spend, from £179 to a maximum of £2,500 per month - No set-up fees, and your ad spend is paid directly to Google or Microsoft, so you keep full ownership of your accounts Experience counts. As Google Premier Partners with over 20 years in paid advertising, and more than 100 years of combined experience across the team, our specialists have seen every kind of account, budget and industry. - Dedicated PPC consultant who gets to know your business and goals - Experts in account structure, keyword research, ad copy and Shopping feeds - Over 5,000 campaigns and 5 million keywords managed New to Google Ads? As a Google Premier Partner, we can apply Google’s promotional ad credit to eligible new accounts, giving your first campaigns extra budget while we get them performing. - UK credit from £380 up to £3,000, depending on your spend in the first 60 days - For accounts new to Google Ads - Subject to Google’s T&Cs and eligibility Data is at the heart of our bid management. Our team of PhD mathematicians and developers built our own algorithmic bidding software, using advanced statistical techniques to make sure you’re getting the right traffic at the lowest possible cost. - Bids forecast for the best return on ad spend, not just more clicks - Search term analysis to cut wasted spend with negative keywords - Ongoing testing of ads, audiences and landing pages Regular Zoom sessions, open Slack channels, email or phone: whichever way you prefer to communicate, we’re here to work closely with you and your business. You’ll always know what we’re doing and why. - Clear reporting against the metrics that matter to your business - Direct access to your PPC consultant, not a call centre - Proactive recommendations, not just monthly numbers Clients on a 12 month contract with an advertising spend of £5,000 are automatically enrolled on our Partnership Programme. We look beyond your Google Ads and Microsoft Advertising accounts to find improvements that benefit your paid campaigns and your organic traffic. - Website analysis: checkout, category and product pages, exit rates and visitor paths - Shopping feed benchmarking: titles, descriptions and product types to boost exposure - Quarterly calls to discuss suggestions, with every change analysed and reported on We’re proud to be a Google Premier Partner and a Microsoft Advertising Partner. From Google Search, Shopping and Remarketing to Bing, Amazon and paid social, we’ll help you reach your audience profitably, wherever they browse. - Google Ads: Search, Shopping, Remarketing and YouTube - Microsoft (Bing) Ads: Search and Shopping - Paid social on Meta, Pinterest, TikTok, LinkedIn and ChatGPT ##### Our Search Engine PPC Service ###### Google Ads Management As Google Premier Partners we have 20 years experience in managing Google Ads campaigns and getting you the very best results from your budgets. Learn More ###### Bing Ads Management For companies looking to grow and market to niche audiences, Bing Ads can be a very profitable channel. We can set up or manage a Bing account for you. ###### Amazon Paid Advertising If you have an Amazon Shop we can increase traffic through sponsored ads shown alongside organic listings — and set one up if you do not. ###### Location-Specific Ad Services Whether you need footfall to your store or calls and conversions from certain areas, we target your audience by location too. ###### Strategy We take time to understand your sector, business and goals, then put a custom strategy in place from day one to take advantage of every opportunity. ###### Google Shopping Management Deep experience setting up, managing and optimising Google Shopping feeds and campaigns — with exceptional ROI for ecommerce sites. ###### Ad Copy Optimisation Backed by experience and consistent testing, we ensure adverts are optimised and focussed towards their landing page for optimal conversion rates. ###### Reporting & Transparency We keep clients up to date on how paid campaigns are performing against meaningful metrics, working closely to understand your business goals. ###### Remarketing By targeting audiences who have already visited your website or interacted with your brand, remarketing holds opportunities for profitable conversions. ###### Data-Driven Bid Management Advanced statistical techniques, long-tail marketing and proprietary bidding software make sure you get the right traffic at the lowest possible cost. ##### PPC Case Studies Rhino Rails Pay Per Click Tile Experience Pay Per Click Complete Golfer Pay Per Click View PPC Case Studies ##### Our PPC Team In Numbers 2000+ Happy Clients Since 2005! 250k Products Managed 5K+ PPC Campaigns Managed £30m+ Customer Spend Over 16 Years 5m+ Keywords Managed 50k+ Cups of Coffee Consumed 100+ Years Combined Team Experience ##### Featured Articles Insights, guides and tips from the Sayu team to help you grow. SEO ###### "Black Friday 2025" tops UK searches among the Black Friday terms measured 23 Oct 2026 7 min read Read More ###### Biggest .uk websites twice as likely to block AI crawlers 22 Oct 2026 9 min read ###### Googlebot vs ChatGPT: who is really crawling your online shop? 20 Oct 2026 10 min read ###### Online shops made up nearly one in ten new UK companies 20 Oct 2026 9 min read ###### Most sites AI assistants cite for UK searches miss Google's top 10 19 Oct 2026 9 min read ###### Fewer than half of popular .uk home pages carry structured data 16 Oct 2026 9 min read Visit Our Blog ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Social Media Pay Per Click Source: https://www.sayu.co.uk/social-media-ppc.html #### Social Media PPC Management Services Meta, TikTok, LinkedIn and Pinterest all perform uniquely, offering distinct advantages for your business. At Sayu, we consider the potential reach of each social media platform to determine which would work best for your business. With over 15 years' experience in paid advertising, we use our knowledge and skills to optimise paid social media campaigns, maximise your ROI and help you every step of the way on your paid social media journey. See Pricing Get In Touch ##### Why Invest In Paid Social Media? With more than 5 billion users worldwide, social media has become the place where shoppers spend their time. Platforms like Meta, Pinterest and TikTok are now key drivers of eCommerce growth. Through paid social, brands can reach high-intent customers, deliver engaging ads and track results instantly. Get In Touch ##### Which Platform Should I Choose? We specialise in multi-channel advertising across Facebook, Instagram, TikTok, Pinterest and LinkedIn. Each platform offers unique strengths, and our team tailors campaigns to maximise results, so your brand reaches the right people. ###### Facebook Great for brands looking for reliable all-round performance and looking to reach wide audiences. A good choice for both direct response (sales and leads) and brand awareness. Learn more ###### Pinterest Building brand awareness with long-term content exposure. Designed for visually appealing products and reaching highly engaged audiences actively seeking inspiration, helping build brand awareness and trust. ###### TikTok A high engagement platform where people spend a lot of time. Tends to be good for younger audiences who respond well to interactive and trending ads. ###### Instagram A highly visual platform, ideal for showcasing high-quality photos and videos of your products. Great for building brand identity and awareness through e-commerce and direct-to-consumer, and for targeting younger consumers. ###### LinkedIn Great for B2B companies to raise brand awareness on a platform where trust and mindshare matter. Content and ads tend to carry more authority on this platform. ###### ChatGPT A highly intent-driven advertising platform that helps businesses reach people as they research, compare and make purchasing decisions. Great for lead generation, ecommerce and appearing in relevant conversations when customers are actively seeking solutions. Why Choose Sayu? We help you every step of the way on your paid social media journey. Our team brings over 15 years of paid advertising experience, backed by certified users on each platform and expert knowledge of how each one performs. Our bid management is driven by data, and we test different ad variations and targeting to find what delivers the best return. Our in-house graphic designers create scroll-stopping creative for your campaigns. We build strategies aligned with your goals and provide regular updates on account performance, so you always know how your campaigns are doing. ##### How Much Will It Cost? Management fees are based on a percentage of your ad spend on each platform, with a low minimum monthly fee. Meta Management 11% of spend Facebook & Instagram Based on 11% of spend across Facebook & Instagram Ads with a minimum fee of £99/month + VAT* Get Started Pinterest 11% of spend Pinterest Ads Based on 11% of spend on Pinterest Ads with a minimum fee of £99/month + VAT* LinkedIn 11% of spend LinkedIn Ads Based on 11% of spend on LinkedIn Ads with a minimum fee of £99/month + VAT* TikTok 11% of spend TikTok Ads Based on 11% of spend on TikTok Ads with a minimum fee of £99/month + VAT* ChatGPT 11% of spend ChatGPT Ads Based on 11% of spend on ChatGPT with a minimum fee of £99/month + VAT* * There is an initial period of three months, then a monthly rolling contract thereafter. To discuss the paid social media service in more detail, call us on 01642 664550 or email sales@sayu.co.uk. ##### PPC Team in Numbers 2,000+ Happy Clients Since 2005! £30m+ Customer Spend Over 16 Years 5m+ Keywords Managed 5,000+ PPC Campaigns Managed 250k Products Managed 100+ Years Combined Team Experience 50k Cups of Coffee Consumed ##### Featured Articles Insights, guides and tips from the Sayu team to help you grow. SEO ###### "Black Friday 2025" tops UK searches among the Black Friday terms measured 23 Oct 2026 7 min read Read More ###### Biggest .uk websites twice as likely to block AI crawlers 22 Oct 2026 9 min read ###### Googlebot vs ChatGPT: who is really crawling your online shop? 20 Oct 2026 10 min read ###### Online shops made up nearly one in ten new UK companies 20 Oct 2026 9 min read ###### Most sites AI assistants cite for UK searches miss Google's top 10 19 Oct 2026 9 min read ###### Fewer than half of popular .uk home pages carry structured data 16 Oct 2026 9 min read Visit Our Blog ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Sayu CSS Source: https://www.sayu.co.uk/comparison-shopping-services.html #### Sayu CSS Save Up To 20% On Google Shopping Clicks Sayu CSS is our Comparison Shopping Service. Advertisers working with a CSS partner can benefit from a reduction in the cost per click of their Google Shopping ads of as much as 20%. To find out how you can save up to 20% on Google Shopping, call us today on 01642 664550. Get In Touch How It Works ##### What is Sayu CSS? Following the EU antitrust ruling in 2018, Google opened the door for comparison shopping sites to compete in the Google Shopping ad space in the general search results. Google created a programme called Comparison Shopping Services (CSS) and invited partners to join, increasing competition in Google's shopping ad space. Ads from other CSS providers now appear within Google Shopping, not just ads by Google. Advertisers can now work with CSS partners and take advantage of a favourable reduction in the cost per click, which can be as much as 20%. Get In Touch ##### How It Works Switching to Sayu CSS is straightforward and your shopping campaigns stay in your hands. ###### Submit Your Feed It's very simple. Just like Google Shopping, your product feed is submitted, but through Sayu's CSS Merchant Centre. ###### Keep Control in Google Ads Crucially, your ads continue to be managed and controlled via your own Google Ads account, so nothing changes in how you run your campaigns. ###### Pay Less Per Click Shopping ads served through a CSS partner benefit from a reduced cost per click of up to 20%, so your budget goes further. ###### Expert Support Our PPC team can help you set up and get the most from Sayu CSS. Call us on 01642 664550 to find out more. ##### Get More From Your Shopping Budget Paying less for each click means more clicks for the same spend, or the same traffic for less. Either way, Sayu CSS helps your Google Shopping budget work harder. Combine Sayu CSS with our expert PPC management for campaigns that are optimised from the feed up. PPC Management ##### Featured Articles Insights, guides and tips from the Sayu team to help you grow. SEO ###### "Black Friday 2025" tops UK searches among the Black Friday terms measured 23 Oct 2026 7 min read Read More ###### Biggest .uk websites twice as likely to block AI crawlers 22 Oct 2026 9 min read ###### Googlebot vs ChatGPT: who is really crawling your online shop? 20 Oct 2026 10 min read ###### Online shops made up nearly one in ten new UK companies 20 Oct 2026 9 min read ###### Most sites AI assistants cite for UK searches miss Google's top 10 19 Oct 2026 9 min read ###### Fewer than half of popular .uk home pages carry structured data 16 Oct 2026 9 min read Visit Our Blog ##### Related PPC Services ###### Search Engine PPC Strategic bid management, audience targeting and campaign optimisation across Google Ads and Microsoft Advertising. Learn More ###### Social Media PPC Paid social campaigns that put your brand in front of the right audience. ###### PPC Packages & Pricing Two competitively priced PPC management packages, with a 30 day free trial. See Pricing ###### Shopify Websites Shopify e-commerce websites designed and built by Sayu. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Casino & Gambling PPC Source: https://www.sayu.co.uk/the-cost-of-google-adwords-for-online-casinos.html #### The Cost of Google Ads for Online Casinos A typical question we get asked when discussing Google Ads for online casinos is: "How much will my campaign cost me?" Our answer is always along the lines of: "How much would you like to budget?" Need help with PPC management? Call us on 01642 664550. See Budget Examples Get In Touch ##### Our Casino Google Ads Service The client will typically come back with a figure in mind and then naturally ask: "So, how much traffic would that get me?" A simple question, as the client just wants some clarity on what sort of return on investment they can expect. Unfortunately, the answer is not that straightforward. This guide offers some general guidance on what you can expect from your Google Ads budget, and on the average CPC (cost-per-click) for some of the more popular online casino search terms. For our research we tend to use Google data. Get In Touch Explaining The Data We use Google Keyword Planner to look at around 20 of the more popular gambling related keywords on Google, with their average monthly search volume (averaged across a 12 month period) and a low and high top-of-page bid range for each. Google gives a low and high range bid for each search term. The top of page bid range can be affected by a number of factors such as Quality Score, device, time of day and competition. Google provides the "Avg. monthly searches" figure as a guide. It will vary from month to month and is a relative figure that will not always match up to actual searches performed. These volumes still give a good understanding of which keywords are searched the most, and gambling related keywords make up a large proportion of the most popular and most expensive keywords on Google. Search volumes give clarity on which keywords are going to be the most competitive. Search terms with higher volumes mean potentially more exposure and impression share, but are clearly more competitive and therefore more expensive. Looking at other software tools such as SEMrush, the organic search volume and paid search CPC data they provide is very similar. ##### How Much Traffic Can You Get? Using the figures Google provides, we can make some reserved assumptions on the budgets required. Working with an average CPC of £30.00 (low range) and £60.00 (high range), here is what you can expect in terms of clicks for varying budgets. ###### £5,000 Budget Around 167 clicks at the low range CPC, or 83 clicks at the high range. ###### £10,000 Budget Around 333 clicks at the low range CPC, or 167 clicks at the high range. ###### £25,000 Budget Around 833 clicks at the low range CPC, or 417 clicks at the high range. ###### £50,000 Budget Around 1,667 clicks at the low range CPC, or 833 clicks at the high range. ##### In Summary Targeting high traffic search terms without closely monitoring bid management can quickly exhaust budgets. High traffic keywords can be one tactic, but broadening the range to lower searched variants and longer tail derivatives may deliver a higher rate of traffic and allow your budget to work harder for you. While you are working on getting your website ranking organically, Google Ads will give you the injection of traffic and conversions you are looking for. The key is to manage your bids and budgets, while tracking conversions and understanding cost-per-acquisition and the lifetime value of your customers. Talk To Our PPC Team ##### PPC Team in Numbers 2,000+ Happy Clients Since 2005! £30m+ Customer Spend Over 16 Years 5m+ Keywords Managed 5,000+ PPC Campaigns Managed 250k Products Managed 100+ Years Combined Team Experience 50k Cups of Coffee Consumed ##### Featured Articles Insights, guides and tips from the Sayu team to help you grow. SEO ###### "Black Friday 2025" tops UK searches among the Black Friday terms measured 23 Oct 2026 7 min read Read More ###### Biggest .uk websites twice as likely to block AI crawlers 22 Oct 2026 9 min read ###### Googlebot vs ChatGPT: who is really crawling your online shop? 20 Oct 2026 10 min read ###### Online shops made up nearly one in ten new UK companies 20 Oct 2026 9 min read ###### Most sites AI assistants cite for UK searches miss Google's top 10 19 Oct 2026 9 min read ###### Fewer than half of popular .uk home pages carry structured data 16 Oct 2026 9 min read Visit Our Blog ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ## Web services ### Sayu Websites Source: https://www.sayu.co.uk/web-development.html #### Bespoke Web Solutions Our web solutions are tailor-made to meet your exact needs. With lead generation websites from £3995 and e-commerce from £7495 we provide comprehensive web solutions that will help drive your business forward. Our team of experienced professionals will work with you to create a unique design that reflects your brand and meets your goals. Contact Us See Our Work ##### Web Pricing At just 0.25% of a monthly paid order value for E-Commerce or from £199 per month for a performance based lead generation website our Partnership Programme perfectly aligns your goals with ours: to grow your business and help you succeed. Whether you're planning to overhaul your website, or you're entering into ecommerce for the first time, our experienced team will have a vested interest in your business from day one, and long-term. e-Commerce 0.25% Of monthly paid orders value * - Personal contact with ecommerce experts and developers to proactively drive your business forward - Bespoke web design — our web designers work with you at every stage to create a unique website - Priority support — you can expect a reply within 4 hours - FREE upgrades to installed payment gateways - 20% discount on future development work and design - Fully managed hosting with unlimited bandwidth storage - FREE PCI security updates and SSL certificates Get In Touch Lead Generation From £199 Fixed Monthly Fee * - Personal contact with web experts and developers to proactively drive your business forward - A tiered pricing structure based on the monthly number of leads delivered - Unlimited custom forms that simplify data collection * subject to a minimum fee of £199. All figures exclude VAT. ##### Sayu Partnership Programme Our Partnership Programme is a full web management service. Our professional team of web developers and analysts work alongside you to offer your customers a solution that remains competitive and consistently improving, in line with the future vision for your brand. As the needs of your business evolve, so does our flexible product offering and support. You succeed — we succeed. Contact us to discuss details! Contact Us ##### Sayu eCommerce Sayu E-Commerce is a feature-rich, advanced ecommerce web platform that can be tailored to meet the exact requirements of your business — and that does not stop when your new website is launched. Unlike many rival platforms, with Sayu E-Commerce it is possible to customise processes, whether customer journeys or administrative tasks, to improve the efficiency and accuracy of business operations. Our Partnership Programme provides the perfect foundation for growing and remaining competitive. ##### Sayu Lead Generation The Sayu Lead Generation platform is modular in nature. Working in partnership with you we build a bespoke website to generate leads at scale. Popular choices include reservation systems, call-back options, and booking or quotation systems. It also features an enhanced web-based interface providing full access to all pages on the site — add, update, hide and remove content, pages and products, preview changes, and utilise the power of embedded components. ##### Seamless Integrations We know how important it is for a business to be efficient, and Sayu E-Commerce is able to integrate with 3rd-party software solutions. As your needs change, our bespoke solution and experienced developers can help you alter integrations with marketplaces, payment gateways, POS or warehouse management systems. Popular integrations include Google Shopping, Klarna, PayPal, SagePay, WorldPay, eBay, Amazon, Opayo, Stripe and Apple Pay. ##### Web Case Studies Linthorpe Beds Web Design & Development Watches.co.uk Web Design & Development Restaurant Supply Store Web Design & Development View Web Case Studies ##### Our Web Team In Numbers 2000+ Happy Clients Since 2005! 500+ Websites Developed 90%+ Excellent Rating on Trustpilot 10+ International Markets Targeted 3K+ Infographics Designed £2m+ Our Clients' Monthly Revenue 250+ Years Combined Team Experience ##### Featured Articles Insights, guides and tips from the Sayu team to help you grow. SEO ###### "Black Friday 2025" tops UK searches among the Black Friday terms measured 23 Oct 2026 7 min read Read More ###### Biggest .uk websites twice as likely to block AI crawlers 22 Oct 2026 9 min read ###### Googlebot vs ChatGPT: who is really crawling your online shop? 20 Oct 2026 10 min read ###### Online shops made up nearly one in ten new UK companies 20 Oct 2026 9 min read ###### Most sites AI assistants cite for UK searches miss Google's top 10 19 Oct 2026 9 min read ###### Fewer than half of popular .uk home pages carry structured data 16 Oct 2026 9 min read Visit Our Blog ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Shopify Websites Source: https://www.sayu.co.uk/shopify-websites.html #### Shopify Website Design We build powerful, custom Shopify websites that elevate your online store. From sleek product pages to a smooth checkout experience, our e-commerce sites are crafted to maximise sales and reflect your brand identity. With Shopify websites starting from £3495, we offer end-to-end solutions that include design, development and launch support. See Pricing Get In Touch ##### A Shopify Store That Looks and Performs Brilliantly Our expert team will collaborate with you to make sure your Shopify store looks professional and performs brilliantly, from the first design concepts through to launch day. Whether you're launching your first online store or revamping an existing one, our experienced team will be fully invested in your project from day one, working closely with you to align every detail with your goals. Get In Touch ##### Shopify Pricing With Shopify CMS websites starting from £3495 and full Shopify eCommerce solutions from £9995, we deliver tailored solutions that support your business growth and long-term success. Shopify CMS From £3495 Capital cost to build website * - Personal contact with web experts and developers to proactively drive your business forward - Bespoke web design: our web designers work with you at every stage, analysing and interpreting your requirements to create a unique website - Shopify monthly subscription starting at £65 for small teams, £344 for medium sized teams - All the benefits of the Shopify platform, with unlimited bandwidth and storage, PCI security updates and FREE SSL certificates Shopify eCommerce From £9995 Capital cost to build website * - Personal contact with ecommerce experts and developers to proactively drive your business forward * The one-time capital cost is paid directly to Sayu, while the ongoing monthly subscription is paid to Shopify. All figures exclude VAT. ##### Why Shopify? Shopify is a powerful, flexible platform trusted by over a million businesses worldwide. It offers a seamless blend of user-friendly design and robust e-commerce functionality, making it ideal for businesses of all sizes. ###### Built-In Payments Built-in payment processing makes it simple to take payments securely from day one. ###### Extensive App Integrations A huge range of app integrations lets you add the features your store needs as it grows. ###### Scalable Infrastructure Scalable infrastructure lets you launch, manage and grow your online store with confidence. ###### Any Size of Catalogue Whether you're selling a single product or managing a large catalogue, Shopify provides the tools and reliability you need to succeed online. ##### Web Case Studies Life of Vinyl Custom E-Commerce With Marketplace Integration Watches.co.uk Custom E-Commerce Site With Huge Catalogue Woodtrend E-Commerce Portal For Heavily Customisable Products Linthorpe Beds E-Commerce Portal With Advanced Catalogue Management View Our Web Case Studies ##### Featured Articles Insights, guides and tips from the Sayu team to help you grow. SEO ###### "Black Friday 2025" tops UK searches among the Black Friday terms measured 23 Oct 2026 7 min read Read More ###### Biggest .uk websites twice as likely to block AI crawlers 22 Oct 2026 9 min read ###### Googlebot vs ChatGPT: who is really crawling your online shop? 20 Oct 2026 10 min read ###### Online shops made up nearly one in ten new UK companies 20 Oct 2026 9 min read ###### Most sites AI assistants cite for UK searches miss Google's top 10 19 Oct 2026 9 min read ###### Fewer than half of popular .uk home pages carry structured data 16 Oct 2026 9 min read Visit Our Blog ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### CMS Platform & Features Source: https://www.sayu.co.uk/cms-platform-and-features.html #### CMS Platform & Features Sayu's website platform is driven by a powerful, user-friendly and easy to manage Content Management System (CMS) which can be used for both ecommerce and non-ecommerce solutions. Our dedicated design and development team work closely with our clients to produce a website which precisely meets the needs of your business as outlined in the project brief. See the Features Get In Touch ##### Full Control of Your Website The administration interface gives you full control of your website. The website and any custom modules added can be managed via the admin system. Our websites are fully responsive, so visitors on smartphones and tablets see an optimised version of the site that is easy to navigate. If you would like to discuss a web development project, call us on 01642 664550. Get In Touch ##### Bespoke Web Design ###### Custom Made Website A custom website designed to meet your specifications. ###### Bespoke Design Work directly with our designers to achieve a unique style. ###### Flexible Platform Our flexible platform can be modified to meet your design requirements. ###### Browser Compatibility Our designs are compatible with all major web browsers. Platform Features Everything you need to run a successful website or online store, built into the Sayu platform. - Fast and efficient single step checkout - Compatible with all major payment gateways - Option to check out without registering - Quick in-line error message notification on form fields - Ability to add your own custom fields - Advanced catalogue management with simple and complex products with options - Option to create product bundles - Nested category structure with one-to-many product-category relationships - Advanced import/export control - Multiple edit feature - Dependent product options - Automatic image resizing option - Related products, specification groups and quantity pricing - Shipping module based on zones, countries, price, quantity and weight (including volumetric) - Product stock management, including stock levels on product options and bundles - Configurable behaviour on zero stock options - Zero-price product handling options - Simple order management with auto-generated PDF/HTML invoices - Advanced order filtering (by status, date, time, keyword and more) - Multiple order confirmation emails based on order status - Search engine friendly HTML structure and navigation - Control over important SEO elements at product, category and blog level - Canonical tags - Search engine friendly URLs and 301 redirects - XML sitemaps, Google Analytics and Google conversion tracking compatibility - Social media plug-ins for Facebook, X (Twitter) and more - Real-time stock levels and automated order export - Automated product import options - Out-of-the-box integration with popular payment providers (SagePay, HSBC, Barclays, WorldPay, PayPal and more) - Custom integration with third-party software providers and bespoke in-house systems - Discount codes and gift certificates - Special offers, product up-selling and cross-selling - Product bundles and quantity pricing discounts - Product reports focusing on sales, quantity, stock level and price - Reporting based on customers and purchases - Hosting on powerful and secure dedicated servers - 24/7 monitoring - Load balancing to provide a seamless service - PCI compliant - Advanced firewall protection - Dedicated and shared SSL options available ##### Integrates With the Tools You Use The platform offers out-of-the-box integration with popular payment providers, plus advanced options such as real-time stock levels, automated order export and automated product imports. Need something more specific? We build custom integrations with third-party software providers and bespoke in-house systems. Discuss Your Project ##### Web Case Studies Life of Vinyl Custom E-Commerce With Marketplace Integration Watches.co.uk Custom E-Commerce Site With Huge Catalogue Woodtrend E-Commerce Portal For Heavily Customisable Products Linthorpe Beds E-Commerce Portal With Advanced Catalogue Management View Our Web Case Studies ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### AI Services Source: https://www.sayu.co.uk/ai-services.html #### Three Ways AI Can Work For Your Website AI is changing the way people find businesses, ask questions, and manage their work. We offer three services built specifically for Sayu platform websites, each tackling a different part of that picture. See the Services Get in Touch ##### AI Chat for Your Website Add a chat assistant to help customers find what they need, trained on your own website content so every answer is specific to your business. Customers ask questions in plain English and get accurate answers straight away, from product availability and pricing to specifications and contact queries. It works 24/7 with no staff needed to monitor it, so routine enquiries are handled and your team can focus on real sales. Get in Touch ##### AI Search Compatibility AI tools like ChatGPT, Google AI Overviews, and Copilot are now how many buyers research suppliers. This service restructures your Sayu website content so these tools can read it properly, and recommend you. We add Product, Organisation, FAQ and LocalBusiness schema markup so your business surfaces when buyers ask AI tools who supplies what you offer. It complements your existing SEO rather than replacing it, and is especially valuable for specialist and technical businesses. ##### AI Services Built for Your Sayu Website You can take one, two, or all three. Each service is available independently and can be added to any existing Sayu website. AI Chat £1,200 + VAT - Customers can ask questions in plain English and get accurate answers straight away - Covers product availability, pricing, specifications, and contact queries - Works 24/7, with no staff needed to monitor it - Reduces routine enquiries so your team can focus on real sales - Trained on your Sayu website content, so answers are specific to your business - Built and configured by Sayu, with no technical setup needed from you AI Search Compatibility £600 + VAT - We restructure your content so AI systems can read and cite it - Product, Organisation, FAQ, and LocalBusiness schema markup - Your business surfaces when buyers ask AI tools who supplies what you offer - Especially valuable for specialist and technical businesses - Complements your existing SEO without replacing it - Implemented directly into your Sayu website, with no disruption to your site AI Admin Tools From £75 Priced per feature - Seven AI tools built directly into your Sayu CMS - Pick only the features you need; each can be added independently - Saves your team hours of manual work across your product catalogue - Bulk changes include a preview and approval step - All seven features for £1,200 - We advise on expected usage costs for your catalogue See All Tools AI Chat ongoing support: £100 + VAT per month, including monitoring, updates, and keeping the chat trained on any new content added to your site. ##### AI Tools for Your Admin Team AI-powered tools built directly into your Sayu CMS, saving your team hours of manual work across your product catalogue. Pick the features you need; each can be added independently. £250 ###### AI Content Rewriter Rewrites product descriptions in one click. Choose tone (formal, conversational) and purpose (SEO, readability, technical). Also cleans up messy HTML. Learn More £200 ###### Meta Data Generator Reads your product description and auto-generates an optimised Page Title, Meta Description, and Keywords. £175 ###### Short Description Summariser Creates a concise 2 to 3 sentence summary from the full description, ideal for category listings and search snippets. £300 ###### Content Quality Checker Reviews content and flags readability issues, missing calls to action, keyword gaps, broken HTML, and accessibility concerns. £375 ###### Bulk Meta Generator Regenerates meta data across an entire category or full catalogue in one go, with a preview and approval step before applying. ###### Image Alt Text Generator Auto-generates SEO-friendly alt text for product images by combining image analysis with product context. £350 ###### One-Click Translation Translates product descriptions, meta data, and summaries into key European languages, maintaining technical terminology accuracy. £1,300 ###### All Seven Features The complete AI toolkit for your Sayu CMS: every tool above, set up and configured by our team. All prices exclude VAT and include our Partnership Programme discount. Please note: these tools use an AI API to process content. A small amount of API credits are consumed each time a feature is used, typically a few pence per action. We will advise on expected usage costs based on the size of your catalogue. ##### Sayu in Numbers 2,000+ Happy Clients Since 2005! 2,000+ Happy Clients 250+ Sayu Websites Developed 90%+ Excellent on Trustpilot ##### Web Case Studies Linthorpe Beds Web Design & Development Watches.co.uk Web Design & Development Restaurant Supply Store Web Design & Development View All Case Studies ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ## Pricing ### PPC Management Packages & Pricing Source: https://www.sayu.co.uk/ppc-packages-pricing.html #### PPC Pricing We offer two very competitively priced packages to choose from and the features of each are highlighted below. Our 30 day free trial can be applied to either of our packages. View Packages Get In Touch ##### Our Available Packages 1 Month From £199 per month Rolling 1 Month Contract For just 10% of your monthly ad spend, let our experts optimise and keep your campaigns performing at their best. - 10% of your monthly ad spend - Minimum fee £199 per month - Maximum fee £3,500 per month - Initial period of three months - 30 day free trial available Get In Touch 12 Month From 5% of ad spend Fixed 12 Month Contract A management fee that reduces as your monthly ad spend grows. - £0 to £4,999 ad spend: 9%, minimum fee £179 - £5,000 to £9,999 ad spend: 8% - £10,000 to £14,999 ad spend: 7% - £15,000 to £19,999 ad spend: 6% - £20,000+ ad spend: 5%, maximum fee £2,500 All figures exclude VAT. There is an initial period of three months for the rolling 1 month package. PPC Pricing Questions Everything you need to know about how our PPC management fees work. The rolling 1 month contract costs 10% of your monthly ad spend, with a minimum fee of £199 per month and a maximum fee of £3,500 per month. There is an initial period of three months. The fixed 12 month contract uses a management fee that reduces as your monthly ad spend increases: - £0 to £4,999 monthly ad spend: 9% (minimum fee £179) - £5,000 to £9,999: 8% - £10,000 to £14,999: 7% - £15,000 to £19,999: 6% - £20,000+: 5% (maximum fee £2,500) Yes. Our 30 day free trial can be applied to either of our packages. See the free trial terms for details. No. All figures exclude VAT. ##### Explore Our PPC Services ###### Search Engine PPC Strategic bid management, audience targeting and campaign optimisation across Google Ads and Microsoft Advertising. Learn More ###### Social Media PPC Paid social campaigns that reach the right audience on the platforms they use. ###### Sayu CSS Save up to 20% on Google Shopping clicks with our Comparison Shopping Service. ###### Free Trial Terms Read the terms and conditions of our 30 day PPC free trial. Read Terms ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### SEO Packages & Monthly Pricing Source: https://www.sayu.co.uk/seo-packages-pricing.html #### Our SEO Packages At Sayu, we deliver performance-led SEO packages designed to support visibility across organic search engines, conversational AI platforms, and AI-driven discovery tools. Our SEO services include technical audits, keyword research, modular content creation, digital PR, and local SEO. We optimise site structure, Core Web Vitals, internal linking and on-page content to build long-term organic authority. Whether you’re targeting a local audience, scaling nationally, or competing globally, our flexible SEO packages offer a cost-effective route to improved rankings, increased traffic and sustainable growth. ##### Monthly SEO Packages Essentials £495/mo Get In Touch Foundation £895/mo Get In Touch Most Popular Growth £1,295/mo Get In Touch Authority £1,695/mo Get In Touch Market Leader £1,995/mo Get In Touch Every package scales the same core services to your budget and goals: Strategy & Account Management, Technical SEO & AI Search Optimisation, Content & Discovery Strategy, Visibility, Promotion & Authority Building, Geo-Targeted (Local & International) SEO, and SEO Monitoring & Reporting. All figures exclude VAT. There is an initial period of six months. Following this initial period, cancellation is subject to a notice period of one month. ##### Local SEO Pricing A focused local package to build visibility in a single target location, with the option to move onto one of our standard monthly SEO packages thereafter. Local SEO £295 ex. VAT per month for 3 months - Local Keyword Research - One Target Location - Google Business Profile - Local Citation Building - Localised Content - Website Optimisation - Reporting Get In Touch All figures exclude VAT. There is an initial period of three months with the option of moving onto one of our standard monthly SEO packages thereafter. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### 30 Day Free Trial Terms & Conditions Source: https://www.sayu.co.uk/terms-free-trial.html #### Special Offer - 30 Day Free Trial We are currently offering a 30 day free trial of our PPC and SEO Services, with no obligation to continue if you are not happy. Read our full Terms and Conditions below. Terms & Conditions New UK Customers only. Only one 30 day free trial per company in any 12 month period Payment details need to be provided. £1 will be charged to your Credit/Debit card to validate and then refunded. Your 30 day free trial will commence on return of our contract and validation of payment details. The contract will confirm our 30 day free trial offer and outline our standard terms and conditions which will apply if you do not cancel service within your trial period. The free 30 day trial of our PPC management service will focus on specific campaigns within your existing Google Ads account by mutual agreement. You must allocate a minimum budget of £2,000 per month to this account. The free 30 day trial of our SEO service will focus on particular aspects of our Professional SEO Package by mutual agreement but will exclude Outreach and Linkable Asset elements. This offer may be modified or withdrawn at any time without notice. --- ## Specialist services ### AI Content Rewriter: Unique Product Descriptions in One Click Source: https://www.sayu.co.uk/ai-services/ai-content-rewriter.html #### AI Admin Tools AI Content Rewriter A one-click tool inside your product editor that rewrites, de-duplicates and tidies product descriptions, written in your brand’s voice. £250 + VAT, one-off. All prices exclude VAT and include our Partnership Programme discount. Get in Touch All AI Tools Click to enlarge ##### Better Descriptions in Seconds Most product descriptions start life as manufacturer copy. The same text is pasted onto the same product on dozens of other retailers’ sites, often with leftover formatting from the supplier’s website. The result is a catalogue that reads like everyone else’s, and that Google has little reason to rank. The AI Content Rewriter adds an AI Rewrite button to your description editor. Pick a tone and a purpose, press the button, and a suggested rewrite appears beside the original in a few seconds. Nothing changes on the live site until you read it and press Accept. ##### How It Works ###### Open a Product - Open any product in your admin as usual and press AI Rewrite on the description toolbar. ###### Choose Tone & Purpose - Formal, Conversational or Expert; written for SEO, Readability or Technical detail. ###### Review the Suggestion - See the rewrite beside the original, with a word count and a note of what was cleaned up. ###### Accept or Try Again - Only an accepted rewrite is saved, so a person always approves what goes live. ##### Messy HTML, Cleaned Up The same button can tidy a description without rewriting it. Copy pasted from supplier sites brings hidden code with it: stray styles, conflicting alignment, invisible editor markup, doubled spaces and old comments. The cleaner removes all of this and fixes obvious typos, leaving the content itself unchanged. Pages load slightly lighter and look the same across your whole catalogue. Get in Touch ##### Benefits ###### Unique Pages That Can Rank Google tends to show one version of duplicated text and filter out the rest. Unique descriptions give each product page its own reason to appear. ###### Copy That Sells Supplier feature lists become benefits your customers care about, helping shoppers decide on the page instead of leaving to compare elsewhere. ###### Seconds, Not Half an Hour A good description takes 20 to 30 minutes by hand. With the rewriter it takes as long as reading the suggestion. ###### One Consistent Voice Every description reads as your brand, whoever on the team adds the product and whichever supplier it came from. ###### Cleaner, Lighter Pages Removing leftover formatting means products display consistently on mobile and desktop. ###### You Stay in Charge Nothing is published automatically. Every rewrite is a suggestion you approve, edit or discard. All prices exclude VAT and include our Partnership Programme discount. Running costs: each rewrite uses a small amount of AI credit, typically 2p to 4p. ##### Questions No. It uses only the facts already in the description and product name, and will not invent specifications, prices or claims. Images, review graphics and delivery notes stay exactly where they are. No. Every suggestion appears for review first, and nothing is saved until someone on your team accepts it. You can edit, try again or discard it at any time. The tool uses an AI service, which is charged per use. A rewrite typically costs 2p to 4p, so rewriting 1,000 products comes to roughly £20 to £40, paid once. We will advise on expected usage costs based on the size of your catalogue before you start. It is built for websites on the Sayu platform and is added directly to your existing admin. There is nothing to install and no separate login. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### AI Bulk Meta Generator: Meta Data for Your Whole Catalogue Source: https://www.sayu.co.uk/ai-services/bulk-meta-generator.html #### AI Admin Tools Bulk Meta Generator Regenerates meta data across an entire category or your full catalogue in one go, with a preview and approval step before anything is applied. £375 + VAT, one-off. All prices exclude VAT and include our Partnership Programme discount. Get in Touch All AI Tools Click to enlarge ##### Hundreds of Products, One Job Fixing meta data one product at a time is fine for new products, but not for a catalogue with hundreds of missing or duplicate titles. The Bulk Meta Generator lets you choose categories and fields, and target only products with missing or duplicate meta data. It works through them in the background and shows the estimated cost before you begin. ##### How It Works ###### Choose Products - Pick one or more categories, or your full catalogue. ###### Choose Fields - Page titles, meta descriptions, keywords, or any combination. ###### Run the Job - The tool works through each product, writing meta data from its own content. ###### Approve the Changes - Review every suggestion side by side, then approve all or just the ones you want. ##### Preview Before You Approve Nothing is applied until you have seen it. Each product shows its current title beside the suggested one, so you can untick or edit any you want to keep. Approve the selection in one click, and your whole category is updated. Get in Touch ##### Benefits ###### Days of Work in Minutes Update meta data for hundreds of products in a single job. ###### Fix Duplicates at Scale Target only products with missing or duplicate meta data. ###### Full Preview See every change before it is applied, with the current version alongside. ###### Approve in One Click Approve the whole selection, or untick any you want to keep. ###### Known Costs The estimated cost is shown before the job starts. ###### Consistent Results Every title and description follows the same style and length limits. All prices exclude VAT and include our Partnership Programme discount. Running costs: each product uses a small amount of AI credit, typically around 1p, so 500 products costs roughly £5. ##### Questions The Meta Data Generator works on one product at a time from the product editor. The Bulk Meta Generator updates whole categories or your full catalogue in one job. Yes. You can limit the job to products with missing or duplicate meta data, and untick any product in the preview before approving. The tool uses an AI service, which is charged per use. A product typically costs around 1p, and the estimate is shown before each job. We will advise on expected usage costs based on the size of your catalogue before you start. It is built for websites on the Sayu platform and is added directly to your existing admin. There is nothing to install and no separate login. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### AI Content Quality Checker for Product Pages Source: https://www.sayu.co.uk/ai-services/content-quality-checker.html #### AI Admin Tools Content Quality Checker Reviews your product content and flags readability issues, missing calls to action, keyword gaps, broken HTML and accessibility concerns. £300 + VAT, one-off. All prices exclude VAT and include our Partnership Programme discount. Get in Touch All AI Tools Click to enlarge ##### Know What to Fix, and Why It is hard to spot what is holding a product page back when you have written or read it a dozen times. Small problems add up: a spelling mistake, an image without alt text, a long sentence, a key search term missing from the opening line. The Content Quality Checker reads the description and gives it a score, highlights each problem in the text, and explains how to fix it. Fix it yourself, or send it straight to the AI Content Rewriter. ##### How It Works ###### Open a Product - Open any product in your admin and run the quality check. ###### Get a Score - The description is scored and each issue is listed by priority. ###### See It in the Text - Problems are highlighted in the description, so you can see exactly where they are. ###### Fix and Recheck - Make the changes, or fix with AI Rewrite, then check again. ##### A Report Across Your Catalogue Run the check across a category to see which products need attention first. The report lists every product with its score and number of issues. Start with the lowest scores and best sellers, and track your progress as the scores improve. Get in Touch ##### Benefits ###### Find Problems Fast Spot issues in seconds that might take a careful read to find by hand. ###### Better Readability Long sentences and dense blocks of text are flagged before customers see them. ###### More Accessible Pages Missing alt text and other accessibility gaps are picked up. ###### Stronger SEO Keyword gaps show where an important search term is missing. ###### Pages That Convert Missing calls to action and reasons to buy are highlighted. ###### Clear Priorities A score per product shows where to focus your team’s time. All prices exclude VAT and include our Partnership Programme discount. Running costs: each check uses a small amount of AI credit, typically around 2p. ##### Questions No. It only reports what it finds. You decide what to change, either by hand or using the AI Content Rewriter. It is a guide to how ready the page is, based on readability, SEO, accessibility, HTML and calls to action. Scores above 80 usually need only small changes. The tool uses an AI service, which is charged per use. A check typically costs around 2p per product. We will advise on expected usage costs based on the size of your catalogue before you start. It is built for websites on the Sayu platform and is added directly to your existing admin. There is nothing to install and no separate login. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### AI Image Alt Text Generator for Product Images Source: https://www.sayu.co.uk/ai-services/image-alt-text-generator.html #### AI Admin Tools Image Alt Text Generator Auto-generates SEO-friendly alt text for product images by combining image analysis with product context. £250 + VAT, one-off. All prices exclude VAT and include our Partnership Programme discount. Get in Touch All AI Tools Click to enlarge ##### Every Image Described Alt text describes an image for people using screen readers and for search engines. On most catalogues it is blank, a file name, or the same product name repeated on every photo. The Image Alt Text Generator looks at each image and combines what it sees with the product name, writing a short, specific description of every photo in a few seconds. ##### How It Works ###### Open a Product - Go to the images of any product in your admin. ###### Press Generate - Each image is analysed alongside the product name. ###### Review the Text - A short description appears under each image. ###### Accept or Edit - Accept all, edit any one, or discard. ##### From Blank to Descriptive Empty or generic alt text gives search engines and screen readers nothing to work with. Descriptive alt text explains what each photo shows, from the front view to a close-up of the finish. Your product images can then appear in Google Images searches, and your pages are more accessible to every customer. Get in Touch ##### Benefits ###### More Accessible Customers using screen readers hear what each image shows. ###### Image Search Traffic Descriptive alt text helps your products appear in Google Images. ###### Specific to Each Photo Each image gets its own description, not the product name repeated. ###### Hours Saved No more writing alt text by hand for every product photo. ###### Accessibility Standards Helps meet WCAG guidance on text alternatives for images. ###### You Stay in Charge Nothing is saved until you accept it. All prices exclude VAT and include our Partnership Programme discount. Running costs: each image uses a small amount of AI credit, typically around 1p. ##### Questions A short written description of an image, stored in the page code. It is read aloud by screen readers and used by search engines to understand the image. No. Every suggestion appears for review first, and nothing is saved until someone on your team accepts it. You can edit, try again or discard it at any time. The tool uses an AI service, which is charged per use. An image typically costs around 1p. We will advise on expected usage costs based on the size of your catalogue before you start. It is built for websites on the Sayu platform and is added directly to your existing admin. There is nothing to install and no separate login. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### AI Meta Data Generator: Page Titles & Meta Descriptions Source: https://www.sayu.co.uk/ai-services/meta-data-generator.html #### AI Admin Tools Meta Data Generator Reads your product description and writes an optimised page title, meta description and keywords in one click, with a live Google preview. £200 + VAT, one-off. All prices exclude VAT and include our Partnership Programme discount. Get in Touch All AI Tools Click to enlarge ##### Search-Ready in One Click Page titles and meta descriptions are what shoppers see in Google before they ever reach your site. On many catalogues they are missing, duplicated or simply the product name, so Google writes its own snippet from whatever text it finds. The Meta Data Generator adds a Generate with AI button to the SEO settings of every product. It reads the product name and description and writes a title and description within Google’s length limits, ready for you to review. ##### How It Works ###### Open a Product - Go to the SEO settings of any product in your admin. ###### Press Generate - The tool reads the product name and full description. ###### Check the Preview - See the title, description and keywords with character counts and a live Google preview. ###### Accept or Edit - Accept all, tweak a word or two, or try again for another version. ##### From Missing to Clickable Without meta data, Google often shows the product name and the first line of your description, cut off mid-sentence. A well-written title and description tells the shopper exactly what the product is and why to click. Each one is written for that product, using the words people search for, so your listings stand out from the retailers around them. Get in Touch ##### Benefits ###### More Clicks from Search Clear, specific titles and descriptions earn more clicks from the same rankings. ###### Right Length Every Time Character counts keep titles and descriptions within the limits Google displays, so nothing gets cut off. ###### No More Duplicates Each product gets its own title and description instead of sharing a template. ###### Minutes Saved per Product No more writing meta data by hand for every new product you add. ###### Built on Your Content Everything is generated from your own product name and description. ###### You Stay in Charge Nothing is saved until you accept it, and every field can be edited. All prices exclude VAT and include our Partnership Programme discount. Running costs: each product uses a small amount of AI credit, typically around 1p. ##### Questions Not directly, but they shape how your listing looks in Google and whether people click it. Page titles do help Google understand what a page is about. This tool works one product at a time. To update a whole category or catalogue in one go, see the Bulk Meta Generator. No. Every suggestion appears for review first, and nothing is saved until someone on your team accepts it. You can edit, try again or discard it at any time. The tool uses an AI service, which is charged per use. Generating meta data typically costs around 1p per product. We will advise on expected usage costs based on the size of your catalogue before you start. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### AI One-Click Translation for Product Content Source: https://www.sayu.co.uk/ai-services/one-click-translation.html #### AI Admin Tools One-Click Translation Translates product descriptions, meta data and summaries into key European languages, keeping technical terminology accurate. £350 + VAT, one-off. All prices exclude VAT and include our Partnership Programme discount. Get in Touch All AI Tools Click to enlarge ##### Your Catalogue, in Their Language Selling into Europe means product pages in French, German, Spanish and more. Professional translation for a whole catalogue is slow and expensive, and machine translation can get technical terms wrong. One-Click Translation translates the description, short description and meta data of a product into the languages you choose, keeping your formatting and technical terminology intact. Review each language before it is saved. ##### How It Works ###### Open a Product - Open any product in your admin and press Translate. ###### Choose Languages - French, German, Spanish, Italian, Dutch and more. ###### Review Each Language - See the translation beside the original before saving. ###### Accept or Try Again - Accept, edit, or ask for another version. ##### Track Every Language Each product shows which languages are translated, which need a review, and which have not been started. Translate the rest in one click. It is a simple way to see how much of your catalogue is ready for each market. Get in Touch ##### Benefits ###### Reach New Markets Sell to customers across Europe in their own language. ###### Accurate Terminology Technical terms, sizes and specifications are kept accurate. ###### Everything Translated Descriptions, summaries and meta data, not just the main text. ###### Formatting Kept Headings, lists and images stay in place. ###### A Fraction of the Cost Pence per product instead of paying per word. ###### You Stay in Charge Every translation is reviewed before it is saved. All prices exclude VAT and include our Partnership Programme discount. Running costs: each language uses a small amount of AI credit, typically around 3p per product. ##### Questions Key European languages including French, German, Spanish, Italian and Dutch. Talk to us if you need another language. Yes. Translations are saved into your site’s language versions. If your Sayu website is not yet set up for multiple languages, we can advise on what is needed. The tool uses an AI service, which is charged per use. Each language typically costs around 3p per product. We will advise on expected usage costs based on the size of your catalogue before you start. No. Every suggestion appears for review first, and nothing is saved until someone on your team accepts it. You can edit, try again or discard it at any time. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### AI Short Description Summariser for Product Listings Source: https://www.sayu.co.uk/ai-services/short-description-summariser.html #### AI Admin Tools Short Description Summariser Creates a concise two to three sentence summary from the full description, ready for category listings and search snippets. £175 + VAT, one-off. All prices exclude VAT and include our Partnership Programme discount. Get in Touch All AI Tools Click to enlarge ##### The Full Story, in Two Sentences Short descriptions appear on category pages, in product cards and in search results, but they are often left blank or filled with the first line of supplier copy. The Short Description Summariser reads the full description and writes a clear two to three sentence summary of what the product is and why it is worth buying. Review it, accept it, and it is saved to the product. ##### How It Works ###### Open a Product - Open any product with a full description in your admin. ###### Press Summarise - The tool reads the full description and picks out what matters most. ###### Review the Summary - See a two to three sentence summary with a word count. ###### Accept or Try Again - Accept it, edit it, or ask for another version. ##### Category Pages That Help Shoppers Choose When every product in a category has a clear, consistent summary, shoppers can compare at a glance without opening each page. The same summaries make useful search snippets, giving Google a concise description of each product to show. Get in Touch ##### Benefits ###### Easier Comparison Shoppers can compare products on the category page without opening each one. ###### Consistent Listings Every product card carries a summary of a similar length and style. ###### Better Search Snippets A concise summary gives Google a clear description to show. ###### No Blank Fields Fill in missing short descriptions across your catalogue quickly. ###### Built on Your Content Summaries use only the facts in your own description. ###### You Stay in Charge Nothing is saved until you accept it. All prices exclude VAT and include our Partnership Programme discount. Running costs: each summary uses a small amount of AI credit, typically around 1p. ##### Questions It depends on your website design. Typically they appear on category pages, product cards and search results, and can be used as a starting point for meta descriptions. No. Every suggestion appears for review first, and nothing is saved until someone on your team accepts it. You can edit, try again or discard it at any time. The tool uses an AI service, which is charged per use. A summary typically costs around 1p. We will advise on expected usage costs based on the size of your catalogue before you start. It is built for websites on the Sayu platform and is added directly to your existing admin. There is nothing to install and no separate login. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Conversion Rate Optimisation (CRO) Services Source: https://www.sayu.co.uk/conversion-rate-optimisation.html #### Conversion Rate Optimisation (CRO) Conversion rate optimisation is designed to increase conversion rates and deliver sales, and that's exactly what we can do for you. Through a constant process of analysis, testing and improvement, we help you turn more of your existing visitors into customers. Get In Touch Our Approach ##### A Scientific Approach Through a process of data analysis and testing we can identify changes that will help you to improve conversion rates, allowing your business to grow. Rather than relying on guesswork, every change is measured, so you know exactly what works for your customers. ##### Testing in Action An example of the kind of result testing can reveal: two versions of the same page, each with its measured conversion rate. ###### Version A The original page, measured as the baseline for the test. 11% ###### Version B A tested variation of the same page, compared against the original. Illustrative example. Results vary by website and audience. ##### Learning From Your Customers We are able to analyse user behaviour and survey your customers to understand more about their experiences and what will drive them to transact. Understanding why visitors leave, hesitate or convert tells us where the biggest opportunities for improvement lie. ##### Our CRO Process ###### Data Analysis We analyse your website data to find where visitors drop off and which pages hold the greatest opportunity. ###### User Behaviour We study how users behave on your site to understand what helps and what hinders them. ###### Customer Surveys We survey your customers to learn about their experiences and what will drive them to transact. ###### Testing We test changes against your current pages so improvements are proven by data before they are rolled out. ##### Improving Customer Experience Through a constant process of analysis, testing and improvement, CRO will deliver a better experience for your customers that will allow you to maximise sales. Combined with SEO and PPC, conversion rate optimisation makes sure the traffic you work hard to win delivers the best possible return. Get In Touch ##### Services That Work With CRO ###### SEO & AI-Search Grow organic traffic and visibility in traditional and AI-powered search. Learn More ###### Pay Per Click Targeted paid search campaigns that bring high-intent visitors to your site. ###### Web Development Fast, responsive websites designed to convert, built on the Sayu platform. ###### Shopify Websites Shopify e-commerce websites designed and built by Sayu. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### PPC Ad Copy Optimisation & Testing Source: https://www.sayu.co.uk/ppc-management/ad-copy-optimisation.html #### PPC Ad Copy Optimisation Two ads for the same search can perform completely differently. The right words earn more clicks, better quality scores and cheaper sales. Backed by experience and constant testing, we write ads that speak to what your customers care about and lead them to a landing page that delivers on the promise. Get in Touch PPC Services Click to enlarge ##### Let the Data Pick the Winner We always run more than one ad, testing different angles: benefits against features, price against quality, proof against urgency. Tests run until the results are statistically reliable, not just for a few days. The winning ad becomes the new control, and a fresh challenger takes on the loser. Over months, small gains in click-through and conversion rate add up to a much lower cost per sale. ##### Small Gains That Compound How click-through rate typically improves across a programme of ad testing. ###### Click-through rate %, by testing round, illustrative View the data as a table | Round | Click-through rate | | Start | 3.1% | | Test 1 | 3.8% | | Test 2 | 4.3% | | Test 3 | 4.6% | | Test 4 | 5% | | Test 5 | 5.3% | | Test 6 | 5.6% | ##### One Story from Search to Sale Someone searching for wide fit walking boots wants to see wide fit walking boots, in the ad and on the page they land on. When the search, the ad and the landing page match, Quality Score rises, costs fall and more visitors buy. We review landing pages alongside the ads and recommend changes, or point ads at better pages, so the promise in the ad is kept on the site. Get a Free PPC Audit ##### How We Optimise Ad Copy A continuous cycle, not a one-off rewrite. ###### Research - Customer reviews, competitor ads and search terms show what people care about. ###### Write - Several ad variations per ad group, each testing a clear idea. ###### Test - Run each test until the result is statistically reliable. ###### Iterate - Keep the winner, write a new challenger, and repeat. ##### What Makes a High-Performing Ad ###### Keyword Relevance The searcher’s words in the headline, so the ad feels like the answer. ###### Clear Benefits What the customer gets, not just what you sell. ###### Proof Reviews, ratings and numbers that build trust before the click. ###### Strong Call to Action A clear next step: book, buy, call or get a quote. ###### Rich Assets Sitelinks, callouts, prices and images that take up more space. ###### Landing Page Match The page continues exactly where the ad left off. ##### Questions It depends on traffic. High-volume ad groups can produce a reliable result in a couple of weeks; smaller ones take longer. We do not call a winner on too little data. Yes. Google mixes headlines automatically, but the headlines and descriptions you give it still decide performance. We test themes and pin key messages where needed. We review landing pages as part of ad optimisation and recommend changes. Through our web team we can also build or improve landing pages for you. Google’s 1 to 10 rating of how relevant your keyword, ad and landing page are. Higher scores usually mean better positions at a lower cost per click. ##### More from Our PPC Service ###### Google Ads Management How a Google Premier Partner builds and runs accounts that convert. Read More ###### Bing Ads Management Reach the Microsoft search network, often at a lower cost per click. ###### Amazon Paid Advertising Sponsored ads that lift both ad sales and organic rankings on Amazon. ###### Location-Specific Ad Services Put your budget where your customers are, down to the postcode. ###### Strategy A full-funnel plan from day one, built around your goals. ###### Google Shopping Management Feed optimisation and campaign structure that drive eCommerce ROI. ###### Reporting & Transparency Clear reports, direct access and no mystery about your spend. ###### Remarketing Win back visitors who already know your brand. ###### Data-Driven Bid Management Our own bidding software, built by PhD mathematicians. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Amazon Paid Advertising Management Source: https://www.sayu.co.uk/ppc-management/amazon-advertising.html #### PPC Amazon Paid Advertising When people are ready to buy, many go straight to Amazon and search there. Sponsored ads put your products at the top of those results, right next to the competition. We manage Amazon advertising to grow sales at a profitable cost, and if you do not have an Amazon shop yet, we can help you set one up. Get in Touch PPC Services Click to enlarge ##### Be Seen Where Shoppers Search Sponsored Products ads appear among the search results and on product pages, looking just like regular listings. Sponsored Brands ads show your logo, a headline and a selection of products above the results. Because Amazon ranks products partly on sales, advertising also helps your organic position. More sales from ads can lift your products up the free listings too. ##### Growing Sales While Spending Smarter A typical pattern as an account is optimised: ad sales rise while the cost of each sale falls. ###### Advertising cost of sale (ACoS) %, illustrative - ACoS - Target ACoS View the data as a table | Month | ACoS | | Oct | 38% | | Nov | 35% | | Dec | 33% | | Jan | 30% | | Feb | 28% | | Mar | 26% | | Apr | 24% | | May | 23% | | Jun | 22% | | Jul | 21% | | Aug | 20% | | Sep | 19% | ###### Ad sales £ per month, illustrative | Month | Ad sales (£) | | Oct | 4,200 | | Nov | 4,600 | | Dec | 6,900 | | Jan | 4,800 | | Feb | 5,200 | | Mar | 5,600 | | Apr | 6,100 | | May | 6,500 | | Jun | 7,000 | | Jul | 7,400 | | Aug | 7,900 | | Sep | 8,600 | ##### The Numbers That Matter on Amazon We manage Amazon advertising by three numbers. ACoS shows what each ad sale costs, ROAS shows what each pound of ad spend returns, and TACoS shows ad spend against all your sales, including organic. A falling TACoS is the real sign of success: it means advertising is lifting your whole Amazon business, not just buying sales. ##### How We Manage Amazon Ads Profitable growth, step by step. ###### Audit - Review your listings, current campaigns, margins and competition. ###### Fix Listings - Improve titles, images and bullet points so clicks turn into sales. ###### Launch - Automatic and manual campaigns to discover and target converting searches. ###### Optimise - Bids, negatives and budgets adjusted towards your target ACoS. ##### What We Manage on Amazon ###### Sponsored Products Product ads in search results and on competitor product pages. ###### Sponsored Brands Your logo, headline and products above the search results. ###### Sponsored Display Reach shoppers who viewed your products, on and off Amazon. ###### Keyword Harvesting Search terms that convert are moved into their own campaigns. ###### Listing Optimisation Better titles and content that improve conversion and ad efficiency. ###### Shop Set-Up New to Amazon? We can help you set up and launch your shop. ##### Questions It depends on your margins. A product with a 40% margin can be profitable at a 30% ACoS, while a low-margin product might need 10%. We set a target ACoS from your margins before we start. Yes, indirectly. Amazon’s ranking takes sales into account, so extra sales from ads can help your products rank higher in the free results. Yes. We can help you set up your seller account, create optimised listings and launch your first campaigns. Yes, and many clients run both. See our Google Shopping Management page for details. ##### More from Our PPC Service ###### Google Ads Management How a Google Premier Partner builds and runs accounts that convert. Read More ###### Bing Ads Management Reach the Microsoft search network, often at a lower cost per click. ###### Location-Specific Ad Services Put your budget where your customers are, down to the postcode. ###### Strategy A full-funnel plan from day one, built around your goals. ###### Google Shopping Management Feed optimisation and campaign structure that drive eCommerce ROI. ###### Ad Copy Optimisation Tested, matched ads that earn more clicks and cheaper sales. ###### Reporting & Transparency Clear reports, direct access and no mystery about your spend. ###### Remarketing Win back visitors who already know your brand. ###### Data-Driven Bid Management Our own bidding software, built by PhD mathematicians. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Data-Driven PPC Bid Management Source: https://www.sayu.co.uk/ppc-management/bid-management.html #### PPC Data-Driven Bid Management Bidding decides how much you pay for every click, and whether that click is worth it. Get it wrong and you either overpay or miss sales. Our team of PhD mathematicians and developers built our own algorithmic bidding software. Using advanced statistical techniques and long-tail marketing, it makes sure you get the right traffic at the lowest possible cost. Get in Touch PPC Services Click to enlarge ##### Every Keyword, Its Own Forecast Our software forecasts how likely each keyword is to convert and what a click is worth, then sets a bid to hit your return on ad spend target. Keywords that convert well get more; keywords that waste money get less. For long-tail keywords with little data of their own, it borrows strength from similar keywords, so even rarely searched terms get sensible bids. That is where many of the cheapest sales hide. ##### Lower Cost, Same or Better Results What forecast-led bidding typically does to cost per acquisition and wasted spend. ###### Cost per acquisition Indexed to 100 at start, illustrative View the data as a table | Month | Cost per acquisition | | Oct | 100 | | Nov | 94 | | Dec | 88 | | Jan | 83 | | Feb | 78 | | Mar | 74 | | Apr | 70 | | May | 66 | | Jun | 63 | | Jul | 60 | | Aug | 58 | | Sep | 56 | ###### Share of spend on non-converting search terms %, illustrative | Month | Wasted spend | | Month 1 | 24% | | Month 2 | 17% | | Month 3 | 12% | | Month 4 | 9% | | Month 5 | 7% | | Month 6 | 6% | ##### Stopping Wasted Spend Bids are only half the story. Every week we review the search terms that actually triggered your ads. Irrelevant searches become negative keywords, and profitable new searches become keywords in their own right. Combined with our bidding software and Google’s smart bidding, this keeps your budget focused on the searches most likely to turn into customers. Get a Free PPC Audit ##### How Our Bidding Works Statistics, software and human judgement together. ###### Collect - Clicks, conversions and values gathered for every keyword, device, area and time. ###### Forecast - Statistical models predict conversion rate and value per click. ###### Bid - Bids set to your ROAS or cost per acquisition targets. ###### Review - Specialists check the results and refine the models and negatives. ##### Why Our Bidding Is Different ###### Built In-House Proprietary software developed by our own PhD mathematicians and developers. ###### Long-Tail Strength Sensible bids even for keywords with very little data. ###### Profit-Focused Bids forecast for return on ad spend, not just more clicks. ###### Works with Smart Bidding Combined with Google’s automation where it performs best. ###### Wasted Spend Removed Weekly search term reviews and negative keywords. ###### Proven at Scale Over 5 million keywords and £30m+ of client spend managed. ##### Questions Yes, where it performs well. We compare it with our own forecasts and choose the best approach for each campaign, often combining the two. Targeting many specific, lower-volume searches, such as a product name with a size or colour. They are often cheaper and convert better, but each has little data, which is where our statistical models help. Our software can update bids daily, and our specialists review results and search terms every week. Yes. We report on bid changes, results and the reasoning behind them in plain English. ##### More from Our PPC Service ###### Google Ads Management How a Google Premier Partner builds and runs accounts that convert. Read More ###### Bing Ads Management Reach the Microsoft search network, often at a lower cost per click. ###### Amazon Paid Advertising Sponsored ads that lift both ad sales and organic rankings on Amazon. ###### Location-Specific Ad Services Put your budget where your customers are, down to the postcode. ###### Strategy A full-funnel plan from day one, built around your goals. ###### Google Shopping Management Feed optimisation and campaign structure that drive eCommerce ROI. ###### Ad Copy Optimisation Tested, matched ads that earn more clicks and cheaper sales. ###### Reporting & Transparency Clear reports, direct access and no mystery about your spend. ###### Remarketing Win back visitors who already know your brand. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Bing Ads Management | Microsoft Advertising Partner Source: https://www.sayu.co.uk/ppc-management/bing-ads-management.html #### PPC Bing Ads Management Google is not the only search engine your customers use. Microsoft Advertising puts your ads on Bing, Microsoft Copilot and a network of partner search sites. As a Microsoft Advertising Partner, we set up and manage Bing campaigns that often deliver customers at a lower cost than Google, especially for B2B and older audiences. Get in Touch PPC Services Click to enlarge ##### One Account, a Whole Network Ads from a single Microsoft Advertising account can reach people searching on Bing, inside Microsoft Copilot, in Windows and Edge, and on syndicated partners such as Yahoo and AOL. Because fewer advertisers compete there, clicks are often cheaper than on Google for the same keywords. Bing is also the default search engine on many work computers, making it a strong channel for reaching business buyers. ##### Often Cheaper Clicks for the Same Searches How average cost per click can compare between Google and Microsoft Ads for the same keywords. ###### Average cost per click Same keywords, £, illustrative - Google Ads - Microsoft Ads Illustrative. Real costs vary by sector, and volumes on Bing are smaller than on Google. View the data as a table | Keyword theme | Google Ads | Microsoft Ads | | Brand | 0.5 | 0.3 | | Generic | 1.9 | 1.2 | | Product | 1.1 | 0.8 | | Competitor | 2.2 | 1.4 | | Local | 1.6 | 1.1 | ##### Fast to Launch, Managed on Its Own Merits If you already run Google Ads, we can import your best campaigns into Microsoft Advertising, so you are live quickly with proven keywords and ads. After that, we manage it as its own channel: separate bids, budgets and negative keywords, plus Microsoft-only features like LinkedIn profile targeting by company, industry and job function. ##### How We Run Your Microsoft Ads Quick to start, carefully managed after that. ###### Review - We check your Google account and goals to decide what to bring across. ###### Import & Track - Campaigns imported and Microsoft’s UET conversion tag installed. ###### Tune - Bids, devices, schedules and audiences adjusted for Bing users. ###### Report - Microsoft results reported alongside Google so you can compare like for like. ##### Why Add Microsoft Advertising ###### Lower Competition Fewer advertisers bidding often means cheaper clicks. ###### Extra Reach Customers Google campaigns simply never see. ###### Strong for B2B Default search on many work PCs, plus LinkedIn targeting. ###### Copilot Placements Ads can appear within Microsoft Copilot conversations. ###### Shopping Campaigns Product ads from your existing Merchant Center feed. Read More ###### Microsoft Ads Partner Certified specialists managing your account. ##### Questions For many businesses, yes. Volumes are smaller, but clicks are often cheaper and audiences can convert well. We usually recommend a test budget and judge it on cost per conversion. Yes. Microsoft Advertising has its own budget, billed by Microsoft. We recommend a starting budget based on your Google data and adjust it as results come in. We import them as a starting point, then optimise separately. Bing users search differently, so bids, negatives and schedules need their own management. Yes. If you sell online, we can run Microsoft Shopping campaigns using your existing product feed. ##### More from Our PPC Service ###### Google Ads Management How a Google Premier Partner builds and runs accounts that convert. ###### Bing Shopping Management Microsoft Shopping campaigns that reach extra buyers, often for less. ###### Amazon Paid Advertising Sponsored ads that lift both ad sales and organic rankings on Amazon. ###### Strategy A full-funnel plan from day one, built around your goals. ###### Google Shopping Management Feed optimisation and campaign structure that drive eCommerce ROI. ###### Ad Copy Optimisation Tested, matched ads that earn more clicks and cheaper sales. ###### Reporting & Transparency Clear reports, direct access and no mystery about your spend. ###### Remarketing Win back visitors who already know your brand. ###### Data-Driven Bid Management Our own bidding software, built by PhD mathematicians. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Bing Shopping Management | Microsoft Shopping Ads Source: https://www.sayu.co.uk/ppc-management/bing-shopping-management.html #### PPC Bing Shopping Management Microsoft Shopping campaigns put your products, with image, price and shop name, in front of shoppers on Bing, Yahoo, AOL, DuckDuckGo and Microsoft's partner sites. Many retailers only run Shopping on Google. Adding Microsoft reaches extra buyers, often at a lower cost per click and with less competition for each product. Get in Touch PPC Services Click to enlarge ##### Your Products in Front of Microsoft's Shoppers Microsoft Shopping ads show the product image, title, price, shop name and reviews before anyone clicks, on Bing's main results and the Shopping tab, and across Microsoft's partner sites. The same rules apply as on Google: clear titles, good images, reviews and offers like free returns win the click, while competitive prices and smart bidding win the sale. With fewer advertisers competing, a well-run feed stands out even more. ##### What Adding Microsoft Can Look Like Typical results when a retailer already on Google Shopping adds Microsoft. ###### Monthly Shopping revenue £k, illustrative - Google - Microsoft View the data as a table | Month | Google | Microsoft | | Month 1 | 42 | 2 | | Month 2 | 43 | 4 | | Month 3 | 41 | 6 | | Month 4 | 44 | 7 | | Month 5 | 45 | 8 | | Month 6 | 46 | 9 | ###### Average cost per click £, illustrative | Category | Google | Microsoft | | Fashion | 0.6 | 0.4 | | Home | 0.6 | 0.4 | | Electronics | 0.5 | 0.4 | | Sport | 0.6 | 0.4 | ##### One Feed, Two Networks If you already run Google Shopping, you don't need to start from scratch. Microsoft Merchant Center can import your Google feed on a schedule, so products, prices and stock stay in sync. From there we treat Microsoft as its own channel: bids set to Microsoft's costs, product groups split by margin, its own budget and ROAS target, and search terms reviewed separately. ##### How We Manage Bing Shopping From feed to profit, on the Microsoft network. ###### Feed & Store Set-Up - Set up Microsoft Merchant Center, or import your existing Google feed and campaigns. ###### Optimise - Fix rejected products, tidy titles and attributes, and add custom labels. ###### Structure - Group products by margin, performance and priority, not just by category. ###### Bid & Refine - Bid to your ROAS targets and exclude search terms that waste spend. ##### What We Do for Bing Shopping ###### Merchant Center Set-Up Microsoft Merchant Center store, feed and verification done properly. ###### Google Import, Done Right Import from Google, then tune bids and settings for Microsoft's audience. ###### Feed Optimisation Titles, descriptions and attributes written for search. ###### Rejected Product Fixes Products kept approved and eligible to show. ###### Margin-Based Bidding Spend weighted to your most profitable products. ###### Audience Targeting Use Microsoft's audience data to bid up on your best-value shoppers. ##### Questions On Bing search and the Bing Shopping tab, plus Microsoft's partner sites such as Yahoo, AOL and DuckDuckGo, and across the Microsoft Audience Network. Yes. Microsoft can import your Google Merchant Center feed and Google Ads campaigns. We use the import as a starting point, then adjust bids, budgets and settings for Microsoft's audience rather than copying Google's like for like. Yes, Shopping campaigns on Microsoft need a Microsoft Merchant Center store linked to your Microsoft Advertising account. It's free, and we set it up, verify your site and connect the feed for you. Microsoft usually needs less than Google because volumes are smaller. We start with a test budget, judge it on return on ad spend, and scale up the product groups that pay back. For most retailers, yes. It reaches searchers you would not see on Google, and costs per click are often lower. We start with a test budget and grow it if the returns are there. Yes. We work with feeds from Shopify, WooCommerce, Magento, BigCommerce and custom platforms, and can use feed management tools where needed. ##### More from Our PPC Service ###### Bing Ads Management Reach the Microsoft search network, often at a lower cost per click. Read More ###### Google Shopping Management Feed optimisation and Shopping campaigns that win the click on Google. ###### Google Ads Management How a Google Premier Partner builds and runs accounts that convert. ###### Amazon Paid Advertising Sponsored ads that lift both ad sales and organic rankings on Amazon. ###### Data-Driven Bid Management Our own bidding software, built by PhD mathematicians. ###### Reporting & Transparency Clear reports, direct access and no mystery about your spend. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Google Ads Management | Google Premier Partner Source: https://www.sayu.co.uk/ppc-management/google-ads-management.html #### PPC Google Ads Management Google Ads puts your business at the top of the page at the exact moment someone searches for what you sell. Done well, it is one of the most profitable channels there is. Done badly, it burns budget fast. As a Google Premier Partner with over 20 years of paid search experience, we build and manage Google Ads accounts that turn clicks into customers at the lowest possible cost. Get in Touch PPC Services Click to enlarge ##### Your Business at the Top of Google Search ads appear above the organic results, so a well-run campaign can win customers from day one, while SEO is still building. Every part of the ad is something we control and test: the headline, the description, sitelinks, call buttons, prices and reviews. You only pay when someone clicks, and with the right keywords, bids and negative keywords, those clicks come from people ready to buy, not browsers. Get a Free PPC Audit ##### What Good Management Looks Like A typical pattern after we take over an existing account: wasted spend is cut first, then budget is moved to what converts. ###### Conversions per month Same budget, after takeover, illustrative View the data as a table | Month | Conversions | | Oct | 112 | | Nov | 118 | | Dec | 131 | | Jan | 142 | | Feb | 156 | | Mar | 171 | | Apr | 180 | | May | 192 | | Jun | 201 | | Jul | 214 | | Aug | 222 | | Sep | 236 | ###### Cost per conversion £, illustrative | Month | Cost per conversion (£) | | Oct | 38 | | Nov | 36 | | Dec | 33 | | Jan | 30 | | Feb | 27.5 | | Mar | 25 | | Apr | 24 | | May | 22.5 | | Jun | 21.5 | | Jul | 20.2 | | Aug | 19.6 | | Sep | 18.4 | ##### A Structure Built for Results Most of the underperforming accounts we audit have the same problem: a messy structure. Hundreds of keywords in one ad group, generic ads and every click sent to the homepage. We organise campaigns by product and intent, keep ad groups tightly themed, write ads that match the search, and send each click to the most relevant page. Shared negative keywords stop you paying for searches that will never convert. ##### How We Manage Your Account A proven process refined over more than 5,000 campaigns. ###### Audit - A free review of your account, tracking and competitors to find wasted spend and missed opportunities. ###### Build - Restructure campaigns, research keywords, write ads and set up accurate conversion tracking. ###### Optimise - Daily bid management, weekly search term reviews and continuous ad and landing page testing. ###### Grow - Scale budget into the campaigns that pay back, and test new channels like Shopping and YouTube. ##### Why Choose Sayu for Google Ads ###### Google Premier Partner Recognised by Google as one of the top-performing agencies in the UK. ###### 20 Years of Experience Over 5,000 campaigns and 5 million keywords managed since 2005. ###### Your Account, Your Data Ad spend is paid directly to Google and the account always stays yours. ###### Proprietary Bidding Our own bid software, built by PhD mathematicians, works alongside Google’s. ###### Ad Credit for New Accounts Eligible new advertisers can get up to £3,000 in Google Ads credit. ###### Flexible Contracts Rolling monthly or fixed 12 month plans, with no set-up fees. ##### Questions It depends on your market, competition and goals. We look at search volumes and typical costs per click in your sector, then recommend a starting budget that can produce meaningful data, and scale from there. Ads can start generating traffic and enquiries within days of launch. The first one to three months are about learning and refining, and performance usually improves steadily as data builds up. Yes, where they suit the account. We combine Google’s automated bidding and Performance Max with careful structure, negative keywords and our own bid forecasting, so automation works with good data and clear limits. Our rolling plan is 11% of monthly ad spend, from £199 to a maximum of £3,500 a month. Fixed 12 month plans range from 10% down to 6%. See our pricing on the PPC page for details. ##### More from Our PPC Service ###### Bing Ads Management Reach the Microsoft search network, often at a lower cost per click. Read More ###### Amazon Paid Advertising Sponsored ads that lift both ad sales and organic rankings on Amazon. ###### Location-Specific Ad Services Put your budget where your customers are, down to the postcode. ###### Strategy A full-funnel plan from day one, built around your goals. ###### Google Shopping Management Feed optimisation and campaign structure that drive eCommerce ROI. ###### Ad Copy Optimisation Tested, matched ads that earn more clicks and cheaper sales. ###### Reporting & Transparency Clear reports, direct access and no mystery about your spend. ###### Remarketing Win back visitors who already know your brand. ###### Data-Driven Bid Management Our own bidding software, built by PhD mathematicians. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Google Shopping Management & Feed Optimisation Source: https://www.sayu.co.uk/ppc-management/google-shopping-management.html #### PPC Google Shopping Management For online shops, Google Shopping is often the most profitable advertising channel. Your products appear with an image, price and reviews right at the top of Google. We have deep experience setting up, managing and optimising Shopping feeds and campaigns, with over 250,000 products managed for eCommerce clients. Get in Touch PPC Services Click to enlarge ##### Stand Out in the Shopping Results Shopping ads show the product image, title, price, shop name and star rating before anyone clicks. Shoppers compare at a glance, so the details make all the difference. Clear titles, good images, reviews and promotions like free delivery help your products win the click, while competitive prices and smart bidding help them win the sale. ##### Feed Quality Drives Results What typically happens when a messy feed is fixed and campaigns are restructured. ###### Return on ad spend ROAS ×, illustrative - ROAS - Target ROAS View the data as a table | Month | ROAS | | Oct | 2.4 | | Nov | 2.6 | | Dec | 3.1 | | Jan | 3 | | Feb | 3.4 | | Mar | 3.7 | | Apr | 3.9 | | May | 4.2 | | Jun | 4.4 | | Jul | 4.6 | | Aug | 4.8 | | Sep | 5.2 | ###### Approved products in the feed %, illustrative | Month | Approved | | Month 1 | 86% | | Month 2 | 93% | | Month 3 | 97% | | Month 4 | 99% | | Month 5 | 99.5% | | Month 6 | 99.6% | ##### Your Product Feed, Optimised Google decides which searches your products appear for mainly from your feed. A vague title like a product code means missed searches; a descriptive title with brand, gender, material, colour and size means relevant ones. We optimise titles, descriptions, product types and attributes, fix disapprovals, and add custom labels for margin, season and bestsellers, so campaigns can bid more on the products that make you the most money. ##### How We Manage Shopping From feed to profit. ###### Feed Audit - Check Merchant Center for errors, disapprovals and weak titles. ###### Optimise - Rewrite titles, fix attributes and add custom labels. ###### Structure - Group products by margin, performance and priority. ###### Bid & Refine - Bid to your ROAS targets and prune search terms that waste spend. ##### What We Do for Shopping ###### Merchant Center Set-Up Account, feed and shipping set up correctly from the start. ###### Feed Optimisation Titles, descriptions and attributes written for search. ###### Disapproval Fixes Products kept approved and eligible to show. ###### Performance Max PMax and standard Shopping combined where it makes sense. ###### Margin-Based Bidding Spend weighted to your most profitable products. ###### Comparison Shopping Our CSS can lower your Shopping costs in the UK and EU. ##### Questions A file listing every product with its title, price, image, availability and other details. Google uses it to decide when your products appear and what the ads show. Yes. We work with feeds from Shopify, WooCommerce, Magento, BigCommerce and custom platforms, and can use feed management tools where needed. Often a mix. Performance Max can find extra reach, while standard Shopping gives more control. We decide based on your catalogue, margins and data. A CSS can place your Shopping ads on Google, often at a lower cost per click. See our Comparison Shopping Services page for details. ##### More from Our PPC Service ###### Google Ads Management How a Google Premier Partner builds and runs accounts that convert. Read More ###### Bing Ads Management Reach the Microsoft search network, often at a lower cost per click. ###### Bing Shopping Management Microsoft Shopping campaigns that reach extra buyers, often for less. ###### Amazon Paid Advertising Sponsored ads that lift both ad sales and organic rankings on Amazon. ###### Strategy A full-funnel plan from day one, built around your goals. ###### Ad Copy Optimisation Tested, matched ads that earn more clicks and cheaper sales. ###### Reporting & Transparency Clear reports, direct access and no mystery about your spend. ###### Remarketing Win back visitors who already know your brand. ###### Data-Driven Bid Management Our own bidding software, built by PhD mathematicians. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Location-Specific PPC & Local Ad Targeting Source: https://www.sayu.co.uk/ppc-management/location-targeting.html #### PPC Location-Specific Ad Services Whether you need footfall into your store, calls from your service area or sales from specific regions, location targeting makes sure your budget reaches the right people in the right places. We target by radius, town, postcode or region, and adjust bids by area so you pay more where customers are most valuable and nothing where they are not. Get in Touch PPC Services Click to enlarge ##### Budget Where Your Customers Are Not every area is worth the same. People close to your store or within your delivery zone are more likely to buy, so we bid more for them and exclude areas you cannot serve. Bid adjustments are set from your own data: conversion rates by distance, postcode, device and time of day. As results come in, the targeting gets sharper. ##### Closer Customers Convert Better An example of how conversion rates often fall with distance for a local business, which is why we bid by area. ###### Conversion rate by distance from store %, illustrative Illustrative. We use your own conversion data to set bid adjustments by area. View the data as a table | Distance | Conversion rate | | 0–3 mi | 8.2% | | 3–8 mi | 6.1% | | 8–15 mi | 3.9% | | 15–25 mi | 2.1% | | 25+ mi | 0.8% | ##### Ads Built for Local Searches Searches like “near me” are often made on a phone by someone ready to act. Location and call assets show your distance, address and opening status, with one-tap buttons to call or get directions. We schedule ads around your opening hours so calls get answered, and track calls and direction requests as conversions so you can see the real impact on footfall and enquiries. ##### How We Set Up Local Targeting From map to measurable results. ###### Map Your Area - Agree where you serve, where your best customers are and what to exclude. ###### Set Targeting - Radius, postcode or regional targeting with “presence” settings to avoid wasted clicks. ###### Add Local Assets - Location, call and directions assets linked to your Google Business Profile. ###### Refine by Data - Bid adjustments by area, device and time updated from real conversions. ##### Local Targeting Options ###### Radius Targeting Reach people within a set distance of each location. ###### Postcode & Town Targeting Target or exclude precise areas, down to postcode district. ###### Multi-Location Campaigns Each branch gets its own targeting, ads and budget. ###### Call Tracking Calls from ads tracked as conversions, with call duration. ###### Ad Scheduling Ads shown when you can answer the phone or open the door. ###### Store Visit Insight Direction requests and, where available, store visit data. ##### Questions Yes. Each location can have its own targeting, budget, ads and reporting, so you can see which branches drive the most enquiries. We use Google’s “presence” setting so ads show to people located in your target area, rather than people merely interested in it, and exclude areas you cannot serve. It is strongly recommended. Linking it lets your ads show your address, distance and opening hours, and it supports your local SEO too. Yes. Calls from ads and from your website can be tracked as conversions, so you can measure cost per call and focus budget on what works. ##### More from Our PPC Service ###### Google Ads Management How a Google Premier Partner builds and runs accounts that convert. Read More ###### Bing Ads Management Reach the Microsoft search network, often at a lower cost per click. ###### Amazon Paid Advertising Sponsored ads that lift both ad sales and organic rankings on Amazon. ###### Strategy A full-funnel plan from day one, built around your goals. ###### Google Shopping Management Feed optimisation and campaign structure that drive eCommerce ROI. ###### Ad Copy Optimisation Tested, matched ads that earn more clicks and cheaper sales. ###### Reporting & Transparency Clear reports, direct access and no mystery about your spend. ###### Remarketing Win back visitors who already know your brand. ###### Data-Driven Bid Management Our own bidding software, built by PhD mathematicians. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### PPC Reporting & Transparency Source: https://www.sayu.co.uk/ppc-management/ppc-reporting.html #### PPC Reporting & Transparency You should always know where your ad budget is going and what it is earning. We keep you up to date on how your campaigns are performing against meaningful metrics, not vanity numbers. Regular reports, direct access to your PPC consultant and accounts that stay in your name: that is how we work with every client. Get in Touch PPC Services Click to enlarge ##### Reports Built Around Your Goals Every report starts with what matters to your business: leads, sales, revenue and what each one cost. Then it shows which campaigns delivered, and what we did during the month. The numbers come straight from your own Google Ads, Microsoft Advertising and Analytics accounts, so you can always check them yourself. Get a Free PPC Audit ##### Spend and Return, Side by Side The kind of view you see every month: what went in, and what came out. ###### Ad spend vs revenue £ per month, example account, illustrative - Ad spend - Revenue View the data as a table | Month | Ad spend | Revenue | | Oct | 5,200 | 18,900 | | Nov | 5,600 | 21,500 | | Dec | 6,900 | 30,100 | | Jan | 5,100 | 19,800 | | Feb | 5,300 | 21,600 | | Mar | 5,500 | 23,400 | | Apr | 5,700 | 24,900 | | May | 5,900 | 26,300 | | Jun | 6,000 | 27,700 | | Jul | 6,100 | 28,900 | | Aug | 6,200 | 29,600 | | Sep | 6,240 | 31,870 | ##### Talk to Us Whenever You Need To Regular Zoom sessions, an open Slack channel, email or phone: whichever way you prefer to communicate, you get direct access to the consultant who manages your account, not a call centre. We flag things proactively, such as a competitor bidding on your brand or a product going out of stock, and plan around your promotions and launches. ##### How We Keep You Informed A clear rhythm, plus help whenever you need it. ###### Live Access - Your accounts and dashboards are always available to view. ###### Ongoing Updates - Proactive messages when something important changes. ###### Monthly Report - Results against your goals and the work we completed. ###### Review Call - Talk through results, upcoming plans and recommendations. ##### Our Transparency Promise ###### You Own the Accounts Ad accounts and data stay in your name, always. ###### Ad Spend Paid Direct You pay Google and Microsoft directly. No hidden mark-ups. ###### Meaningful Metrics Leads, sales and revenue, not just impressions and clicks. ###### Plain English Clear explanations of what happened and why. ###### Direct Access Speak to the specialist working on your account. ###### No Set-Up Fees Transparent management fees, published on our site. ##### Questions Monthly as standard, with a review call. You can also view your accounts and dashboards at any time, and we can provide weekly updates during busy periods. Yes. The accounts are yours, and you have full access. You pay Google and Microsoft directly for your ad spend. The ones tied to your goals: conversions, cost per conversion, revenue and return on ad spend, plus supporting metrics like click-through rate and impression share where they explain the results. Your accounts, campaigns and data stay with you. We hand over cleanly, with notes on what has been working. ##### More from Our PPC Service ###### Google Ads Management How a Google Premier Partner builds and runs accounts that convert. Read More ###### Bing Ads Management Reach the Microsoft search network, often at a lower cost per click. ###### Amazon Paid Advertising Sponsored ads that lift both ad sales and organic rankings on Amazon. ###### Location-Specific Ad Services Put your budget where your customers are, down to the postcode. ###### Strategy A full-funnel plan from day one, built around your goals. ###### Google Shopping Management Feed optimisation and campaign structure that drive eCommerce ROI. ###### Ad Copy Optimisation Tested, matched ads that earn more clicks and cheaper sales. ###### Remarketing Win back visitors who already know your brand. ###### Data-Driven Bid Management Our own bidding software, built by PhD mathematicians. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### PPC Strategy | Custom Paid Search Strategy from Day One Source: https://www.sayu.co.uk/ppc-management/ppc-strategy.html #### PPC PPC Strategy Successful PPC starts long before the first ad goes live. We take time to understand your sector, your margins and your goals, then build a strategy designed to make every pound work. From day one you get a clear plan: which campaigns to run, how to split the budget, and what success looks like at each stage. Get in Touch PPC Services Click to enlarge ##### The Right Campaign for Every Stage Customers rarely buy on the first visit. A good strategy uses different campaign types for each stage: video and display to build awareness, search and Shopping to win people comparing options, and brand search and remarketing to close the sale. We set the budget split from your margins and data, then shift it each month towards whatever is producing the best return. ##### Budget That Moves with the Results Strategy is not set once. Here is how a budget split often evolves as data shows what works. ###### Budget split by campaign type Share of spend, month 1 vs month 6, illustrative - Month 1 - Month 6 View the data as a table | Campaign type | Month 1 | Month 6 | | Generic Search | 40% | 30% | | Shopping | 30% | 40% | | Brand | 10% | 8% | | Remarketing | 10% | 14% | | Video & Display | 10% | 8% | ##### A Clear Plan for the First 90 Days The first three months set the foundations. Month one is about accurate tracking and a clean build. Month two is about testing ads, audiences and bids. Month three is about scaling what works. After that, we review strategy every quarter, bringing in your seasonal peaks, product launches and new channels. Get a Free PPC Audit ##### How We Build Your Strategy Grounded in your business, not a template. ###### Understand - Your sector, products, margins, seasonality and what a customer is worth. ###### Research - Competitors, keywords, search volumes and expected costs per click. ###### Plan - Campaign types, budget split, targets and a 90-day roadmap. ###### Review - Monthly reviews and a quarterly strategy reset based on results. ##### What Goes into Your Strategy ###### Clear Targets Cost per lead, ROAS or profit targets agreed upfront. ###### Competitor Insight Who you are up against, what they bid on and how to beat them. ###### Channel Mix Google, Microsoft, Shopping, Amazon and paid social, as appropriate. ###### Seasonality Budgets planned around your peaks, sales and launches. ###### Accurate Tracking Conversions and values tracked correctly before spending scales. ###### Partnership Programme Eligible clients get website and feed insight beyond the ad account. ##### Questions Yes. With a smaller budget, strategy matters even more: we focus on the campaigns and keywords most likely to convert, and grow from there. We work out what a lead or sale is worth to you, considering margins and repeat purchases, then set a target cost per acquisition or return on ad spend that keeps campaigns profitable. Yes. We review it monthly and reset it quarterly, using results, seasonality and changes in the market. Clients on a 12 month contract with an ad spend of £5,000 are enrolled automatically. We look beyond the ad accounts at your website and Shopping feed, with quarterly calls to discuss improvements. ##### More from Our PPC Service ###### Google Ads Management How a Google Premier Partner builds and runs accounts that convert. Read More ###### Bing Ads Management Reach the Microsoft search network, often at a lower cost per click. ###### Amazon Paid Advertising Sponsored ads that lift both ad sales and organic rankings on Amazon. ###### Location-Specific Ad Services Put your budget where your customers are, down to the postcode. ###### Google Shopping Management Feed optimisation and campaign structure that drive eCommerce ROI. ###### Ad Copy Optimisation Tested, matched ads that earn more clicks and cheaper sales. ###### Reporting & Transparency Clear reports, direct access and no mystery about your spend. ###### Remarketing Win back visitors who already know your brand. ###### Data-Driven Bid Management Our own bidding software, built by PhD mathematicians. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### PPC Remarketing Services Source: https://www.sayu.co.uk/ppc-remarketing.html #### PPC Remarketing Remarketing to users that have already engaged with your website and brand can be a highly profitable way to convert users into customers, often at a much lower cost than other channels. We have experience of running remarketing campaigns for a range of B2B and B2C clients, successfully achieving an increase in profitable sales. Our Remarketing Services Get In Touch ##### Data Is Key Here at Sayu we love data! The more insight we have on how likely a particular type of user is to convert, the more opportunity we have to improve a campaign's performance. Do returning users convert better than new users? Will users that abandon their checkout reconsider purchasing if they're offered a discount or free delivery? Answers to questions like these influence the cost we're willing to pay for a click and the ad copy we serve, which ultimately leads to achieving sales at the best possible cost per click (CPC). Get In Touch ##### Our PPC Remarketing Services With every client we put a custom PPC management strategy in place from the beginning. As a campaign progresses we build an understanding of, and refine, the channels that work for your business. ###### Google Display Network Remarketing on the Google Display Network keeps your brand in front of past visitors as they browse other websites. ###### RLSAs Remarketing Lists for Search Ads let us adjust bids and ads for people who have already visited your site when they search again. ###### Dynamic Remarketing Dynamic remarketing shows past visitors ads featuring the products or services they viewed on your website. ###### Video Remarketing Video remarketing reaches people who have interacted with your videos or website with engaging video ads. ##### Free Google Ads Audit Our Google Ads management team are happy to carry out a review of your current campaign and provide advice on how you can improve its performance. ##### PPC Team in Numbers 2,000+ Happy Clients Since 2005! £30m+ Customer Spend Over 16 Years 5m+ Keywords Managed 5,000+ PPC Campaigns Managed 250k Products Managed 100+ Years Combined Team Experience 50k Cups of Coffee Consumed ##### Our Case Studies Complete Golfer Pay Per Click Northern Tank Store Search Engine Optimisation Painted Furniture Search Engine Optimisation Thompson Leisure Search Engine Optimisation View Our Case Studies ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### A Search Team Built for an AI-Driven Future Source: https://www.sayu.co.uk/search-engine-optimisation/ai-search-team.html #### Why Sayu A Search Team Built for an AI-Driven Future People now ask ChatGPT, Gemini, Perplexity and Google’s AI Overviews for recommendations, and those tools answer with a short list of brands and sources. Our team tracks how these engines choose what to cite, and optimises your website so that your brand is one of them. Get in Touch SEO Services Click to enlarge ##### What Being Visible in AI Search Looks Like When someone asks an AI assistant for a recommendation, there is no page two. The answer names a handful of businesses and links to the pages it relied on. If you are not in that answer, you are invisible to that customer. Two things count: being mentioned as a recommended brand, and having your content cited as a source. Both come from the same work: clear, trustworthy content on your site and a strong reputation across the web. ##### Search Is Spreading Across More Places Google is still the biggest source of search traffic, but AI assistants are growing fast and sending visitors who are often further along in their decision. ###### Organic vs AI-referral visits Indexed to 100 at the start, illustrative - Google organic - AI referrals Illustrative trend based on industry reports. AI referrals start from a much smaller base than Google organic. View the data as a table | Month | Google organic | AI referrals | | Jan | 100 | 100 | | Feb | 101 | 118 | | Mar | 99 | 135 | | Apr | 102 | 160 | | May | 103 | 182 | | Jun | 101 | 210 | | Jul | 104 | 245 | | Aug | 105 | 270 | | Sep | 103 | 310 | | Oct | 106 | 350 | | Nov | 107 | 395 | | Dec | 108 | 440 | ##### How AI Engines Choose Their Sources AI search engines do not invent their recommendations. They retrieve pages from the web, weigh them for relevance, authority and clarity, then summarise the best ones and cite them. That gives us four places to influence the result: the questions you target, whether AI crawlers can read your site, the authority of your brand, and how quotable your content is. ##### How Our Team Stays Ahead AI search changes month to month. Keeping up is part of the job, not an extra. ###### Monitor - We track Google updates and changes to ChatGPT, Gemini, Perplexity and AI Overviews every week. ###### Test - New ideas are tested on our own and partner websites before they reach yours. ###### Share - Findings are shared across the team in regular knowledge sessions. ###### Apply - Proven tactics are rolled into every client roadmap, with the reasons explained. ##### What We Optimise for AI Search ###### Answer-Ready Content Clear summaries and direct answers to the questions customers actually ask. ###### Structured Data Schema markup that tells engines exactly what your business, products and services are. ###### Crawler Access Checks that search and AI crawlers can reach, render and read your important pages. ###### Brand Mentions Digital PR and reviews that make your brand a name AI engines trust and repeat. ###### Consistent Business Details The same name, services and contact details everywhere, so engines are confident about who you are. ###### AI Visibility Tracking We monitor how often your brand appears and is cited in AI answers, and report it monthly. ##### Questions Not yet. Google still sends most search traffic, and Google itself now shows AI Overviews. The right approach is to optimise for both, and the good news is that most of the work overlaps. No one can honestly guarantee that, as AI answers vary from one question and one user to the next. What we can do is make your brand a much stronger candidate and measure the change over time. We track a set of relevant questions across the main AI engines, recording when your brand is mentioned or your pages are cited, alongside AI-referral traffic in your analytics. Usually not. Well-structured content that answers questions clearly works for Google and AI engines alike. We adapt existing pages first, and add new ones where there are gaps. ##### More Reasons to Choose Sayu ###### Proven SEO Expertise, Future-Focused Strategy Twenty years of SEO fundamentals, applied to how people search today. Read More ###### Sustainable, Ethical SEO Practices Why we refuse shortcuts, and what that means for your rankings. ###### Transparent Collaboration & Clear Communication Reports, roadmaps and regular calls: you always know what we are doing. ###### Tailored SEO & AI-Search Strategies Why a local plumber and an online shop need very different plans. ###### High-Quality Content & Sustainable Authority Building Content that earns rankings, links and citations, year after year. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### ChatGPT SEO: Get Your Brand Recommended by ChatGPT Source: https://www.sayu.co.uk/search-engine-optimisation/chatgpt-seo.html #### AI Search Get Your Brand Recommended by ChatGPT ChatGPT is the most widely used AI assistant, and many people now ask it for product and supplier recommendations before they ever open a search engine. When ChatGPT searches the web, it names a few brands and links to its sources. We help make sure your brand is one of them. Get in Touch SEO Services Click to enlarge ##### What Visibility in ChatGPT Looks Like ChatGPT answers with a short list and a reason for each choice. Being first on that list, with the right reason attached, is the AI-era equivalent of ranking number one. Its recommendations come from two places: what it learned during training, and what it finds when it searches the web for the question. We work on both. ##### How We Optimise for ChatGPT There is no ChatGPT ad slot to buy for organic answers. Visibility is earned, and this is how we earn it. ###### Audit - We ask ChatGPT the questions your customers ask and record who it recommends, and why. ###### Access - We check that OpenAI’s search crawler, OAI-SearchBot, can reach your important pages. ###### Content - We build pages that state clearly who you are for, what makes you different and what you cost. ###### Reputation - Digital PR, reviews and comparison-site listings give ChatGPT independent reasons to trust you. ##### What Influences ChatGPT’s Answers ###### Crawler Access OAI-SearchBot powers ChatGPT search results; blocking it can keep you out of answers. ###### Clear Positioning ChatGPT repeats the reasons you give, so say plainly who you are best for. ###### Third-Party Mentions Reviews, roundups, forums and press coverage shape how ChatGPT describes you. ###### Comparison-Friendly Facts Prices, features and specs on your site make it easy to include you in a comparison. ###### Product Data Accurate product pages and feeds help your products appear in shopping-style answers. ###### Fresh Content Up-to-date pages are more likely to be found when ChatGPT searches for current information. ##### Questions GPTBot collects content that may be used to train OpenAI’s models. OAI-SearchBot is used for ChatGPT’s search features. You can allow one and block the other in robots.txt, and we will recommend the right setup for you. No one can honestly guarantee that. Answers vary by question and by user. What we can do is make your brand a much stronger candidate and measure how often it appears. Organic answers cannot be bought. Where OpenAI offers paid or merchant programmes, we can advise on those separately, but they do not replace the groundwork. We track a fixed set of relevant questions each month, recording mentions, position and citations, and we report ChatGPT referral traffic from your analytics. ##### Optimise for Every AI Engine ###### Optimise for Google AI Overviews & AI Mode Be the source Google quotes above the results. Read More ###### Optimise for Gemini Get recommended in Google’s AI assistant. ###### Optimise for Perplexity Earn a place in Perplexity’s source list. ###### Optimise for Claude Show up when professionals research with Claude. ###### A Search Team Built for an AI-Driven Future How our team keeps up with every AI engine, and what we optimise. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Claude SEO: Get Your Brand Found in Claude AI Source: https://www.sayu.co.uk/search-engine-optimisation/claude-seo.html #### AI Search Get Your Brand Found in Claude Claude, made by Anthropic, is an AI assistant widely used for work: research, comparisons, reports and buying decisions. It can search the web and cites the pages it uses. When a business user asks Claude to shortlist suppliers, we want your brand on that list, described accurately. Get in Touch SEO Services Click to enlarge ##### What Visibility in Claude Looks Like Claude often answers research questions with structured comparisons: tables of providers, prices and features, each linked to a source. It can only compare what it can find. If your prices, features and terms are clearly published, you make the table. If they are hidden behind “contact us”, a competitor usually takes your place. ##### How We Optimise for Claude Claude tends to be used for considered, detailed questions, so depth and accuracy matter most. ###### Audit - We run the research questions your buyers ask and record how Claude describes you and your competitors. ###### Access - We check that Anthropic’s crawlers, including Claude-SearchBot and Claude-User, can reach your pages. ###### Publish - We help you publish the facts buyers compare: pricing, features, integrations, case studies and terms. ###### Authority - Expert content, reviews and industry coverage give Claude reliable sources that agree about you. ##### What Influences Claude’s Answers ###### Published Facts Clear pricing, specifications and terms let Claude include you in comparisons. ###### Crawler Access Claude-SearchBot and Claude-User need to be allowed to read your site. ###### Detailed Content In-depth guides and documentation suit the research-style questions Claude handles. ###### Case Studies Real results with numbers give Claude evidence to support a recommendation. ###### Independent Coverage Reviews, industry press and analyst mentions confirm what your own site says. ###### Accurate Business Details Consistent company information helps Claude describe you correctly. ##### Questions Anthropic documents three: ClaudeBot (model training), Claude-SearchBot (improving search results) and Claude-User (fetching pages when a user asks). Each can be allowed or blocked separately in robots.txt. Claude is especially popular for work and research, so B2B and high-consideration purchases benefit most. Consumers use it too, and the same optimisation helps across every AI engine. Not necessarily, but it helps. Even a starting price or a typical range gives AI engines something concrete to compare, rather than leaving you out. We track a fixed set of buyer questions, record whether and how your brand is mentioned and cited, and report referral traffic from Claude in your analytics. ##### Optimise for Every AI Engine ###### Optimise for Google AI Overviews & AI Mode Be the source Google quotes above the results. Read More ###### Optimise for Gemini Get recommended in Google’s AI assistant. ###### Optimise for ChatGPT Be the brand ChatGPT names and links to. ###### Optimise for Perplexity Earn a place in Perplexity’s source list. ###### A Search Team Built for an AI-Driven Future How our team keeps up with every AI engine, and what we optimise. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### High-Quality Content & Sustainable Authority Building Source: https://www.sayu.co.uk/search-engine-optimisation/content-authority.html #### Why Sayu High-Quality Content & Sustainable Authority Building Search engines and AI assistants are trying to find the most helpful, trustworthy answer. The businesses that win are the ones that publish it. We create structured, expert-led content and earn the links and mentions that prove your authority, building visibility that grows year after year. Get in Touch SEO Services Click to enlarge ##### Content Organised into Topic Clusters Instead of scattered blog posts, we build topic clusters: one in-depth pillar guide covering a subject, supported by focused articles that answer each specific question, all linked together. This shows Google and AI engines that you cover the topic thoroughly, helps visitors find the next answer they need, and passes authority from your strongest pages to the rest. ##### Authority Compounds Over Time Good content and earned links keep working long after they are published. Here is how growth typically builds. ###### Referring domains Sites linking to you, illustrative View the data as a table | Month | Referring domains | | 1 | 42 | | 2 | 45 | | 3 | 49 | | 4 | 55 | | 5 | 60 | | 6 | 68 | | 7 | 75 | | 8 | 83 | | 9 | 92 | | 10 | 101 | | 11 | 112 | | 12 | 124 | ###### Organic visits to a topic cluster Monthly visits, illustrative | Month | Visits | | 1 | 120 | | 2 | 180 | | 3 | 260 | | 4 | 410 | | 5 | 560 | | 6 | 720 | | 7 | 940 | | 8 | 1,150 | | 9 | 1,380 | | 10 | 1,600 | | 11 | 1,850 | | 12 | 2,100 | ##### Content Built for E-E-A-T and AI Answers Google’s guidelines reward content showing Experience, Expertise, Authoritativeness and Trust (E-E-A-T). In practice that means named authors with real credentials, first-hand photos and examples, cited sources and up-to-date information. We also structure every page so it is easy to quote: a clear summary at the top, logical headings and direct answers. That is exactly what AI engines look for when choosing what to cite. ##### Our Content & Authority Process From the first idea to links and citations. ###### Research - Find the questions your customers ask and the gaps your competitors leave. ###### Plan - Map out pillar guides, supporting articles and the links between them. ###### Create - Write with your experts, adding original insight, examples and visuals. ###### Promote - Earn links and mentions through digital PR and outreach. ###### Refresh - Update content regularly so it stays accurate and keeps ranking. ##### What Makes Content Rank and Get Cited ###### Original Insight Data, opinions and examples that do not exist anywhere else. ###### Real Expertise Content written or reviewed by people who know the subject. ###### Clear Structure Summaries, headings and FAQs that people and AI can scan quickly. ###### Earned Links Coverage on respected sites that signals trust to search engines. ###### Brand Mentions Your name discussed across the web, which AI engines notice. ###### Kept Up to Date Regular refreshes so content stays accurate and competitive. ##### Questions Quality beats volume. A focused cluster of well-researched pages usually outperforms dozens of thin posts. We plan the amount around your topics, competitors and budget. Our in-house content team, working with your experts where first-hand knowledge matters. Every piece is edited and fact-checked before publishing. Creating stories, data and expert commentary that journalists and publications want to cover. The coverage earns high-quality links and brand mentions that build your authority. Yes. Refreshing and improving existing pages is often the quickest win, and it is part of every content plan. ##### More Reasons to Choose Sayu ###### Proven SEO Expertise, Future-Focused Strategy Twenty years of SEO fundamentals, applied to how people search today. Read More ###### A Search Team Built for an AI-Driven Future How we keep your brand visible in AI answers as well as Google. ###### Sustainable, Ethical SEO Practices Why we refuse shortcuts, and what that means for your rankings. ###### Transparent Collaboration & Clear Communication Reports, roadmaps and regular calls: you always know what we are doing. ###### Tailored SEO & AI-Search Strategies Why a local plumber and an online shop need very different plans. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Sustainable, Ethical SEO Practices Source: https://www.sayu.co.uk/search-engine-optimisation/ethical-seo.html #### Why Sayu Sustainable, Ethical SEO Practices Shortcuts can push a site up the rankings for a while. Then an algorithm update or a manual penalty takes it all away, often along with years of hard-won traffic. We follow search engine guidelines on every campaign, because your website is a long-term asset and should be treated like one. Get in Touch SEO Services ##### Shortcuts Rise Fast, Then Fall An illustration of a pattern we have seen many times when new clients come to us after working with less careful agencies. ###### Organic visibility over two years Visibility index, illustrative - Sustainable SEO - Shortcut tactics Illustrative example. The shortcut site loses most of its visibility after a core update in Q5. View the data as a table | Quarter | Sustainable SEO | Shortcut tactics | | Q1 | 100 | 100 | | Q2 | 112 | 150 | | Q3 | 126 | 195 | | Q4 | 140 | 230 | | Q5 | 156 | 90 | | Q6 | 170 | 70 | | Q7 | 186 | 72 | | Q8 | 204 | 75 | Click to enlarge ##### What We Do, and What We Never Do Bought links, spun content and doorway pages still get sold to businesses every day. They are cheap, they can work briefly, and they break Google’s spam policies. We earn links through digital PR and useful content, write for people first, and report from your own Google accounts. It takes a little longer, but the results stay. ##### What a Penalty Looks Like When Google’s team finds manipulative links, it can apply a manual action. The site owner sees a notice like this in Search Console, and traffic can fall by most of its value in days. Recovery means finding and removing or disavowing the bad links, then asking Google to review the site, which can take months. We have helped businesses through this, and it is always cheaper to avoid it in the first place. ##### How We Earn Links the Right Way Links are still one of Google’s strongest signals. We earn them through a process publishers value. ###### Research - Find stories, data and angles your industry’s publications and journalists care about. ###### Create - Build a genuinely useful asset: a study, a guide, a tool or expert commentary. ###### Outreach - Pitch it personally to relevant editors, never through bulk link schemes. ###### Earn & Monitor - Coverage brings links and brand mentions. We track and report every one. ##### Why Ethical SEO Pays Off ###### Rankings That Last Growth that survives core updates instead of disappearing with them. ###### No Penalty Risk Nothing on your site or in your link profile that Google could penalise. ###### A Stronger Brand Genuine coverage and reviews build trust with customers as well as search engines. ###### Compounding Value Good content and earned links keep working long after they are created. ###### Better for Visitors Fast, honest, useful pages convert more of the traffic they attract. ###### Peace of Mind You never have to worry about what was done to your site in your name. ##### Questions No. Google itself warns that no one can guarantee a number one ranking, and an agency that promises one is a warning sign. We commit to the work, the process and transparent reporting. Paid placements must be marked as sponsored, which means they pass no ranking value. Buying links to manipulate rankings breaks Google’s spam policies, so we never do it. Yes. We audit your backlinks and content, clean up or disavow what is harmful, fix the underlying issues and prepare a reconsideration request. AI can help with research and drafts, but every piece we publish is planned, written or edited and fact-checked by people. Mass-produced, unreviewed AI content is one of the shortcuts we avoid. ##### More Reasons to Choose Sayu ###### Proven SEO Expertise, Future-Focused Strategy Twenty years of SEO fundamentals, applied to how people search today. Read More ###### A Search Team Built for an AI-Driven Future How we keep your brand visible in AI answers as well as Google. ###### Transparent Collaboration & Clear Communication Reports, roadmaps and regular calls: you always know what we are doing. ###### Tailored SEO & AI-Search Strategies Why a local plumber and an online shop need very different plans. ###### High-Quality Content & Sustainable Authority Building Content that earns rankings, links and citations, year after year. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Gemini SEO: Get Recommended by Google Gemini Source: https://www.sayu.co.uk/search-engine-optimisation/gemini-seo.html #### AI Search Get Your Business Recommended by Gemini Gemini is Google’s AI assistant, built into Android phones, Chrome and Google Workspace as well as its own app. People ask it for suggestions, comparisons and local recommendations. Gemini can draw on Google Search, Maps and your Google Business Profile. We optimise all three so your business is the one it suggests. Get in Touch SEO Services Click to enlarge ##### What Visibility in Gemini Looks Like For local questions, Gemini often shows businesses with their rating, opening hours and a short summary of what reviewers say. That information comes straight from Google’s own data about you. For broader questions, Gemini summarises web pages and links to its sources. Clear, accurate pages on your site, backed by good reviews, give it the confidence to name you. ##### How We Optimise for Gemini Gemini sits on top of Google’s data, so we work on the places where that data comes from. ###### Profile - We complete and tidy your Google Business Profile: categories, services, hours, photos and Q&A. ###### Reviews - We help you earn more detailed reviews, because Gemini summarises what customers say about you. ###### Content - Service and location pages answer the specific questions people ask, in plain language. ###### Consistency - Your name, address and services match across your website, directories and social profiles. ##### What Influences Gemini’s Recommendations ###### Google Business Profile A complete, active profile is the main source for local suggestions. ###### Review Quality Ratings matter, but so does what reviews say, because Gemini quotes the detail. ###### Google Search Visibility Pages that rank in Google are the pages Gemini can find and cite. ###### Clear Service Pages Spell out what you offer, where, and for whom, so there is no guesswork. ###### Structured Data LocalBusiness, product and FAQ schema give Google clean facts about your business. ###### Consistent Details Matching business details across the web build confidence in who you are. ##### Questions They are related but separate. AI Overviews appear in Google Search results; Gemini is Google’s assistant app. Both use Google’s data, so much of the optimisation overlaps. Google-Extended is a robots.txt setting that controls whether your content is used to train and ground Gemini models. It does not affect your Google Search rankings. We will advise on the right setting for your business. No. Local businesses benefit quickly through their Business Profile, but national brands and online shops are recommended in Gemini too, based on their content, reviews and authority. Business Profile and review improvements can show within weeks. Content and authority work builds over a few months, in line with normal SEO. ##### Optimise for Every AI Engine ###### Optimise for Google AI Overviews & AI Mode Be the source Google quotes above the results. Read More ###### Optimise for ChatGPT Be the brand ChatGPT names and links to. ###### Optimise for Perplexity Earn a place in Perplexity’s source list. ###### Optimise for Claude Show up when professionals research with Claude. ###### A Search Team Built for an AI-Driven Future How our team keeps up with every AI engine, and what we optimise. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Google AI Overviews & AI Mode SEO Source: https://www.sayu.co.uk/search-engine-optimisation/google-ai-overviews-seo.html #### AI Search Get Cited in Google AI Overviews & AI Mode Google now answers many searches with an AI Overview at the top of the page, and AI Mode turns search into a conversation. Both summarise a handful of web pages and link to them as sources. Because they are built on Google’s own search index, strong SEO is the entry ticket. We make sure your pages are the ones Google chooses to quote. Get in Touch SEO Services Click to enlarge ##### What Visibility in AI Overviews Looks Like An AI Overview answers the question first and shows its sources beside the answer. Being one of those sources puts your brand in front of the searcher before they scroll to a single organic result. The pages Google cites are usually pages that already rank well for related searches, with a clear, direct answer near the top. That is good news: the same work lifts both your rankings and your AI visibility. ##### How We Optimise for Google AI Google has said there are no special tricks for AI Overviews: they reward the same helpful, crawlable content as Search. Here is how we put that into practice. ###### Research - We find the questions in your market that already trigger AI Overviews, and the ones your competitors are cited for. ###### Restructure - Key pages get a short, direct answer up top, clear headings and supporting detail that Google can quote. ###### Strengthen - Technical SEO, structured data and internal links make sure Google can crawl, understand and trust each page. ###### Track - We monitor which queries show your brand in AI Overviews and AI Mode, alongside your normal rankings. ##### What Influences Google’s AI Answers ###### Organic Rankings AI Overviews draw mostly from pages that already perform in Google Search. ###### Direct Answers A clear, one or two sentence answer to the question makes your page easy to quote. ###### Structured Data Schema for products, reviews, FAQs and your organisation helps Google understand your content. ###### Helpful, Expert Content First-hand experience and real expertise (E-E-A-T) separate you from generic pages. ###### Crawlability & Speed Fast pages that Googlebot can render fully, with no important content hidden behind scripts. ###### Brand Signals Mentions, reviews and links from trusted sites confirm that your brand is a safe source. ##### Questions No. There is no separate submission. Any page that is indexed and eligible to show a snippet in Google Search can be used in an AI Overview or AI Mode. They can reduce clicks for simple questions that are answered on the page. Being cited helps you keep visibility, and visitors who do click through from an AI answer tend to be further along in their decision. No. Google-Extended controls whether your content is used for Gemini models. AI Overviews are part of Google Search and use the normal Googlebot crawler. We track a set of priority searches, record when an AI Overview appears and whether your site is cited, and report the trend alongside your rankings and Search Console data. ##### Optimise for Every AI Engine ###### Optimise for Gemini Get recommended in Google’s AI assistant. Read More ###### Optimise for ChatGPT Be the brand ChatGPT names and links to. ###### Optimise for Perplexity Earn a place in Perplexity’s source list. ###### Optimise for Claude Show up when professionals research with Claude. ###### A Search Team Built for an AI-Driven Future How our team keeps up with every AI engine, and what we optimise. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Perplexity SEO: Get Cited by Perplexity AI Source: https://www.sayu.co.uk/search-engine-optimisation/perplexity-seo.html #### AI Search Get Your Content Cited by Perplexity Perplexity is an AI answer engine that searches the web for every question and shows its sources first. Its users are often researchers, professionals and buyers comparing options. Every Perplexity answer is built from cited pages. We make your pages the ones it chooses to quote. Get in Touch SEO Services Click to enlarge ##### What Visibility in Perplexity Looks Like Perplexity lists its sources at the top of the answer and numbers each claim. Being source number one means your brand is seen first and clicked most. Because it searches live for every question, Perplexity rewards pages that are current, specific and easy to quote, even from smaller websites. ##### How We Optimise for Perplexity Perplexity is the most citation-led of the AI engines, so we focus on making your content the best source to cite. ###### Map - We find the research-style questions in your sector and see which sites Perplexity cites today. ###### Answer - Pages lead with a clear answer, then back it up with facts, figures and sources of your own. ###### Refresh - We keep key pages up to date with visible dates, because Perplexity favours current information. ###### Access - We make sure PerplexityBot can crawl your site and that pages load quickly and cleanly. ##### What Influences Perplexity’s Sources ###### Quotable Answers Short, factual statements that can be lifted straight into an answer. ###### Original Data Your own figures, surveys and examples give Perplexity something no one else has. ###### Freshness Recently updated pages with clear dates are preferred for time-sensitive questions. ###### Crawler Access PerplexityBot must be allowed in robots.txt and not blocked by your firewall. ###### Topical Depth A cluster of pages covering a subject in depth signals that you are an authority. ###### Clean Page Structure Logical headings, lists and tables make it easy to pick out the right passage. ##### Questions No. Perplexity regularly cites specialist and smaller sites when they give the clearest, most specific answer. That makes it one of the more open AI engines for growing brands. PerplexityBot indexes pages for Perplexity’s search. Perplexity-User fetches pages when a user’s question needs them. We check both can reach the pages you want cited. Faster than most channels. Because Perplexity searches live, a well-structured new or updated page can be cited within days of being indexed. We track priority questions, record when your pages appear as sources and in what position, and report referral traffic from Perplexity in your analytics. ##### Optimise for Every AI Engine ###### Optimise for Google AI Overviews & AI Mode Be the source Google quotes above the results. Read More ###### Optimise for Gemini Get recommended in Google’s AI assistant. ###### Optimise for ChatGPT Be the brand ChatGPT names and links to. ###### Optimise for Claude Show up when professionals research with Claude. ###### A Search Team Built for an AI-Driven Future How our team keeps up with every AI engine, and what we optimise. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Proven SEO Expertise, Future-Focused Strategy Source: https://www.sayu.co.uk/search-engine-optimisation/proven-seo-expertise.html #### Why Sayu Proven SEO Expertise, Future-Focused Strategy We have been doing SEO since 2005. In that time Google has rewritten its rules many times, and AI answers have changed how people find businesses. The tactics have changed. The fundamentals that win have not. Here is how two decades of experience shapes the strategy we build for you. Get in Touch SEO Services Click to enlarge ##### Twenty Years of Search, One Approach Every major update since we started has pushed in the same direction. Panda punished thin content. Penguin punished manipulative links. BERT taught Google to understand meaning. Helpful Content and E-E-A-T rewarded real experience and trust. Sites that already did the right things barely noticed these updates, while sites built on shortcuts lost most of their traffic overnight. That pattern is why our strategies are built on fundamentals first, and why our clients have weathered every shift with us. ##### Two Decades in Numbers 2000+ Happy Clients Since 2005! 20k+ Quality Backlinks Acquired 1m+ Page 1 Rankings 10+ International Markets Targeted 130+ Years Combined Team Experience ##### The Tactics Evolve. The Pillars Don’t. Good SEO has always rested on three pillars: a technically sound website, genuinely useful content, and authority earned from other sites. What sits inside each pillar has changed a lot. Twenty years ago technical SEO meant a sitemap. Today it means Core Web Vitals, schema markup and making sure AI crawlers can read your pages. Experience tells us which new tactics are worth your budget and which are passing fads. ##### Experience Shows Where the Effort Should Go A new campaign is not a fixed checklist. We weight the work towards whatever will move the needle soonest, then shift the balance as your foundations improve. ###### Typical effort split, year one vs year two Share of monthly hours, illustrative - Year one - Year two Illustrative. Every plan is set after an audit of your site and competitors. View the data as a table | Area | Year one | Year two | | Technical | 35% | 15% | | Content | 30% | 35% | | Authority | 15% | 25% | | AI visibility | 10% | 15% | | Reporting | 10% | 10% | ##### How We Turn Experience into Strategy Every campaign follows a process refined over hundreds of projects. ###### Audit - A full technical, content and AI-search audit of your site and its competitors. ###### Prioritise - We rank the opportunities by impact and effort, so quick wins come first. ###### Build - Fix the foundations, then create and promote content that earns rankings. ###### Adapt - We track every algorithm and AI change and adjust your plan before it costs you. ##### Questions Yes. Most “new” changes are Google getting better at rewarding the same things: helpful content, a fast and accessible site, and real authority. Experience helps us tell a genuine shift from noise, so your budget is not wasted chasing fads. Every plan covers Google and AI search engines like ChatGPT, Gemini and Perplexity. The fundamentals overlap heavily, and we add AI-specific work such as answer-ready content and brand mention building. Technical fixes can show results within weeks. Content and authority work typically builds over three to six months, and compounds after that. We will give you a realistic timeline after the audit. Local trades, eCommerce stores, B2B firms and international brands across sectors including legal, finance, hospitality, travel, construction and iGaming. ##### More Reasons to Choose Sayu ###### A Search Team Built for an AI-Driven Future How we keep your brand visible in AI answers as well as Google. Read More ###### Sustainable, Ethical SEO Practices Why we refuse shortcuts, and what that means for your rankings. ###### Transparent Collaboration & Clear Communication Reports, roadmaps and regular calls: you always know what we are doing. ###### Tailored SEO & AI-Search Strategies Why a local plumber and an online shop need very different plans. ###### High-Quality Content & Sustainable Authority Building Content that earns rankings, links and citations, year after year. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Tailored SEO & AI-Search Strategies Source: https://www.sayu.co.uk/search-engine-optimisation/tailored-strategies.html #### Why Sayu Tailored SEO & AI-Search Strategies A local plumber, an online furniture shop and a B2B software firm all want more customers from search. The work that gets them there is completely different. That is why we never sell off-the-shelf SEO. Every plan is built around your goals, your customers and the competitors you are up against. Get in Touch SEO Services Click to enlarge ##### Three Businesses, Three Strategies For a local trades business, most of the value is in Google Business Profile, reviews and pages for each service and area. For an online shop, technical SEO and category pages carry the weight. For a B2B firm, expert content and authority win the long sales cycle. Spreading the same hours evenly across every business would waste budget. We put the effort where your opportunity actually is. ##### Different Goals, Different Priorities How the balance of work typically shifts between two very different clients. ###### Effort mix by business type Share of year-one hours, illustrative - Local business - eCommerce store Illustrative. Your split is set after the audit and reviewed every quarter. View the data as a table | Area | Local business | eCommerce store | | Local SEO | 40% | 5% | | Content | 25% | 25% | | Technical | 10% | 35% | | Authority | 15% | 20% | | AI visibility | 10% | 15% | ##### Every Search Mapped to the Right Page Tailoring starts with how your customers search. We group searches by intent, from early research questions to ready-to-buy and local searches, then map each to the page best placed to rank and convert. This shows where you already have the right page, where an existing page needs work, and where a new page or guide would win new customers. ##### How We Build Your Strategy Your plan is built from evidence, not templates. ###### Discovery - We learn your goals, margins, best customers and the markets you want to grow in. ###### Research - Keyword, intent and competitor research, plus a full technical and AI-search audit. ###### Roadmap - A prioritised plan with clear goals for the first three, six and twelve months. ###### Refine - We review results every quarter and move effort to wherever it pays best. ##### What We Tailor ###### Target Keywords Chosen for buying intent and realistic ranking potential, not just search volume. ###### Geography Local, national or international, including multi-language SEO where needed. ###### Content Formats Guides, landing pages, comparison pages or product copy, depending on how your buyers decide. ###### Technical Focus From crawl budget on large catalogues to speed fixes on brochure sites. ###### Authority Plan Digital PR angles and publications that matter in your industry. ###### Budget & Pace Plans from Essentials to Market Leader, scaled up as results grow. ##### Questions We have worked across legal, finance, hospitality, travel, construction, healthcare, property, technology, eCommerce and iGaming. Where a sector has specific rules, such as finance or gambling, we build those in from the start. We focus a smaller budget on the few things that will make the biggest difference, often local SEO and fixing technical issues. As results come in, the plan can grow. Our packages set the level of investment and the type of work included. Within each package, exactly what we do and in what order is tailored to your business. Yes. We review it every quarter against results, competitor moves and changes in search, and adjust where the best opportunities are. ##### More Reasons to Choose Sayu ###### Proven SEO Expertise, Future-Focused Strategy Twenty years of SEO fundamentals, applied to how people search today. Read More ###### A Search Team Built for an AI-Driven Future How we keep your brand visible in AI answers as well as Google. ###### Sustainable, Ethical SEO Practices Why we refuse shortcuts, and what that means for your rankings. ###### Transparent Collaboration & Clear Communication Reports, roadmaps and regular calls: you always know what we are doing. ###### High-Quality Content & Sustainable Authority Building Content that earns rankings, links and citations, year after year. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Transparent Collaboration & Clear Communication Source: https://www.sayu.co.uk/search-engine-optimisation/transparent-collaboration.html #### Why Sayu Transparent Collaboration & Clear Communication Many businesses have paid an SEO agency for months without really knowing what was being done. We work the other way. You get a named contact, a shared roadmap, clear monthly reports and honest advice, as if we were part of your own team. Get in Touch SEO Services Click to enlarge ##### Reports You Can Actually Read Every month you get a report that starts with what matters to your business: traffic, leads and sales from search. Rankings and AI-answer mentions come next, followed by a plain list of the work we did. The data comes straight from your own Google Analytics and Search Console accounts, which always stay in your name. No vanity metrics, no jargon. Talk to Our SEO Team ##### Tracking What Matters to You We report on outcomes, not just activity. Here is the kind of view you see each month. ###### Organic clicks Example client report, last 12 months, illustrative View the data as a table | Month | Organic clicks | | Oct | 6,100 | | Nov | 6,400 | | Dec | 6,200 | | Jan | 6,900 | | Feb | 7,400 | | Mar | 7,900 | | Apr | 8,600 | | May | 9,200 | | Jun | 9,800 | | Jul | 10,500 | | Aug | 10,600 | | Sep | 12,480 | ###### Leads from organic search Example client report, illustrative | Month | Leads | | Oct | 71 | | Nov | 76 | | Dec | 69 | | Jan | 84 | | Feb | 92 | | Mar | 99 | | Apr | 108 | | May | 117 | | Jun | 125 | | Jul | 138 | | Aug | 134 | | Sep | 164 | ##### A Shared Roadmap From the first month you can see the plan: what is coming next, what is in progress and what is done, and who is working on it. If your priorities change, such as a new product launch or a busy season, we adjust the roadmap together rather than sticking to a plan that no longer fits. ##### How a Typical Month Works A simple, predictable rhythm so you always know where things stand. ###### Plan - We agree the month’s priorities with you, based on the roadmap and latest data. ###### Deliver - Our specialists carry out the technical, content and outreach work. ###### Report - You receive a clear report covering results and work completed. ###### Review - A call to talk through results, answer questions and agree next steps. ##### What You Can Expect from Us ###### A Named Contact One person who knows your business and is easy to reach. ###### Plain-English Reports Monthly reports that explain what happened, why, and what is next. ###### Your Data Stays Yours Analytics, Search Console and every asset we create remain in your name. ###### Proactive Advice We flag opportunities and risks before you have to ask. ###### Honest Recommendations If something is not worth your budget, we will tell you. ###### Rolling Contracts No long lock-ins. We keep your business by delivering results. ##### Questions You receive a monthly report and call as standard, and your contact is available by email or phone in between. Many clients also have quick fortnightly check-ins during busy periods. Yes. Content, technical improvements and your analytics accounts all belong to you. We hand over everything cleanly if you ever move on. Absolutely. We often work with in-house marketers and developers, sharing the roadmap and splitting tasks so nothing is duplicated. No. Our SEO plans run on rolling contracts. SEO does take a few months to build momentum, and we will be honest about realistic timescales from the start. ##### More Reasons to Choose Sayu ###### Proven SEO Expertise, Future-Focused Strategy Twenty years of SEO fundamentals, applied to how people search today. Read More ###### A Search Team Built for an AI-Driven Future How we keep your brand visible in AI answers as well as Google. ###### Sustainable, Ethical SEO Practices Why we refuse shortcuts, and what that means for your rankings. ###### Tailored SEO & AI-Search Strategies Why a local plumber and an online shop need very different plans. ###### High-Quality Content & Sustainable Authority Building Content that earns rankings, links and citations, year after year. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### SEO for Accountants & Finance Source: https://www.sayu.co.uk/seo-for-accountants-finance.html #### SEO for Accountants & Finance Our team of experts has a proven track record in developing and executing SEO strategies, and we are confident in our ability to help your accounting or financial firm achieve its online marketing goals. Choose Sayu for a partner dedicated to delivering excellence in SEO for the accounting and financial sector. Our SEO Service Get In Touch ##### How SEO Helps Your Business ###### Reach More Clients Improve search rankings to drive traffic to your website and ensure more potential new clients can find your accounting or financial firm. ###### Win More Business Get ahead of your competitors with an SEO strategy tailored to your financial business and your audience. ###### Generate More Revenue Expand your brand, boost your reputation, get more visitors to your website, and acquire more leads. ##### SEO for the Accounting & Financial Sector We develop tailored and effective SEO strategies for a range of businesses in the accounting and financial sector, including accountants, financial advisors and planners, mortgage advisors and brokers, tax specialists, investment bankers and stockbrokers, insurance providers and business banking. Whatever your speciality, we build a strategy around the services you offer and the clients you want to reach, so the right people find you when they search. Get In Touch ##### Our SEO Service Every campaign is built from the same proven toolkit, tailored to your firm and the searches your customers make. ###### Keyword Research We find the search terms your potential customers use when looking for a firm like yours, so we target the queries that matter. ###### High Quality Content Clear, useful content and SEO copywriting that answers your audience's questions and earns its place in the rankings. ###### Technical SEO Audits Full site audits that uncover the technical issues holding your website back, with recommendations we can implement for you. ###### Link Acquisition & Content Marketing Linkable assets and outreach that build your authority and get your brand in front of publishers in your sector. ###### Local, National & International SEO Whether you serve one town or many countries, including mobile and multilingual audiences, we target the markets you operate in. ###### Reporting, Tracking & Transparency Transparent reporting on rankings, traffic and leads, so you always know how your campaign is performing. Why Choose Sayu for SEO Sayu has been helping businesses grow their organic visibility since 2005. Here is what you can expect when you work with our SEO team. We have a wealth of experience across many sectors and business types. Whether you're a small B2B organisation operating locally, or an international ecommerce brand keen to grow your organic B2C visibility, we are experts in tailoring our SEO strategies to achieve your digital marketing goals. SEO is a constantly changing landscape and experience counts. Collectively we have decades of experience in dealing with algorithm updates and understanding exactly what Google rewards. Regular Zoom sessions, open Slack channels, email or phone; whichever method of communication you choose, we are here to work closely with you and your business. Content marketing is at the heart of our link acquisition strategy. We create campaigns to generate buzz around your brand, and help publishers in your sector know about it. We appreciate that every site is at a different stage of its lifecycle, requiring a bespoke approach. Sayu works closely with you to understand your brand, its goals and objectives, the markets it operates in and the strategies required to achieve them. We understand Google's future vision and we pride ourselves on delivering ethical work in line with best practice, so that we remain on the right side of Google's guidelines. ##### Our SEO Team in Numbers 2,000+ Happy Clients Since 2005! 130+ Years Combined Team Experience 10+ International Markets Targeted 1m+ Page 1 Rankings 20k+ Quality Backlinks Acquired 20m+ Words of Content Written 40k+ Cups of Tea Consumed ##### SEO Case Studies Northern Tank Store SEO helps a new website get off to a great start Thompson Leisure Targeted SEO improved traffic by 50% in only 2 months Painted Furniture A dramatic rise in organic traffic View Our SEO Case Studies ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### SEO for Hotels & Restaurants Source: https://www.sayu.co.uk/seo-for-hotels-restaurants.html #### SEO for Hotels & Restaurants Our team of experts has developed and executed successful SEO campaigns for businesses in the UK and internationally. We are confident in our ability to help your hotel or restaurant enhance its online presence and reach its target audience. Our extensive experience and commitment to excellence make us the perfect partner for your SEO needs. See Pricing Get In Touch ##### How SEO Helps Your Business ###### Reach More Guests Improve search rankings to drive traffic to your website and ensure more potential new customers and guests can find your hotel or restaurant. ###### Attract More Bookings Get ahead of your competitors with an SEO strategy tailored to your hotel or restaurant business. ###### Generate More Revenue Expand your brand locally, boost your reputation, and get more visitors to your website. ##### SEO for the Hospitality Sector We develop tailored and effective SEO strategies for a range of businesses in the hospitality sector, including hotels, restaurants, cafes, coffee shops and delis, B&Bs, food wholesalers and restaurant suppliers. From local "near me" searches to guests planning a trip from further afield, we help your business appear when people are deciding where to stay and eat. Get In Touch ##### Our SEO Service Every campaign is built from the same proven toolkit, tailored to your hospitality business and the searches your customers make. ###### Keyword Research We find the search terms your potential customers use when looking for a hospitality business like yours, so we target the queries that matter. ###### High Quality Content Clear, useful content and SEO copywriting that answers your audience's questions and earns its place in the rankings. ###### Technical SEO Audits Full site audits that uncover the technical issues holding your website back, with recommendations we can implement for you. ###### Link Acquisition & Content Marketing Linkable assets and outreach that build your authority and get your brand in front of publishers in your sector. ###### Local, National & International SEO Whether you serve one town or many countries, including mobile and multilingual audiences, we target the markets you operate in. ###### Reporting, Tracking & Transparency Transparent reporting on rankings, traffic and leads, so you always know how your campaign is performing. Why Choose Sayu for SEO Sayu has been helping businesses grow their organic visibility since 2005. Here is what you can expect when you work with our SEO team. We have a wealth of experience across many sectors and business types. Whether you're a small B2B organisation operating locally, or an international ecommerce brand keen to grow your organic B2C visibility, we are experts in tailoring our SEO strategies to achieve your digital marketing goals. SEO is a constantly changing landscape and experience counts. Collectively we have decades of experience in dealing with algorithm updates and understanding exactly what Google rewards. Regular Zoom sessions, open Slack channels, email or phone; whichever method of communication you choose, we are here to work closely with you and your business. Content marketing is at the heart of our link acquisition strategy. We create campaigns to generate buzz around your brand, and help publishers in your sector know about it. We appreciate that every site is at a different stage of its lifecycle, requiring a bespoke approach. Sayu works closely with you to understand your brand, its goals and objectives, the markets it operates in and the strategies required to achieve them. We understand Google's future vision and we pride ourselves on delivering ethical work in line with best practice, so that we remain on the right side of Google's guidelines. ##### SEO Pricing We offer three SEO packages to choose from and the features of each are highlighted below. Each package comprises a number of processes and activities, which are used to develop a strategy tailored to meet the requirements and objectives of each site. On-Page Optimisation £795 Monthly Fee - Keyword Research & Competitor Analysis - Full Site Technical Audits - On-Page Recommendations & Implementation - Content Analysis & Strategy - SEO Copywriting - Monthly Performance Reporting Professional SEO £1,095 Monthly Fee (Most Popular) - Everything in On-Page Optimisation - Content Marketing Strategy - Linkable Asset Creation & Organic Outreach - Link Audit & Profile Analysis - Commercial Link Acquisition Enterprise SEO £1,495 Monthly Fee - Everything in Professional SEO - Social Promotion All figures exclude VAT. There is an initial period of six months. Following this initial period, cancellation is subject to a notice period of one month. ##### Our SEO Team in Numbers 2,000+ Happy Clients Since 2005! 130+ Years Combined Team Experience 10+ International Markets Targeted 1m+ Page 1 Rankings 20k+ Quality Backlinks Acquired 20m+ Words of Content Written 40k+ Cups of Tea Consumed ##### SEO Case Studies Northern Tank Store SEO helps a new website get off to a great start Thompson Leisure Targeted SEO improved traffic by 50% in only 2 months Painted Furniture A dramatic rise in organic traffic View Our SEO Case Studies ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### SEO for Lawyers & Solicitors Source: https://www.sayu.co.uk/seo-for-lawyers-solicitors.html #### SEO for Lawyers & Solicitors As experts in the field, we are pleased to offer our SEO services to lawyers and solicitors looking to enhance their online presence and search visibility to reach their target audience. With our extensive experience and dedication to excellence, we are confident in our ability to help your legal firm achieve its SEO goals. See Pricing Get In Touch ##### How SEO Helps Your Business ###### Reach More Clients Improve search rankings to drive traffic to your website and ensure more potential new clients can find your law firm. ###### Win More Business Get ahead of your competitors with an SEO strategy tailored to your law business and your audience. ###### Generate More Revenue Expand your brand, boost your reputation, get more visitors to your website, and acquire more leads. ##### SEO for Legal Specialists We develop tailored SEO strategies for a wide range of law specialists, including those in criminal law, employment law, family law, contract, commercial and corporate law, conveyancing, wills and probate, personal injury law and more. We focus on the practice areas that matter most to your firm, helping you appear when potential clients are actively looking for legal advice. Get In Touch ##### Our SEO Service Every campaign is built from the same proven toolkit, tailored to your law firm and the searches your customers make. ###### Keyword Research We find the search terms your potential customers use when looking for a law firm like yours, so we target the queries that matter. ###### High Quality Content Clear, useful content and SEO copywriting that answers your audience's questions and earns its place in the rankings. ###### Technical SEO Audits Full site audits that uncover the technical issues holding your website back, with recommendations we can implement for you. ###### Link Acquisition & Content Marketing Linkable assets and outreach that build your authority and get your brand in front of publishers in your sector. ###### Local, National & International SEO Whether you serve one town or many countries, including mobile and multilingual audiences, we target the markets you operate in. ###### Reporting, Tracking & Transparency Transparent reporting on rankings, traffic and leads, so you always know how your campaign is performing. Why Choose Sayu for SEO Sayu has been helping businesses grow their organic visibility since 2005. Here is what you can expect when you work with our SEO team. We have a wealth of experience across many sectors and business types. Whether you're a small B2B organisation operating locally, or an international ecommerce brand keen to grow your organic B2C visibility, we are experts in tailoring our SEO strategies to achieve your digital marketing goals. SEO is a constantly changing landscape and experience counts. Collectively we have decades of experience in dealing with algorithm updates and understanding exactly what Google rewards. Regular Zoom sessions, open Slack channels, email or phone; whichever method of communication you choose, we are here to work closely with you and your business. Content marketing is at the heart of our link acquisition strategy. We create campaigns to generate buzz around your brand, and help publishers in your sector know about it. We appreciate that every site is at a different stage of its lifecycle, requiring a bespoke approach. Sayu works closely with you to understand your brand, its goals and objectives, the markets it operates in and the strategies required to achieve them. We understand Google's future vision and we pride ourselves on delivering ethical work in line with best practice, so that we remain on the right side of Google's guidelines. ##### SEO Pricing We offer three SEO packages to choose from and the features of each are highlighted below. Each package comprises a number of processes and activities, which are used to develop a strategy tailored to meet the requirements and objectives of each site. On-Page Optimisation £795 Monthly Fee - Keyword Research & Competitor Analysis - Full Site Technical Audits - On-Page Recommendations & Implementation - Content Analysis & Strategy - SEO Copywriting - Monthly Performance Reporting Professional SEO £1,095 Monthly Fee (Most Popular) - Everything in On-Page Optimisation - Content Marketing Strategy - Linkable Asset Creation & Organic Outreach - Link Audit & Profile Analysis - Commercial Link Acquisition Enterprise SEO £1,495 Monthly Fee - Everything in Professional SEO - Social Promotion All figures exclude VAT. There is an initial period of six months. Following this initial period, cancellation is subject to a notice period of one month. ##### Our SEO Team in Numbers 2,000+ Happy Clients Since 2005! 130+ Years Combined Team Experience 10+ International Markets Targeted 1m+ Page 1 Rankings 20k+ Quality Backlinks Acquired 20m+ Words of Content Written 40k+ Cups of Tea Consumed ##### SEO Case Studies Northern Tank Store SEO helps a new website get off to a great start Thompson Leisure Targeted SEO improved traffic by 50% in only 2 months Painted Furniture A dramatic rise in organic traffic View Our SEO Case Studies ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### SEO for Plumbers & Builders Source: https://www.sayu.co.uk/seo-for-plumbers-builders.html #### SEO for Plumbers & Builders Our team of experts has a successful track record in developing and executing SEO strategies, and we are confident in our ability to help your plumbing or building business achieve its online goals. Choose Sayu for a partner dedicated to excellence in SEO for the plumbing and building industry. See Pricing Get In Touch ##### How SEO Helps Your Business ###### Reach More Customers Improve search rankings to drive traffic to your website and ensure more potential new customers can find your trade business. ###### Win More Jobs Get ahead of your competitors with an SEO strategy tailored to your business. ###### Generate More Revenue Expand your brand locally, boost your reputation, and get more visitors to your website. ##### SEO for the Trades As well as plumbers and builders, we develop tailored and effective SEO strategies for a range of other businesses in the trades, including construction companies, electricians, plasterers, bathroom and kitchen fitters, carpet fitters, joiners and carpenters, painters and decorators, skip hire and garden landscapers. We help you show up in the local searches your customers make when they need a job doing, in the areas you actually cover. Get In Touch ##### Our SEO Service Every campaign is built from the same proven toolkit, tailored to your trade business and the searches your customers make. ###### Keyword Research We find the search terms your potential customers use when looking for a trade business like yours, so we target the queries that matter. ###### High Quality Content Clear, useful content and SEO copywriting that answers your audience's questions and earns its place in the rankings. ###### Technical SEO Audits Full site audits that uncover the technical issues holding your website back, with recommendations we can implement for you. ###### Link Acquisition & Content Marketing Linkable assets and outreach that build your authority and get your brand in front of publishers in your sector. ###### Local, National & International SEO Whether you serve one town or many countries, including mobile and multilingual audiences, we target the markets you operate in. ###### Reporting, Tracking & Transparency Transparent reporting on rankings, traffic and leads, so you always know how your campaign is performing. Why Choose Sayu for SEO Sayu has been helping businesses grow their organic visibility since 2005. Here is what you can expect when you work with our SEO team. We have a wealth of experience across many sectors and business types. Whether you're a small B2B organisation operating locally, or an international ecommerce brand keen to grow your organic B2C visibility, we are experts in tailoring our SEO strategies to achieve your digital marketing goals. SEO is a constantly changing landscape and experience counts. Collectively we have decades of experience in dealing with algorithm updates and understanding exactly what Google rewards. Regular Zoom sessions, open Slack channels, email or phone; whichever method of communication you choose, we are here to work closely with you and your business. Content marketing is at the heart of our link acquisition strategy. We create campaigns to generate buzz around your brand, and help publishers in your sector know about it. We appreciate that every site is at a different stage of its lifecycle, requiring a bespoke approach. Sayu works closely with you to understand your brand, its goals and objectives, the markets it operates in and the strategies required to achieve them. We understand Google's future vision and we pride ourselves on delivering ethical work in line with best practice, so that we remain on the right side of Google's guidelines. ##### SEO Pricing We offer three SEO packages to choose from and the features of each are highlighted below. Each package comprises a number of processes and activities, which are used to develop a strategy tailored to meet the requirements and objectives of each site. On-Page Optimisation £795 Monthly Fee - Keyword Research & Competitor Analysis - Full Site Technical Audits - On-Page Recommendations & Implementation - Content Analysis & Strategy - SEO Copywriting - Monthly Performance Reporting Professional SEO £1,095 Monthly Fee (Most Popular) - Everything in On-Page Optimisation - Content Marketing Strategy - Linkable Asset Creation & Organic Outreach - Link Audit & Profile Analysis - Commercial Link Acquisition Enterprise SEO £1,495 Monthly Fee - Everything in Professional SEO - Social Promotion All figures exclude VAT. There is an initial period of six months. Following this initial period, cancellation is subject to a notice period of one month. ##### Our SEO Team in Numbers 2,000+ Happy Clients Since 2005! 130+ Years Combined Team Experience 10+ International Markets Targeted 1m+ Page 1 Rankings 20k+ Quality Backlinks Acquired 20m+ Words of Content Written 40k+ Cups of Tea Consumed ##### SEO Case Studies Northern Tank Store SEO helps a new website get off to a great start Thompson Leisure Targeted SEO improved traffic by 50% in only 2 months Painted Furniture A dramatic rise in organic traffic View Our SEO Case Studies ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### SEO for Travel & Tourism Source: https://www.sayu.co.uk/seo-for-travel-tourism.html #### SEO for Travel & Tourism Our team of experts has developed successful SEO strategies for a diverse range of clients. We are confident in our ability to enhance the online presence and search visibility of your travel and tourism business to reach your target audience. Choose Sayu for a partner dedicated to excellence in SEO. See Pricing Get In Touch ##### How SEO Helps Your Business ###### Reach More Holidaymakers Improve search rankings to drive traffic to your website and ensure more potential new customers and visitors can find your travel and tourism business. ###### Get Ahead of Your Competitors Stand out with an SEO strategy tailored to your travel and tourism business. ###### Generate More Revenue Expand your brand, boost your reputation, and get more visitors to your website. ##### SEO for the Travel & Tourism Industry We develop tailored and effective SEO strategies for a range of businesses in the travel and tourism industry, including travel agents and tour operators, online reservation and booking websites, airlines and airport services, hire and rentals, glamping and camping, tickets and events companies, and currency transfers. Travel is a highly competitive search market, so we build a strategy around your destinations, services and audience to help you win more of those valuable searches. Get In Touch ##### Our SEO Service Every campaign is built from the same proven toolkit, tailored to your travel business and the searches your customers make. ###### Keyword Research We find the search terms your potential customers use when looking for a travel business like yours, so we target the queries that matter. ###### High Quality Content Clear, useful content and SEO copywriting that answers your audience's questions and earns its place in the rankings. ###### Technical SEO Audits Full site audits that uncover the technical issues holding your website back, with recommendations we can implement for you. ###### Link Acquisition & Content Marketing Linkable assets and outreach that build your authority and get your brand in front of publishers in your sector. ###### Local, National & International SEO Whether you serve one town or many countries, including mobile and multilingual audiences, we target the markets you operate in. ###### Reporting, Tracking & Transparency Transparent reporting on rankings, traffic and leads, so you always know how your campaign is performing. Why Choose Sayu for SEO Sayu has been helping businesses grow their organic visibility since 2005. Here is what you can expect when you work with our SEO team. We have a wealth of experience across many sectors and business types. Whether you're a small B2B organisation operating locally, or an international ecommerce brand keen to grow your organic B2C visibility, we are experts in tailoring our SEO strategies to achieve your digital marketing goals. SEO is a constantly changing landscape and experience counts. Collectively we have decades of experience in dealing with algorithm updates and understanding exactly what Google rewards. Regular Zoom sessions, open Slack channels, email or phone; whichever method of communication you choose, we are here to work closely with you and your business. Content marketing is at the heart of our link acquisition strategy. We create campaigns to generate buzz around your brand, and help publishers in your sector know about it. We appreciate that every site is at a different stage of its lifecycle, requiring a bespoke approach. Sayu works closely with you to understand your brand, its goals and objectives, the markets it operates in and the strategies required to achieve them. We understand Google's future vision and we pride ourselves on delivering ethical work in line with best practice, so that we remain on the right side of Google's guidelines. ##### SEO Pricing We offer three SEO packages to choose from and the features of each are highlighted below. Each package comprises a number of processes and activities, which are used to develop a strategy tailored to meet the requirements and objectives of each site. On-Page Optimisation £795 Monthly Fee - Keyword Research & Competitor Analysis - Full Site Technical Audits - On-Page Recommendations & Implementation - Content Analysis & Strategy - SEO Copywriting - Monthly Performance Reporting Professional SEO £1,095 Monthly Fee (Most Popular) - Everything in On-Page Optimisation - Content Marketing Strategy - Linkable Asset Creation & Organic Outreach - Link Audit & Profile Analysis - Commercial Link Acquisition Enterprise SEO £1,495 Monthly Fee - Everything in Professional SEO - Social Promotion All figures exclude VAT. There is an initial period of six months. Following this initial period, cancellation is subject to a notice period of one month. ##### Our SEO Team in Numbers 2,000+ Happy Clients Since 2005! 130+ Years Combined Team Experience 10+ International Markets Targeted 1m+ Page 1 Rankings 20k+ Quality Backlinks Acquired 20m+ Words of Content Written 40k+ Cups of Tea Consumed ##### SEO Case Studies Northern Tank Store SEO helps a new website get off to a great start Thompson Leisure Targeted SEO improved traffic by 50% in only 2 months Painted Furniture A dramatic rise in organic traffic View Our SEO Case Studies ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### ChatGPT Ads Management Agency UK Source: https://www.sayu.co.uk/social-media-ppc/chatgpt-ads.html Paid Social & AI Search #### ChatGPT Ads Management Services Millions of people now ask ChatGPT what to buy, who to hire and where to go. ChatGPT ads put your business in a clearly labelled spot right below the answer, at the moment they're deciding. It's a new channel and it's changing month by month. We set it up properly, test it with sensible budgets and tell you straight whether it's earning its keep. - Conversation-led targeting - Tracked to real results - Early-mover advantage See Pricing Get In Touch Example ad ChatGPT What should I look for when buying a garden room I can work from all year? For year-round use, focus on insulation, a solid base, proper electrics and whether you need planning permission… Sponsored Northgate Garden Rooms Insulated Garden Offices Fully insulated garden offices, designed and fitted in the North East. Free site survey. Learn more Ask anything Illustration of an example ad. Business shown is fictional. ##### What are ChatGPT ads? ChatGPT ads are sponsored placements from OpenAI that appear inside ChatGPT conversations, usually beneath the answer. Each one is labelled as sponsored and shows your business name, a short headline, a description, an image and a link. Retailers can also run product-feed ads that appear as shopping-style product cards and carousels. Ads went live for UK users in June 2026 and are shown to logged-in adults on ChatGPT's Free and Go plans. Paid plans such as Plus, Pro, Business and Enterprise stay ad-free. Instead of bidding on keywords, you describe the conversations your ad suits and OpenAI matches it to relevant topics. ##### Why advertise on ChatGPT? People use ChatGPT to research, compare and plan before they buy. Ads let you appear during that research, not just at the final search, and the channel is still uncrowded. ###### Reach people while they research Questions to ChatGPT are long and detailed, like 'best boiler for a three-bed semi on a budget'. Your ad appears alongside that kind of considered, high-intent question. ###### Get in before it's crowded Most UK businesses haven't started yet. Early advertisers get to learn what works, build conversion data and refine their messaging while competition for placements is still relatively light. ###### Start with a modest budget OpenAI has dropped its early six-figure minimums. Self-serve campaigns now run on daily budgets, so you can trial the channel without committing large sums up front. ###### Pay for the outcome you want Buy on cost per click for traffic, cost per thousand impressions for reach, or use conversion-optimised bidding once tracking is in place and has enough data to learn from. ###### Show products, not just text Retailers can connect a product feed so ChatGPT can show shopping-style cards and carousels with images and prices, which is ideal when people are asking for product recommendations. ###### Works alongside your other channels ChatGPT ads sit well next to Google Ads and AI-search SEO. Together they cover people whether they search, scroll or ask an AI assistant for advice. ##### How ChatGPT ads work Here's what you're actually buying, based on what OpenAI's Ads Manager offers UK advertisers today. Features are being added regularly, and we keep track so you don't have to. ###### Sponsored answer ads A labelled unit beneath ChatGPT's reply with your name, logo, headline, description, image and link. Copy is short (headlines of around 16 characters), so every word matters. ###### Product feed ads Upload your product feed and ChatGPT can show your products as cards or carousels with images, prices and ratings. Good for e-commerce stores with a well-kept catalogue. ###### Context, not keywords You give OpenAI 'context hints' describing the conversations your ad is relevant to. There's no keyword list, so clear positioning and good landing pages do much of the work. ###### CPC, CPM or conversions Choose clicks (CPC) or reach (CPM). With the OpenAI Pixel or Conversions API installed, you can also optimise for conversions such as enquiries, sign-ups or sales. ###### Audiences and locations Target by location, upload customer lists or exclude existing customers. In the UK, personalised targeting only reaches users who have opted in, so expect contextual ads to do most of the lifting. ##### How we manage your ChatGPT Ads Same approach we've used across Google, Microsoft and paid social for over 20 years: clear goals, careful testing and regular, honest reporting. ###### Check it's a good fit - We look at your sector, offer and goals, and check OpenAI's ad policies for your industry. If ChatGPT ads aren't right for you yet, we'll say so and suggest a better use of budget. ###### Set up tracking properly - We set up your Ads Manager account, install the OpenAI Pixel or Conversions API and handle consent, so every enquiry or sale can be measured. Without this, you're guessing. ###### Build your campaigns - We write tight ad copy, choose the context hints that match how your customers ask questions, and our in-house designers create images. Retailers get their product feed checked and cleaned up. ###### Test and optimise - We start with sensible budgets, test messages and audiences, and move spend towards what produces leads or sales. Our data-driven bid management is built by developers and PhD mathematicians. ###### Report and advise - You get regular, plain-English performance updates showing cost per result alongside your other channels, with recommendations on whether to scale up, adjust or pause. ##### Are ChatGPT ads right for you? ###### Great for - Online shops with a clean product feed - Local and home services people research before booking - Travel, leisure and experiences - Courses, education and digital products - Brands that want to be early on a new channel ###### Works best when - You can track enquiries or sales on your website - Your offer is easy to explain in a few words - You can give it a test period of at least a few months - You already have strong landing pages ###### Worth considering instead If you're in a restricted sector (like gambling, alcohol, or regulated health, finance or legal outside OpenAI's approved advertisers) or need reliable volume now, Google Ads and our SEO & AI-Search work are usually the better starting point. ##### How Much Will It Cost? Our management fee is a percentage of your ad spend, with a low minimum monthly fee. Your ad budget is paid directly to the platform and you stay in control of it. ChatGPT 11% of spend ChatGPT Ads Based on 11% of spend on ChatGPT Ads with a minimum fee of £99/month + VAT* Get Started * There is an initial period of three months, then a monthly rolling contract thereafter. To discuss the service in more detail, call us on 01642 664550 or email sales@sayu.co.uk. ChatGPT Ads FAQs Yes. Ads started showing to UK users in June 2026, and OpenAI opened its self-serve Ads Manager (still labelled beta) to UK businesses shortly after. Some categories are restricted or need approval, and features are still being rolled out, so we'll check your eligibility before you commit any budget. There are two separate costs. Your ad spend is paid directly to OpenAI; there's no minimum spend, only a small minimum daily budget, and you choose how much to spend. Our management fee is 11% of ad spend, with a minimum of £99 a month + VAT. After an initial three months it's a monthly rolling contract. OpenAI says not. Its stated principle is that ads don't influence ChatGPT's answers, and sponsored units are kept separate from the response and clearly labelled. Paying for ads doesn't make ChatGPT recommend you in its answers. For that, you need strong organic AI visibility, which our SEO & AI-Search service covers. Google Ads matches your ads to keywords people type and has years of proven data behind it. ChatGPT ads are matched to the context of a conversation, often earlier in someone's research. Google usually delivers more predictable volume today; ChatGPT is newer and worth testing alongside it, not instead of it. Logged-in adults using ChatGPT's Free and Go plans. OpenAI doesn't show ads to accounts it identifies as under 18, and paid plans like Plus, Pro, Business and Enterprise are ad-free. Ads also aren't shown next to sensitive conversations such as personal health, mental health or politics. No. OpenAI doesn't share individual conversations with advertisers. You get aggregated reporting on impressions, clicks and conversions. In the UK, ads personalised using things like past chats or your customer data only reach people who've opted in; everyone else sees contextual ads based on the current conversation. Honestly, it's too early for reliable UK benchmarks, and anyone promising specific returns is guessing. We treat it as a measured test: proper tracking, controlled budgets and clear reporting, so after a few months you'll know whether it's producing enquiries or sales at a cost that works for you. ##### Other Platforms We Manage Most accounts work best with more than one channel. We will recommend the mix that suits your audience and budget. ###### Facebook Ads Great for brands looking for reliable all-round performance and looking to reach wide audiences. A good choice for both direct response (sales and leads) and brand awareness. ###### Instagram Ads A highly visual platform, ideal for showcasing high-quality photos and videos of your products. Great for building brand identity and awareness through e-commerce and direct-to-consumer, and for targeting younger consumers. ###### TikTok Ads A high engagement platform where people spend a lot of time. Tends to be good for younger audiences who respond well to interactive and trending ads. ###### Pinterest Ads Building brand awareness with long-term content exposure. Designed for visually appealing products and reaching highly engaged audiences actively seeking inspiration, helping build brand awareness and trust. ###### LinkedIn Ads Great for B2B companies to raise brand awareness on a platform where trust and mindshare matter. Content and ads tend to carry more authority on this platform. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Facebook Ads Management Agency UK Source: https://www.sayu.co.uk/social-media-ppc/facebook-ads.html Paid Social #### Facebook Ads Management We plan, build and run Facebook advertising campaigns that turn scrolling into enquiries and sales. Every campaign is set up around a clear goal, tracked properly and tested against real results. Our certified team brings 20+ years of paid advertising experience, in-house designers for your ad creative, and data-driven bid management that keeps your budget working hard. - Certified Meta specialists - In-house ad creative - From £99/month See Pricing Get In Touch Example ad HR Hartley & Rowe Garden RoomsSponsored · Your garden office, built in 5 days. Insulated and ready for winter. Free design visits in the North East. HARTLEY-ROWE-GARDEN-ROOMS.CO.UKBook your free design visit Learn More Like Comment Share Illustration of an example ad. Business shown is fictional. ##### What is Facebook advertising? Facebook advertising lets you pay to show ads to people on Facebook, in places like the news feed, Stories, Reels, Marketplace and search results. Campaigns are built in Meta Ads Manager, where you choose a goal, an audience, a budget and the creative. You pay for the delivery you get, not a fixed listing fee. Unlike search ads, people on Facebook are not looking for you yet. That makes it a strong channel for creating demand, reaching new local or national audiences and bringing back people who have already visited your website. Meta's Advantage+ automation now does much of the targeting and placement work, so good creative and accurate tracking matter more than ever. ##### Why advertise on Facebook? Facebook works when you need to reach people before they start searching, keep your brand in front of past visitors, or collect leads at a cost you can measure. ###### Reach beyond search demand Search ads only catch people who already know what to look for. Facebook lets you introduce your product or service to likely customers who have not discovered you yet. ###### Local or nationwide targeting Target a radius around your shop or service area, specific towns, or the whole of the UK. Useful for trades, clinics, gyms and retailers that serve a defined area. ###### Bring visitors back Most people leave a website without buying or enquiring. Retargeting ads remind them about the products they viewed or the quote they started, which is often where the cheapest conversions come from. ###### Leads without a landing page Lead ads use a mobile-friendly form that pre-fills details people have already shared with Facebook, so it is quick for them to enquire and simple for you to follow up. ###### Flexible budgets Meta's minimum daily budgets are low, so you can start with a modest budget, prove what works, then scale the campaigns that bring in profitable results. ###### Measurable results With the Meta Pixel and Conversions API set up correctly, you can see which ads lead to sales, bookings and enquiries, and put more budget behind the ones that pay their way. ##### Facebook ad formats we manage Different goals need different formats. We pick the right mix for your offer, and our designers create assets sized for each placement. ###### Image ads A single strong image with clear copy. Quick to produce and test, and often the best way to find which message and offer people respond to. ###### Video and Reels ads Short vertical and square videos for Feed, Stories and Reels. Ideal for showing a product in use, a before-and-after, or the people behind your business. ###### Carousel ads Up to ten swipeable cards in one ad, each with its own image and link. Great for showing a product range, a step-by-step process or several offers. ###### Catalogue and shopping ads Connect your product catalogue so Meta can show people the items most relevant to them, including products they have already viewed on your site. ###### Lead ads Instant forms that collect names, emails and phone numbers without leaving Facebook. We keep questions focused so leads are useful, not just plentiful. ###### Messenger and click-to-message ads Ads that open a conversation with your business in Messenger or WhatsApp, suited to services where people want to ask a question before they buy. ##### How we manage your Facebook Ads A clear, repeatable process with a named point of contact, so you always know what we are doing with your budget and why. ###### Goals and audit - We start with what success looks like for you: sales, leads, bookings or footfall, and the cost per result you can afford. If you have run ads before, we audit the account to see what worked. ###### Tracking set-up - We check your Meta Pixel, set up or review the Conversions API and define the events that matter, so campaigns optimise for real outcomes rather than clicks or likes. ###### Creative and copy - Our in-house designers produce images and video edits sized for Feed, Stories and Reels, and we write several versions of the copy so we can test hooks, offers and calls to action. ###### Launch and test - We build a campaign structure that gives Meta's delivery system enough data to learn, then test audiences, creative and offers in a controlled way instead of changing everything at once. ###### Optimise and report - We refresh tired creative, move budget towards what is converting and cut what is not. You get regular performance updates in plain English, tied back to the goals we agreed. ##### Is Facebook advertising right for you? ###### Great for - Ecommerce brands with products that look good in an image or video - Local services that cover a defined area, such as trades, clinics and gyms - Lead generation for quotes, consultations and bookings - Launches, events and seasonal offers that need awareness quickly - Retargeting people who have visited your site but not converted ###### Works best when - Your website or form is mobile-friendly and quick to load - Conversions can be tracked with the Meta Pixel and Conversions API - You can supply photos, video or let our designers create them - You allow a few weeks of testing before judging results ###### Worth considering instead If people already search for what you sell, Google Ads or Microsoft Advertising may capture that demand more directly. For B2B audiences, LinkedIn is often a better fit, and TikTok or Pinterest can suit younger or inspiration-led audiences. We manage all of these. ##### How Much Will It Cost? Our management fee is a percentage of your ad spend, with a low minimum monthly fee. Your ad budget is paid directly to the platform and you stay in control of it. Meta Management 11% of spend Facebook & Instagram Based on 11% of spend across Facebook & Instagram Ads with a minimum fee of £99/month + VAT* Get Started * There is an initial period of three months, then a monthly rolling contract thereafter. To discuss the service in more detail, call us on 01642 664550 or email sales@sayu.co.uk. Facebook Ads FAQs Our fee is 11% of your monthly ad spend, with a minimum fee of £99 per month + VAT. Your ad spend is separate: you set the budget and pay Meta directly for the ads. There is an initial three-month period, then the contract is monthly rolling. Ads can start getting impressions and clicks within a day of approval. Meta's delivery system then needs a learning phase, typically around 50 optimisation events in a week per ad set, before performance settles. Most accounts need four to eight weeks of testing and refinement to find a reliably profitable set-up. It depends on your goal and what a customer is worth to you. We work back from your target cost per lead or sale to suggest a budget that gives campaigns enough data to learn. Starting smaller and scaling what works is usually safer than launching with a large budget. Yes. Our in-house graphic designers create ad images and edit video for Feed, Stories and Reels, and our team writes the copy. If you have your own photos, footage or brand assets, we will use them and adapt them to each placement. Facebook and Instagram ads are run from the same Meta Ads Manager, and Meta's Advantage+ placements can show one campaign across both. We decide whether to keep them together or separate based on your results. See our Instagram Ads page if Instagram is your main focus. The Conversions API sends events such as purchases and leads from your server to Meta, alongside the Meta Pixel in the browser. It gives Meta a fuller picture when browser tracking is blocked or limited, which helps both reporting and optimisation. We recommend it for most accounts and can help set it up. Some sectors, including housing, employment, financial products and services, and social issues or politics, must be declared as a Special Ad Category. These campaigns have limited targeting options, for example no age or gender narrowing and no lookalike audiences. We plan campaigns around these rules from the start. ##### Other Platforms We Manage Most accounts work best with more than one channel. We will recommend the mix that suits your audience and budget. ###### Instagram Ads A highly visual platform, ideal for showcasing high-quality photos and videos of your products. Great for building brand identity and awareness through e-commerce and direct-to-consumer, and for targeting younger consumers. Learn more ###### TikTok Ads A high engagement platform where people spend a lot of time. Tends to be good for younger audiences who respond well to interactive and trending ads. ###### Pinterest Ads Building brand awareness with long-term content exposure. Designed for visually appealing products and reaching highly engaged audiences actively seeking inspiration, helping build brand awareness and trust. ###### LinkedIn Ads Great for B2B companies to raise brand awareness on a platform where trust and mindshare matter. Content and ads tend to carry more authority on this platform. ###### ChatGPT Ads A highly intent-driven advertising platform that helps businesses reach people as they research, compare and make purchasing decisions. Great for lead generation, ecommerce and appearing in relevant conversations when customers are actively seeking solutions. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Instagram Ads Management Agency UK Source: https://www.sayu.co.uk/social-media-ppc/instagram-ads.html Paid Social #### Instagram Ads Management Services Instagram is where people discover brands, browse products and act on what they see. We plan, build and manage Instagram ad campaigns that turn that attention into sales, leads and bookings. Our certified specialists handle the targeting, budgets and testing, while our in-house designers create the Reels, Stories and Feed creative your ads need to stand out. - Certified Meta specialists - In-house ad creative - Data-driven bidding See Pricing Get In Touch Example ad T teesbaycandlecoSponsored Shop Now teesbaycandleco Hand-poured soy candles, made in the North East. Our autumn collection is here, free UK delivery over £30. Illustration of an example ad. Business shown is fictional. ##### What is Instagram advertising? Instagram ads are paid posts that appear as people use the app: between Reels, in the Stories they tap through and in their main feed. They are created and managed in Meta Ads Manager, the same platform behind Facebook ads, so you can target by location, age, interests and behaviour, or reach people who already know your business. Instagram passed 3 billion monthly active users in 2025, and Meta says most of its recent growth has come from Reels, messaging and recommendations. That makes it a strong channel for businesses with something visual to show. Done well, Instagram ads feel like content people want to watch; done badly, they get scrolled past in a second. Our job is to make sure yours are the former. ##### Why advertise on Instagram? Instagram suits brands that look good on a phone screen. Here is what a well-run campaign can do for your business, and why so many of our clients include it in their paid social mix. ###### Built for visual products Fashion, food, homeware, beauty, travel and hospitality all sell on how they look. Instagram gives your products a full-screen, sound-on stage instead of a line of text in a search result. ###### Precise, flexible targeting Reach people by location, age, interests and behaviour, or build audiences from your website visitors, customer lists and Instagram followers. We combine these with Meta's broad targeting to find new buyers efficiently. ###### Reels reach new audiences Reels are where Instagram is putting most of its focus. Short vertical video ads appear between Reels people are already watching, putting your brand in front of people who have never heard of you. ###### A short path to purchase Link your product catalogue and Instagram can show people the items they are most likely to buy, with prices and a direct route to your checkout. Ideal for ecommerce stores with a range of products. ###### Win back interested visitors Most website visitors leave without buying. Retargeting on Instagram reminds them of the products they viewed or the enquiry they started, often at a lower cost than finding brand new customers. ###### Measurable from day one With the Meta Pixel and Conversions API set up properly, you can see which ads lead to sales, leads and calls. We report on the numbers that matter to your business, not just likes. ##### Instagram ad formats we manage Each format plays a different role in a campaign. We choose the right mix for your goals and design creative to fit each one, rather than resizing a single image everywhere. ###### Reels ads Full-screen vertical video shown between organic Reels. Ideal for reaching new audiences, showing products in action and telling a quick story in the first few seconds. ###### Stories ads Full-screen image or video ads placed between people's Stories. A natural fit for time-limited offers, launches and events, with a clear call to action to tap through. ###### Feed image and carousel ads Single images, videos or swipeable carousels in the main feed. Carousels let you show a product range, a step-by-step process or several reasons to buy in one ad. ###### Catalogue and shopping ads Connected to your product feed, these ads automatically show relevant products to each person, including visitors who browsed items on your site but did not buy. ###### Partnership ads Run ads through a creator's or partner's Instagram handle, with their permission. Content from a familiar face often feels more trustworthy than a brand speaking about itself. ###### Lead ads Collect enquiries with a short form that opens inside Instagram, pre-filled with details people have already shared. Useful for quotes, bookings and consultations without a landing page. ##### How we manage your Instagram Ads A clear process from first conversation to ongoing optimisation, with a named team who know your account and keep you updated on what is working. ###### Understand your goals - We start by learning about your business, customers, margins and targets. Whether you need online sales, leads or footfall, every decision that follows is shaped by what success looks like for you. ###### Set up tracking properly - We check or install the Meta Pixel and Conversions API, set up your conversion events and connect your product catalogue if you sell online, so results can be measured accurately from launch. ###### Create the ads - Our in-house graphic designers produce creative built for Instagram, from vertical Reels and Stories to Feed carousels. We write the copy and plan several variations so we can test what works. ###### Launch and test - We build your campaigns, audiences and budgets in Meta Ads Manager, then test creative, messages and audiences against each other to find the combinations that bring in results at the right cost. ###### Optimise and report - Our data-driven bid management, built by developers and PhD mathematicians, keeps budgets working hard. We refresh creative before it tires and send regular performance updates in plain English. ##### Is Instagram advertising right for you? ###### Great for - Ecommerce stores selling visual products such as fashion, beauty, homeware and gifts - Restaurants, cafés, salons, gyms and venues that want to fill bookings locally - Travel, leisure and events businesses with experiences worth showing - Brands launching a new product or building awareness with a younger audience - Businesses working with creators or influencers ###### Works best when - You can supply good photos or video, or let our designers create them - Your website or booking process works well on mobile - Tracking is in place, or you are happy for us to set it up - You can commit to an initial three months so campaigns have time to learn and improve ###### Worth considering instead If you sell B2B, LinkedIn Ads often reach decision-makers more directly. If people already search for what you offer, Google Ads captures that demand. We manage both, plus Facebook, TikTok and Pinterest, so we can advise honestly. ##### How Much Will It Cost? Our management fee is a percentage of your ad spend, with a low minimum monthly fee. Your ad budget is paid directly to the platform and you stay in control of it. Meta Management 11% of spend Facebook & Instagram Based on 11% of spend across Facebook & Instagram Ads with a minimum fee of £99/month + VAT* Get Started * There is an initial period of three months, then a monthly rolling contract thereafter. To discuss the service in more detail, call us on 01642 664550 or email sales@sayu.co.uk. Instagram Ads FAQs Our management fee is 11% of your monthly ad spend, with a minimum fee of £99 per month + VAT. Your ad spend is separate: you set the budget and pay Meta directly, so you stay in control of it. There is an initial three-month period, then the contract runs monthly. Ads can start delivering within a day or two of approval, and you will see early data in the first week. Meta's system needs time and conversions to learn who responds best, so performance usually settles over the first few weeks. Most campaigns improve steadily over the first three months as we test creative and audiences. Yes. Both run through Meta Ads Manager, so a single campaign can show on Instagram, Facebook or both. We often run them side by side and let the results guide where budget goes, while still designing creative that suits each platform. Our in-house graphic designers create ad creative for you, including images, carousels and short video edits for Reels and Stories. If you have your own photos, video or brand assets, we will use them. If you work with creators, we can run their content as partnership ads. You need a Facebook Page and an Instagram professional (business or creator) account connected to your Meta Business account, so your ads show your name and profile picture. If you do not have these set up yet, we can help you get started. No. Ads reach people who do not follow you, so a small account can still run successful campaigns. That said, people often check your profile before buying, so a tidy profile with recent posts helps your ads convert. We send regular performance updates showing spend, results such as sales, leads or bookings, cost per result and return on ad spend where it can be tracked. We explain what changed, what we are testing next and why, so you always know where your money is going. ##### Other Platforms We Manage Most accounts work best with more than one channel. We will recommend the mix that suits your audience and budget. ###### Facebook Ads Great for brands looking for reliable all-round performance and looking to reach wide audiences. A good choice for both direct response (sales and leads) and brand awareness. Learn more ###### TikTok Ads A high engagement platform where people spend a lot of time. Tends to be good for younger audiences who respond well to interactive and trending ads. ###### Pinterest Ads Building brand awareness with long-term content exposure. Designed for visually appealing products and reaching highly engaged audiences actively seeking inspiration, helping build brand awareness and trust. ###### LinkedIn Ads Great for B2B companies to raise brand awareness on a platform where trust and mindshare matter. Content and ads tend to carry more authority on this platform. ###### ChatGPT Ads A highly intent-driven advertising platform that helps businesses reach people as they research, compare and make purchasing decisions. Great for lead generation, ecommerce and appearing in relevant conversations when customers are actively seeking solutions. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### LinkedIn Ads Management Agency UK Source: https://www.sayu.co.uk/social-media-ppc/linkedin-ads.html Paid Social #### LinkedIn Ads Management Services LinkedIn lets you put your message in front of the people who actually sign off the purchase: decision-makers filtered by job title, seniority, industry and company size, rather than a broad consumer audience. We plan, build and manage LinkedIn campaigns that generate qualified B2B leads, then track them properly so you can see what each pound of ad spend returns. - Reach decision-makers - Qualified B2B leads - Tracked to revenue See Pricing Get In Touch Example ad Search NL Northgate Logistics Software1,240 followers · Promoted Still planning delivery routes in spreadsheets? Our free guide shows how UK fleets cut admin time. The 2027 Fleet Planning Guidenorthgate-logistics-software.co.uk Download Like Comment Repost Illustration of an example ad. Business shown is fictional. ##### What is LinkedIn advertising? LinkedIn advertising is paid promotion on the world's largest professional network, managed through LinkedIn Campaign Manager. Your ads appear in the feed, in members' inboxes and alongside content, and you choose who sees them using profile data people keep up to date for their careers: job title, function, seniority, employer, industry and skills. That targeting is what sets LinkedIn apart. Instead of guessing who might be interested, you can reach finance directors at manufacturers with 200+ staff, or IT managers at named target accounts. Clicks usually cost more than on other social platforms, so careful targeting, strong creative and proper lead tracking matter more here than anywhere else. ##### Why advertise on LinkedIn? LinkedIn is rarely the cheapest place to buy a click, but for B2B companies with a clear buyer profile it is often the most direct route to the people who make the decision. ###### Target by job and seniority Choose your audience by job title, job function, seniority, skills, industry and company size. It is the closest any ad platform gets to targeting a B2B buyer persona directly. ###### Account-based marketing Upload a list of target companies or existing contacts and show ads only to people who work there. Ideal for winning named accounts or warming up prospects before a sales call. ###### Leads without a landing page Lead Gen Forms open inside LinkedIn and are pre-filled from the member's profile, so prospects can send their name, company and job title in a couple of taps. ###### A business mindset People use LinkedIn for work: industry news, hiring and professional development. Your B2B message lands while they are already thinking about their job, not scrolling for entertainment. ###### Build trust through people Thought Leader Ads let you promote posts from your directors and specialists. Buyers often respond better to a named expert sharing insight than to a polished company advert. ###### Retarget warm prospects Re-engage people who visited your website, watched your video or opened a lead form, keeping you front of mind through long B2B buying cycles involving several decision-makers. ##### LinkedIn ad formats we manage We choose formats based on what you need people to do, from first awareness through to booking a demo, rather than running every format by default. ###### Single image and carousel ads Sponsored Content in the LinkedIn feed. The workhorse format for driving website visits, lead form fills and event registrations, with carousels for telling a step-by-step story. ###### Video ads Short feed videos that explain a product, share a customer story or introduce your team. Viewers can then be retargeted with a lead-focused offer. ###### Document ads Share a guide, report or whitepaper that people can read right in their feed. You can gate part of it behind a Lead Gen Form to capture contact details. ###### Thought Leader Ads Promote posts written by your senior people or other members, with their permission. Useful for building credibility with buyers who trust individuals more than brands. ###### Conversation and Message Ads Sponsored messages delivered to LinkedIn inboxes, with Conversation Ads offering choose-your-path buttons. Best used sparingly for event invites or high-value offers to a well-defined audience. ###### Text and Dynamic Ads Compact ads on the desktop right-hand rail, plus Dynamic Ads personalised with the viewer's name or photo. Lower-cost options for keeping a brand visible to an existing audience. ##### How we manage your LinkedIn Ads Every account follows the same process, but the targeting, offer and creative are built around your buyers, your sales cycle and what a good lead is worth to you. ###### Define your ideal buyer - We start with who you sell to: job titles, seniority, industries, company sizes and regions, plus any target account lists. We also agree what counts as a qualified lead and what one is worth. ###### Set up tracking properly - We install the LinkedIn Insight Tag, set up conversions and, where it suits your systems, the Conversions API or CRM connection, so reporting goes beyond clicks to the leads that turn into sales. ###### Build campaigns and creative - Our in-house graphic designers create ad visuals and documents, and our certified team writes copy and structures campaigns by audience and stage, so budget is not wasted on overlapping targeting. ###### Test, optimise and refine - We test audiences, offers and creative, adjust bids and budgets using data rather than hunches, and exclude job titles, companies or placements that soak up spend without producing good leads. ###### Report and plan ahead - You get regular performance updates in plain English: what spend produced, cost per lead, lead quality feedback from your team, and what we plan to change next. ##### Is LinkedIn advertising right for you? ###### Great for - B2B companies selling to specific job roles or industries - High-value products, services or contracts where one deal covers the cost of many leads - Software, professional services, manufacturing and training providers - Account-based marketing to a defined list of target companies - Recruitment, events and webinars aimed at professionals ###### Works best when - You can afford a higher cost per click in exchange for tighter targeting - You have a useful offer, such as a guide, demo, audit or consultation - Your sales team follows up leads quickly and tells us which ones were good - You can commit to at least a few months to test and learn ###### Worth considering instead If you sell to consumers, have a low order value or a small budget, Meta (Facebook and Instagram), TikTok, Pinterest or Google Ads will usually deliver cheaper results. We manage all of them and will tell you honestly which fits. ##### How Much Will It Cost? Our management fee is a percentage of your ad spend, with a low minimum monthly fee. Your ad budget is paid directly to the platform and you stay in control of it. LinkedIn 11% of spend LinkedIn Ads Based on 11% of spend on LinkedIn Ads with a minimum fee of £99/month + VAT* Get Started * There is an initial period of three months, then a monthly rolling contract thereafter. To discuss the service in more detail, call us on 01642 664550 or email sales@sayu.co.uk. LinkedIn Ads FAQs Our fee is 11% of your ad spend, with a minimum of £99 per month + VAT. There is an initial three-month period, then a monthly rolling contract. Your ad spend is separate: you set the budget and pay LinkedIn directly. LinkedIn clicks typically cost more than on Meta or Google Display, so we focus on cost per qualified lead rather than cost per click. Campaigns can go live within days of tracking being set up, and you will see clicks and leads straight away. Expect the first four to eight weeks to be a testing period while we learn which audiences, offers and creative work best. B2B sales cycles are often long, so judging leads by eventual revenue can take a few months. LinkedIn lets you start from a small daily budget, but because clicks are relatively expensive, very low budgets produce too little data to optimise. We will recommend a starting budget based on your audience size, the cost of a lead and the value of a customer, and agree it with you before anything goes live. You can target members by job title, job function, seniority, skills, industry, company name, company size and location, among other attributes. You can also upload lists of target companies or contacts, and retarget people who visited your website or engaged with your ads. We avoid narrowing audiences so far that campaigns struggle to deliver. Lead Gen Forms are pre-filled from LinkedIn profiles, so they usually produce more leads at a lower cost, but some people fill them in with little intent. Landing pages tend to generate fewer, more committed enquiries. We often test both and judge them on lead quality reported back by your sales team. Yes. Our in-house graphic designers produce ad images, carousel cards and document ads, and we write the ad copy. If you already have brand guidelines, videos or reports, we will work with those. Everything is shared with you for approval before it goes live. We agree the measures that matter to your business at the start, usually cost per qualified lead and pipeline generated rather than clicks or likes. We use the LinkedIn Insight Tag and conversion tracking, and where possible connect your CRM so we can see which leads became customers. ##### Other Platforms We Manage Most accounts work best with more than one channel. We will recommend the mix that suits your audience and budget. ###### Facebook Ads Great for brands looking for reliable all-round performance and looking to reach wide audiences. A good choice for both direct response (sales and leads) and brand awareness. Learn more ###### Instagram Ads A highly visual platform, ideal for showcasing high-quality photos and videos of your products. Great for building brand identity and awareness through e-commerce and direct-to-consumer, and for targeting younger consumers. ###### TikTok Ads A high engagement platform where people spend a lot of time. Tends to be good for younger audiences who respond well to interactive and trending ads. ###### Pinterest Ads Building brand awareness with long-term content exposure. Designed for visually appealing products and reaching highly engaged audiences actively seeking inspiration, helping build brand awareness and trust. ###### ChatGPT Ads A highly intent-driven advertising platform that helps businesses reach people as they research, compare and make purchasing decisions. Great for lead generation, ecommerce and appearing in relevant conversations when customers are actively seeking solutions. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Pinterest Ads Management Agency UK Source: https://www.sayu.co.uk/social-media-ppc/pinterest-ads.html Paid Social #### Pinterest Ads Management Services People come to Pinterest to plan what they will buy next, from a new kitchen to a wedding outfit. We put your products in front of them while they are still deciding. Our certified team handles strategy, creative, catalogue feeds and bidding, with regular performance updates, so your Pinterest budget works as hard as your other channels. - Certified specialists - In-house design - Catalogue feed experts See Pricing Get In Touch Example ad Oak planters for small gardens Oak planters for small gardens Promoted by Tees Valley Home & Garden Illustration of an example ad. Business shown is fictional. ##### What is Pinterest advertising? Pinterest advertising lets you pay to place your Pins in people's home feeds, search results and related Pins. Ads look and behave like ordinary Pins, so they sit naturally among the ideas people are saving. You can link straight to a product or landing page, and target by keywords, interests, audiences you upload and people who have visited your site. What makes Pinterest different is the mindset. People search for ideas rather than brands, and Pinterest says 96% of top searches are unbranded. That gives smaller and lesser-known businesses a fair chance to be discovered early, often weeks before a purchase, while the shopper is still building a plan and comparing options. ##### Why advertise on Pinterest? Pinterest is not the right fit for every business, but for visual products and considered purchases it can reach buyers earlier than search ads and more cheaply than you might expect. ###### Searchers open to new brands Most Pinterest searches are for ideas, not brand names. Someone looking for 'small garden ideas' has not picked a supplier yet, so a well-placed Pin can introduce your business at the right moment. ###### Reach people while they plan Pinners save ideas for projects, seasons and events well ahead of time. Advertising here lets you get into the shortlist early, then follow up with retargeting when they are ready to buy. ###### Sell straight from your catalogue Upload a product feed and Pinterest can turn every product into a shoppable Pin with price and stock information. Ideal for online shops with large or changing ranges. ###### Keyword and interest targeting Combine search keywords with interests, demographics, your customer lists and website visitors. It works more like search advertising than most social platforms, which suits intent-led campaigns. ###### Content with a long shelf life Pins are saved to boards and resurfaced in searches long after they are created. Good creative keeps working, and engagement from paid Pins can continue after a campaign ends. ###### A calmer, less crowded auction Many UK businesses spend everything on Google and Meta. Pinterest gives you another source of customers and can help reduce your reliance on a single platform as costs rise elsewhere. ##### Pinterest ad formats we manage We choose formats based on your goal, your products and the creative you have available, and our designers produce Pins sized to Pinterest's current specifications. ###### Standard image ads A single promoted Pin, best in a tall 2:3 format. Simple, quick to test and effective for driving traffic to a product, offer or guide. ###### Video ads Standard or max-width video that plays in the feed. Short clips of six to 15 seconds work best for showing a product in use or a quick how-to. ###### Carousel ads Two to five swipeable images in one Pin, or up to ten cards pulled from your catalogue. Good for showing a range, different angles or a step-by-step story. ###### Shopping and catalogue ads Product Pins generated from your feed, including dynamic retargeting of items people have already viewed. We build and maintain the feed so prices and stock stay accurate. ###### Collections ads One hero image or video above smaller product images. Ideal for lifestyle shots that link to the individual items within them, such as a styled room or outfit. ###### Idea, showcase and quiz ads Richer formats with multiple pages, swipeable cards or interactive questions. Useful for tutorials, gift guides and helping people find the right product. ##### How we manage your Pinterest Ads Every account follows the same proven process, adapted to your goals, budget and the products or services you want to promote. ###### Goals and research - We agree what success looks like, whether that is sales, leads or awareness, then research the keywords, trends and seasonal timings that matter to your customers on Pinterest. ###### Tracking and feeds - We set up the Pinterest tag and conversion tracking so results can be measured properly, and connect a clean, well-structured product catalogue if you sell online. ###### Creative that fits the feed - Our in-house graphic designers create Pins in the right sizes and styles for Pinterest, with clear text overlays and branding, so your ads look native rather than out of place. ###### Launch and testing - We launch campaigns structured around your goals and test creative, keywords and audiences side by side, so decisions are based on data rather than guesswork. ###### Optimise and report - Our data-driven bid management shifts budget towards what works. You get regular performance updates in plain English, with clear recommendations for what to do next. ##### Is Pinterest advertising right for you? ###### Great for - Home, interiors and garden businesses - Fashion, beauty and accessories brands - Food, recipes and kitchenware - Weddings, events, travel and gifts - Online shops with a product catalogue ###### Works best when - You have strong product or lifestyle imagery - Your customers plan purchases ahead of time - Your website has conversion tracking in place - You can commit to at least a three-month test ###### Worth considering instead If you sell to businesses, LinkedIn Ads is usually a better fit. For broad reach with detailed targeting, try Facebook and Instagram Ads, and for people searching to buy now, Google Ads and Google Shopping. ##### How Much Will It Cost? Our management fee is a percentage of your ad spend, with a low minimum monthly fee. Your ad budget is paid directly to the platform and you stay in control of it. Pinterest 11% of spend Pinterest Ads Based on 11% of spend on Pinterest Ads with a minimum fee of £99/month + VAT* Get Started * There is an initial period of three months, then a monthly rolling contract thereafter. To discuss the service in more detail, call us on 01642 664550 or email sales@sayu.co.uk. Pinterest Ads FAQs Our management fee is 11% of your ad spend, with a minimum fee of £99 a month plus VAT. Your ad spend is separate: you set the budget and pay Pinterest directly. We start with an initial three-month period, then move to a monthly rolling contract, so you are not tied in long term. Ads can start getting impressions and clicks within days of launch. Meaningful results take longer, because Pinterest's algorithm needs conversion data to learn and people often save Pins to act on later. We usually expect a clearer picture after four to eight weeks, with performance improving across the initial three-month period. There is no fixed minimum, but the budget needs to be large enough to gather useful data. We will recommend a starting budget based on your goals, average order value and how competitive your market is, then scale up the campaigns that prove profitable. Not for standard image, video or carousel ads. If you run an online shop, though, a catalogue unlocks shopping ads and dynamic retargeting. We already manage product feeds for Google Shopping, so we can build or tidy your feed for Pinterest at the same time. Our in-house graphic designers create the ad creative, sized and styled for Pinterest. If you already have product photography or video, we will use it and adapt it. If not, we can advise on the images that tend to perform best for your type of product. Pinterest's own figures show its UK audience leans female, and home, fashion and food are strong categories. But anyone planning a project uses it, including DIY, travel, weddings and gifts. If your product is visual and people research before buying, it is worth testing. Yes, and we recommend it. Pinterest works well early in the buying journey, while Google and Meta often capture the final purchase. Managing them together lets us see the full picture and spend your budget where it delivers the best return. ##### Other Platforms We Manage Most accounts work best with more than one channel. We will recommend the mix that suits your audience and budget. ###### Facebook Ads Great for brands looking for reliable all-round performance and looking to reach wide audiences. A good choice for both direct response (sales and leads) and brand awareness. Learn more ###### Instagram Ads A highly visual platform, ideal for showcasing high-quality photos and videos of your products. Great for building brand identity and awareness through e-commerce and direct-to-consumer, and for targeting younger consumers. ###### TikTok Ads A high engagement platform where people spend a lot of time. Tends to be good for younger audiences who respond well to interactive and trending ads. ###### LinkedIn Ads Great for B2B companies to raise brand awareness on a platform where trust and mindshare matter. Content and ads tend to carry more authority on this platform. ###### ChatGPT Ads A highly intent-driven advertising platform that helps businesses reach people as they research, compare and make purchasing decisions. Great for lead generation, ecommerce and appearing in relevant conversations when customers are actively seeking solutions. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### TikTok Ads Management Agency UK Source: https://www.sayu.co.uk/social-media-ppc/tiktok-ads.html Paid Social #### TikTok Ads Management Services TikTok is where people go to be entertained, and it's where plenty of them discover what to buy next. We plan, build and run TikTok campaigns that fit the feed and still bring in sales and leads. With 20+ years in paid advertising, certified specialists and in-house designers, we handle the targeting, tracking, creative and bidding, so your budget goes on ads that earn their place. - Short-form video ads - In-house ad creative - Data-driven bidding See Pricing Get In Touch Example ad Following For You @tees_valley_candle_co Hand-poured in Teesside, ready for cosy nights in #candletok Sponsored Shop Now Illustration of an example ad. Business shown is fictional. ##### What is TikTok advertising? TikTok advertising lets you place short, full-screen videos in people's For You feeds, search results and, for online shops, the TikTok Shop experience. Campaigns are built in TikTok Ads Manager, where you choose an objective such as website sales, leads, app installs or reach, set a budget and pick who you want to see your ads. Good TikTok ads don't look like ads. They feel like the content around them: quick, personal and made for sound-on, vertical viewing. That's why creative matters as much as targeting here, and why we treat the two as one job rather than handing them to different teams. ##### Why advertise on TikTok? TikTok isn't right for every business, but where it fits it can open up an audience your search and Meta campaigns aren't reaching. Here's what it does well. ###### Discovery, not just demand Search ads catch people who already know what they want. TikTok puts your product in front of people who haven't started looking yet, so it's useful for building demand rather than only capturing it. ###### Full-screen, sound-on attention Ads play full screen in the same feed as organic videos. With the right hook in the first couple of seconds, you get a level of attention that's hard to match with a banner or a scrolled-past image. ###### Organic posts as ads Spark Ads let you put budget behind posts from your own account, or from creators who authorise them. Likes, comments and follows go to the original post, so paid activity also builds your profile. ###### Shopping built in If you sell through TikTok Shop, people can browse and buy without leaving the app. Shop campaigns promote your products across the feed, search and the Shop tab. ###### Leads without a landing page Instant Forms let people send their details in a couple of taps inside TikTok. They work well for quotes, bookings and enquiries, and leads can be passed straight to your CRM. ###### Measurable results With the TikTok Pixel and Events API set up properly, you can track purchases, form fills and sign-ups back to the ads that drove them, and let TikTok's bidding optimise towards real outcomes. ##### TikTok ad formats we manage TikTok's ad products change often. These are the main formats we use for UK advertisers, and we'll recommend the mix that suits your goals and budget. ###### In-Feed video ads Vertical videos that appear in the For You feed with a caption, display name and call-to-action button. The core format for most website traffic, sales and awareness campaigns. ###### Spark Ads Boost your own organic TikToks, or creator posts made for you, as ads. Engagement stays on the original post, and they tend to feel more native than standard uploads. ###### TikTok Shop ads (GMV Max) For TikTok Shop sellers, GMV Max is now TikTok's campaign type for Shop sales. It automates delivery across the feed, search and the Shop tab, optimising towards your return on ad spend. ###### Catalog Ads Formerly Video Shopping Ads. Connect your product catalogue and TikTok can show relevant products to each viewer, including retargeting people who viewed items on your site. ###### Lead generation ads In-feed ads that open an Instant Form inside TikTok, pre-filled where possible. Ideal for service businesses that want enquiries, callbacks or bookings rather than online sales. ###### Search Ads Reach people when they search within TikTok for products, ideas and reviews. A useful add-on once your in-feed campaigns are running and you know which messages work. ##### How we manage your TikTok Ads A clear, steady process: we get the foundations right first, then test and refine with you every month. ###### Goals and audience review - We start with what you need from TikTok, whether that's sales, leads or awareness, and check your audience is genuinely there. If TikTok isn't the right fit, we'll tell you and suggest where your budget would work harder. ###### Tracking and account setup - We set up or audit your Ads Manager account, TikTok Pixel and Events API, and connect your catalogue or TikTok Shop where relevant, so every campaign is measured against real conversions from day one. ###### Creative made for TikTok - Our in-house designers produce vertical video and image-led ads, or edit your own footage into TikTok-style cuts. We plan several hooks and angles per campaign so we can see quickly what grabs attention. ###### Launch and optimise - Campaigns go live with a structure and budget that gives TikTok's algorithm enough data to learn. We then adjust bids, audiences and creative based on results, and rotate in fresh ads before performance fades. ###### Reporting and next steps - You get regular, plain-English performance updates showing what you spent, what it delivered and what we're changing next. Your account manager is a phone call or email away whenever you have questions. ##### Is TikTok advertising right for you? ###### Great for - Online shops with visual, demonstrable or giftable products - TikTok Shop sellers who want to scale beyond organic sales - Brands whose customers already spend time on TikTok - Local and service businesses with a story to show, such as before-and-after results - Launches, events and offers that need awareness quickly ###### Works best when - You can supply product samples, footage or behind-the-scenes access for creative - Your website or TikTok Shop is ready to convert mobile visitors - You can commit a test budget for at least the first three months - You're open to trying several creative angles and letting results decide ###### Worth considering instead If your customers are actively searching for what you sell, Google Ads or Microsoft Advertising usually come first. For B2B, LinkedIn is often a better fit, and Meta or Pinterest may suit older or planning-led audiences. We manage all of them. ##### How Much Will It Cost? Our management fee is a percentage of your ad spend, with a low minimum monthly fee. Your ad budget is paid directly to the platform and you stay in control of it. TikTok 11% of spend TikTok Ads Based on 11% of spend on TikTok Ads with a minimum fee of £99/month + VAT* Get Started * There is an initial period of three months, then a monthly rolling contract thereafter. To discuss the service in more detail, call us on 01642 664550 or email sales@sayu.co.uk. TikTok Ads FAQs Our management fee is 11% of your monthly ad spend, with a minimum fee of £99 a month + VAT. Your ad spend is separate: you set the budget and pay TikTok directly. We start with an initial three-month period so campaigns have time to learn and improve, then move to a monthly rolling contract. It depends on your goals and margins, but TikTok sets minimum daily budgets at campaign and ad group level, and its bidding needs enough conversions to learn. Very small budgets tend to stall. We'll recommend a realistic test budget based on your average order value or lead value before anything goes live. Ads can start getting views within a day or two of approval. Conversion campaigns usually go through a learning phase while TikTok gathers data, and the first few weeks are about finding winning creative and audiences. Most accounts settle into steadier, more predictable performance over the first two to three months. You don't need to be a video producer. Our in-house graphic designers create ad creative for TikTok, from motion graphics and product-led edits to cutting your own phone footage into ads. Real footage of your products, team or customers often performs best, so we'll guide you on what to film. Spark Ads turn organic TikTok posts into ads, either from your own account or from creators who give you an authorisation code. Engagement counts towards the original post and your profile. They usually feel more natural than standard uploads, so we often include them, especially if you post regularly or work with creators. Only in a limited way. In the UK, TikTok doesn't show personalised ads to users aged 13 to 17 based on their activity on or off TikTok, so they only see generic ads. TikTok also restricts some product categories for younger audiences. If teens are your main market, we'll talk through what's realistic. Yes. If you sell through TikTok Shop in the UK, we can run GMV Max campaigns, which TikTok now uses for Shop sales, alongside Spark Ads and catalogue campaigns that send traffic to your website. We'll help you balance the two so you're not competing against yourself. ##### Other Platforms We Manage Most accounts work best with more than one channel. We will recommend the mix that suits your audience and budget. ###### Facebook Ads Great for brands looking for reliable all-round performance and looking to reach wide audiences. A good choice for both direct response (sales and leads) and brand awareness. Learn more ###### Instagram Ads A highly visual platform, ideal for showcasing high-quality photos and videos of your products. Great for building brand identity and awareness through e-commerce and direct-to-consumer, and for targeting younger consumers. ###### Pinterest Ads Building brand awareness with long-term content exposure. Designed for visually appealing products and reaching highly engaged audiences actively seeking inspiration, helping build brand awareness and trust. ###### LinkedIn Ads Great for B2B companies to raise brand awareness on a platform where trust and mindshare matter. Content and ads tend to carry more authority on this platform. ###### ChatGPT Ads A highly intent-driven advertising platform that helps businesses reach people as they research, compare and make purchasing decisions. Great for lead generation, ecommerce and appearing in relevant conversations when customers are actively seeking solutions. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ## Case studies ### Case Studies | SEO, PPC & Web Results Source: https://www.sayu.co.uk/case-studies.html #### Sayu Case Studies Hear More From Companies Like Yours Contact Us ##### Featured Projects By providing effective and responsive digital solutions we can help you stand out in a crowded market and enable your business to grow. The M6 Bed Warehouse Search Engine Optimisation Complete Golfer Pay Per Click Watches.co.uk Web Design & Development Target Tiles Pay Per Click Browse By Service Northern Tank Store Search Engine Optimisation Linthorpe Beds Web Design & Development Painted Furniture Search Engine Optimisation Tile Experience Pay Per Click Brownhills Web Design & Development Thompson Leisure Search Engine Optimisation Rhino Rails Pay Per Click Restaurant Supply Store Web Design & Development Brownhills Motorhomes Pay Per Click Life of Vinyl Web Design & Development Woodtrend Web Design & Development Painted Furniture Web Design & Development ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Complete Golfer PPC Case Study Source: https://www.sayu.co.uk/case-studies/complete-golfer.html #### PPC Case Study: A Tenfold Increase in Revenue for Complete Golfer Complete Golfer sells a wide range of golf equipment such as clubs, bags, trolleys and golf GPS watches, along with golf clothing and other accessories. The client came to us in 2015, wanting to improve the efficiency of their Google Ads campaigns, bringing down the spend/revenue ratio while still growing their business. Get In Touch More PPC Case Studies ##### The Results 10x increase in revenue over five years 27% → 13% Spend/revenue ratio (2015-2016) Traffic & revenue in 2016 Further revenue growth by 2019 ##### Growth & Improved ROI To achieve the growth, we set up new campaigns to cover all brands and products sold on the website, as well as Shopping campaigns, which resulted in a doubling of traffic and revenue in 2016. But with a high spend/revenue ratio when they first came to us, we needed to bring that down to make the account more profitable. With our advanced bid optimisation tools we managed to keep the spend down whilst traffic increased, and the spend/revenue more than halved from 27% in 2015 to 13% in 2016. ##### Growth and Improved ROI Revenue from paid search grew year after year, while ad spend as a share of revenue more than halved. ###### Revenue growth Relative scale, showing the trend rather than amounts View the data as a table | Year | Revenue | | 2015 | 3 | | 2016 | 7 | | 2017 | 9 | | 2018 | 10 | | 2019 | 15 | | 2020 | 26 | ###### Cost/revenue ratio Ad spend as a percentage of revenue; lower is better | Year | Cost/revenue | | 2015 | 25% | | 2016 | 14% | | 2017 | 12% | | 2018 | 11% | | 2019 | 14% | | 2020 | 6% | ##### Tenfold of Revenue in Five Years Whilst maintaining the spend/revenue at a similar level over the next few years, the account has seen further growth, with revenue doubling once more by 2019. This growth has been achieved by continuing to develop the campaigns, setting up adgroups for new products added to the site, and improving the Shopping campaigns, focusing on brand and product searches which saw a higher conversion rate. Bid management also continued to play an important part, adjusting bids depending on changes in the market. 2020 was an exceptional year, with sales down in the first four months during the first lockdown, then accelerating once it was over. Client input and feedback is always important, and so weekly calls take place to discuss which products the client would like to push, whether there are new products to set up adgroups for, and whether any adgroups need pausing, keeping the Google Ads account up to date. Explore PPC Management ##### More PPC Case Studies Target Tiles Pay Per Click Tile Experience Pay Per Click Rhino Rails Pay Per Click Brownhills Motorhomes Pay Per Click ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Northern Tank Store SEO Case Study Source: https://www.sayu.co.uk/case-studies/northern-tank-store.html #### SEO Case Study: SEO Helps New NTS Website Get Off to a Great Start Northern Tank Store is a UK supplier of fuel and water storage solutions, including heating oil tanks, settlement tanks and hazardous storage products, serving both domestic and commercial markets with high quality storage tanks and accessories. The Northern Tank Store website was newly developed by Sayu to help the brand use online as an additional channel to generate business, complementing the parent company's existing online presence. Sayu then developed a tailored SEO strategy to help the site hit the ground running following launch. Get In Touch More SEO Case Studies ##### The Results +877% organic sessions (month three vs month one) +4358% Organic search impressions +500% Organic click-through rate +1008% Organic new users +1007% Unique organic visitors +100% Organic online sales ##### Our Approach ###### In-Depth Keyword Research Detailed research to identify priority keyword groups and topics for the new site to target. ###### Competitor & Industry Analysis Analysis of the market Northern Tank Store operates in, informing a data-driven content schedule. ###### Technical & On-Page Optimisation Ensuring the site was well optimised technically, with a structure enabling efficient crawling and indexing. ###### Unique Content Strategy A schedule of unique, relevant content to build expertise, authority and trust in the sector. ###### Creation of Linkable Assets Developing resources and information valued by both customers and search engines. ###### Client Communication Ongoing collaboration to align the strategy with the client's evolving priorities and brands. ##### The Challenge Launching on a new domain, Northern Tank Store had no existing visibility within online search prior to Sayu commencing SEO services. As the brand competes against a number of well established sites in the sector, it was looking to make up ground and be competitive from the get go. While SEO is typically a long term solution, this project required a strategy to get the site up and running within organic search in the best way possible, and to build a strong foundation for further growth, ensuring the site was indexed, achieving visibility for target keyword groups, attracting visitors and encouraging conversions to deliver a positive ROI. The SEO project helped the site get off to a great start. After an initial three month period it delivered a significant uplift in organic search visibility, leading to growth in the number of visitors landing on the site from organic search. This drove a noticeable increase in sales for the client, both directly through the website and via telephone from customers who found the website via search. As the project has continued, our tailored strategy has adapted to the client's requirements. This includes activities to grow visibility for the priority brands Northern Tank Store sells, and extending the content, resources and information on the website, which both customers and search engines value highly. With a solid foundation underway, the project is set to continue, improving the site's presence in search, expanding visibility into additional keyword groups and product categories, and generating further increases in daily visitors and sales. The client was so pleased with the initial performance that they have already commissioned Sayu to develop another website for their parent company. Explore SEO Services ##### More SEO Case Studies The M6 Bed Warehouse Search Engine Optimisation Painted Furniture Search Engine Optimisation Thompson Leisure Search Engine Optimisation ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Painted Furniture Co SEO Case Study Source: https://www.sayu.co.uk/case-studies/painted-furniture.html #### SEO Case Study: Dramatic Rise in Organic Traffic for Painted Furniture Painted Furniture Co launched in 2010 and has built a reputation as a provider of handcrafted, premium quality painted furniture. Their pieces combine natural timber with high quality paint finishes to offer timeless furniture that will last a lifetime, in a wide choice of colours and wood finishes. As well as an online shop that delivers nationwide, they have a showroom in Cirencester and, more recently, due to their ongoing success, have opened a further showroom in Kingston-Upon-Thames. Get In Touch More SEO Case Studies ##### The Results +350% increase in organic sessions +106% Keywords positioned in the top 10 of Google ##### Our Approach ###### Keyword Research Identifying important keyword groups to grow organic visibility over time. ###### Site Migration SEO Building a new website that better reflected the brand while protecting and growing search performance. ###### Local SEO Driving footfall to the Cirencester and Kingston-Upon-Thames showrooms. ###### An 'Inspiration' Category Unique content in the form of expert guides and inspiration to grow traffic via new keyword groups. ###### On-Page Optimisation Structuring the site so users could easily find what they were looking for and search engines could reward it. ##### The Challenge Painted Furniture Co needed a website designed to showcase the high quality, British craftsmanship of their furniture collections, structured in a way that helps people find what they are looking for. It also had to let an SEO campaign hit the ground running and build organic visibility over time. Painted Furniture Co already had a website, but they wanted one that better reflected their brand and showcased the quality, craftsmanship and uniqueness of their furniture. They enlisted Sayu to build a new website and undertake an SEO campaign with the aim of achieving increased organic visibility for important keyword groups, increasing organic traffic, improving engagement metrics of users landing on the site, and increasing footfall to their showrooms. Sayu has achieved consistent growth in organic visibility and traffic for Painted Furniture Co since our partnership started in 2015. Each year we have seen an improvement in organic visibility, which in turn has led to an increase in organic traffic being delivered to the website. Moving forwards, Sayu and Painted Furniture Co plan to continue offering unique content in the form of expert guides and inspiration. This will help grow traffic via new keyword groups and long-tail queries, improve engagement, attract new users and develop expertise on core topics, all factors we expect Google will continue to reward. Explore SEO Services ##### Year-on-Year Growth Organic sessions and visibility for Painted Furniture Co in each year since Sayu began work. ###### Organic sessions Each year as a percentage of year six View the data as a table | Year | Organic sessions | | Year 1 | 21% | | Year 2 | 58% | | Year 3 | 56% | | Year 4 | 54% | | Year 5 | 65% | | Year 6 | 100% | ###### Keywords in Google's top 100 Number of keywords appearing in the top 100 positions of google.co.uk | Year | Keywords | | Year 1 | 190 | | Year 2 | 790 | | Year 3 | 1,191 | | Year 4 | 1,468 | | Year 5 | 1,642 | | Year 6 | 1,969 | ##### More SEO Case Studies The M6 Bed Warehouse Search Engine Optimisation Northern Tank Store Search Engine Optimisation Thompson Leisure Search Engine Optimisation ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### PPC Case Studies | Pay Per Click Results Source: https://www.sayu.co.uk/case-studies/ppc.html #### Sayu Case Studies: PPC Hear more from companies like yours. See how our Google Ads management has grown revenue and improved ROI for businesses like yours, with smarter campaign structures, bidding and Shopping strategies. Get In Touch Explore PPC Management ##### PPC Case Studies Target Tiles Pay Per Click Complete Golfer Pay Per Click Tile Experience Pay Per Click Rhino Rails Pay Per Click Brownhills Motorhomes Pay Per Click ##### Browse More Case Studies ###### All Case Studies Browse every Sayu case study across SEO, PPC and web. View All ###### SEO Case Studies Organic growth stories from our SEO team. View Case Studies ###### Web Case Studies Websites we have designed and built. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### SEO Case Studies | Search Engine Optimisation Results Source: https://www.sayu.co.uk/case-studies/seo.html #### Sayu Case Studies: SEO Hear more from companies like yours. See how our SEO strategies have grown organic visibility, traffic and revenue for businesses like yours, from brand new websites to established retailers. Get In Touch Explore SEO Services ##### SEO Case Studies The M6 Bed Warehouse Search Engine Optimisation Northern Tank Store Search Engine Optimisation Painted Furniture Search Engine Optimisation Thompson Leisure Search Engine Optimisation ##### Browse More Case Studies ###### All Case Studies Browse every Sayu case study across SEO, PPC and web. View All ###### PPC Case Studies Google Ads results: more revenue, better ROI. View Case Studies ###### Web Case Studies Websites we have designed and built. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Thompson Leisure SEO Case Study Source: https://www.sayu.co.uk/case-studies/thompson-leisure.html #### SEO Case Study: Targeted SEO Improved Traffic by 50% in Only 2 Months Thompson Leisure is one of the leading motorhome dealers in Northern Ireland, specialising not only in campervans and caravans but converted VW camper cars as well. The business already had a great local customer base but was looking to address changing travel trends while reaching out to new customers online. After a thorough audit of the website and key discussions with the business, we aligned the client's goals with Sayu SEO strategies to increase traffic to prioritised rental pages, while prioritising user experience and preserving the overall aesthetic and flow of the website. Get In Touch More SEO Case Studies ##### The Results (Rental Pages, Month Three vs Previous Year) +58.28% organic sessions to rental pages +54.82% Users +52.79% New users +48.85% Conversions ##### Our Approach ###### Full Metadata Review A complete review of page metadata to improve relevance and click-through from search. ###### Page Load Optimisation Improving page speed to enhance user experience and search performance. ###### Keyword Strategy Targeting the terms that would drive traffic to the priority motorhome rentals pages. ###### Content & Inbound Links On and off-site content strategies supported by inbound links to build authority. ##### The Challenge With the holiday season approaching, families were planning excursions and groups of friends were looking ahead to their own adventures. While this motorhome dealer had tended to focus on sales in the past, the economic climate meant fewer people had the disposable income to spend on a new motorhome. The client recognised this and decided to drive people to their motorhome rentals page rather than their sales pages, to accommodate a different market. This left a clear challenge: to increase organic traffic to the Motorhome Rentals page, and to increase conversions and form completions. ##### The Results With work starting in April, it took just over two months before we started seeing dramatic increases in organic traffic compared to the previous year, including +58.28% organic sessions, +54.82% users, +52.79% new users and +48.85% conversions on the rental pages. These increases weren't limited to rental-related pages either. Organic search traffic increased across the entire website, delivering +46.17% organic sessions, +42.32% users and +39.72% new users year on year. With such a dramatic increase in traffic, the next step is to make the most of the new influx of visitors by optimising conversions, always discussing the best approach with the client so our SEO goals continue to coincide with their business goals. Explore SEO Services ##### More SEO Case Studies The M6 Bed Warehouse Search Engine Optimisation Northern Tank Store Search Engine Optimisation Painted Furniture Search Engine Optimisation ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Web Case Studies | Web Design & Development Results Source: https://www.sayu.co.uk/case-studies/web.html #### Sayu Case Studies: Web Hear more from companies like yours. See how our web design and development team has built fast, effective websites that help businesses like yours stand out and grow online. Get In Touch Explore Web Development ##### Web Case Studies Brownhills Web Design & Development Life of Vinyl Web Design & Development Linthorpe Beds Web Design & Development Restaurant Supply Store Web Design & Development Watches.co.uk Web Design & Development Woodtrend Web Design & Development Painted Furniture Web Design & Development ##### Browse More Case Studies ###### All Case Studies Browse every Sayu case study across SEO, PPC and web. View All ###### SEO Case Studies Organic growth stories from our SEO team. View Case Studies ###### PPC Case Studies Google Ads results: more revenue, better ROI. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Fat Buddha Content Marketing Case Study Source: https://www.sayu.co.uk/content-marketing-fashion.html #### Fat Buddha Trendy Timelines Secure Traffic and Rankings How this boutique store gets 3,000+ organic clicks every month and 45+ backlinks. Content Marketing Portfolio Get In Touch ##### Key Results 3,000+ Organic Clicks Every Month 45+ Organic Backlinks Top Performing Landing Page ##### What We Set Out To Do Our client operates in the highly competitive fashion sector, marketing well known brands to Millennials and Generation Alpha. Standing out in such a crowded sector is challenging. We wanted to create a series of articles that would attract the attention of the target users and differentiate our client from the many others. ##### How We Did It We researched which articles were getting attention over time in the space. It was important that the piece was 'evergreen', i.e. it would not fade or age quickly. This would give us time to see rankings increase and user flow to the website grow. The nature of the subject meant significant research to assemble the basic facts before our in-house and external team of professional copywriters could work on the project. We employed an outreach campaign to attract links to the page. The results are a substantial number of quality backlinks and thousands of organic clicks every month. Perhaps more importantly, we are able to attract users to the website early in their research and decision making path, establishing our client as a trusted and appealing place to buy from. We have now embarked upon a whole series based on this topic to help our client pull away from the rest of their competitors. ##### View The Full Infographic Nike Sneaker History, 1964 to 2017: an evergreen timeline of the brand's most iconic shoes, created to earn links and attract shoppers early in their research. Open the full piece to see it exactly as it was published for our client. View Full Infographic ##### Our Content Marketing Portfolio Ramsay Ladders Content Marketing, Industrial Coast Water Sports Content Marketing, Sports Painted Furniture Content Marketing, Furniture Brownhills Content Marketing, Motorhomes Watch Centre Content Marketing, Luxury Goods ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Painted Furniture Content Marketing Case Study Source: https://www.sayu.co.uk/content-marketing-furniture.html #### Painted Furniture Furniture Maker Crafts Helpful Stories Their attractive and appealing guide has brought 17,500+ organic users to the website since publication and massively increased ranking terms. Content Marketing Portfolio Get In Touch ##### Key Results 450+ Keywords Ranked Organically 17,500+ Organic Users Since Publication 800 Organic Clicks Per Month ##### What We Set Out To Do Our client is an expert manufacturer of high quality wooden painted furniture. Our objective was to create a series of articles that would rank well for a broad set of keywords aimed at users at the beginning of the buying cycle. This would allow us to keep our client's website at the forefront as they made their journey through research and discovery to purchase. ##### How We Did It Initially we brainstormed ideas internally and with the client to come up with a range of topics. The process was backed up by thorough research of keywords that would attract the right type and volume of users. Our creative team embarked upon writing and design to create pieces that were informative and easy on the eye. The end result is that the website gets a consistent and growing stream of visitors every month from searches of over 450 keyword phrases. ##### View The Full Infographic An attractive, helpful guide designed to rank for a broad set of early-stage furniture searches. Open the full piece to see it exactly as it was published for our client. View Full Infographic ##### Our Content Marketing Portfolio Ramsay Ladders Content Marketing, Industrial Coast Water Sports Content Marketing, Sports Brownhills Content Marketing, Motorhomes Fat Buddha Content Marketing, Fashion Watch Centre Content Marketing, Luxury Goods ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Ramsay Ladders Content Marketing Case Study Source: https://www.sayu.co.uk/content-marketing-industrial.html #### Ramsay Ladders Reaching New Heights via Helpful Guides How this UK manufacturer is achieving 5,000+ organic impressions every month and improved rankings for hundreds of keywords. Content Marketing Portfolio Get In Touch ##### Key Results 1,700+ Organic Users Since Publication 5,000+ Organic Impressions Every Month 600+ Keywords Ranked Organically ##### What We Set Out To Do Our client operates a well known and respected business in a utilitarian sector of the market, manufacturing ladders and stepladders. Our goal was to engage professionals with a series of simple but helpful guides that they could refer to as needed. We wanted to use this hook to capture the user in the earliest stages of their buying cycle. ##### How We Did It The initial challenge was to identify the target market and come up with ideas that would appeal to them. Working with the client and our in-house tools, we came up with a series of topics that met our criteria of being long lasting and interesting. After establishing the content needs, our in-house and external team of copywriters wrote the article. The piece has been, and continues to be, useful in attracting early stage users at a rate of 280 per month. It also provides information that keeps them on the site, garnering around 5,000 impressions every month. In addition, the feature now ranks for around 600 keyword phrases, ensuring a continuous stream of visitors to the website over the long term. ##### Our Content Marketing Portfolio Coast Water Sports Content Marketing, Sports Painted Furniture Content Marketing, Furniture Brownhills Content Marketing, Motorhomes Fat Buddha Content Marketing, Fashion Watch Centre Content Marketing, Luxury Goods ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Watch Centre Content Marketing Case Study Source: https://www.sayu.co.uk/content-marketing-luxury-goods.html #### Watch Centre James Bond Numbers Leave Social Media Shaken AND Stirred This luxury watch dealer created a buzz on social media, reaching thousands of users. Content Marketing Portfolio Get In Touch ##### Key Results 8,300+ Social Media Reach 1,000+ Organic Clicks Since Publication 1,300+ Social Media Impressions ##### What We Set Out To Do Our client sells a range of high quality watches from the world's leading brands. Our objective was to strengthen their image as a quality, high end supplier. ##### How We Did It The article required extensive research to gather facts and statistics relating to box office receipts and actors' earnings, along with an innovative interactive user survey. The result is a piece that has been well received by social media fans, having been shared and viewed many thousands of times. It has attracted organic backlinks and many organic clicks since publication. It is a feature that stands the test of time and will continue to align our client's brand with a prestigious worldwide franchise, increasing their credibility in this luxury market. ##### View The Full Infographic Bond Films, How to Measure Their Success: a data-led look at every 007 film by budget, box office and profit, with an interactive quiz. Open the full piece to see it exactly as it was published for our client. View Full Infographic ##### Our Content Marketing Portfolio Ramsay Ladders Content Marketing, Industrial Coast Water Sports Content Marketing, Sports Painted Furniture Content Marketing, Furniture Brownhills Content Marketing, Motorhomes Fat Buddha Content Marketing, Fashion ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Brownhills Content Marketing Case Study Source: https://www.sayu.co.uk/content-marketing-motorhomes.html #### Brownhills Travel Guide Sends Thousands of Visitors A creative and attractive piece of content is attracting thousands of clicks from more than 1,000 new keywords. Content Marketing Portfolio Get In Touch ##### Key Results 1,000+ Keywords Ranked Organically 1,000+ Organic Clicks Per Month 17,000+ Organic Users Since Publication ##### What We Set Out To Do Motorhome users tend to be very enthusiastic and appreciative of information that allows them to enjoy their passion. Many users will research and seek out information related to their activities before they decide what to buy and where to buy it from. We wanted to ensure that our client satisfied that need, so their name was associated with the supply of this useful information. This helps to build trust and recognition of their brand, so that as the user progresses through their journey to purchase, our client is front and centre in their minds. ##### How We Did It Having identified the target audience as motorhome, campervan and caravan owners, we used internal and external resources to ascertain what kinds of article appealed to them. After agreeing a topic for the piece, our team set about identifying which keywords were most used to surface such articles at the top of search engines. Our team of professional writers and graphic designers then created a story that would interest the end user and rank high in search engine results. The feature was shared on social media and sent to several journals operating in the space. Since going live on our client's site, the content attracts 1,000+ new visitors every month via Google's organic search results. The traffic is driven by over 1,000 long-tail keywords related to places to stay in the UK in your motorhome. ##### Our Content Marketing Portfolio Ramsay Ladders Content Marketing, Industrial Coast Water Sports Content Marketing, Sports Painted Furniture Content Marketing, Furniture Fat Buddha Content Marketing, Fashion Watch Centre Content Marketing, Luxury Goods ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Coast Water Sports Content Marketing Case Study Source: https://www.sayu.co.uk/content-marketing-sports.html #### Coast Water Sports Tying Knots Guide Wins More Clicks and Links Since publication this well received article has garnered 2,000+ (and growing) organic clicks and higher search engine rankings for key terms. Content Marketing Portfolio Get In Touch ##### Key Results 2,000+ Organic Clicks Since Publication 150+ Keywords Ranked in Organic Search Top Ranking for "Essential Sailing Knots" ##### What We Set Out To Do Our client supplies clothing and equipment to marine and watersports enthusiasts. Our aim was to provide content that would appeal to the end user and stimulate interest and engagement with the client's brand. Our objective was to answer simple questions whilst retaining a level of curiosity from the user. ##### How We Did It After discussion with the client and investigation of subjects that were popular with the target audience, we embarked upon the creation of a series of guides. Our team of in-house and professional external writers set about researching and creating useful and meaningful articles. Our SEO team included well researched keywords that they knew would get the information to the top of search engines for relevant users. The results are being seen in an increase in organic clicks, bringing new users to the website. ##### View The Full Infographic Essential Sailing Knots: a clear, illustrated guide answering a simple question that watersports enthusiasts search for. Open the full piece to see it exactly as it was published for our client. View Full Infographic ##### Our Content Marketing Portfolio Ramsay Ladders Content Marketing, Industrial Painted Furniture Content Marketing, Furniture Brownhills Content Marketing, Motorhomes Fat Buddha Content Marketing, Fashion Watch Centre Content Marketing, Luxury Goods ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Brownhills Motorhomes PPC Case Study Source: https://www.sayu.co.uk/ppc-case-studies/brownhills.html #### Brownhills: Motorhomes and Campervans Brownhills is the UK's largest motorhome retailer, selling a wide range of motorhomes and campervans. They have a showroom in Newark, and an online presence where their large stock of motorhomes and campervans can be viewed. Through their website people can enquire about motorhomes and request finance and part exchange quotes. The site also aims to get people to visit the showroom to view the motorhome or campervan they are interested in. Get In Touch More PPC Case Studies ##### The Post COVID Challenge In 2020 there was a big increase in people wanting to buy a motorhome or campervan due to the travel restrictions caused by the COVID pandemic, and Brownhills saw a big increase in traffic to their website as a result. When restrictions were lifted, traffic gradually started to come down, and the challenge was to keep people buying a motorhome or campervan from Brownhills. ##### Quarterly Clicks The graph below shows the gradual drop in general interest in motorhomes and campervans after the pandemic boom, and the stable level of brand-specific traffic. ###### Google Ads clicks per quarter General motorhome and campervan searches compared with searches for specific brands and models - General traffic - Brand-specific traffic View the data as a table | Quarter | General traffic | Brand-specific traffic | | Q3 2021 | 190,831 | 94,768 | | Q4 2021 | 103,166 | 45,347 | | Q1 2022 | 157,979 | 61,676 | | Q2 2022 | 165,914 | 66,057 | | Q3 2022 | 176,241 | 73,045 | | Q4 2022 | 107,296 | 52,849 | | Q1 2023 | 125,778 | 56,241 | | Q2 2023 | 120,925 | 61,673 | | Q3 2023 | 122,566 | 66,209 | | Q4 2023 | 56,760 | 35,574 | | Q1 2024 | 82,609 | 57,033 | | Q2 2024 | 79,598 | 66,890 | | Q3 2024 | 87,004 | 70,041 | | Q4 2024 | 45,298 | 42,607 | | Q1 2025 | 48,724 | 52,115 | | Q2 2025 | 52,141 | 62,653 | ##### Paid Advertising Brownhills have advertised through Google Ads since 2008, initially mainly through quite general keywords around motorhomes and campervans. We started working on the account in 2015 and transformed it. ###### New to the Market Campaigns that reach people who may be new to the motorhome market and are using quite general search terms. ###### Brand & Model Searches Campaigns targeting people who know which motorhome or campervan they want and search for a specific brand or model. ###### Stable Specific Traffic As general interest in motorhomes dropped after the COVID boom, focusing on specific searches kept traffic from these potential customers at a fairly stable level. ##### Looking Ahead Having recently refreshed the website, we expect to see an improvement in how people engage with it, and an increase in people enquiring and visiting the Brownhills showroom. This will allow us to push further traffic through Google Ads, increasing visits to the website and, in turn, sales. Explore PPC Management ##### More PPC Case Studies Target Tiles Pay Per Click Complete Golfer Pay Per Click Tile Experience Pay Per Click Rhino Rails Pay Per Click ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Rhino Rails PPC Case Study | Google Ads Management Source: https://www.sayu.co.uk/ppc-case-studies/rhino-rails.html #### Rhino Rails: A Successful Return to Sayu Around four years ago we managed Rhino Rails' Google Ads for about 15 months. Their two main product lines are towel radiators and grab rails, mainly for use in bathrooms. After a two year period managing the account themselves, they came back to us in November last year, having seen an increase in cost without an increase in orders. Get In Touch More PPC Case Studies ##### The Results 3x revenue in six months, on 17% more ad spend +25% Search revenue, at 12% lower cost -24% Search spend in the last three months +42% Search revenue in the last three months ##### Shopping v Search As we see in many of the accounts we manage, Shopping often performs better than Search, and it is no different for Rhino Rails. We therefore cut back on the Search campaigns that weren't cost effective, while pushing the Shopping campaign. As a result, revenue in the first six months of this year tripled compared to the last six months of last year, with just 17% more spent on advertising. The extra revenue came mostly through Shopping, but revenue from the Search campaigns was also up by almost 25%, achieved at a 12% lower cost. ##### Further Improving Search Although we had improved the efficiency of the Search campaign, more work was needed to improve it further: exploring new keywords to grow traffic, pausing ones that don't work, and analysing data by demographic and adding in-market audiences to find the areas that perform well and can be pushed. In the last three months spend in Search has come down by another 24%, while revenue increased by 42%. Explore PPC Management ##### More PPC Case Studies Target Tiles Pay Per Click Complete Golfer Pay Per Click Tile Experience Pay Per Click Brownhills Motorhomes Pay Per Click ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Target Tiles PPC Case Study | Google Ads Management Source: https://www.sayu.co.uk/ppc-case-studies/target-tiles.html #### Target Tiles: Threefold Sales in Tiling Accessories Target Tiles is an online retailer of a wide range of tiles, adhesives, grouts, underfloor heating and other tiling accessories. Target Tiles came on board with us in September 2020, wanting to grow their online revenue without putting their profitability at risk. A challenge in managing this account has been the different buying paths visitors take, depending on whether they buy tiles or tiling accessories. Get In Touch More PPC Case Studies ##### The Results 3x sales of tiling accessories 500%+ ROI maintained above target on tiling accessories Traffic from the tile, grout & adhesives page to the wall and floor tile pages ##### Threefold Sales of Tiling Accessories We saw a big opportunity in growing sales of adhesives, grouts and other tiling accessories, focusing on brand related searches (such as Mapei, Ardex and Schluter) and separating the accessories from the tile products into different campaigns. As the path to purchase is quite different for tiles compared to tiling accessories, this allowed us to use different bidding strategies. People looking for tiles may initially buy a sample order before coming back to place a full order, so value based autobidding is not appropriate in this case. For tiling accessories, however, where people are likely to buy instantly, value based bidding is appropriate. Having moved the tiling accessories into a separate campaign, we could switch to value based bidding, which has resulted in a significant increase in sales of tiling accessories while maintaining an ROI above the target of 500%. ##### Tiling Products Having achieved a significant increase in sales of tiling accessories, we are now focusing on increasing sales of tiles. To do so we analysed the sample orders, determining the percentage that result in full tile orders, and worked out the long term value of a sample order. With accurate tracking in place for these sample orders, we can now use the value of a sample order to optimise the tile Shopping campaigns and grow revenue at an acceptable ROI. ##### Partnership Programme In 2023 we introduced a Partnership Programme for our top level Google Ads clients, which Target Tiles happily agreed to join. As part of the programme we look beyond the Google (and Bing) Ads account to see how we can make improvements to the website that have a positive effect not just on paid search, but also on organic and direct traffic. By analysing GA4 data we look for ways to improve navigation on the website, with the aim of improving the engagement rate, which in turn helps to improve conversion rates. For example, we suggested adding buttons for the wall and floor tile pages on the tile, grout & adhesives page. The change was made only recently, but so far traffic from this page to the wall and floor tile pages has doubled. Explore PPC Management ##### Performance Since 2021 Return on ad spend has stayed well above the 500% target, while sales of tiling accessories roughly tripled after moving them to value-based bidding. ###### Return on ad spend Revenue as a percentage of ad cost, against the 500% target - Overall - Tiling accessories - Target ROI (500%) View the data as a table | Year | Overall | Tiling accessories | | 2021 | 925% | 700% | | 2022 | 792% | 818% | | 2023 | 707% | 655% | | 2024 | 841% | 774% | ###### Tiling accessories: revenue and cost Relative scale, showing the trend rather than amounts - Revenue - Cost | Year | Revenue | Cost | | 2021 | 270 | 60 | | 2022 | 250 | 40 | | 2023 | 850 | 120 | | 2024 | 780 | 80 | ##### More PPC Case Studies Complete Golfer Pay Per Click Tile Experience Pay Per Click Rhino Rails Pay Per Click Brownhills Motorhomes Pay Per Click ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Tile Experience PPC Case Study | Google Ads Management Source: https://www.sayu.co.uk/ppc-case-studies/tile-experience.html #### Tile Experience: Trebling Revenue in Five Years In April 2015 we started to manage the Tile Experience Google Ads account. As well as a wide range of floor and wall tiles, the client sells related products such as adhesives, grout and underfloor heating. The account consisted of Search and Shopping campaigns, the latter only active since the end of 2014. While the Shopping campaign was performing well, the spend on Search was too high for the number of orders it generated, with an average cost per order of £95 in the first quarter of 2015, compared to just £20 in Shopping. The aim was to bring the cost per order down in Search to make it profitable. Get In Touch More PPC Case Studies ##### The Results 3x revenue in five years 27% to 20% Cost/revenue ratio in Search during 2015 +43% Revenue growth in 2020 +13% Cost increase in 2020 14% Spend/revenue ratio in 2020 ##### Improved ROI in Search By improving the Quality Score through restructured campaigns and new ad groups with ads more relevant to the keywords, we improved the CTR while bringing down the average CPC. Together with bid management that took into account the varying conversion rates of different ad groups and keywords, we increased traffic at a similar cost, and revenue grew as a result. The cost/revenue ratio dropped from 27% in the first quarter of 2015 to around 20% for the remainder of the year. Through continuous improvement of the account and bid management we brought the CPC down further in 2016, while traffic and revenue increased at a similar spend/revenue ratio. Further growth followed in the years after, pushing more on Shopping, which still had the better performance. ##### Cost/Revenue Ratio Ad spend as a percentage of revenue from Google Ads. Lower is better: more revenue for every pound spent. ###### During 2015, by quarter After restructuring the Search campaigns View the data as a table | Quarter | Cost/revenue | | Q1 | 25% | | Q2 | 18% | | Q3 | 19% | | Q4 | 17% | ###### 2015 to 2020 Year by year, as the account grew | Year | Cost/revenue | | 2015 | 22% | | 2016 | 21% | | 2017 | 20% | | 2018 | 20% | | 2019 | 18% | | 2020 | 13% | ##### 43% Revenue Growth in 2020 In the last couple of years we have been splitting Shopping into separate campaigns for product brand and non-brand searches for many of our clients, including Tile Experience. With conversion rates often higher on product brand searches, we could push bids up for those searches to take advantage of the better performance, while pulling back and reducing cost on non-brand searches. This has been very successful and has helped the account continue to grow, with a further 43% increase in revenue in 2020 while cost increased by only 13%. As a result the spend/revenue ratio fell to just 14% in 2020. ##### Combining Sayu Tools with Google's Segmented Data We are continuously looking for improvements, making use of our own in-house tools as well as the detailed data Google provides, such as demographics and in-market and affinity audiences. This enables us to set bids higher for demographics and audiences that convert better: another way to keep growing the account. Explore PPC Management ##### More PPC Case Studies Target Tiles Pay Per Click Complete Golfer Pay Per Click Rhino Rails Pay Per Click Brownhills Motorhomes Pay Per Click ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### The M6 Bed Warehouse | SEO Case Study Source: https://www.sayu.co.uk/seo-case-studies/m6-bed-warehouse.html #### The M6 Bed Warehouse: Don't Sleep on These SEO Results M6 Bed Warehouse, a leading independent bed and mattress retailer based in North West England, wanted to increase its online visibility, attract more organic traffic and grow revenue. With strong competition from national retailers, they needed an SEO strategy to improve rankings, enhance site usability and maximise conversions. Get In Touch More SEO Case Studies ##### SEO Results: Measurable Success +140% increase in online revenue +132% Organic sessions +186% Top 10 ranking keywords 2nd Store opened in 2024 ##### SEO Solution: What We Did - Conducted in-depth keyword research to identify high-volume search terms with strong commercial intent. - Created targeted content strategies to drive organic traffic and improve search rankings. - Developed engaging, SEO-friendly blog articles targeting relevant search queries. - Enhanced category pages with well-structured, keyword-rich content to capture valuable organic traffic. - Optimised site architecture for better navigation and user experience. - Implemented meta tags, heading structures and schema markup for improved search engine visibility. - Addressed page speed issues and improved site performance. - Acquired high-quality backlinks from authoritative websites in the home and furniture industry. - Strengthened the domain's authority to boost rankings in competitive search results. ##### Outstanding Growth Our SEO strategy delivered outstanding growth for M6 Bed Warehouse, transforming their online visibility and driving significant business results: 132% increase in organic sessions: more potential customers found the website through improved search rankings and targeted content. 140% increase in online revenue: higher visibility and optimised category and product pages led to a substantial boost in sales. 186% increase in top 10 ranking keywords: strategic keyword targeting ensured more first-page rankings, increasing brand authority. Business expansion: increased revenue helped The M6 Bed Warehouse open a second store in 2024, strengthening their market presence. ##### Joe from The M6 Bed Warehouse “I'm incredibly happy with Sayu's SEO services that they've managed for us. Their expertise has significantly boosted our online visibility, driving more traffic and increasing sales. I couldn't be more pleased with the results and the personalised approach they've taken to help grow our brand & online presence.” ##### The Power of Our Partnership Programme In 2024, M6 Bed Warehouse joined our Partnership Programme, which integrates SEO, PPC and web optimisation into a holistic digital strategy. We work closely together to: Align SEO efforts with paid advertising for maximised ROI. Improve conversion rates by analysing checkout performance and refining product pages. Continuously adapt to Google algorithm changes and industry trends. Explore SEO Services ##### More SEO Case Studies Northern Tank Store Search Engine Optimisation Painted Furniture Search Engine Optimisation Thompson Leisure Search Engine Optimisation ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Brownhills Web Development Case Study Source: https://www.sayu.co.uk/web-case-studies/brownhills.html #### Web Case Study: Brownhills, E-Commerce with Advanced Product Templates Brownhills, the UK's largest motorhome dealer, required a fully customised implementation of the Sayu E-Commerce platform to accommodate its complex product structure and advanced features. Visit Website More Web Case Studies ##### The Results +102% Increase in visits +156% Increase in enquiries ##### About the Project The platform was tailored to support enhanced product listings, advanced filtering for seamless navigation, multiple product layout configurations, and a comprehensive booking system with deposit-based payment options. ##### Challenges Faced Adapting the platform to a complex motorhome catalogue meant extending it in four key areas. ###### Advanced Product Catalogue Configuration One of the key challenges was adapting the platform to support a sophisticated product catalogue. This required additional fields and custom template configurations to ensure a comprehensive data structure that met Brownhills' unique requirements. ###### Custom Booking & Reservation System To give customers an efficient booking experience, a bespoke reservation system was developed by extending the Sayu E-Commerce platform's capabilities. ###### Third-Party Integrations The website incorporates data feed integrations from multiple third-party sources and is seamlessly connected with leading vehicle seller platforms such as Auto Trader. ###### Dynamic Custom Forms A flexible system for dynamic custom forms enhances user interaction. The forms automatically adapt based on customer input, ensuring a smooth and intuitive experience. ##### Take a Look Through the Site Screenshots from the Brownhills website, built on the Sayu E-Commerce platform. View full page Homepage Motorhome listings Motorhome details Visit Brownhills ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Life of Vinyl Web Development Case Study Source: https://www.sayu.co.uk/web-case-studies/life-of-vinyl.html #### Web Case Study: Life of Vinyl, E-Commerce with Marketplace Integration Sayu helped Life of Vinyl launch a whole new product category along with third-party marketplace integration. More Web Case Studies ##### The Results +1,400% sales increase +25% Online traffic +100K Unique visitors in 2021 ##### About the Project The hugely popular online auction company Vectis Limited wanted to extend their interests into a whole new product category which had recently gained huge popularity: vinyl records. The Sayu E-Commerce platform provided the perfect solution for launching the new product category, along with integrating with the marketplaces where this genre is hugely popular. ##### Challenges Faced Integration with third-party marketing solutions and marketplaces was the key focus, along with a stunning, minimal web storefront. The Sayu E-Commerce platform's architecture makes it possible to integrate with any third-party solution, and our programming experts constantly monitor the integration to make sure it works seamlessly. For a catalogue like Life of Vinyl, where stock level updates are of utmost priority, the SayuConnect integration module keeps the Sayu web platform and the third-party marketplace (eBay) in sync with as little delay as possible. The third-party marketing integration provides the much needed connection between customers' interests and product availability, helping Life of Vinyl keep their huge customer base up to date. On the design side, our team constantly comes up with ideas to keep the storefront fresh, attractive and attention-worthy. ##### Take a Look Through the Site Screenshots from the Life of Vinyl website, built on the Sayu E-Commerce platform. View full page Homepage Product listing Product details ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Linthorpe Beds Web Development Case Study Source: https://www.sayu.co.uk/web-case-studies/linthorpe-beds.html #### Web Case Study: Linthorpe Beds, E-Commerce with Catalogue Management A custom-built product catalogue management system with advanced bulk editing features. Visit Website More Web Case Studies ##### The Results +1.5M Pages visited in 2021 +100K Product variants ##### About the Project Linthorpe Beds offers a wide variety of tailored products with extensive customisation options, so each product is in essence a category of its own. With easy-to-use navigation and advanced custom filters, the website combines form and function, making it simple for customers to navigate the complex product structure. ##### Challenges Faced The mammoth task was clear from the moment Linthorpe Beds decided to switch from their old platform: a vast collection of products with extensive customisation options. Every product allows so many "product + option" combinations that each one was treated as a category rather than a stand-alone item, so the Sayu E-Commerce platform was redesigned and customised to support such an extensive catalogue. The challenges didn't end there. A catalogue built on so many variations needed bulk management, so we developed the SayuConnect module to handle import and export using complex data files. SayuConnect provides a simple, efficient way of managing vast amounts of product data, letting Linthorpe Beds focus on expanding their product range. ##### Take a Look Through the Site Screenshots from the Linthorpe Beds website, built on the Sayu E-Commerce platform. View full page Homepage Product listing Product details Visit Linthorpe Beds ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Painted Furniture Co Web Development Case Study Source: https://www.sayu.co.uk/web-case-studies/painted-furniture.html #### Web Case Study: Painted Furniture Co, Advanced Product Templates PaintedFurnitureCo.co.uk stands as one of our most challenging projects to date. The requirements were highly specific and involved developing a bespoke template to accommodate a complex product structure. Visit Website More Web Case Studies ##### The Results +284% Increase in visits +148% Increase in orders ##### About the Project The result is a seamless product display that lets customers visually explore the full range of furniture options, including colours, finishes, bases, shelves and more. Hosting an extensive variety of products on a fast-loading site has greatly enhanced the customer experience. ##### Challenges Faced The primary challenge was creating a product template capable of showcasing every product variation, with clear selection of options and instant responsiveness. The website also features custom functionality to generate sales brochures on demand for any product collection. Available in high resolution for print, each brochure presents the selected range in detail with dynamically generated pricing, and has been instrumental in capturing customer interest and driving sales. ##### Take a Look Through the Site Screenshots from the Painted Furniture Co website, built on the Sayu E-Commerce platform. View full page Homepage Collections Product details Visit Painted Furniture Co ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Restaurant Supply Store Web Development Case Study Source: https://www.sayu.co.uk/web-case-studies/restaurant-supply-store.html #### Web Case Study: Restaurant Supply Store, Multi-Site E-Commerce After moving to the Sayu E-Commerce platform, Restaurant Supply Store Ltd were able to offer a huge range of products across multiple web stores, powered by a single, centralised web admin system. Visit Website More Web Case Studies ##### The Results +100K Products +16K Product categories ##### About the Project Restaurant Supply Store started off selling a comprehensive range of non-food products to the hospitality sector in the UK, Europe and Africa. What started as a simple catalogue of products grew into a major e-commerce business offering a wide range of products across multiple stores. ##### Challenges Faced The multi-store setup required a central web-based admin system giving control over all the storefronts, while maintaining an individual channel of operation for each store. The Sayu E-Commerce platform powers this entire setup, with complete control over each store from one central admin. Such a wide variety of products and catalogues also demanded a highly optimised solution for both the storefronts and the central admin. The Sayu multi-site platform was optimised to handle the load, and our fully monitored dedicated servers with active load balancing provide the additional power such an intensive setup needs. ##### Take a Look Through the Site Screenshots from the Restaurant Supply Store website, built on the Sayu E-Commerce platform. View full page Homepage Product listing Product details Visit Restaurant Supply Store ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Watches.co.uk Web Development Case Study Source: https://www.sayu.co.uk/web-case-studies/watches.html #### Web Case Study: Watches.co.uk, E-Commerce with a Huge Catalogue A complete web portal on the Sayu E-Commerce platform, after Watches.co.uk outgrew their BluePark shop. Visit Website More Web Case Studies ##### The Results +2.5M Pages visited +500K Unique visitors in 2021 ##### About the Project An exquisite catalogue like no other, Watches.co.uk hosts some of the rarest watches ever made. With a huge catalogue, an enormous customer base and gorgeous high-resolution images, Watches.co.uk is one of the best-looking websites to come out of the Sayu E-Commerce labs. ##### Challenges Faced With a domain like watches.co.uk you can imagine the amount of traffic the site gets. On top of that, Watches.co.uk keeps an archive of every product ever sold, spanning two decades of their history. The Sayu E-Commerce platform was customised to meet that demanding requirement, which their previous platform could not provide. The result is a robust, scalable web portal that hosts and efficiently delivers their huge catalogue, with custom features including advanced filters, detailed categorisation and a partial payment system. ##### Take a Look Through the Site Screenshots from the Watches.co.uk website, built on the Sayu E-Commerce platform. View full page Homepage Product listing Product details Visit Watches.co.uk ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Woodtrend Web Development Case Study Source: https://www.sayu.co.uk/web-case-studies/woodtrend.html #### Web Case Study: Woodtrend, E-Commerce for Customisable Products A totally custom-built product catalogue system with advanced customisation options and a dimension calculator. Visit Website More Web Case Studies ##### The Results +30% Online traffic +100K Unique visitors in 2021 ##### About the Project Woodtrend offers a highly customised product catalogue which can be tailored to the needs of each individual customer. With high-quality products and a stunning web presence, Woodtrend has a simple, easy to navigate and efficient website despite its complicated product setup. ##### Challenges Faced The products Woodtrend sell cannot fit into a standard e-commerce model. They required heavy customisation and redevelopment of the product purchase logic. Product pages use custom fields and mathematical formulae running in the background to calculate key details like price and dimensions needed to complete the purchase, doing all the heavy lifting so customers get a simple, easy way to shop. The portal also has an advanced shipping module based on product types, shapes, volumetric weight and pallet sizes. It was a complex development, and our Sayu dev team delivered a highly efficient system to meet the demands of the project. ##### Take a Look Through the Site Screenshots from the Woodtrend website, built on the Sayu E-Commerce platform. View full page Homepage Collections Product details Visit Woodtrend ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ## Free tools ### Free SEO Tools: Page Checker, AI Crawlers & More Source: https://www.sayu.co.uk/free-tools Free SEO tools #### Free SEO tools from Sayu The quick checks our SEO team runs every day, free for you to use. No sign-up, no email — paste a URL and go. New tools are added regularly. New ###### SEO page checker Titles, meta descriptions, headings, alt text, structured data and speed for any page, scored in seconds. Use the tool ###### AI crawler checker Can ChatGPT, Claude, Perplexity and Google’s AI reach your pages? Checks robots.txt, your server and llms.txt. ###### HTTP status checker Status codes and the full redirect chain for up to 10 URLs, with redirect problems flagged. ###### Sitemap checker Find your XML sitemaps, check they load and count the URLs — then test whether the pages listed really work. ###### SERP snippet preview See how your title and description look in Google, measured in pixels — with exactly where they get cut off. ###### Schema generator Build valid JSON-LD for your business, articles, products, FAQs and breadcrumbs — fill in a form, copy the code. --- ### AI Crawler Checker: Can ChatGPT & Claude See Your Site? Source: https://www.sayu.co.uk/free-tools/ai-crawler-checker Free AI search tool #### Can AI crawlers see your site? Check whether ChatGPT, Claude, Perplexity, Google’s AI and 12 other crawlers can reach your page — by your robots.txt rules and by what your server actually does. ##### About the AI crawler checker Training crawlers (like GPTBot and ClaudeBot) collect pages to train AI models. Search and user bots (like OAI-SearchBot, Claude-SearchBot and PerplexityBot) fetch pages to answer questions and cite sources. Blocking training bots is a business choice; blocking search bots means AI assistants can’t recommend or link to you. Your robots.txt might allow a bot while your firewall or CDN (Cloudflare, for example) quietly blocks it. We request the page as GPTBot, ClaudeBot and PerplexityBot and compare the answer with what a normal visitor gets. A proposed plain-text file at the root of your site that gives AI tools a curated map of your most useful pages. It’s optional and not every AI company reads it yet, but it’s cheap to add. It depends on your business. Publishers often block training bots but allow search bots. Most businesses that want to be found should let the search and user bots in — they’re how AI assistants discover and cite you. ##### More free tools New ###### SEO page checker Titles, meta descriptions, headings, alt text, structured data and speed for any page, scored in seconds. Use the tool ###### HTTP status checker Status codes and the full redirect chain for up to 10 URLs, with redirect problems flagged. ###### Sitemap checker Find your XML sitemaps, check they load and count the URLs — then test whether the pages listed really work. ###### SERP snippet preview See how your title and description look in Google, measured in pixels — with exactly where they get cut off. ###### Schema generator Build valid JSON-LD for your business, articles, products, FAQs and breadcrumbs — fill in a form, copy the code. --- ### HTTP Status & Redirect Checker: Bulk, Free Source: https://www.sayu.co.uk/free-tools/http-status-checker Free SEO tool #### HTTP status & redirect checker See the status code and every redirect hop for up to 10 URLs at once — with the redirect problems that cost you rankings flagged. ##### About HTTP status codes The first digit tells you the outcome: - 2xx — success: the page loaded (200 OK) - 3xx — redirect: the page has moved (301 permanent, 302 / 307 temporary, 308 permanent) - 4xx — client error: the page wasn’t found or access was refused (404, 410, 403) - 5xx — server error: something went wrong on the server (500, 502, 503) Use a 301 (or 308) when a page has moved for good: search engines pass its rankings to the new URL. Use a 302 (or 307) only for a genuinely temporary move, like a seasonal page. Every extra hop slows the page down for visitors and crawlers, and long chains can stop search engines following them at all. Point links and redirects straight at the final URL. This free tool checks up to 10 at a time. For a whole site, our SEO team runs a full crawl that checks every internal link and redirect. ##### More free tools New ###### SEO page checker Titles, meta descriptions, headings, alt text, structured data and speed for any page, scored in seconds. Use the tool ###### AI crawler checker Can ChatGPT, Claude, Perplexity and Google’s AI reach your pages? Checks robots.txt, your server and llms.txt. ###### Sitemap checker Find your XML sitemaps, check they load and count the URLs — then test whether the pages listed really work. ###### SERP snippet preview See how your title and description look in Google, measured in pixels — with exactly where they get cut off. ###### Schema generator Build valid JSON-LD for your business, articles, products, FAQs and breadcrumbs — fill in a form, copy the code. --- ### Free Schema Markup Generator (JSON-LD) Source: https://www.sayu.co.uk/free-tools/schema-generator Free SEO tool #### Schema markup generator Fill in a short form and get ready-to-paste JSON-LD for your business, articles, products, FAQs or breadcrumbs — checked against what Google looks for. What are you marking up? Want schema across your whole site? Our team adds structured data to every template — products, categories, articles and more — and keeps it valid. Talk to our SEO team ##### About schema markup A small block of code that describes your page in a language search engines understand — “this is a business, here is its address and opening hours”, or “this is a product, it costs £49 and it’s in stock”. Google uses it for rich results like star ratings, prices and breadcrumbs, and AI search tools use it to understand who you are. The ones most businesses need: - Local business — name, address, phone, opening hours - Organisation — your brand, logo and social profiles (homepage) - Article — blog posts and news, with author and dates - Product — price, availability, brand and ratings - FAQ — questions and answers - Breadcrumbs — where a page sits in your site Paste it into the HTML of the page it describes — in the or anywhere in the . Most platforms (WordPress, Shopify and others) have a place for custom code or a plugin for it. Then test the page in Google’s Rich Results Test. No. It makes your page eligible, but Google decides what to show. The markup must also match what visitors can see on the page — marking up reviews or prices that aren’t shown breaks Google’s guidelines. No. The generator runs entirely in your browser; nothing you enter leaves your computer. ##### More free tools New ###### SEO page checker Titles, meta descriptions, headings, alt text, structured data and speed for any page, scored in seconds. Use the tool ###### AI crawler checker Can ChatGPT, Claude, Perplexity and Google’s AI reach your pages? Checks robots.txt, your server and llms.txt. ###### HTTP status checker Status codes and the full redirect chain for up to 10 URLs, with redirect problems flagged. ###### Sitemap checker Find your XML sitemaps, check they load and count the URLs — then test whether the pages listed really work. ###### SERP snippet preview See how your title and description look in Google, measured in pixels — with exactly where they get cut off. --- ### Free SEO Page Checker: Instant On-Page Audit Source: https://www.sayu.co.uk/free-tools/seo-checker Free SEO tool #### Free SEO page checker Paste any URL for an instant on-page SEO check — the same rules our SEO team uses when auditing client sites. ##### About the SEO page checker The basics every page needs to rank: - HTTP status, HTTPS, redirects and noindex - Title tag and meta description length - One clear H1 and supporting H2s - Image alt text, canonical tag and language - Open Graph tags for social sharing - Structured data (JSON-LD) and server response time Each check passes, needs improving or fails. The title, H1, meta description, indexing and status checks carry the most weight, because they matter most for ranking. Informational items, like link counts, don’t affect the score. This is a quick check of a single URL. A real audit crawls every page, compares them with each other and finds problems no single page shows — duplicate titles, broken internal links, orphaned pages. That’s what our SEO team does for clients. We keep a short-lived copy of the result (up to an hour) so repeat checks are instant, and a log of which tool was used. We don’t store the page content or your IP address. ##### More free tools New ###### AI crawler checker Can ChatGPT, Claude, Perplexity and Google’s AI reach your pages? Checks robots.txt, your server and llms.txt. Use the tool ###### HTTP status checker Status codes and the full redirect chain for up to 10 URLs, with redirect problems flagged. ###### Sitemap checker Find your XML sitemaps, check they load and count the URLs — then test whether the pages listed really work. ###### SERP snippet preview See how your title and description look in Google, measured in pixels — with exactly where they get cut off. ###### Schema generator Build valid JSON-LD for your business, articles, products, FAQs and breadcrumbs — fill in a form, copy the code. --- ### SERP Snippet Preview: Check Title & Description Length Source: https://www.sayu.co.uk/free-tools/serp-snippet-preview Free SEO tool #### SERP snippet preview See how your title and meta description will look in Google — measured in pixels, the way Google cuts them off — on desktop and mobile. Want snippets that win the click? Our SEO team writes titles and descriptions across whole sites — and tests what lifts click-through. Talk to our SEO team ##### About search snippets Google cuts titles and descriptions by how wide they are on screen, not by how many characters they have. “WWW” takes far more room than “iii”, so a 60-character title can fit or be cut depending on its letters. This tool measures the text at Google’s font sizes in your browser. Up to about 600 pixels on desktop — usually 50–60 characters. Put the words that matter most first, so they survive if Google trims the end. Up to about 960 pixels on desktop (roughly 150–160 characters) and less on mobile. Lead with what the searcher gets and a reason to click. Google rewrites many titles and descriptions — often when they are missing, too long, stuffed with keywords or don’t match the search. Accurate, specific snippets are rewritten less often. No. The preview runs entirely in your browser. Only the “Fetch” button contacts our server, to read the title and description from the page you enter. ##### More free tools New ###### SEO page checker Titles, meta descriptions, headings, alt text, structured data and speed for any page, scored in seconds. Use the tool ###### AI crawler checker Can ChatGPT, Claude, Perplexity and Google’s AI reach your pages? Checks robots.txt, your server and llms.txt. ###### HTTP status checker Status codes and the full redirect chain for up to 10 URLs, with redirect problems flagged. ###### Sitemap checker Find your XML sitemaps, check they load and count the URLs — then test whether the pages listed really work. ###### Schema generator Build valid JSON-LD for your business, articles, products, FAQs and breadcrumbs — fill in a form, copy the code. --- ### Free XML Sitemap Checker: Find & Test Your Sitemap Source: https://www.sayu.co.uk/free-tools/sitemap-checker Free SEO tool #### XML sitemap checker Enter your website and we’ll find your sitemaps, read every one, and test whether the pages they list actually load. ##### About XML sitemaps Everything Google reads in a sitemap: - Whether robots.txt declares your sitemap - Sitemap indexes and every child sitemap (including .gz files) - Valid XML and the 50,000-URL limit per file - Duplicate URLs, URLs on other domains and http:// URLs - How fresh the dates are - A sample of listed pages — do they load with 200 OK? Search engines can find pages by following links, but a sitemap makes sure they know about every page you want indexed — especially new pages, deep pages and big sites. Most website platforms create one for you. A sitemap tells Google “these are my real pages”. Listing URLs that redirect or no longer exist wastes crawl time and makes the sitemap less trustworthy. List only the final, indexable version of each page. Usually at /sitemap.xml. Wherever it is, add a “Sitemap:” line to robots.txt pointing at it, and submit it in Google Search Console and Bing Webmaster Tools. ##### More free tools New ###### SEO page checker Titles, meta descriptions, headings, alt text, structured data and speed for any page, scored in seconds. Use the tool ###### AI crawler checker Can ChatGPT, Claude, Perplexity and Google’s AI reach your pages? Checks robots.txt, your server and llms.txt. ###### HTTP status checker Status codes and the full redirect chain for up to 10 URLs, with redirect problems flagged. ###### SERP snippet preview See how your title and description look in Google, measured in pixels — with exactly where they get cut off. ###### Schema generator Build valid JSON-LD for your business, articles, products, FAQs and breadcrumbs — fill in a form, copy the code. --- ## Company ### About Sayu | Full-Service Digital Marketing Agency Since 2005 Source: https://www.sayu.co.uk/about-us.html Established in 2005 #### About Us Sayu is a full-service digital marketing agency delivering campaigns for businesses of all sizes, from startups to global brands. Having worked with over 2,000 businesses — across e-commerce, B2B and iGaming, in the UK and internationally — we bring a wealth of experience in tailored solutions that lead to meaningful results. Our marketing services range from SEO, PPC and social media to web development. Contact Us Meet the Team 2,000+ Businesses served 20+ Years in business In-house experts ###### Why businesses choose Sayu Service with a genuine human touch Data-driven, results-focused campaigns Long-term, valued client relationships UK & international, every sector How We Work ##### A Bespoke Service We appreciate that not all brands are the same and that each site is at a different stage of its lifecycle, requiring a bespoke approach. With this in mind, Sayu works closely to understand a business' brand, its goals, objectives, the markets it operates in, and the strategies required to achieve results. We are a close-knit team of experts that relish a challenge and enjoy getting to know every business we work with. We believe in building valuable, long-term relationships — and we're passionate about pushing our work to its limit. ###### We understand first Your brand, goals, markets and lifecycle stage shape the plan — never a template. ###### Strategy built to fit The right mix of SEO, PPC, social and web for where your business is now. ###### A close-knit team Experts who relish a challenge and get to know every business they work with. ###### Long-term partners We build valuable relationships and push the work we do to its limit. Where We Came From ##### Our History Two decades of building digital marketing expertise — from selling online ourselves to helping thousands of others do the same. 1991 Meanwhile… ###### The web goes live Tim Berners-Lee publishes the very first website. No cookie banners, no pop-ups, no SEO. Simpler times. 2000 ###### Y2K fizzles, AdWords sizzles The millennium bug fails to end civilisation. Google launches AdWords instead — arguably more disruptive. 2005 ###### Sayu is born After six years selling GPS systems online ourselves, we turned our own algorithmic PPC bidding software and e-commerce know-how into an agency for other businesses. 2020 ###### Everyone works from home Every high-street shop needs a website by Tuesday. We build a lot of online stores and say “you're on mute” roughly 40,000 times. 2022 ###### The robots learn to write ChatGPT turns up and search changes forever. We start getting brands recommended by AI, too. Today ###### A team of experts A creative, passionate team of digital marketing specialists, still pushing boundaries — and still on Slack. Our People ##### Meet the Team An experienced, hardworking team who love what we do — driven by results and proud of how we achieve them. Simon Founder & CEO “ As you get to know us better, I hope you learn more about the qualities that make our company an outstanding provider of digital services as well as great place to build a career. We provide service with a human touch. We have earned the trust and respect of our clients for one simple reason - we have a great team of people – many whom have been with us since the company was founded in 2005. Artem AI Director “ They say if you love what you do, you’ll never work a day in your life, so technically I’ve never worked. AI is my hobby and my passion; Sayu just kindly lets me point it at real business problems and calls it a job. Vlad Systems Administrator “ I take web security very seriously. Each of our client websites is a fortress and all malware attacks are considered as personal insults. Tim Financial Controller “ I am a qualified Chartered Certified Accountant and have been with Sayu since its incorporation. I manage the accounting operations of Sayu, ensuring that it runs smoothly on a day to day basis. Gerda Head Statistician “ Data science enables us to take data and transform it into meaningful information that can help us make decisions Egor Web Developer “ Having started as an HTML coder more than 15 years ago, I then moved to proper development. This way I can make the websites even more functional and user friendly. Kate Support Manager “ I have worked at Sayu for more than 15 years and I have loved every day. There are good ones, there are harder ones, but each one is a challenge and trying to help our clients is what makes me feel accomplished. Your 'Thank you, Kate' means the world! Laura PPC Consultant “ I pride myself on getting to know your account and to understand what you want to achieve. Structuring accounts is my speciality and with 10+ years experience in Ads your account is in good hands. Ravi Web Architect “ Being a part of Sayu for over a decade, I got to work on some amazing projects. From simple websites to advanced e-commerce portals and integrations, I love the challenging aspects which comes with such variety of projects. Catherine “ With 15yrs experience at Sayu, working in both SEO and PPC management I can definitely say there is always something new to learn Alan “ Identifying and resolving PPC account errors and improving account performance since 2008 SEO Consultant “ Having specialised in SEO for over a decade, the ever-changing landscape means there's always something new to learn. I enjoy helping businesses be found by their customers, developing strategies that combine creativity, technical expertise and data insights. Dennis Business Development “ A passionate creator and photographer who loves the great outdoors and technology. With over 30 years' experience in marketing and digital sales I will walk you through the myriad of digital marketing opportunities available to you to help grow your business. Julia “ Whatever the problem is I’ll get to the bottom of it. Building something new is fun but I like to keep the things running as smoothly as possible, too. Stability is important. Priya “ I work closely with the SEO team implementing linkable assets and on-page SEO recommendations onto many platforms. I love the challenging aspect of learning new web platforms and adopting my workflow to suit their ever-changing requirements. Ryan Web Designer “ Colouring stuff in on the computer since 2017. Here to meet our clients design needs, no matter how big or small the task. Need some funky images creating? Maybe a full website design? Well, I'm your dude. Svitlana HTML Coder “ A relative newcomer to the company, I’m a fast learner and a creative soul and this has been a great experience so far. Looking forward to every new project! Eugene “ Learning something new is my forte. Either it’s new programming languages or tendencies or trends - I’m your man. And Sayu is a really great environment for this. Joel “ I joined the Sayu team in 2022. I’m interested in helping businesses grow their brand through SEO and discovering new ways to do so, and I particularly enjoy working with our exciting range of clients from all manner of industries. Katie Digital Marketer “ I've just recently joined the Sayu team, and I'm excited to learn and develop new skills. Working with a range of different clients from various industries means every day is different which I love! Life at Sayu ##### Inside the Studio A glimpse of the people, the place and the moments behind the work. Founded Sayu A Few Words From The CEO As you get to know us better, I hope you learn more about the qualities that make our company an outstanding provider of digital services — as well as a great place to build a career. We provide service with a human touch. We've earned the trust and respect of our clients for one simple reason: we have a great team of people, many of whom have been with us since the company was founded in 2005. They are experts in their fields and take pride and ownership in their service delivery. In delivering a great service to you, we bring passion, pride and experience together. Whether you are a potential client, partner, or future employee, it will be a pleasure to find out more about how we can work together. Simon Pitts Founder & Chief Executive Officer Trustpilot ##### Here's What People Say About Us Rated Excellent by the businesses we've partnered with — many for over a decade. ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! S StephenVerified · Trustpilot ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant WallettVerified · Trustpilot ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J DugglebyVerified · Trustpilot ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah WatsonVerified · Trustpilot ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. C CassieVerified · Trustpilot ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez SmithVerified · Trustpilot View Us On Trustpilot --- ### Meet the Team | Sayu Digital Marketing Source: https://www.sayu.co.uk/meet-the-team.html #### Meet the Team Meet the Sayu team: we are an experienced and hardworking team who love what we do. We're also driven by results and proud of how we achieve them. Whether you want to drive new customers to your site through PPC, require an SEO service that delivers, or need a brand new website to revolutionise your brand, let our experts help you. Get In Touch About Sayu ##### Our People PPC consultants, SEO specialists, digital PR researchers, designers, developers and the support team behind them. Simon, Founder & CEO Alan, PPC Consultant Gerda, Head Statistician Catherine, PPC Consultant Laura, PPC Consultant Simon, SEO Consultant Tracey, SEO Consultant Ellie, Digital Marketer Priya, SEO Consultant Emily, Digital PR & Outreach Researcher Ryan, Web Designer Callum, Web Designer Dennis, Business Development Manager Tim, Financial Controller Artem, IT Engineer Vlad, Systems Administrator Svitlana, HTML Coder Kate, Support Manager Ravi, Web Architect Egor, Web Developer Eugene, Web Developer Julia, Web Developer ##### A Few Words From The CEO. > “As you get to know us better, I hope you learn more about the qualities that make our company an outstanding provider of digital services as well as a great place to build a career. We provide service with a human touch. > We have earned the trust and respect of our clients for one simple reason: we have a great team of people, many of whom have been with us since the company was founded in 2005. They are experts in their fields and take pride and ownership in their service delivery.” Simon Pitts Founder and Chief Executive Officer About Sayu In Their Own Words A few words from the people who look after your PPC, SEO, websites and support every day. Identifying and resolving PPC account errors and improving account performance since 2008. Data science enables us to take data and transform it into meaningful information that can help us make decisions. With 15 years' experience at Sayu, working in both SEO and PPC management, I can definitely say there is always something new to learn. I pride myself on getting to know your account and understanding what you want to achieve. Structuring accounts is my speciality and with 10+ years' experience in Ads your account is in good hands. Having specialised in SEO for over a decade, the ever-changing landscape means there's always something new to learn. I enjoy helping businesses be found by their customers, developing strategies that combine creativity, technical expertise and data insights. I work closely with the SEO team implementing linkable assets and on-page SEO recommendations on many platforms. I love the challenge of learning new web platforms and adapting my workflow to suit their ever-changing requirements. Colouring stuff in on the computer since 2017. Here to meet our clients' design needs, no matter how big or small the task. Need some funky images creating? Maybe a full website design? Well, I'm your dude. A passionate creator and photographer who loves the great outdoors and technology. With over 30 years' experience in marketing and digital sales I will walk you through the myriad of digital marketing opportunities available to help grow your business. I am a qualified Chartered Certified Accountant and have been with Sayu since its incorporation. I manage the accounting operations of Sayu, ensuring that it runs smoothly on a day to day basis. I take web security very seriously. Each of our client websites is a fortress and all malware attacks are considered personal insults. A relative newcomer to the company, I'm a fast learner and a creative soul and this has been a great experience so far. Looking forward to every new project! I have worked at Sayu for more than 15 years and I have loved every day. There are good ones and harder ones, but each one is a challenge, and helping our clients is what makes me feel accomplished. Your 'Thank you, Kate' means the world! Being part of Sayu for over a decade, I have worked on some amazing projects. From simple websites to advanced e-commerce portals and integrations, I love the challenges that come with such a variety of projects. Having started as an HTML coder more than 15 years ago, I then moved to proper development. This way I can make websites even more functional and user friendly. Learning something new is my forte. Whether it's new programming languages, tendencies or trends, I'm your man. And Sayu is a really great environment for this. Whatever the problem is, I'll get to the bottom of it. Building something new is fun, but I like to keep things running as smoothly as possible too. Stability is important. ##### Work With Our Experts ###### PPC Team Google Ads, Microsoft Advertising and paid social campaigns managed by experienced consultants. Learn More ###### SEO Team Results-driven SEO, local SEO and content marketing from specialists who love what they do. ###### Web Team Designers, developers and architects building fast, secure websites on the Sayu platform. ###### Careers at Sayu Interested in joining the team? See our current opportunities. View Careers ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Careers at Sayu | Digital Marketing Jobs in Stockton-on-Tees Source: https://www.sayu.co.uk/careers.html #### Sayu Careers Find out more about career opportunities at Sayu. We are an SEO, PPC, social and web agency based in Stockton-on-Tees, helping businesses get more from their online presence since 2005. Get In Touch Meet The Team ##### Why Work at Sayu ###### Established Since 2005 Join an agency that has been delivering SEO, PPC and web projects for clients since 2005. ###### Google Premier Partner Work alongside a team recognised as an official Google Premier Partner. ###### Based in Stockton-on-Tees Our team is based in the North East of England, at Teesdale in Stockton-on-Tees. ###### Varied, Interesting Clients Work with an exciting range of clients from all manner of industries, in the UK and internationally. ###### Specialist Teams Learn from experienced SEO, content and outreach, PPC, design and development specialists. ###### Always Learning Search is always changing, so keeping up to date and sharing knowledge is part of the job. ##### Interested in Joining Us? We don't always have vacancies advertised, but we are always happy to hear from talented people. To register your interest, send your CV to careers@sayu.co.uk or get in touch with the team. Contact Us ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Our Services | SEO, PPC, Web & Content Marketing Source: https://www.sayu.co.uk/services.html #### Our Digital Marketing Services Sayu is a full service digital marketing agency delivering measurable results across search, paid media, content and web. Whatever the size of your business, we build a tailored strategy around your goals, your market and your customers. From SEO and PPC to bespoke web development and AI, our team of specialists work closely with you to grow your visibility, traffic and revenue. Get In Touch See Case Studies What We Do ##### Our Core Services We appreciate that no two brands are the same. Each of our services is tailored to where your business is in its lifecycle and what you want to achieve. ###### SEO & AI-Search Improve your website authority, keyword rankings and organic traffic with transparent, results-driven SEO built for AI-powered search as well as traditional search engines. Learn more ###### Pay Per Click Strategic bid management, audience targeting and campaign optimisation across Google Ads, Microsoft Advertising and social platforms to maximise your return on investment. ###### Local SEO Help local customers find you with an optimised Google Business Profile, local citations and geo-targeted content. ###### Web Development Responsive, high-performance websites built on the proprietary Sayu platform, combining engaging design with SEO best practice. ###### AI Services Harness AI to enhance your marketing, from AI-powered search visibility to smarter content and campaign workflows. ###### Digital PR Earn media coverage and authoritative links that build your brand and strengthen your search visibility. ##### Search & Content Grow your organic visibility in search engines and AI-powered answers. Transparent, results-driven SEO for traditional and AI-powered search. ###### SEO Packages & Pricing Clear SEO packages to suit businesses of every size. See Pricing Get found by customers near you with a targeted local search strategy. ###### Content Marketing Valuable, unique and linkable content that builds relationships and organic visibility. Coverage and links from publishers and journalists in your target verticals. ###### Casino & Gambling SEO Specialist SEO for iGaming, gambling and casino brands. ##### Paid Media Targeted paid campaigns that put your brand in front of customers ready to buy. ###### Search Engine Pay Per Click Expert Google Ads and Microsoft Advertising management to maximise your ROI. ###### Social Media Pay Per Click Paid social campaigns that reach the right audience on the platforms they use. ###### PPC Packages & Pricing Two competitively priced PPC packages, with a 30 day free trial. ###### Sayu CSS Save up to 20% on Google Shopping clicks with our Comparison Shopping Service. ###### Casino & Gambling PPC Paid search for online casinos, and what Google Ads really costs in this sector. ###### Conversion Rate Optimisation Data analysis and testing that turns more of your visitors into customers. ##### Web & Technology Websites and platforms built to perform, convert and grow with your business. ###### Sayu Websites Bespoke, responsive websites built on our proprietary Sayu platform. ###### Shopify Websites Shopify e-commerce websites designed and built by Sayu. ###### CMS Platform & Features Discover the features of the Sayu content management platform. AI-powered tools and workflows to make your marketing smarter. ###### Web Portfolio Browse websites we have designed and built for our clients. View Portfolio ##### A Partner, Not Just a Provider Many of our team have been with us since the company was founded in 2005. They are experts in their fields and take pride and ownership in their service delivery. Whichever services you choose, you'll work with a dedicated team who get to know your business and communicate in the way that suits you. Meet the Team ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### Contact Sayu | Digital Marketing Agency in Stockton-on-Tees Source: https://www.sayu.co.uk/contact-us.html Get in Touch #### Sayu Limited Come and say hello, give us a call, or drop us a line, whatever suits you best. We'd love to hear about what you're working on. Send us a message ###### Our Office Scotswood House, Teesdale South Thornaby Place, Stockton-on-Tees TS17 6SB, United Kingdom ###### Call Us 01642 664550 ###### Email Us sales@sayu.co.uk ###### Follow Us View larger map Get directions Google Maps Apple Maps Waze Trustpilot Reviews ##### Here's What People Say About Us ###### Excellent service We have been working with Sayu to manage our Google campaign since 2014 and Alan Ralph is our contact. — Rasik Kotecha ###### Highly recommended I have a publishing business and I've worked with SAYU for over 8 years. Consistent, professional and reliable throughout. — Marianne ###### Fantastic partners in our business A long standing relationship with SAYU, they've always delivered expert consultancy on a wide variety of projects. — Debbie ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands with the whole team at Sayu. — Grant Wallett ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. Strongly recommend them. — Joe Saumarez Smith ###### Data-driven, personal, results-orientated SAYU manage the PPC for two of our e-commerce websites and have been fantastic. A human touch by phone and email with clear evidence of effort. — Hazel Bell View Us On Trustpilot --- ## Guides ### Knowledge Base: PPC Guides and White Papers Source: https://www.sayu.co.uk/blog/knowledge-base.html #### PPC Knowledge Base Our in-depth guides and white papers on pay per click advertising, from the basics of PPC to optimal bidding, long tail keyword expansion and landing page optimisation. PPC Management View Our Blog ##### PPC Guides Seven guides to help you get more from your pay per click budget. PPC Guide ###### PPC Beginners Guide Read More ###### Understanding the Google Quality Score ###### Optimal Bidding for Pay Per Click Advertising (Part 1) ###### Optimal Bidding for Pay Per Click Advertising (Part 2) ###### Using the Long Tail to Optimise Your Google Ads ROI (Part 1) ###### Using the Long Tail to Optimise Your Google Ads ROI (Part 2) ###### Optimising Landing Pages for Pay Per Click ##### What Each Guide Covers A simple explanation of PPC (Pay Per Click) advertising and its benefits. Read the Guide How does Google calculate the actual cost you pay per click? An explanation of what a Google Quality Score is, and why you need a high one to reduce the amount you pay per click. How do you manage your keyword cost per click to get the most from your advertising budget? Is first place always the best place to be? Real-world factors in optimal keyword bidding: how to account for seasonality, the role of keyword characteristics, dealing with low search volume keywords, and what to do when you cannot measure online conversions. An introduction to keyword expansion and long tail marketing, including making the most of your product data. Specific techniques for discovering, implementing and managing the long tail through keyword expansion. How your business can improve margins and available advertising revenue through landing page optimisation. ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### iGaming SEO & PPC Articles Source: https://www.sayu.co.uk/igaming-articles.html #### iGaming Articles Read iGaming articles with stats, tips and advice from Sayu, specialists in iGaming and online casinos since 2005. Welcome to our blog! Here, we provide you with the latest news and insights on web, SEO and PPC trends. Our goal is to keep you up to date on the latest industry developments and help you make informed decisions about your online presence. ##### Featured iGaming Articles ###### Top SEO Tips for Your Online Casino Read More ###### 3 Tactics for Creating Shareable Content in the iGaming Sector ###### Player Acquisition in the Online Casino Sector - Top 3 Considerations ###### Why Your Casino isn't Ranking View All Articles ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### PPC Articles & Google Ads Guides Source: https://www.sayu.co.uk/ppc-articles.html #### PPC Articles Read PPC articles with stats, tips and advice from Sayu, experts in professional Google Ads Pay Per Click services for businesses since 2005. Welcome to our blog! Here, we provide you with the latest news and insights on web, SEO and PPC trends. Our goal is to keep you up to date on the latest industry developments and help you make informed decisions about your online presence. ##### Featured PPC Articles ###### Understanding the Google Quality Score Read More ###### PPC Beginners Guide View All Articles ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### SEO Articles, Guides & Advice Source: https://www.sayu.co.uk/seo-articles.html #### SEO Articles Read SEO articles with stats, tips and advice from Sayu, experts in professional Search Engine Optimisation for businesses since 2005. Welcome to our blog! Here, we provide you with the latest news and insights on web, SEO and PPC trends. Our goal is to keep you up to date on the latest industry developments and help you make informed decisions about your online presence. ##### Featured SEO Articles ###### Google Core Update Read More ###### How have the recent Google Panda and Penguin updates affected rankings? ###### Estimated Click Through Rates in Natural SERPS ###### Google Shopping Rankings Strongly Correlated with Google Organic Rankings View All Articles ##### Our Trustpilot Reviews Excellent Rated 4.9 / 5 · 200+ reviews Trustpilot ###### Knowledgeable We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU! ST Stephen ###### Outstanding! Knowledgeable, professional & reliable. We are in safe hands! GW Grant Wallett ###### Customer for over 8 years We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting. JD J Duggleby ###### I would highly recommend Sayu Sayu created a great website for us, they were patient and listened to what I wanted to achieve. Really happy with the result. I have had a number of account managers managing my account but all of them have been attentive and efficient and very good at what they do. SW Sarah Watson ###### Fantastic service Fantastic service, we can not fault SAYU they are very thorough, helpful and such a nice team to work with. We wouldn't go anywhere else. CA Cassie ###### A strong, dedicated team Sayu really know what they are doing. A friendly and hard working team who provide results. I strongly recommend them. JS Joe Saumarez Smith ###### Excellent! Excellent, efficient and speedy service! Richard is awesome, he makes genuine endeavours to help and support our new website ideas! 5 stars!! EG Ella Genders ###### SAYU Professional, Responsive AD account managers Laura, Gary and the team at SAYU have helped us manage our Adwords accounts for over 3 years and have always maintained a strong hands-on approach to our needs and campaigns. I would certainly recommend SAYU for all ad campaign management BM B Morgan ###### Ive been using Sayu for 3 or 4 years… Ive been using Sayu for 3 or 4 years now and have received great service from both Chloe and Alan in the development and AdWords teams. Dedicated support and regular updates from each. CO Coastwatersports.com ###### Data-Driven - Personal - Results-Orientated SAYU manage the ppc for two of our e-commerce websites and have been fantastic. Professional, great advice, quick response times, a human touch by phone and email and clear evidence of efforts to manage and control the cost of google ads. HB Hazel bell ###### Sayu a company to recommend Reviewing many companies to work with, Sayu was the best for our company. Working with knowledgeable staff Gary Murphy & Martyn King they have really given us more insight to the way we previously use our Google Ads account. PB Philippe Brayshaw ###### Highly professional and knowledgeable I took some convincing to try an Adwords management company but so glad I did.The results have been excellent with minimum input - they just do it! Highly professional and knowledgeable I would recommend this company to everyone except my competitors. SB Slumberz Beds ###### Recommended by another retailer who has seen rocket results. Sayu was recommended by another retailer who has ample experience of other marketing companies and had seen great results with Sayu. MM Margaret McKay ###### We ve been working with Sayu for nearly We've been working with Sayu for nearly two years now, they'd been recommended to them by a friend. Although there are many Digital Marketing companies out there, there aren't many who are quite as good as Sayu. AS Adam Soble ###### Excellent service We have been working with Sayu to manage our google campaign since 2014 and Alan Ralph is our contact. RK Rasik Kotecha ###### Highly recommended. I have a publishing business and I’ve worked with SAYU for over 8 years. MA Marianne ###### Fantastic partners in our business We have a long standing relationship with SAYU and they’ve always delivered expert consultancy on a wide variety of projects. DE Debbie --- ### "Black Friday 2025" tops UK searches among the Black Friday terms measured Source: https://www.sayu.co.uk/blog/black-friday-2025-tops-uk-searches-among-the-black-friday-terms-measured Search data study The most-searched Black Friday phrase in the UK is not the plain two-word term — it is the one with a year on the end. That habit has a direct consequence for any retailer building its seasonal pages. 201,000 Monthly UK searches for "black friday 2025" Google search-volume data; modelled estimate, single point in time Every November, a few words go into a search bar and the bargain hunt begins. Retail marketers usually assume they know which words. The common view is that Black Friday is a timeless brand. Shoppers type "black friday", perhaps add "deals" or "sale", and a business that ranks for those phrases has done its job. UK search data points to a different habit. Of the 15 Black Friday and Cyber Monday phrases measured, the most-searched was "black friday 2025", at an estimated 201,000 searches a month. That is a little over a fifth more than the plain two-word "black friday", the broad term most seasonal campaigns are built around. The figures | Measure | Value | Source | | "black friday 2025", estimated UK monthly searches (highest of the 15 phrases measured) | 201,000 | Google search-volume data | | "black friday", estimated UK monthly searches | 165,000 | Google search-volume data | | "black friday 2025" relative to "black friday" | 1.22× | Google search-volume data | | Online share of GB retail sales, September 2026 | 28.3% | ONS, series J4MC | | Online share of GB retail sales, September 2025 | 27.3% | ONS, series J4MC | | Change, September 2025 to September 2026 | +1.0 percentage points | ONS, series J4MC | | Online share of GB retail sales, September 2019 | 18.1% | ONS, series J4MC | | Highest monthly online share in the ONS series, January 2021 | 37.8% | ONS, series J4MC | These are UK-wide figures from Google search-volume data. They are modelled estimates of search numbers, and they describe one point in time. They also measure interest. They do not measure spending. ##### Searchers add the year The common view expects the shortest phrase to win, because it is the broadest. In this data the dated phrase comes first. Across all 15 phrases, the version with a year on the end drew more interest than the generic name of the event. The data does not say why people add the year. It records only how they ask. For a business, the reason matters less than the habit. If the most popular phrasing includes a year, a page that never mentions one is missing the way many people actually search. This changes the received wisdom without overturning it. Black Friday is still the brand. Many searchers simply attach a date to it. If the most popular phrasing includes a year, a page that never mentions one is missing the way many people actually search. ##### Last November is built into the number There is a fair objection, and it deserves a straight answer. The search figures are averaged over roughly the past twelve months. That window takes in the whole of last year's Black Friday rush, so a phrase naming that year has had a full season to build up searches. A phrase naming the coming year has had less time. This timing probably explains why last year's label, rather than this year's, sits at the top. The lesson is narrower than "2025 was special". The point is that a dated phrase, measured across a full season, can draw more interest than the generic one. Totals also lean towards the largest phrase. Any figure that adds up searches across these phrases is dominated by the biggest one. That is why the comparison here is a simple one: one phrase measured directly against another. ##### Interest comes before a sale A search is a question. Someone typing a dated Black Friday phrase might be comparing prices, checking a date or idly browsing at a bus stop. These figures show where attention goes. They do not show where the money ends up. So the myth needs a smaller correction than it first seems. The data does not show that Black Friday has lost its grip, and it does not show that shoppers have changed what they buy. It shows that, among the phrases measured, the most common way to ask about the event includes the year. Sayu’s take We like a tidy Black Friday page as much as the next agency, but we keep meeting pages that read as if they are frozen in an undated November. The fix is rarely dramatic. Put the year where searchers expect it, keep the page's address the same from season to season, and let the content do the work. Think of it as giving your page a calendar it actually looks at. SEO & AI search ##### What this means for UK businesses - Put the year in the places that count. Page titles, main headings and meta descriptions on Black Friday pages should name the current season. The most popular phrase measured included a year, so an undated page fits that habit less closely. - Keep the same address and change the label. Use one permanent Black Friday page and update the year each season. A new page every year starts from nothing. A long-standing page carries its history with it. - Expect last year's label to linger. Searches for the previous year's phrase build up over a full season. Pages from last year are worth redirecting or updating. - Treat search interest as a guide to wording. These figures tell you how people phrase their search. Your own sales data tells you what they buy. Example How to refresh an evergreen Black Friday page for the new season - Keep the page on its permanent address, with no year in the URL. - Change the page title and main heading to name the current year alongside "Black Friday". - Rewrite the meta description so it mentions the current season's offers and the year. - Point any old, year-specific Black Friday pages to the permanent page with a permanent redirect. - Check the page in your search console after the update so you can see which phrasings bring visitors. The few words typed into that search bar often include a third: the year. A page that names the year matches how many people search. ##### How we built it Search interest comes from Google search-volume data for 15 Black Friday and Cyber Monday phrases at UK national level. They range from the generic "black friday" to dated versions for each year from 2019 onwards, plus "deals", "sale", "early" and question variants. These volumes are modelled estimates, roughly a twelve-month trailing average of monthly searches. They are not measured counts, and they show a single point in time. City-level volumes fell below the reporting threshold, so the piece uses national figures only. The central comparison sets "black friday 2025" against the generic "black friday". The ratio between the two is supplied with the data and was not recalculated. Any total across the phrases is weighted towards the largest one, so the article compares phrases directly and does not quote shares of a combined total. Search volume shows interest only. The table below also includes Office for National Statistics context on the online share of retail. This is ONS retail sales series J4MC: internet sales by all retailers (not only online-only firms) as a share of total retail sales value in Great Britain. Like months should be compared across years, and monthly figures are revised in later releases. These figures are context for journalists and are not part of the search comparison. ##### Data & credit UK search-interest estimates: Google search-volume data. Online share of retail (table only): Office for National Statistics, retail sales series J4MC. Analysis compiled by Sayu (sayu.co.uk). --- ### Biggest .uk websites twice as likely to block AI crawlers Source: https://www.sayu.co.uk/blog/biggest-uk-websites-twice-as-likely-to-block-ai-crawlers Data study A direct check of robots.txt files on more than four thousand popular .uk websites finds that blocking AI crawlers is a minority habit — but one that is about twice as common among the very biggest sites. 9.1% Share of sites blocking GPTBot, the most-blocked crawler Highest of 11 AI crawlers checked 20.4% Top 100,000 sites blocking at least one AI crawler 648 answering .uk sites in this band 10.2% Sites ranked 100,001 to 500,000 blocking at least one AI crawler 3,729 answering .uk sites in this band Every website has a small plain-text file at its root called robots.txt. Visitors never see it. It works like a sign taped inside a shop door, telling automated visitors which aisles they may walk down. Since AI companies began sending their own crawlers across the web, that sign has become one of the few places where a business can say "not you". The usual story is that site owners are slamming the door. You hear it in marketing meetings and read it in trade columns: publishers and brands are locking out the AI bots in droves. The .uk web tells a quieter story. This analysis fetched robots.txt directly from the most popular .uk websites, more than four thousand of them, drawn from the top half-million sites in Chrome's own usage data. Roughly one in nine blocks even a single AI crawler from the whole site. The habit is concentrated at the top, though. The biggest sites are about twice as likely to have that sign on the door. ##### Most popular .uk sites leave the door open Start with the broad claim that everyone is blocking AI. Across the sites that answered, the large majority set no whole-site block against any of the 11 AI crawlers checked. Only about one in nine refused at least one. The doors are mostly open. Three limits shape that figure. A site counts only if it shuts a crawler out of every page, either by naming it or through a catch-all rule. Sites that fence off a few folders are not counted, so partial blocking goes unrecorded. Sites that did not respond are left out entirely. Most importantly, robots.txt is a request. Well-behaved crawlers are expected to honour it, but nothing in the file can force them to. Even read generously, this is far from a stampede. The doors are mostly open. ##### OpenAI's training bot is turned away most often When sites do block, they reach first for the best-known name. GPTBot, which OpenAI uses to gather material for training its models, is the most-blocked of the 11 AI crawlers checked, shut out by 9.1% of sites. Anthropic's ClaudeBot and ByteDance's Bytespider are joint second, at 8.6%. share of checked .uk sites blocking each AI crawler (October 2026) | Rank of 11 | Crawler | Operator | Purpose | Sites blocking | Share (%) | | 1 | GPTBot | OpenAI | Training | 400 | 9.1 | | =2 | ClaudeBot | Anthropic | Training | 378 | 8.6 | | =2 | Bytespider | ByteDance | Training | 375 | 8.6 | | 4 | CCBot | Common Crawl | Open web archive used for AI training | 350 | 8.0 | | =5 | meta-externalagent | Meta | Training | 329 | 7.5 | | =5 | Applebot-Extended | Apple | Apple Intelligence training | 328 | 7.5 | | 7 | Google-Extended | Google | Gemini training and grounding | 314 | 7.2 | | 8 | PerplexityBot | Perplexity | AI search | 292 | 6.7 | | 9 | OAI-SearchBot | OpenAI | AI search (ChatGPT search) | 280 | 6.4 | | 10 | ChatGPT-User | OpenAI | User-triggered live fetch | 237 | 5.4 | | 11 | Claude-SearchBot | Anthropic | AI search (Claude) | 210 | 4.8 | The spread is narrow. All seven training crawlers are blocked by between 7.2% and 9.1% of sites, with no single crawler far ahead of the rest. ##### Training bots are refused far more often than AI search bots The 11 crawlers do different jobs, and site owners treat them differently. Training crawlers collect pages to build AI models. AI search crawlers index pages so that a chatbot's search feature can cite them. A user-triggered fetcher visits a page live when someone asks ChatGPT about it. Many are content to be found and cited by AI tools but would rather their pages were not used as training material. Training crawlers draw the most refusals. AI search crawlers are turned away by a noticeably smaller share, about one site in fourteen, and ChatGPT's live fetcher by fewer still. | Type of AI crawler | Share of sites blocking at least one (%) | | Training crawlers (7 checked) | 11.7 | | AI search crawlers (3 checked) | 7.0 | | User-triggered fetcher (ChatGPT-User) | 5.4 | One crawler needs explaining because it is so often misunderstood. Google-Extended controls whether Google can use a site's pages to train and ground Gemini. Blocking it does not remove a site from Google Search or from AI Overviews. The pattern suggests that site owners who block are making a distinction. Many are content to be found and cited by AI tools but would rather their pages were not used as training material. Whether that pattern reflects careful strategy or simply the defaults of popular blocklists cannot be told from robots.txt alone. ##### The biggest sites block about twice as often At this point the received wisdom has looked weak at every turn. Then the size split brings it partly back. Among the .uk sites ranked in the global top 100,000, about one in five blocks at least one AI crawler. Among those ranked from 100,001 to 500,000, the share is about one in ten. | Summary measure | Sites | Share (%) | | Block at least one AI crawler (all 4,377) | 514 | 11.7 | | Block at least one training crawler | 514 | 11.7 | | Block at least one AI search crawler | 306 | 7.0 | | Block the user-triggered fetcher | 237 | 5.4 | | Top 100,000: block at least one (of 648) | 132 | 20.4 | | Ranked 100,001 to 500,000: block at least one (of 3,729) | 382 | 10.2 | | Popularity band (global rank) | Sites checked | Share blocking at least one AI crawler (%) | | Top 100,000 | 648 | 20.4 | | 100,001 to 500,000 | 3,729 | 10.2 | | All checked sites | 4,377 | 11.7 | The obvious objection is that the big-site group is too small to mean much. It is not a handful. It holds several hundred sites, and a doubling across groups of this size is far too wide to put down to chance. The data does not say why big sites block more. Larger organisations are more likely to have legal teams, content they license, or staff whose job includes watching which bots arrive. These explanations are plausible, but they remain guesses. ##### A minority habit, concentrated at the top The idea that the web is barring its doors to AI is partly true and mostly overstated. The overall picture shows a small minority of popular .uk sites blocking AI. Among those that do, training crawlers are the main target, while AI search tools are less often refused. The one part of the myth with real support is at the top of the rankings, where blocking runs at about double the rate seen elsewhere. Sayu’s take We read a lot of robots.txt files, and most of them were last touched when the office plant was still alive. Our view is that this file deserves a decision rather than a default. Choose who you let in on purpose, then check again every few months, because new bots keep turning up. SEO & AI search ##### What this means for UK businesses If you have never opened your robots.txt, you are in the majority of popular .uk sites. That means you are allowing AI crawlers by default rather than by choice. That may be fine. You should still know it. Treat training and search as separate decisions. Blocking a training crawler limits whether your pages feed future models. Blocking an AI search crawler can stop tools such as ChatGPT search or Perplexity from finding and citing you. Many businesses will want the first block without the second. Remember the limits of the file. It is a polite request. It also does nothing to your normal Google Search listing unless you block Googlebot itself. Example ``` # Block AI training crawlers User-agent: GPTBot Disallow: / User-agent: ClaudeBot Disallow: / User-agent: Google-Extended Disallow: / User-agent: CCBot Disallow: / User-agent: Applebot-Extended Disallow: / User-agent: meta-externalagent Disallow: / User-agent: Bytespider Disallow: / # Allow AI search crawlers User-agent: OAI-SearchBot Allow: / User-agent: Claude-SearchBot Allow: / User-agent: PerplexityBot Allow: / # Everyone else, including Googlebot User-agent: * Allow: / ``` The sign on the door is yours to write. Most of the .uk web has left it blank. ##### How we built it This analysis fetched robots.txt directly from every .uk website in the Chrome UX Report's top 500,000 sites, using the site list from the HTTP Archive crawl, in October 2026. Of 5,026 .uk sites, 4,377 answered. Sites that did not answer are excluded from every share. These are measured figures: a direct count of each answering site's file. They show the position in October 2026 and say nothing about change over time. A site "blocks" a crawler only if that crawler is disallowed from the whole site, either by its own rule or by the catch-all ( User-agent: * ) rule. Partial blocks, such as disallowing a single folder, are not counted. robots.txt is a voluntary standard that crawlers are asked to honour, and it provides no enforcement. Eleven crawlers were checked. The training crawlers were GPTBot, ClaudeBot, Google-Extended, CCBot, Applebot-Extended, meta-externalagent and Bytespider. The AI search crawlers were OAI-SearchBot, Claude-SearchBot and PerplexityBot. The user-triggered fetcher was ChatGPT-User. Google-Extended governs Gemini training and grounding only. It has no effect on Google Search or AI Overviews. The popularity bands use Chrome UX Report global rank buckets: the top 100,000 (648 answering .uk sites) and 100,001 to 500,000 (3,729). The difference between the bands (20.4% against 10.2%) is statistically significant (p < 0.001). The universe covers .uk domains only. UK businesses trading on .com or other domains are not included. Joint ranks (=) mark crawlers that are level at one decimal place. ##### Data & credit Robots.txt files fetched directly from .uk websites in the Chrome UX Report top 500,000, using the site list from the HTTP Archive crawl, October 2026. Analysis compiled by Sayu (sayu.co.uk). --- ### Googlebot vs ChatGPT: who is really crawling your online shop? Source: https://www.sayu.co.uk/blog/googlebot-vs-chatgpt-who-is-really-crawling-your-online-shop Data study A week of server logs covering 38.5 million requests reveals that Google's crawlers make about six times as many requests as OpenAI's — and that seven in ten requests calling themselves ChatGPT-User did not come from OpenAI at all. 105,000 Genuine Google crawler requests per day Across all sites combined; roughly 73 a minute 17,300 Genuine OpenAI crawler requests per day Across OAI-SearchBot, GPTBot and ChatGPT-User combined 404,000 Add-to-basket links GPTBot requested per day Almost all on three shops; 99% of everything GPTBot asked for during the week 69% Share of ChatGPT-User requests that were fake Verified against OpenAI's published IP address lists Clients often ask us whether ChatGPT is reading their website, and how that compares with Google. We looked at the raw data to find out. We went through 38.5 million requests: one full week of web server access logs, 13 to 19 October 2026, from the client websites on our main hosting server, most of them online shops. That is about 5.5 million requests a day. We counted every request made by Google's and OpenAI's crawlers and by the other main AI and search bots. Then we checked each one against the IP address lists those companies publish, to see which ones were real. ##### Google: steady, constant and thorough Google visits with a family of crawlers, each with its own job: | Google crawler | What it does | Genuine requests a day (all sites) | Typical site a day | | Googlebot | Google Search | 44,200 | 274 | | Storebot-Google | Google Shopping and Merchant Center | 32,100 | 349 (24 shops) | | AdsBot-Google | Checks Google Ads landing pages | 10,300 | 161 (34 sites) | | Googlebot-Image | Google Images | 8,700 | 42 | | GoogleOther | Google research and product teams | 7,900 | 177 | With a few smaller Google fetchers added, that comes to about 105,000 genuine Google requests a day , or roughly 73 a minute, day and night. Googlebot's traffic is remarkably flat. Its quietest hour, in the small hours of the morning, still saw 60% of the traffic of its busiest hour. Google crawls continuously and doesn't come in bursts. ###### Does Google download images? It depends on which Google crawler you mean. - Googlebot (Search) is almost entirely about pages: 86% HTML pages, 9% CSS and JavaScript (used to render the page as a browser would) and 4% images. - Googlebot-Image is the opposite: 95% images. - Storebot-Google , the Shopping crawler, renders product pages in full: 55% images, 38% CSS and JavaScript and 7% pages. It checks that your product photos and prices match your feed. - GoogleOther fetched 58% images. Across the whole Google family, about a third of all requests were for images . One more detail: about a third of Googlebot-Image's requests got a "404 Not Found" . Google remembers image addresses for a long time, well after a product photo has been renamed or deleted. ##### OpenAI: three crawlers, three behaviours OpenAI runs three separate crawlers, and they behave very differently: | OpenAI crawler | What it's for | Genuine requests a day (all sites) | Typical site a day | | OAI-SearchBot | Builds the index behind ChatGPT search | 11,200 | 42 | | GPTBot | Collects training data for future models | 4,300 | 6 | | ChatGPT-User | Fetches a page live because a person asked ChatGPT about it | 1,800 | 18 | That is about 17,300 genuine OpenAI requests a day , roughly one sixth of Google's volume. ###### What each one fetches - OAI-SearchBot is an image-heavy crawler: 64% images and 30% pages. ChatGPT search shows product pictures in its answers, and this crawler collects them. - GPTBot fetched 64% pages and 35% images. - ChatGPT-User fetched 98% pages. When someone asks ChatGPT about your product, it reads the text of the page and leaves the pictures alone. ###### When they come The hourly patterns tell a story. - GPTBot arrives in bursts. 81% of its ordinary requests landed between 01:00 and 06:00, and its daily total swung from under 100 to more than 18,000. It works through a queue and moves on. - OAI-SearchBot is fairly steady around the clock, like Googlebot. - ChatGPT-User follows a human day. It is quiet overnight, picks up from about 08:00 and stays busy until late evening, with 79% of its requests between 08:00 and 23:00. Its daily total barely moved, from 1,685 to 1,925. Each of these requests means a real person asked ChatGPT something that led it to your page, so this is the closest thing to "ChatGPT traffic" you will find in your logs. ##### The crawler that kept clicking "add to basket" The figures above leave out one thing. On top of its 4,300 ordinary requests a day, GPTBot requested add-to-basket links about 404,000 times a day , almost all of them on three of the shops. That is 99% of everything GPTBot asked for during the week. Many shop category pages carry a link behind each "add to basket" button, and those links include a random number so that browsers never reuse an old one. To a crawler, every random number makes a new address, so the supply never runs out. GPTBot followed them by the hundreds of thousands, and nine times in ten it was served a full page each time. Perplexity's crawler did the same on another shop, about 12,300 times a day. Google and Bing also visited a lot of extra addresses on some shops, but those were the product-variant links from the shops' own Google Shopping feeds, which they are meant to check. We left both kinds out of every other figure in this article. The fix is one line in robots.txt telling crawlers to stay out of basket links, for example Disallow: /*cart=ADD . It saves server time and points the crawler back at your real pages. ##### A word on fake bots Any program can call itself "Googlebot" or "ChatGPT". It only has to say so in the User-Agent header it sends. So before counting anything, we checked every request against the official IP address lists that Google, OpenAI, Microsoft, Perplexity, Apple and Common Crawl publish. It looks like a single scanning operation rotating through a dozen well-known bot names, hoping one of them gets waved through. | Bot name claimed | Genuine a day | Fake a day (wrong address) | Share that was fake | | Googlebot | 44,200 | 13,600 | 24% | | GPTBot | 4,300 | 3,900 | 48% | | OAI-SearchBot | 11,200 | 4,500 | 28% | | ChatGPT-User | 1,800 | 4,100 | 69% | Seven in ten requests calling themselves ChatGPT-User did not come from OpenAI. The impostors were not after product pages. Across all the names we could check, fake requests ran to about 46,700 a day, and: - 62% were hunting for secrets , such as stored passwords, configuration files and hidden admin folders. No genuine search or AI crawler asks for those. - 88% came from rented Google Cloud servers. Anyone can rent one, so an address there tells you nothing about Google's own crawlers, and fake Googlebot traffic came from Google Cloud too. - Only 15% got a normal response. Most were turned away or asked for files that do not exist. The same addresses turned up under name after name. Of the 25 busiest addresses behind fake GPTBot traffic, 17 were also among the busiest behind fake ChatGPT-User, Applebot and Common Crawl traffic. It looks like a single scanning operation rotating through a dozen well-known bot names, hoping one of them gets waved through. Takeaway: never let a bot through on its name alone. Check its address against the list its owner publishes. Every other figure in this article counts genuine traffic only. ##### The other AI and search crawlers For context, here is the rest of the field across all the sites: | Crawler | Owner | Requests a day | Checked against published list? | Mostly fetches | | bingbot | Microsoft (Bing, Copilot) | 32,400 | Yes | 85% pages, 11% images | | Applebot | Apple (Siri, Spotlight, Apple Intelligence) | 21,900 | Yes | 89% pages | | PerplexityBot | Perplexity AI | 21,400 | Yes | 89% pages | | ClaudeBot | Anthropic | 6,500 | No | Mostly refused (77%) | | Bytespider | ByteDance (TikTok) | 5,600 | No | Mostly refused (93%) | | Amazonbot | Amazon | 4,500 | No | Mostly refused (86%) | | CCBot | Common Crawl | 700 | Yes | 99% pages | A few things stand out. - Bing outpaces OpenAI. Bing's index also feeds Microsoft Copilot and several other AI assistants, so it matters more than its search market share suggests. - Apple and Perplexity each crawl more than all three OpenAI crawlers put together. - Several crawlers were mostly turned away. About ten of the sites, including several of the busiest, refuse ClaudeBot, Bytespider and Amazonbot at the server, and nine refuse GPTBot. Blocking AI training crawlers is a business decision, and each site owner makes it for themselves. - Treat unchecked names with care. For the crawlers we could not check, a large part of the traffic carried the scanner's pattern. Of the requests using Anthropic's newer Claude-User and Claude-SearchBot names, about 7,800 a day, almost three in four were hunting for configuration files. ##### What this means for your shop - Google is still the main event. Its crawlers make about six times as many requests as OpenAI's, and they come all day, every day. Fast, clean, crawlable pages still matter more than anything else. - Images matter to both Google and ChatGPT, through specific crawlers. Search crawlers read your text. Shopping and AI-search crawlers, Storebot-Google and OAI-SearchBot, collect your product images. Clear file names, alt text and stable image addresses pay off in both places. - ChatGPT-User is your "real person" signal. If you want to know whether ChatGPT is sending people your way, look for it in your logs. It keeps human hours because it acts for humans. - Keep crawlers out of your basket. If your category pages have add-to-basket links, a robots.txt rule stops AI crawlers burning hundreds of thousands of requests on them. - Treat bot names with suspicion. Up to seven in ten requests using a ChatGPT name were fake, and most fakes were looking for passwords. Any security rule that lets bots through by name should check the address too. - You control the AI training crawlers. You can allow or block GPTBot, ClaudeBot and the rest separately in robots.txt without affecting Google Search or ChatGPT search. Blocking GPTBot, the training crawler, leaves OAI-SearchBot, which powers ChatGPT search, free to visit, and the reverse is also true. ##### How we measured this - Data: the front-end web server access logs for the 44 client websites on Sayu's main shared hosting server, for the full days 13 to 19 October 2026, UK time. Sayu's own sites and sites on dedicated servers were not included. - Identification: we identified crawlers by their User-Agent string. We checked requests claiming to be from Google, OpenAI, Microsoft, Perplexity, Apple and Common Crawl against the IP address lists each company publishes, pooling each company's lists, since OpenAI's search crawler also works from addresses OpenAI lists for ChatGPT-User. Requests from outside a company's lists count as fake. We used the lists published on 20 October 2026. We had no published list to check Anthropic, ByteDance, Amazon or Meta against. - Basket and option links: add-to-basket links and product-option links are reported separately and left out of all other counts, because they are not content pages. - Classification: we grouped requests by file type into pages (HTML), images (JPG, PNG, WebP, GIF, SVG, AVIF, ICO) and CSS, JavaScript and fonts. Requests for hidden files, configuration files and admin folders count as hunting for secrets. - Where the fakes came from: we matched fake requests against the address lists Google Cloud and Amazon Web Services publish for their rented servers. - "Typical site a day" is the median across the sites each crawler visited, so a handful of very large shops cannot distort it. Want to know which bots visit your own website, and what they take? Get in touch with the Sayu team. We are happy to run the same analysis for your site. --- ### Online shops made up nearly one in ten new UK companies Source: https://www.sayu.co.uk/blog/online-shops-made-up-nearly-one-in-ten-new-uk-companies Company registration data From October 2025 to September 2026, 71,821 newly incorporated UK companies listed online retail as an activity — close to one in ten of every new company registered. Online retail sits almost level with software and behind only property letting. 771,499 New UK companies still on the register at 1 October 2026 Companies House register snapshot, 1 October 2026 27.3% Online share of GB retail sales value, August 2026 ONS series J4MC; subject to revision in later releases The paperwork for a new online shop is quick work. Somewhere between choosing a company name and ordering the first batch of packaging, a founder reaches a box on the Companies House form that asks what the business will do. Thousands of people ticked the same answer. From October 2025 to September 2026, 71,821 newly incorporated companies still on the register listed online retail among their activities, close to one in ten of every new company in the UK. That count covers every company incorporated in the UK in those twelve months that had not been dissolved by the start of October 2026. Read the figure with two limits in mind. Dissolved companies drop out of the register, so the count runs slightly low. The activity code is also whatever the founder chose at registration; nobody checks that the firm trades that way. A company can list up to four activities, so one firm can count as an online shop and, say, a consultancy at the same time. ##### Online retail sits level with software, behind property letting Property letting was the activity new founders listed most often. Software and IT, at 9.6%, and online retail, at 9.3%, came next and sit almost level, and the gap from that pair down to management consultancy, at 6.1%, is wide. Among the most common business ideas in the UK, selling goods online sits in a tight group of three with renting out homes and building software. | Measure (October 2025 to September 2026 unless stated) | Value | | New UK companies still on the register at 1 October 2026 | 771,499 | | New companies at mass-registration addresses | 188,973 (24.5%) | | New companies listing online retail (any of up to four codes) | 71,821 (9.3%) | | New companies listing software and IT (any of up to four codes) | 74,284 (9.6%) | | New companies listing property letting (any of up to four codes) | 83,088 (10.8%) | | New companies listing management consultancy (any of up to four codes) | 46,685 (6.1%) | | Largest industry group (first code) | Wholesale and retail, 19.5% | | Online share of GB retail sales value, August 2026 (ONS) | 27.3% | | Online share of GB retail sales value, August 2025 (ONS) | 26.1% | | Online share of GB retail sales value, August 2019 (ONS) | 18.1% | | Highest monthly online share on record (ONS, January 2021) | 37.8% | | New companies with "AI" as a word in their name | 4,138 (0.5%) | | Most new companies per 10,000 residents (local authorities with 100,000+ residents) | Westminster, 401.2 | | Average new companies per 10,000 residents across those authorities | 89.7 | | Activity listed at registration (any of up to four codes) | Share of new companies (%) | | Property letting | 10.8 | | Software and IT | 9.6 | | Online retail | 9.3 | | Management consultancy | 6.1 | At one decimal place, software and online retail are separated by a few tenths of a point, so the order between them is visible but slim. A few thousand registrations either way would close it. That is why we treat them as level rather than ranking one ahead of the other. Among the most common business ideas in the UK, selling goods online sits in a tight group of three with renting out homes and building software. ##### A quarter of new companies share a crowded address There is an obvious objection to any count of new companies: how many are real businesses? Of the 771,499 companies set up from October 2025 to September 2026 and still on the register, about a quarter share a registered address with 50 or more other new companies. The intent itself is real: founders chose online retail by name, often enough to put it among the most common activities on the list. Those addresses usually belong to formation agents and registered-office services: firms that set up companies in bulk and lend them a postcode. A company registered there may be a genuine shop run from a spare room whose owner simply wanted a business address kept off their front door. It may also be a company created and never used. The national count of online shops includes companies at those busy addresses, and the register cannot tell us how many of the online retailers sit among them. That makes the headline figure a measure of intent to trade online. It counts the people who filled in the form; it cannot show how many of those shops went on to make a sale. The intent itself is real: founders chose online retail by name, often enough to put it among the most common activities on the list. ##### Shops and wholesalers form the biggest industry group Look at the first activity each company gave, sorted into broad industry groups, and the trade sector comes out on top. Wholesale and retail accounted for about one in five new companies, the largest group. Information and communication came second, and property third. | Industry group (first activity code) | Share of new companies (%) | | Wholesale and retail | 19.5 | | Information and communication | 11.1 | | Property | 10.1 | This view counts differently from the activity list above. It uses only the first code a company gave, and the wholesale and retail group takes in high-street shops, market traders and wholesalers as well as online sellers. The two figures should be kept apart: online retail is one strand within a much broader trading group. ##### Online's share of what Britain spends in shops The national retail figures help explain why so many founders start online. Internet sales made up 27.3% of retail sales by value in Great Britain in August 2026, according to the Office for National Statistics. That ONS figure counts online sales by every retailer, including big chains with physical stores, so it measures how shoppers pay rather than how many online-only firms exist. Monthly figures are also revised in later releases. Put together, the picture is of a shopping public that already spends a large part of its retail money online, and a steady stream of new companies registering to sell to it. Sayu’s take We see the paperwork side of this every week: the company is registered on Monday and the founder wants to be selling by Friday. Registering is the easy bit. The hard part is a site that loads fast on a phone, product pages that answer the buyer's questions, and a checkout that doesn't send people wandering off to make a cup of tea and never come back. Sayu's own website platform, with no plug-ins to manage ##### What this means for UK businesses - Expect company. Online retail is one of the most common choices among new founders, so a new shop opens into a crowded field from the first day. Competing on the basics (speed, clear product information, a simple checkout) matters more than a clever name. - Your activity code is a choice, and a public one. Registration records what you intend to do. Pick codes that describe the business accurately, because they form part of your public record. - Registering is the first step only. Many new companies sit at shared formation-agent addresses and the register cannot show which of them trade. A registered company and a working shop are different milestones; plan for the second. A new shop has to give buyers a clear reason to choose it over a name they already know. Example Four checks before your first online order - Open your shop on a mobile phone over a normal data connection and time how long the home page and a product page take to appear. Fix anything slow before launch. - For every product, write a description that answers the questions a buyer would ask in person: size, material, care, delivery and returns. - Place a test order from start to finish as a guest, without creating an account, and remove any step that is not essential. - Check that the business name, registered address and contact details on your site match your company record. ##### How we built it The new-company figures come from the Companies House register snapshot (Basic Company Data, released under the Open Government Licence) taken at 1 October 2026. They cover companies incorporated from October 2025 to September 2026 that were still registered at that date. These are measured counts of the register, so no sampling is involved, but dissolved companies are missing, which makes every figure a slight undercount. Activities come from the Standard Industrial Classification (SIC) codes each company gave when it registered. "Online retail" means the code for retail sale via mail order houses or the internet (SIC 47910). The activity shares count a company under any of its up to four codes, so they overlap and do not add to 100%. The industry-group shares use only the first code, so each company appears once. A "mass-registration address" is a postcode shared by 50 or more companies incorporated in the period. These companies are included in the national totals above. The online retail count could not be split by address type, so the share of online shops at those addresses is unknown. Online's share of retail is ONS series J4MC: internet sales by all retailers as a share of total retail sales value in Great Britain. It is an official survey-based estimate, revised in later releases, and like months should be compared across years. We do not claim any link between the national online share and the number of new online companies; the two sit side by side as context. Copy-ready data table ##### Data & credit - Companies House, Basic Company Data register snapshot at 1 October 2026 (Open Government Licence). - Office for National Statistics, retail sales, series J4MC (internet sales as a percentage of total retail sales value). Analysis compiled by Sayu (sayu.co.uk) from public Companies House and ONS data. --- ### Most sites AI assistants cite for UK searches miss Google's top 10 Source: https://www.sayu.co.uk/blog/most-sites-ai-assistants-cite-for-uk-searches-miss-googles-top-10 AI search study For the same everyday UK searches in the same month, ChatGPT, Gemini, Perplexity and Claude mostly linked to websites that Google's first page of ordinary results did not show — and they often disagreed with each other as well. 91% Perplexity citations outside Google's top 10 2,547 of 2,800 cited sites, October 2026 90.8% Claude citations outside Google's top 10 355 of 391 cited sites; based on fewer answers with sources than other assistants 77.9% Gemini citations outside Google's top 10 524 of 673 cited sites, October 2026 77.8% ChatGPT citations outside Google's top 10 605 of 778 cited sites, October 2026 Ask a chatbot how to claim a tax refund or which robot vacuum to buy, and a short row of links usually sits under the answer. Most people assume those links are Google's first page, lightly rearranged. For a business that has paid to climb the rankings, that is a comforting belief: rank well on Google and the assistants will find you. The belief has a tidy logic. An assistant that searches the web has to pick its sources from somewhere, and a page that already ranks near the top looks like the obvious candidate. This analysis put that belief to the test on 360 everyday UK searches in October 2026. Each search was typed word for word into ChatGPT, Gemini, Perplexity and Claude, and checked on Google in the same month. All four assistants cited mostly websites that were missing from Google's top 10 ordinary results for the same search. ##### Google's own AI Overviews mostly look past page one Start with Google itself. If any AI should echo Google's rankings, it is the summary Google places above them. About seven in ten of the sites cited in Google's AI Overviews did not appear in the top 10 ordinary results for the same search, and roughly one overview in five cited no top-10 site at all. The links in Google's own AI box and the blue links underneath it are, for the most part, different lists. Google shuffles its results by person, place and moment. Each search here was checked once, on a phone, through google.co.uk, so the figures are a single snapshot of what one UK searcher could have seen. Even so, the comforting belief has a crack in it before any chatbot enters the picture. The links in Google's own AI box and the blue links underneath it are, for the most part, different lists. ##### Perplexity and Claude stray furthest of the four from page one The four assistants go further still. Perplexity and Claude sit together at about nine in ten of their cited sites falling outside Google's top 10, with only a fraction of a percentage point between them. Gemini and ChatGPT are neck and neck, each a shade under eight in ten. So even the two assistants that overlap most with Google's first page, of the four checked, are pointing readers somewhere else most of the time. For a firm sitting proudly in position three, that is a different shelf in a different shop. The four were not all asked in the same way. ChatGPT and Gemini were read from their free chat apps. Perplexity and Claude were asked through their developer versions with web search switched on, which can behave differently from the apps people download. Claude's share also rests on far fewer cited sites than Perplexity's, because it linked out much less often. | Assistant | Cited sites outside Google's top 10 (%) | Sites outside top 10 / all cited sites | | Perplexity | 91.0 | 2,547 of 2,800 | | Claude | 90.8 | 355 of 391 | | Gemini | 77.9 | 524 of 673 | | ChatGPT | 77.8 | 605 of 778 | Data table: assistant citations against Google's top 10, October 2026 | Source | Answers with at least one cited site | Sites per citing answer (approx.) | Cited sites outside Google's top 10 | | Perplexity | 100% (360 of 360) | 7.8 | 91% (2,547 of 2,800) | | Claude | 26.9% (97 of 360) | 4 | 90.8% (355 of 391) | | Gemini | 53.6% (193 of 360) | 3.5 | 77.9% (524 of 673) | | ChatGPT | 69.4% (250 of 360) | 3.1 | 77.8% (605 of 778) | | Google AI Overviews | n/a | n/a | 69.4% (1,252 of 1,804); 19.8% of overviews cited no top-10 site | ##### Claude links to a website in about one answer in four A fair objection: perhaps the assistants barely cite anything, and the gap is built on a handful of stray links. The answer depends on which assistant you ask. Perplexity put at least one link in every answer, around eight sites each time. Claude linked out in only about a quarter of its answers, though when it did, it offered around four sites. ChatGPT and Gemini sat between the two. AI answers change from one asking to the next, and each search went to each assistant once, so these rates describe one round of questions. The point for a business is plain enough. An assistant that rarely links offers fewer chances to be cited; when links do appear, they still lean heavily away from Google's first page. | Assistant | Answers linking to at least one site (%) | Sites per linking answer (approx.) | | Perplexity | 100 | 7.8 | | ChatGPT | 69.4 | 3.1 | | Gemini | 53.6 | 3.5 | | Claude | 26.9 | 4 | ##### ChatGPT and Claude rarely land on the same site If the assistants are not copying Google, perhaps they copy each other, and winning a citation in one wins it everywhere. The evidence points the other way. Picture four shop assistants asked the same question at the same counter, each pointing to a different aisle. When ChatGPT and Claude both answered the same search with sources, they shared at least one site in only about one search in five. That rests on a small group of searches, since Claude linked out so rarely. The closest-matching of the six pairings, Claude and Perplexity, did better, sharing a site on a little over half the searches both answered. Picture four shop assistants asked the same question at the same counter, each pointing to a different aisle. That is closer to what a UK searcher meets than the idea of one web, ranked once, read aloud by every machine. Sayu’s take We spend a lot of our week looking at search results, and the neat idea that one good Google ranking carries straight into every AI answer was always too good to be true. Each assistant seems to keep its own little black book of sources. The useful news is that this makes AI visibility something you can check and work on, assistant by assistant, rather than something you simply hope for. SEO & AI search ##### What this means for UK businesses - Treat a Google ranking as a head start. Page one still matters for Google itself, but most AI citations for these searches came from elsewhere. - Check each assistant on its own. They disagree with each other, so being cited by one tells you little about the rest. - Expect some assistants to link sparingly. Where an assistant rarely cites, being named in the answer text may matter as much as the link. - Answer the question outright. A page that gives a clear, complete answer to an everyday question gives any assistant something worth linking to. - Recheck regularly. A single round of answers is a snapshot; results change between askings. Example A quick monthly check of whether AI assistants cite you - List the everyday questions your customers actually type, in their own words. - Ask each question, word for word, in ChatGPT, Gemini, Perplexity and Claude, and note every site linked as a source. - Run the same questions on Google and note the ordinary results on page one. - Mark where your site appears in each list, and which competitors or advice sites appear instead. - Repeat each month, and improve the pages behind the questions where you are missing. The row of links under a chatbot's answer looks familiar, and that familiarity is misleading. ##### How we built it This analysis used one fixed list of 360 everyday UK searches across twelve topics: shopping, home and DIY, health, money, travel, food, tech, motoring, jobs and education, legal and government, fashion and beauty, and home services and property. In October 2026 each search was typed once, word for word, from the UK into four AI assistants, giving 1,440 answers. ChatGPT and Gemini were read from their free chat apps; Perplexity (Sonar) and Claude (Haiku 4.5) were asked through their developer interfaces with web search on, which can differ from their apps. The same searches were checked once that month on Google, on mobile, through google.co.uk. "Google's top 10" means the first ten organic results: unpaid, and excluding features such as maps, videos or AI Overviews. A site counts as "cited" when an assistant or AI Overview linked it as a source; links to Google Maps or a Google search were not counted as cited sites. The outside-the-top-10 shares are counted across all sites cited, with the counts shown. The pairing figures are counted across searches that both assistants in the pair answered with at least one source. All figures are direct counts from a single check, so they are a snapshot: Google varies its results by person, place and moment, and AI answers vary between askings. The search list was chosen to cover common kinds of everyday search; it is not a random sample of all UK searches. Claude's figures rest on fewer answers with sources than the other assistants', and the ChatGPT and Claude pairing rests on 96 searches. | Assistant pair | Searches where both cited at least one same site | | Claude and Perplexity (closest of the six pairs) | 57.7% (56 of 97) | | ChatGPT and Claude | 19.8% (19 of 96) | ##### Data & credit Analysis compiled by Sayu (sayu.co.uk) from October 2026 checks of Google search results, including AI Overviews, and of ChatGPT, Gemini, Perplexity and Claude answers for the same everyday UK searches. --- ### Fewer than half of popular .uk home pages carry structured data Source: https://www.sayu.co.uk/blog/fewer-than-half-of-popular-uk-home-pages-carry-structured-data Data study An October 2026 check of the most-visited .uk websites finds that most home pages give search engines and AI assistants no machine-readable summary of who they are. Where that code does appear, it mostly names the site and the business behind it. 45.6% Popular .uk home pages carrying JSON-LD structured data 3,927 .uk home pages checked, October 2026 32.1% Home pages with WebSite structured data type Most common type found among pages carrying markup 32.0% Home pages with Organization structured data type Neck and neck with WebSite as most common type 26.7% Checked .uk home pages with no H1 heading October 2026 home-page check Every home page has two audiences. People see the photos, the menu and the sale banner. Machines read a quieter layer underneath. Search engines, and the AI assistants now answering shopping questions inside search, look for a short block of code called JSON-LD structured data, which states plainly what the site is, who runs it and what it offers. Among marketers, the common belief is that this layer is standard kit by now, at least on sites with real traffic. The home pages tell a different story. Of the 3,927 most-visited .uk websites whose home pages answered a check in October 2026, just 45.6% carried any JSON-LD structured data. Those sites are the .uk websites in the Chrome UX Report's top 500,000. Each home page was fetched once in the month, so the result is a single snapshot of where popular .uk sites stand. It gives UK businesses a plain baseline ahead of peak trading. ##### Most home pages give machines nothing to read The check reads each home page as the server first sends it, before any JavaScript runs. Some sites add their structured data with scripts after the page loads, and those tags are missed here. The share is best read as a floor for markup delivered in the page itself, not a ceiling. Even allowing for that, the received wisdom does not match what these home pages show. A majority of the busiest .uk websites send no structured data at all in the page a crawler first receives. For a business, this is the simplest test a machine can run: is there a label on the door? On most of these sites, there isn't one. ##### Home pages mostly say who they are Where structured data does appear, it is largely about identity. WebSite and Organization types are neck and neck as the most common of the types counted, each on roughly a third of home pages, with WebPage on about one in eight. | Structured data type on the home page | Share of checked .uk home pages (%) | | WebSite | 32.1 | | Organization | 32.0 | | WebPage | 13.3 | That pattern makes sense. A home page is where a business tells machines its name, its logo and its web address. Product details, prices and offers normally sit on individual product pages, which this check did not visit. The home-page result therefore says nothing about how well shops mark up what they sell. It covers only whether the front door is labelled. ##### About a quarter miss other home-page basics Missing structured data is part of a wider pattern of thin housekeeping. Roughly a quarter of the same home pages have no meta description, a similar share have no H1 heading, and slightly fewer carry a page title longer than 60 characters, which Google is likely to cut off in results. These are the lines a search listing draws on. | Home-page basic | Share of checked .uk home pages (%) | | No H1 heading | 26.7 | | No meta description | 26.1 | | Title longer than 60 characters | 23.2 | These are the lines a search listing draws on. The title is the blue link and the meta description is often the grey text beneath it. Like structured data, they tell a machine in the site's own words what the page is about. When they are missing, search engines fill the gap themselves. ##### Bigger sites leave fewer images unlabelled Size does buy some tidiness. Among the 556 checked .uk sites in the global top 100,000, 27.9% had at least one home-page image with no alt attribute, against 35.5% of the 3,371 sites ranked 100,001 to 500,000. | Measure (checked .uk home pages unless stated) | Value | | Carry JSON-LD structured data | 45.6% | | WebSite type | 32.1% | | Organization type | 32.0% | | WebPage type | 13.3% | | No meta description | 26.1% | | No H1 heading | 26.7% | | Title longer than 60 characters | 23.2% | | Image with no alt attribute, top 100,000 | 27.9% | | Image with no alt attribute, ranked 100,001 to 500,000 | 35.5% | | WooCommerce, share of .uk home pages (September 2026), most of the 8 platforms measured | 9.31% | | Shopify, share of .uk home pages (September 2026), second of the 8 platforms measured | 8.13% | Alt text is the written description that screen readers, and machines, read in place of a picture. The check counts only images with no alt attribute at all. An image deliberately marked as decorative with an empty alt is treated as correct. On this measure, the larger sites keep their labels in better order. Smaller sites can close the gap with the same routine checks. ##### WooCommerce and Shopify run the most .uk shops A separate September 2026 crawl of 343,930 .uk home pages detected WooCommerce on 9.31%, the most of the 8 e-commerce platforms measured, with Shopify second of the 8 at 8.13%. That crawl covers .uk addresses only, so UK businesses trading on .com are not counted. It also spots a platform by its fingerprint on the home page, which can miss a system used deeper in a site. The shop crawl was not matched to the home-page check, so these figures cannot show which platform's sites carry more structured data. Any shop owner on either system can still check their own home page in a few minutes. Sayu’s take We think of structured data as the label on the fuse box. Nobody admires it, but everyone is glad it's there when something needs finding. Adding the basics to a home page is a short job, and it is one of the rare corners of SEO where you get to tell search engines exactly what you mean, in your own words. SEO & AI search ##### What this means for UK businesses - Check your own home page first. View the page source and search for "application/ld+json". If nothing comes back, machines are getting no summary from you. - Start with identity. WebSite and Organization markup on the home page tells search engines and AI assistants your name, address on the web and logo. The popular sites that have markup mostly start here. - Put it in the page, not only in scripts. Some crawlers read the page before JavaScript runs. Markup that only appears after scripts load may never be seen. - Keep product markup on product pages. Product and Offer details belong next to the item and its price, alongside any shopping feed you already send to Google. - Fix the neighbours while you're there. A clear title, a meta description, one H1 and alt text on meaningful images are all part of the same job of telling machines what the page is. Google's own guide to what structured data is and how Search uses it. The blue outline marks the middle panel showing the page source code with the structured data block. Screenshot published by Google for Developers. Example A minimal home-page JSON-LD block for a UK business ``` ``` Place it in the HTML of the home page, then run the page through Google's Rich Results Test to confirm it is read. Shoppers will always see the banner and the photos. The open question for this season is whether the machines see anything at all. ##### How we built it Home-page check (October 2026). The site list is every .uk website in the Chrome UX Report's top 500,000 by global popularity, taken from the HTTP Archive crawl: 5,026 sites. Each home page was fetched once in October 2026 with a standard browser user agent. Only the 3,927 pages that answered with HTML are counted, and every share uses that base. The check reads the HTML as served before any JavaScript runs, so structured data, titles or other tags added by scripts are missed. A site counts as carrying structured data if its home page contains at least one JSON-LD block; types are counted per site, and a site can carry several. This is a measured count of the pages fetched, and a point-in-time snapshot, not a trend. Alt attributes. A missing alt attribute is counted. An empty alt="" (the correct way to mark a decorative image) is not. Size tiers use the Chrome UX Report's global rank buckets: the top 100,000 (556 .uk sites answered) against those ranked 100,001 to 500,000 (3,371 sites). The difference between the two tiers is statistically significant (p<0.001). Shop platforms (September 2026). Platform shares come from the HTTP Archive crawl of 343,930 .uk home pages, detected by technology fingerprint on the home page. Only .uk domains are included, and a platform used deeper in a site can be missed. This crawl was not joined to the home-page check, so structured-data figures are not split by platform. ##### Data & credit Site list and popularity ranks: Chrome UX Report (Google), via the HTTP Archive crawl. Shop platform detection: HTTP Archive, September 2026 crawl of .uk home pages. Home-page structured data, search basics and alt-attribute checks: first-party check of .uk home pages, October 2026. Analysis compiled by Sayu (sayu.co.uk), from a first-party check of popular .uk home pages and public HTTP Archive and Chrome UX Report data. --- ### Seven in ten UK-visited websites pass Google's phone speed test Source: https://www.sayu.co.uk/blog/seven-in-ten-uk-visited-websites-pass-googles-phone-speed-test Data study Most of the websites UK shoppers use on their phones already clear Google's Core Web Vitals — but slow loading remains the weak link, and the platform a shop runs on splits the field far more sharply than the size of its budget. 70% UK-visited phone sites passing all three tests Chrome UX Report, September 2026, 491,119 sites 80.8% Sites with a good loading score on phones Largest Contentful Paint; weakest of the three tests 89.4% Sites with a good tap-response score on phones Interaction to Next Paint; 380,716 sites assessed 90.2% Sites with a good layout-stability score on phones Cumulative Layout Shift; 491,119 sites assessed A shopper on a bus taps a link to a winter coat. The screen stays blank, then a banner slides in from nowhere, and the photo of the coat arrives last. By the time she reaches for the button, it has moved. Google has a name for each of those small irritations, and a pass mark for all three. It calls them Core Web Vitals: how fast the main content loads, whether the page jumps about, and how quickly it responds to a tap. With Cyber Monday, the online-only day of the retail peak, a few weeks away, the common assumption among shop owners is a gloomy one. Most of the web is said to fail, and the big names with big budgets are assumed to be the ones getting it right. The data tells a different story on both counts. Of the 491,119 websites that people in the UK visited on their phones using Chrome in September 2026, 70% passed all three tests; the remainder were too slow to load, too jumpy or too slow to respond for at least a quarter of visits. ##### Most sites clear the bar, and loading is the hurdle that remains That pass rate is a level for a single month. On phones that means mostly Android, since visits from Safari on iPhones are not included. The sites are the ones UK people use, wherever they happen to be owned, so this covers far more than British businesses. A site only passes if at least three in four of its visits meet Google's mark on every test. That makes the gloomy assumption look overdone. A clear majority of the sites in UK shoppers' pockets are doing the basics well enough for Google. The question worth asking is which of the three tests the rest are failing. ##### Loading speed is the weakest of the three tests Loading is the answer. About four in five UK-visited websites had a good loading score on phones, which makes it the weakest of the three tests by some distance. Responding to taps and keeping the layout steady both come in at roughly nine in ten. Google's loading test times how long the largest image or block of text on the screen takes to appear. On a shop's home page or product page, that is the moment the shopper first sees what she came for. | Test (phones, September 2026) | Sites with a good score (%) | Sites assessed | | Loading (Largest Contentful Paint) | 80.8 | 491,119 | | Responding to taps (Interaction to Next Paint) | 89.4 | 380,716 | | Layout stability (Cumulative Layout Shift) | 90.2 | 491,119 | Fewer sites have enough data to be judged on taps, which is why that row has a smaller base. The order is still plain: jumping pages and laggy buttons are the rarer faults, and slow loading is the common one. ##### The biggest sites pass a little less often than the rest Here the second half of the assumption breaks. Among UK-visited websites in the global top 10,000, 66.8% passed on phones, against 70.1% of the less popular sites below them. Popularity here is Google's worldwide ranking, so a site can be huge globally and modest in the UK, or the reverse. The gap is a few points, and the data does not say why it exists. What it does show is that a famous name and a large engineering team are no guarantee of a quick, steady page on a mid-range Android phone. A small independent shop is competing on a level field more often than its owner might think. ##### The shop platform splits the field The platform a shop runs on lines up with the result far more sharply than size does. Of the six online-shop platforms with at least 1,000 UK-visited websites, Wix eCommerce sites passed on phones most often, at more than nine in ten, and WooCommerce sites least often, at about six in ten. | Shop platform (phones, September 2026) | Sites passing (%) | UK-visited sites | | Wix eCommerce | 91.8 | 8,466 | | Shopify | 87.9 | 37,733 | | Squarespace Commerce | 87.2 | 7,885 | | BigCommerce | 72.1 | 1,014 | | Magento | 60.5 | 3,252 | | WooCommerce | 60.2 | 23,421 | Two cautions apply. The platform is identified from the site's home page in a separate public crawl of the same month, and sites missing from that crawl are left out. A platform's pass rate also reflects the kind of shops built on it: their size, their themes, the apps and add-ons bolted on. A low score describes the sites, and the platform may be only part of the reason. Magento and WooCommerce sit almost level at the bottom of the six, near-parity at this precision. The platform a shop runs on lines up with the result far more sharply than size does. ##### The coat photo is the weak link The web UK shoppers use on their phones is in better shape than its reputation, and the giants hold no special advantage. The weak spot is the oldest one: that winter coat photo, still loading while the shopper's thumb hovers. Sayu’s take Large banner and product photos are often where a slow page starts. Of the three tests, loading is the one to fix first before the peak, because it is the one shoppers feel before they have seen a single product. And if your platform, or a drawer full of plug-ins that nobody remembers installing, is the thing slowing you down, that is worth looking at now rather than in the middle of the rush. ##### What this means for UK businesses - Passing is normal, so failing stands out. Most of the sites your customers visit clear Google's mark on phones. A slow shop is now the exception shoppers notice. - Start with loading. It is the test sites fail most often. The main image on your home page and product pages is usually the place to look first. - Size will not save you. The most popular sites do no better than the rest, so a small shop can match or beat much bigger rivals on speed. - Look hard at your set-up. Pass rates differ widely between shop platforms. If you are on a platform near the bottom of the table, your theme, apps and add-ons deserve an audit before the peak. - Check the phone version. These results are for phones. Test on a real, ordinary Android handset, not only on the office desktop. Example Find and fix your slowest-loading page in an afternoon - Open Google Search Console, go to the Core Web Vitals report and choose the mobile view. - Open any group of pages flagged for Largest Contentful Paint and pick a typical URL from it. - Run that URL through Google's PageSpeed Insights and note which element it names as the largest content. - If it is an image, compress it, serve it in a modern format, give it fixed dimensions and make sure it is not set to lazy-load. - Re-test the page, then ask Search Console to validate the fix so you can track it over the following weeks. Google's own explanation of the three Core Web Vitals and how they are judged. Source: developers.google.com, captured 15 October 2026. ##### How we built it All pass rates come from Google's Chrome UX Report for September 2026, covering websites visited in the UK with enough traffic to be included. The report is built from real page loads by Chrome users who share usage statistics, so it is a one-month snapshot of real visits from a self-selecting group of users, not a census of every visit. Phone data comes mainly from Chrome on Android; iPhone visits in Safari are not included. It covers the websites UK people use, whether or not they are UK-owned. A site "passes Core Web Vitals" when, at the 75th percentile of its visits, Largest Contentful Paint is 2.5 seconds or less, Cumulative Layout Shift is 0.1 or less and Interaction to Next Paint is 200 milliseconds or less. Sites without enough tap data are judged on loading and layout alone, which is why the responsiveness test has a smaller base. Popularity bands use the Chrome UX Report's own global rank buckets. The "less popular" group combines every site outside the global top 10,000. Platforms were identified by matching each site to the technology detected on its home page in the HTTP Archive mobile crawl of the same month; sites not in that crawl are excluded. The platform comparison is limited to online-shop platforms with at least 1,000 UK-visited websites, and a platform's pass rate reflects the mix of sites built on it as well as the platform. The difference between the top 10,000 and the rest, and the spread between the highest and lowest shop platforms, are statistically significant. Year-on-year changes are not reported in the article because the set of sites with enough traffic to appear in the report changes from month to month, so part of any move reflects which sites are included. ##### Data & credit Source: Google Chrome UX Report (September 2026), websites visited in the UK, phone data. Platform detection: HTTP Archive mobile crawl (September 2026). Analysis compiled by Sayu (sayu.co.uk). --- ### Most sites cited in UK AI Overviews miss Google's top ten Source: https://www.sayu.co.uk/blog/most-sites-cited-in-uk-ai-overviews-miss-googles-top-ten Data study A check of 360 everyday UK searches finds that 69.4% of the sites Google's AI Overviews cite are not in the top ten ordinary results beneath them — meaning ranking and being cited are now two separate prizes. 69.4% Cited sites absent from the top ten ordinary results 97.1% How-to and question searches with an AI Overview 9.5% 'Near me' searches with an AI Overview 19.8% AI Overviews citing no top-ten site at all Ask Google on your phone how to bleed a radiator and the first thing you read is no longer a list of links. It is a paragraph Google has written, with a small stack of source cards tucked beside it. Most people never scroll past that paragraph to the ordinary results below. The working rule for anyone who sells online has been simple: get into the top ten and customers will find you. That rule assumes Google's AI answer draws on the same websites as the results underneath it. Across 360 everyday UK searches checked on mobile in October 2026, it mostly did not. Of the sites the AI Overviews cited, 69.4% were not in the top ten ordinary results for the same search. The searches cover the ordinary business of life in the UK: shopping, home and DIY, health, money, travel, food, tech, motoring, jobs, legal questions, fashion and property. Each was checked once, on google.co.uk. Google varies what it shows by person, place and moment, so treat every figure here as one snapshot of one panel, picked to cover common kinds of search. The panel is not a random sample of everything Britons type into Google. ##### AI answers sit on top of most everyday searches Before asking who gets cited, it helps to know how often there is anything to be cited in. Google showed an AI Overview on 250 of the 360 searches. For any business whose customers search the way this panel does, the AI paragraph is the normal first screen rather than an occasional experiment. Ranking and being cited are now two separate prizes, and winning the first does not hand you the second. How often it appears depends heavily on what the person is trying to do. Questions and how-to searches almost always got one: 97.1% of them did. Searches with "near me" in them almost never did, at 9.5%. | Kind of search | Searches checked | Share showing an AI Overview (%) | | How-to and question | 139 | 97.1 | | Product research | 77 | 74.0 | | Ready-to-buy | 70 | 72.9 | | "Near me" | 74 | 9.5 | ##### Seven in ten cited sites are missing from the top ten The obvious defence of the old rule is that the AI Overview might simply add a few extra sources on top of the familiar top ten. On that reading, ranking well still gets you in, and the outsiders are a garnish. The data does not support that comfort. The overviews in this panel leaned on a wide spread of sources, and most of the sites they cited were absent from the ten ordinary results for the same search. "Top ten" here means the first ten unpaid results, leaving out ads, maps and other boxes, captured at the same moment as the overview. The sharper test is the overview that ignores page one entirely. Nearly one in five AI Overviews, 19.8%, cited no top-ten site at all. In those cases a business could hold the first ordinary result and still be missing from the paragraph the searcher actually reads. None of this says ranking has stopped mattering. A top-ten place still earns clicks from people who scroll. It says that ranking and being cited are now two separate prizes, and winning the first does not hand you the second. ##### Video and official sites are cited most often So where do the citations go? Of the 247 overviews that listed their sources, just over half cited YouTube or TikTok at least once, at 51.4%. That makes video the most-cited of the five groups of sites counted. Official sources came second of the five: a quarter of overviews cited GOV.UK or the NHS, at 25.5%. | Group of sites | AI Overviews citing it (of 247) | Share (%) | | YouTube and TikTok | 127 | 51.4 | | GOV.UK and the NHS | 63 | 25.5 | | Reddit and other forums | 35 | 14.2 | | Amazon | 14 | 5.7 | | Wikipedia | 9 | 3.6 | Data table | Measure (October 2026) | Value | | Searches showing an AI Overview | 250 of 360 (69.4%) | | How-to and question searches with an AI Overview | 135 of 139 (97.1%) | | "Near me" searches with an AI Overview | 7 of 74 (9.5%) | | Cited sites not in the top ten ordinary results | 1,252 of 1,804 (69.4%) | | AI Overviews citing no top-ten site | 19.8% | | Overviews citing YouTube and TikTok (of 247) | 127 (51.4%) | | Overviews citing GOV.UK and the NHS (of 247) | 63 (25.5%) | | Overviews citing Reddit and other forums (of 247) | 35 (14.2%) | | Overviews citing Amazon (of 247) | 14 (5.7%) | | Overviews citing Wikipedia (of 247) | 9 (3.6%) | | Most-cited single site of 1,007 cited: youtube.com | 126 (51%) | | Second of 1,007: google.com | 44 (17.8%) | | Third of 1,007: gov.uk | 41 (16.6%) | | Topic with highest AI Overview share of the 12: Money & finance (indicative) | 26 of 30 (86.7%) | | Topic with lowest AI Overview share of the 12: Home services & property (indicative) | 18 of 30 (60%) | | .uk sites blocking at least one AI crawler | 514 of 4,377 (11.7%) | | Most-blocked of 11 AI crawlers: GPTBot | 9.1% | | Least-blocked of 11 AI crawlers: Claude-SearchBot | 4.8% | | Blocking at least one AI search crawler | 7% | | Blocking ChatGPT's user-triggered fetcher | 5.4% | | Global top 100,000 .uk sites blocking at least one AI crawler | 132 of 648 (20.4%) | | .uk sites ranked 100,001 to 500,000 blocking at least one | 382 of 3,729 (10.2%) | | .uk sites publishing an llms.txt | 775 of 4,377 (17.7%) | | Of those, the same generated template | 451 (58.2%) | Forums such as Reddit appeared in 14.2% of overviews, Amazon in 5.7% and Wikipedia in 3.6%, the lowest of the five groups. These are counts of how often a group was cited, which is a measure of where Google looked. Being cited is not the same as being trusted by readers, and it says nothing about sales. The picture is of an AI answer that reaches for a demonstration video, an official page and somebody's forum thread, then writes its own summary across them. A retailer's well-optimised product page can sit at the top of the ordinary results while the paragraph above it quotes a how-to clip instead. ##### Local searches still play by the old rules One kind of search breaks the pattern. When someone types "near me", the AI paragraph rarely appears at all, as the earlier table shows. For a plumber, a café or a hairdresser, the fight for those searches still happens in the familiar results and the map, where the top ten keeps its old meaning. ##### How the old rule fares against the data Set the received wisdom against each part of the panel and it weakens at every step. AI Overviews appear on most everyday searches, and on nearly every question. When they appear, they mostly cite sites from outside the top ten, and sometimes none from inside it. The sources they favour are video, official pages and forums. Only the local "near me" search still looks the way it used to. Sayu’s take We spend a lot of time with clients who did everything right for page one and then found an AI paragraph sitting on top of their hard-won ranking like a cat on a warm laptop. The good news is that the sources Google cites are not a closed club: they are pages that answer a question plainly, in a format the AI can lift. That is work a business can do. SEO & AI search ##### What this means for UK businesses Treat ranking and citation as two jobs. A top-ten place is still worth having, but it does not guarantee a mention in the AI answer above it. Check both for the searches that matter to you. Answer the question in plain words. The overviews appeared most often on how-to and question searches. Pages that state a clear answer near the top, in everyday language, give the AI something to cite. Think beyond your own website. Video, official guidance and forum threads were cited often. A short how-to video or a helpful reply in a relevant community can put your expertise where the AI is already looking. Local businesses can keep their focus. "Near me" searches rarely showed an AI Overview in this check, so your map listing, reviews and ordinary ranking remain the main event. Check again. Results change by person, place and moment. One look is a snapshot; a regular check of the same searches tells you far more. Example Check whether the AI Overview cites you for a search that matters - On your phone, search a question your customers ask, signed out of Google if you can. - If an AI Overview appears, open its list of sources and note each website it cites. - Scroll down and note the ten ordinary, unpaid results beneath it. - Compare the two lists: are you in either, both or neither? - If you rank but are not cited, rewrite the relevant page so it answers that exact question clearly near the top, then repeat the check next month. The paragraph at the top of the screen now decides which names a searcher sees first. On this evidence, it is choosing many of them from outside the top ten. ##### How we built it This analysis covers a fixed panel of 360 everyday UK Google searches, about 30 in each of twelve topics, sorted into four kinds of search: how-to and question (139), product research (77), ready-to-buy (70) and "near me" (74). Each search was checked once in October 2026, on mobile results from google.co.uk. Google personalises and varies results, so a single check is a snapshot rather than every user's view, and the panel was chosen to cover common kinds of search rather than drawn at random from all UK searches. For each search we recorded whether an AI Overview appeared, which sites it cited, and the first ten organic (unpaid, non-feature) results on the same check. A cited site counts as "not in the top ten" if it did not appear among those ten. Of 1,804 cited sites across the overviews, 1,252 fell outside the top ten. Site-group shares use the 247 overviews that listed sources. The difference in how often overviews appeared on how-to versus "near me" searches is far larger than chance would produce at these sample sizes. Topic-level figures rest on about 30 searches each and are indicative only. A separate check fetched the robots.txt and llms.txt files directly from every .uk website in the Chrome UX Report's top 500,000 (site list from the HTTP Archive crawl); 4,377 of 5,026 answered. "Blocks" means a crawler is disallowed from the whole site. robots.txt is a request, not enforcement. These crawler figures appear in the table below for reference. ##### Data & credit Google search results and AI Overviews for a fixed panel of 360 everyday UK searches, checked on mobile at google.co.uk, October 2026. Site lists for the crawler check from the Chrome UX Report and the HTTP Archive crawl. Analysis compiled by Sayu (sayu.co.uk). --- ### How much of Britain's retail spending is online now Source: https://www.sayu.co.uk/blog/how-much-of-britains-retail-spending-is-online-now Retail data study Just over a quarter of retail spending in Great Britain now goes through online checkouts: far above the level before the pandemic, well below the lockdown peak, and a little higher than a year ago. 27.3% Online share of GB retail sales, August 2026 ONS retail sales series J4MC 37.8% Record online share, January 2021 Highest month in the ONS series 18.1% Online share of retail sales, August 2019 Last August before the pandemic Every autumn, retailers argue about the same thing. How many of this season's orders will leave in a delivery van, and how many will leave a shop in a carrier bag? The answer shapes staffing rotas, stock splits and marketing budgets for the busiest weeks of the year. Two stories usually fill the gap. The first says the pandemic tipped Britain online for good and the shift has kept going ever since. The second says shoppers drifted back to the high street once the doors reopened, and online has gone flat. The Office for National Statistics publishes a monthly figure that lets anyone check both. In August 2026, online sales made up 27.3% of retail sales by value in Great Britain, roughly one pound in every four. The figure counts internet sales by every kind of retailer. A supermarket's delivery orders and a department store's website sit alongside the online-only sellers. The ONS also revises recent months as fuller returns arrive, so the latest reading can shift slightly in later releases. ##### The lockdown record is still a long way off Start with the first story: the idea that the pandemic jump simply carried on. The online share peaked at 37.8% in January 2021, the highest of all the months recorded in the ONS series. Today's share sits well beneath that mark. The extreme lockdown level did not become the new normal. Whatever pulled spending online in those months, a good part of it went back to the tills once shops could trade freely again. ##### Shoppers never returned to 2019 habits The second story fares no better. In August 2019, before the pandemic, online accounted for 18.1% of retail sales. This August's share is more than nine percentage points higher than that. That is a large, lasting change in where money is spent. The parcel on the doorstep is a much bigger part of the weekly spend than it was before the pandemic. ##### A modest step up on last August That leaves the question that matters most for planning: is the online share higher than a year ago? On that like-for-like basis, the answer is yes, slowly. A year earlier, in August 2025, online took 26.1% of retail sales, and the August 2026 reading is 1.2 percentage points higher. One pair of months is a narrow window, and it says nothing about where the share goes next. It describes a small step, taken at walking pace. Set side by side, the four readings look like this. | Month | Online share of retail sales (%) | | August 2019 (before the pandemic) | 18.1 | | January 2021 (highest month in the ONS series) | 37.8 | | August 2025 | 26.1 | | August 2026 | 27.3 | ##### A quarter of spending, edging higher Neither of the familiar stories fits the official numbers. Online did not keep climbing from its lockdown height, and it did not sink back to where it started. It has settled at a level far above the old normal and is still inching up when you compare the same month a year apart. That is a less dramatic story than either camp tells, and a more useful one. The bulk of retail spending still goes through physical tills. The online slice is big enough that no retailer can treat it as a side channel, and it is moving slowly enough that a sudden lurch in either direction would be out of keeping with the past year. ##### What this means for UK businesses For anyone planning the Black Friday and Christmas run-up, a few practical points follow from the figures above. - Plan for a mixed basket. Most spending still happens in shops, while a sizeable minority happens online. Stock, staffing and fulfilment plans need to serve both at once. - Set lockdown-era volumes aside as a baseline. The record month was an exception. Forecasting online demand from it will overstate what you need. - Treat 2019 as a different era. Online is a much larger share of spending than it was before the pandemic, so budgets and targets set back then are likely to undersell your website. - Expect gradual change. The year-on-year step is small. Steady, incremental investment in your online channel matches what the data shows better than a big bet on a sudden jump. - Compare like with like. Judge your own online share against the same month last year, and recheck the national figure when the ONS revises it. Example Checking your own online share on a like-for-like basis - Pull total sales and online sales for the latest full month from your own till and e-commerce reports. - Divide online sales by total sales to get your online share for that month. - Repeat for the same month a year earlier, so seasonal swings cancel out. - Set both against the ONS figure for the matching months, and note whether your channel is moving faster or slower than the national picture. - Revisit the comparison when the ONS publishes its next release, since recent months are often revised. So when the van and the carrier bag compete for this autumn's orders, the carrier bag will still carry most of them. The van will take a little more than it did last year. ##### How we built it This analysis uses the Office for National Statistics retail sales series J4MC, which measures internet sales by all retailers as a percentage of total retail sales value in Great Britain. It covers online sales by every type of retailer, including those that also trade from shops, not only online-only businesses. The headline approved figures describe these as UK retail; the underlying series covers Great Britain. We compared like months only: August 2026 against August 2025 and against August 2019, the last August before the pandemic. Comparing the same calendar month across years removes the seasonal pattern in online shopping, such as the run-up to Christmas. We also report the record month, January 2021, the highest of all the months recorded in the series. No forecasts were made, and no rates were calculated beyond the percentage-point differences between the published monthly figures. Each monthly value is a point-in-time reading from the ONS release, and the ONS revises recent months in later publications, so figures may change slightly. The year-on-year comparison rests on a single pair of months and should be read as a description of that change, not as evidence of a lasting trend. ##### Data & credit Office for National Statistics, retail sales, series J4MC (internet sales as a percentage of total retail sales value, Great Britain). Analysis compiled by Sayu (sayu.co.uk) from Office for National Statistics retail sales data. --- ### Most-visited .uk sites block AI crawlers twice as often Source: https://www.sayu.co.uk/blog/the-uks-most-visited-uk-websites-block-ai-crawlers-twice-as-often Data study Among the most popular .uk websites, the biggest shut AI crawlers out at double the rate of the rest. Both groups aim mostly at the bots that train AI models, and less often at the ones that fetch pages for AI answers. 11.7% Popular .uk sites blocking at least one AI crawler Site-wide blocks only; partial folder blocks not counted. Base: 4,377 responding sites, October 2026. 20.4% .uk sites in the global top 100,000 blocking AI crawlers 648 .uk sites ranked in the global top 100,000. October 2026. 10.2% .uk sites ranked 100,001 to 500,000 blocking AI crawlers 3,729 sites. Compared with 20.4% for the top 100,000 group. 9.1% Sites blocking GPTBot, the most-blocked AI crawler 400 of 4,377 responding sites. October 2026. Every website keeps a small plain-text file at its front door. It is called robots.txt, and most visitors never see it. For automated crawlers, it is the house rules: which rooms they may enter, and which doors are shut. Since AI companies began sending their own crawlers across the web, that file has turned into a quiet statement of policy. Marketing circles tend to hold two opposite ideas at once: that the web has slammed the door on AI, or that blocking is something only the giants bother with. A check of the robots.txt files on 4,377 of the most-visited .uk websites tests both ideas. Neither idea fits the data. Most popular .uk sites leave the door open. Among those that do close it, size makes a clear difference: the biggest .uk sites block AI crawlers about twice as often as the smaller sites beneath them. The bots they turn away are mostly the ones that collect material to train AI models. ##### Most popular .uk sites let AI crawlers in Start with the idea of a web in lockdown. Across the 4,377 sites that answered, 11.7% block at least one of the 11 AI crawlers checked from the whole site. Put plainly, the large majority of popular .uk sites place no site-wide block on any of them. | Crawler type (at least one blocked) | Share of 4,377 sites | | AI training crawlers | 11.7% | | AI search crawlers | 7% | | User-triggered AI fetchers | 5.4% | That figure is a floor. The check counts only a block on the entire site, either through a rule naming the crawler or through a catch-all rule covering every bot. A site that fences off a few folders is not counted. The check also covers only sites that responded: 4,377 of the 5,026 .uk sites in the Chrome UX Report's top 500,000 answered, and the others are left out of every share. Every figure here is a snapshot from October 2026, so none of it says whether blocking is becoming more or less common. ##### The biggest .uk sites block twice as often The second idea, that blocking is a big-site habit, comes closer to the truth. Among the 648 checked .uk sites ranked in the global top 100,000, 20.4% block at least one AI crawler. Below that line, across the rest of the checked sites, the share is 10.2%. | Group | Share | Sites | | Any AI crawler, all checked sites | 11.7% | 514 of 4,377 | | Any AI crawler, global top 100,000 | 20.4% | 132 of 648 | | Any AI crawler, ranked 100,001 to 500,000 | 10.2% | 382 of 3,729 | | At least one AI training crawler | 11.7% | 514 of 4,377 | | At least one AI search crawler | 7% | 306 of 4,377 | | User-triggered AI fetcher | 5.4% | 237 of 4,377 | | Publish an llms.txt | 17.7% | 775 of 4,377 | | Of those llms.txt files, same generated "Agent Instructions" template | 58.2% | 451 of 775 | The obvious objection is the size of the top group. A few hundred sites is a small crowd, and a handful of unusual cases can shift a percentage. The gap is wide enough to answer that objection. A doubling across several hundred sites is very unlikely to come from chance alone, and the smaller group, at several thousand sites, gives a steady comparison point. The gap does not tell us why. Bigger sites tend to have legal teams, licensing conversations and developers who maintain the robots.txt file. Smaller sites often run whatever default their platform ships with. Those explanations are plausible, but the data cannot confirm them. What the data shows is the size of the difference. ##### Training bots are the main target The next idea is that "blocking AI" means one thing. In practice, a crawler can do one of three jobs. Training crawlers gather pages to build AI models. AI search crawlers index pages so an assistant can cite them in answers. User-triggered fetchers load a page live when someone asks a chatbot about it. The pattern suggests a deliberate choice by many site owners. They decline to feed model training but stay reachable when a person asks an assistant a question. Those three jobs are treated very differently. The share of sites blocking at least one training crawler is exactly the same as the share blocking any AI crawler at all, so every blocker in the check shuts out a training bot. Search crawlers are blocked less often, by 7% of sites, and ChatGPT's user-triggered fetcher by 5.4%. ##### GPTBot is the most-blocked crawler OpenAI's training crawler, GPTBot, is turned away more often than any of the other 10 AI crawlers checked: 9.1% of sites block it from the whole site. Anthropic's ClaudeBot comes next at 8.6%, level with ByteDance's Bytespider. A business that blocks Google-Extended expecting to vanish from Google's AI summaries will not get that result. | Crawler | Operator and purpose | Share blocking | Sites | | GPTBot | OpenAI, training (most-blocked of the 11 checked) | 9.1% | 400 | | ClaudeBot | Anthropic, training | 8.6% | 378 | | Bytespider | ByteDance, training | 8.6% | 375 | | CCBot | Common Crawl, open web archive widely used for AI training | 8% | 350 | | meta-externalagent | Meta, training | 7.5% | 329 | | Applebot-Extended | Apple, Apple Intelligence training | 7.5% | 328 | | Google-Extended | Google, Gemini training and grounding (not Search or AI Overviews) | 7.2% | 314 | | PerplexityBot | Perplexity, AI search | 6.7% | 292 | | OAI-SearchBot | OpenAI, AI search | 6.4% | 280 | | ChatGPT-User | OpenAI, user-triggered fetcher | 5.4% | 237 | | Claude-SearchBot | Anthropic, AI search (least-blocked of the 11 checked) | 4.8% | 210 | One label causes frequent confusion. Google-Extended, one of the training crawlers counted here, controls only whether Google may use a site's pages for Gemini training and grounding. Blocking it does not remove a site from Google Search or from AI Overviews. A business that blocks Google-Extended expecting to vanish from Google's AI summaries will not get that result. Google's own list of its crawlers, including what Google-Extended does and does not control. Source: developers.google.com, captured 12 October 2026. ##### Blocking a search bot keeps a site out of AI answers Blocking a training crawler and blocking a search crawler have different effects. A training block asks an AI company not to fold a site's pages into its next model. A search block asks the assistant not to index the site for its answers. If ChatGPT, Claude or Perplexity cannot index a page, they are far less likely to cite or link it when a customer asks a relevant question. OpenAI's documentation separating its training crawler from its search crawler and user-triggered fetcher. Source: platform.openai.com, captured the same day. Even a block is only a request. Robots.txt asks crawlers to stay out; it has no means of forcing them to comply. Well-behaved crawlers follow the file, but nothing in it stops one that chooses to ignore it. So the front-door file tells a fairly measured story. Most popular .uk sites leave every door open. The biggest are twice as likely to lock at least one. The doors that do get locked lead mostly to model training, while the routes into AI answers are left open more often. ##### What this means for UK businesses - Open your own robots.txt. Add /robots.txt to your domain and read it. Many sites run a platform default that nobody on the team has checked. - Decide on training and search separately. Blocking training crawlers and blocking AI search crawlers have different effects. You can decline one and allow the other. - Do not block Google-Extended to escape AI Overviews. It governs Gemini training and grounding, not Google Search. - Treat robots.txt as a request. It signals your wishes to crawlers that choose to follow it. It does not protect content. Example only: a robots.txt that declines AI training crawlers but allows AI search crawlers and user-triggered fetchers. ``` # Decline AI training crawlers User-agent: GPTBot User-agent: ClaudeBot User-agent: Google-Extended User-agent: CCBot User-agent: Applebot-Extended User-agent: meta-externalagent User-agent: Bytespider Disallow: / # Allow AI search crawlers and user-triggered fetchers User-agent: OAI-SearchBot User-agent: Claude-SearchBot User-agent: PerplexityBot User-agent: ChatGPT-User Allow: / # Everyone else User-agent: * Allow: / ``` ##### How we built it This analysis fetched robots.txt and llms.txt directly from every .uk website in that Chrome UX Report list, using the site list from the HTTP Archive crawl, in October 2026. Of the .uk sites in that list, 4,377 answered. Sites that did not answer are excluded from every share, so all percentages use the 4,377 responding sites as the base. A site counts as blocking a crawler only when that crawler is disallowed from the whole site, either through a rule naming it or through the catch-all User-agent: * rule. Partial blocks covering only some folders are not counted. Robots.txt is a voluntary standard. A block records what a site asks for, not what crawlers actually do. Crawlers were grouped as follows. Training: GPTBot, ClaudeBot, Google-Extended, CCBot, Applebot-Extended, meta-externalagent, Bytespider. AI search: OAI-SearchBot, Claude-SearchBot, PerplexityBot. User-triggered fetcher: ChatGPT-User. For the size comparison, sites were split by global Chrome UX Report rank: the top 100,000 (648 .uk sites) against the rest of the list (3,729 sites). The difference between the two blocking shares is statistically significant (p < 0.001). This shows the size of the gap but not its cause. The check covers .uk domains only, so UK businesses on .com and other domains are not included. All figures are a point-in-time snapshot, and none describes a change over time. ###### Data table AI crawlers blocked from the whole site, .uk sites in the Chrome UX Report top 500,000 (October 2026, base 4,377 responding sites) Blocking by group Context: platforms on .uk home pages (HTTP Archive, September 2026, 343,930 home pages; detected by home-page fingerprint) | Platform | Share of .uk home pages | Scope | | WordPress | 38.44% | Highest of the 8 CMS platforms measured | | WooCommerce | 9.31% | Highest of the 8 e-commerce platforms measured | | Shopify | 8.13% | Second of the 8 in both lists | ##### Data & credit Site list and popularity ranks: Chrome UX Report top 500,000 origins, via the HTTP Archive crawl. Robots.txt and llms.txt files were fetched directly from each .uk site in October 2026. Platform shares: HTTP Archive technology detection, September 2026. Analysis compiled by Sayu (sayu.co.uk). --- ### 5 Common SEO Mistakes That Could Be Costing You Traffic Source: https://www.sayu.co.uk/blog/5-common-seo-mistakes.html #### 5 Common SEO Mistakes That Could Be Costing You Traffic Search engine optimisation (SEO) plays a vital role in helping businesses gain visibility online and attract organic traffic. However, even the smallest mistakes can have a surprisingly big impact on rankings. Many organisations focus on content and keywords, but overlook critical areas that search engines prioritise. In this article, we’ll explore five common SEO mistakes that are easy to make but equally easy to fix once you know how. Understanding these pitfalls will not only help you avoid costly errors but also provide a roadmap towards stronger, more consistent growth online. ##### 1. Ignoring Technical SEO The mistake Too often, businesses neglect technical SEO and concentrate only on content creation. This means issues like poor site structure, crawlability, or indexing problems go unnoticed. ###### Why it matters If search engines can’t easily crawl and index your site, even the best content won’t be discovered or ranked properly. Technical SEO is the backbone of your entire strategy. Problems such as slow page load times, unoptimised images, broken links, or poor mobile usability can directly harm user experience and search performance. ###### How to fix it Conduct regular technical audits to catch errors, improve page speed, ensure your site is mobile-friendly, and repair broken links. Don’t forget to review your robots.txt file, create and submit an XML sitemap, and check for duplicate pages or redirect errors. Tools such as Screaming Frog or Sitebulb can help you uncover hidden issues. ##### 2. Keyword Stuffing Overloading web pages with the same keyword in an attempt to boost rankings. Search engines are smarter than ever. Keyword stuffing makes content sound unnatural, reduces user engagement, and risks penalties that can drop your pages from results entirely. Instead of helping your site rank higher, it signals to search engines that your content is low quality. Write content that reads naturally and flows well. Use variations of your keywords, including semantic and related terms, and focus on answering the intent behind the search query. Aim to educate, inform, or solve a problem for the reader. Keyword research tools such as SEMrush or Ahrefs can help you find related terms to weave in organically. ##### 3. Neglecting Quality Content Publishing thin, duplicate, or irrelevant content that doesn’t provide value to the reader. High-quality content is essential. Search engines prioritise pages that genuinely answer queries, offer original insights, or solve problems. Without it, users leave quickly, increasing bounce rates, which further signals to search engines that your site is not meeting expectations. Produce original, engaging, and user-centred content. Each page should have a clear purpose and provide practical value to your audience. Incorporate research, case studies, or examples where possible, and aim to keep content up to date. A strong editorial calendar will help you consistently publish relevant, authoritative pieces. ##### 4. Poor Link-Building Practices Relying on spammy backlinks, irrelevant directories, or even buying links. Low-quality backlinks can damage your site’s credibility and result in search engine penalties. It’s not just about the number of links but the quality, context, and authority of the referring domain. A poor backlink profile can set back your SEO efforts for months. Focus on earning links from reputable, relevant websites. Build relationships with influencers in your industry, contribute guest posts to trusted publications, and create content that others naturally want to reference and share. Use digital PR strategies and consider outreach campaigns for link building. Tools such as Moz or Ahrefs can help you analyse and clean up your backlink profile. ##### 5. Not Tracking Performance Failing to monitor SEO performance using tools like Google Analytics or Search Console. Without performance data, you can’t identify what’s working, what’s broken, or where improvements are needed. You risk continuing with ineffective strategies or missing opportunities to double down on successful tactics. SEO is not static – it requires ongoing adjustments based on real-world performance. Set up regular monitoring and reporting. Track key performance indicators (KPIs) such as organic traffic, bounce rates, conversions, and keyword rankings. Create dashboards to visualise progress and schedule monthly reviews to adapt your strategy. Use the data to experiment, measure, and optimise continuously. ##### Optimise Your Website for Search Engines Avoiding common SEO mistakes is essential for improving search visibility and building sustainable organic traffic. By maintaining a technically sound website, creating valuable content, using keywords naturally, building high-quality backlinks, and monitoring performance, businesses can create a strong foundation for long-term SEO success. If you want to strengthen your website’s performance and avoid the pitfalls outlined above, consider investing in a tailored SEO strategy. Explore our Custom SEO services & packages designed for business growth to see how our team can help improve your rankings, increase organic traffic, and support long-term digital growth. Contact Us --- ### White Hat vs Black Hat SEO: Key Differences Explained Source: https://www.sayu.co.uk/blog/white-hat-vs-black-hat-seo.html #### White Hat vs Black Hat SEO: Key Differences Explained Search engine optimisation (SEO) is essential for driving visibility, traffic, and long-term growth online. However, not all SEO tactics are created equal, and not all of them are safe. In fact, the methods you choose can determine whether your website earns sustainable success or risks sudden penalties from search engines like Google. In this article, we’ll compare white hat and black hat SEO techniques, highlight their key differences, and introduce the increasingly common middle ground known as grey hat SEO. ##### What Is White Hat SEO? White hat SEO describes optimisation techniques that work with search engines rather than against them. It focuses on improving a website in ways that genuinely benefit users, while fully complying with Google’s guidelines. Instead of chasing shortcuts, white hat SEO is about building a strong foundation that delivers consistent, long-term results. At its core, white hat SEO prioritises quality. This means producing content that answers real user questions, structuring websites so they are easy to navigate, and ensuring pages load quickly across all devices. Search engines reward these efforts because they align with their primary goal: providing the best possible experience for searchers. Common white hat SEO practices include: - Publishing original, informative, and well-researched content - Using keywords naturally, based on genuine search intent - Improving technical performance such as site speed and mobile usability - Creating clear internal linking structures - Earning backlinks through authority, relevance, and trust rather than manipulation While white hat SEO often requires more time and ongoing investment than aggressive alternatives, its benefits are far more sustainable. Websites built using ethical optimisation techniques are better equipped to withstand algorithm updates, maintain stable rankings, and build long-term credibility with both users and search engines. ##### What Is Black Hat SEO? Black hat SEO refers to optimisation techniques that deliberately attempt to manipulate search engine algorithms, often at the expense of user experience. These practices violate Google’s guidelines and are designed to achieve quick ranking improvements by exploiting weaknesses in how search engines evaluate websites. Rather than focusing on quality or relevance, black hat SEO prioritises shortcuts. Tactics are often implemented to artificially inflate a site’s visibility without delivering genuine value to users. While these methods can sometimes produce rapid results, they are inherently unstable and increasingly easy for search engines to detect. Common black hat SEO practices include: - Keyword stuffing and unnatural keyword placement - Cloaking, where search engines and users are shown different content - Manipulative link schemes, including paid links and link networks - Using Private Blog Networks (PBNs) to manufacture authority - Publishing duplicate, spun, or automatically generated content The biggest risk of black hat SEO is its long-term impact. When detected, these tactics can trigger algorithmic penalties, manual actions, or even complete removal from search results. Recovery can be time-consuming and costly, often requiring extensive clean-up work and a shift back to ethical optimisation practices. For most legitimate businesses, black hat SEO is not a sustainable strategy. Any short-term gains are typically outweighed by the loss of trust, visibility, and stability that follows once penalties are applied. ##### White Hat vs Black Hat SEO: Key Differences Although white hat and black hat SEO both aim to improve search visibility, the mindset, execution, and longevity of results differ dramatically. The table below provides a clear side-by-side comparison: Feature White Hat SEO Black Hat SEO Compliance Follows search engine guidelines Violates guidelines Risk Level Very low Very high Time to Results Slower, steady progress Fast but unstable Longevity Long-term sustainability Short-lived results Focus User experience and quality Algorithm manipulation Link Strategy Earned through quality content Purchased or artificially generated The essential difference comes down to intent. White hat SEO aims to improve the website for users. Black hat SEO aims to trick search engines. One creates value; the other tries to exploit loopholes. ##### What Is Grey Hat SEO? Grey hat SEO refers to techniques that sit between white hat and black hat practices. These methods don’t directly violate search engine guidelines but do push close to the boundaries of what is considered acceptable. In practice, grey hat SEO often involves more aggressive tactics designed to speed up results, such as assertive link-building, the use of expired domains, or producing content at scale. While these approaches can be effective in the short term, they carry more risk than traditional white hat SEO, particularly as search engine guidelines continue to evolve. For this reason, grey hat SEO is typically used cautiously and alongside a strong white hat foundation, rather than as a standalone strategy. ##### How To Choose the Right SEO Approach for Your Business Choosing the right SEO approach is about balancing performance with risk. For most brands, white hat SEO remains the best option, offering stable growth, strong user trust, and long-term returns. Although results may take longer to achieve, they are far more resilient to algorithm updates and support sustainable visibility over time. In some competitive environments, grey hat SEO may be used cautiously to accelerate growth. These techniques can deliver faster results than purely white hat methods, but they require experience, careful execution, and ongoing monitoring to avoid crossing into risky territory. By contrast, black hat SEO is generally unsuitable for legitimate businesses. While it may promise short-term gains, the likelihood of penalties, ranking losses, and reputational damage makes it a high-risk strategy with poor long-term ROI. Ultimately, businesses that prioritise reputation, stability, and long-term return on investment are best served by ethical, user-focused SEO practices that align with search engine guidelines. ##### Choosing the Right SEO Approach White hat, grey hat, and black hat SEO each represent a different approach to improving search visibility. White hat SEO focuses on ethical, user-first optimisation and delivers stable, long-term results. Grey hat SEO can offer faster gains when used carefully, but comes with increased risk. Black hat SEO relies on shortcuts and manipulation, often leading to penalties and long-term damage. As search engines continue to prioritise quality and user experience, ethical SEO remains the most reliable path to sustainable growth. Businesses that invest in transparent, guideline-compliant strategies are better positioned to build authority, protect their reputation, and achieve consistent long-term ROI. If you’re looking to grow your visibility the right way, explore our Custom SEO Services & Packages Designed for Business Growth and discover how a tailored, ethical SEO strategy can support your goals. Contact Us --- ### What Google Considers When Ranking Your Website Source: https://www.sayu.co.uk/blog/what-google-considers-ranking-your-website.html Appearing on the first page of Google can transform how many people discover your website. But what makes Google put one site above another? While the full formula is secret, we do know the key things it pays attention to. Let’s explore them. ##### Relevance to the Search Google wants to show results that match what someone is looking for. It checks: - The words you use in your titles, headings, and main text. - Whether your page answers the question clearly. - How well your page lines up with the searcher’s intent – are they looking to buy, learn, or compare? For example, if someone searches for “best running shoes 2025”, Google looks for pages that not only list shoe options but also provide reviews, comparisons, and up-to-date insights. ##### Content Quality Good content is key. Google prefers pages that: - Give helpful and original information that adds value beyond what’s already online. - Are easy to read with clear headings, bullet points, and simple language. - Are kept up to date so the information doesn’t go stale. - Cover the topic in enough depth to answer common follow-up questions. If your page has very little information, copies others, or is outdated, it won’t do as well. On the other hand, well-researched and engaging content earns better results. ##### User Experience (UX) Your site should be simple and pleasant to use. Google checks if your site is: - Quick to load, even on slower internet connections. - Mobile-friendly – it should adapt smoothly to smaller screens. - Easy to move around – menus and navigation should be clear and logical. - Visually clear – with readable fonts, suitable colours, and layouts that aren’t cluttered. If people leave your site quickly because it’s slow, difficult to use, or confusing, Google may push it down the rankings. ##### Authority and Trust Google trusts websites that look reliable and safe. Think of it like real-life recommendations – you’re more likely to believe a trusted friend than a stranger. Signs of trust online include: - Backlinks – when other respected websites link to yours, it’s like a recommendation or a vote of confidence. - Expertise and accuracy – showing knowledge, checking facts, and using trustworthy sources makes your site more dependable. - Having a clear “About” page, author bios, and contact details so visitors know who is behind the site and can reach out if needed. - Consistency – publishing content that is honest, reliable, and in line with your brand or field over time. In short, when people and other websites trust you, Google is more likely to trust you too. Building a reputation for good, honest content helps boost your rankings and keeps readers coming back. ##### Technical SEO Behind the scenes, your website should be set up properly so Google can read it. Important points include: - Using the right titles and descriptions to explain what each page is about. - A clear site structure so pages are easy to crawl and index. - Being secure with HTTPS, which protects your visitors. - Having a sitemap so Google can easily find all of your pages. This is like making sure your website is tidy, organised, and safe before showing it to visitors. ##### Engagement and User Signals Google also pays attention to how people use your site: - Do people click on your site in search results instead of choosing others? - Do they stay, scroll, and explore or leave quickly? - Do they return to your site for more? - For local searches, do you have a good Google Business Profile with accurate information and positive reviews? These signs help Google understand whether users genuinely find your site useful and trustworthy. ##### Putting It All Together No one thing guarantees top rankings. Google looks at everything together – relevance, quality, ease of use, trust, technical setup, and user signals – to decide where your site should appear. The better you perform across all of these areas, the stronger your position in search results. ##### Improve Your Rankings On Google Improving your Google ranking is about making your website helpful, trustworthy, and easy to use. Focus on your visitors, and you’ll naturally be giving Google what it wants too. Over time, these improvements build a stronger reputation, more traffic, and better results for your business. Need help improving your rankings? Get in touch with our SEO experts today and let’s put your website on the map. Explore Our SEO Services Today --- ### How To Optimise Your Google Business Profile Source: https://www.sayu.co.uk/blog/how-to-optimise-your-google-business-profile.html #### How To Optimise Your Google Business Profile When people search for services “near me” or businesses in their town, Google often decides which companies appear in the local map results based on their Google Business Profile (GBP). For many small businesses, this is the gateway to being found by local customers. But here’s the challenge: a poorly optimised profile can push your business to the bottom of the list - or leave you out entirely. Optimising your profile is one of the simplest and most effective steps to boost your local SEO, attract more customers, and stand out from competitors. ##### Key Takeaways - Optimising your Google Business Profile is vital for local SEO - it helps you rank higher in local searches and appear in Google Maps. - Accuracy and consistency build trust - verify your profile and keep your business information (Name, address, phone number, hours, categories) up to date. - Engagement drives visibility - add photos, post updates, and respond to reviews and questions to stay relevant. - Insights guide improvement - use GBP’s analytics to refine your strategy and attract more local customers. ##### What is a Google Business Profile? A Google Business Profile (GBP) is a free tool from Google that lets you control how your business appears across Google Search and Maps. It displays key details like your address, opening hours, contact information, photos, and reviews in one place. Think of it as your business’s online storefront. When people search for services “near me,” your GBP determines whether you show up in the results, how trustworthy you appear, and how easy it is for potential customers to contact you. ###### Claim and Verify Your Profile Before you can start optimising, you need to claim and verify your profile. Without verification, your business may not appear in Google Maps or local search results at all. Verification usually happens through a postcard, phone call, or email. While it might feel like a small step, it’s the foundation of your profile - and a verified business is far more likely to earn Google’s trust and visibility in local search. ###### Complete Your Business Information Google rewards businesses it can trust, and trust starts with accuracy and consistency. Your Name, Address, and Phone number (NAP) should be correct and match across your website, social media, and online directories. Even small inconsistencies can confuse search engines and hurt your local SEO Make sure you also add your opening hours, website link, and business categories. The more complete and reliable your profile looks, the more confidence Google has in recommending you to local searchers. ###### Add High-Quality Photos and Videos High-quality photos and videos make your business stand out. They give potential customers a sense of what to expect and build trust before they even visit. Google has found that businesses with photos receive more direction requests, calls, and website clicks. This engagement helps attract customers and signals to Google that your business is active and relevant in the local area, improving your local SEO performance. ###### Write a Compelling Business Description Your description is a chance to show both Google and your customers who you are and what you offer. Keep it concise, professional, and customer-focused. For local SEO, it’s essential to include local keywords naturally. For example, instead of writing “We provide plumbing services,” you could write: “Trusted plumbing services in Manchester and the surrounding areas.” This makes it clear where you operate and what you do, helping you match with more local searches. ###### Use Posts to Engage Customers Think of your profile as a living, breathing part of your business. Posting regular updates, like seasonal offers, new products, or community events, shows Google that you’re active, while giving customers fresh reasons to engage with you. From a local SEO perspective, fresh posts make your profile more relevant, helping you rank higher in searches from people nearby. ###### Collect and Respond to Reviews Reviews are one of the strongest ranking factors in local SEO. Positive reviews boost your visibility and credibility, while responding professionally to negative reviews demonstrates trustworthiness. Encourage satisfied customers to leave reviews by making the process easy - send them a direct link or ask in person after a positive experience. The more active your review profile, the more Google sees you as a trusted local business. ###### Manage and Answer Customer Questions Your Google Business Profile includes a Q&A section where potential customers can ask questions directly on your listing. Keeping an eye on this and providing clear, prompt answers is a simple way to build trust and show your business is active. Proactively adding common questions (and your answers) can also help guide customer decisions and reduce barriers to contacting or visiting you. From a local SEO perspective, an active Q&A section demonstrates engagement and relevance, helping strengthen your visibility. ###### Track Insights and Performance Your GBP provides valuable insights into how customers find and interact with your business. You can see whether people discovered you via Maps or Search, what actions they took, and which posts or photos drove the most engagement. By analysing this data, you can refine your optimisation strategy - doubling down on what works and adjusting what doesn’t. Over time, this will make your profile even stronger in local search. ##### Common Mistakes to Avoid - Inconsistent business information across platforms. - Outdated details like wrong opening hours. - Ignoring reviews or leaving questions unanswered. - Skipping local keywords in your description or posts. - Leaving your profile incomplete with no photos or missing categories. ##### From Optimisation to Growth: Strengthen Your Local SEO Strategy Your Google Business Profile is much more than a digital listing - it’s the cornerstone of your local SEO strategy. When optimised, it makes your business more visible, more trustworthy, and more appealing to customers searching in your area. The best part? It doesn’t have to be complicated. Start small: claim your profile, update your details, and add a few photos. From there, build out reviews, posts, and insights. Each improvement strengthens your presence, helping you attract more local traffic, more calls, and more customers. If you’d like expert support in taking your profile and wider local SEO strategy to the next level, our team at Sayu can help. Explore our Local SEO services to see how we can boost your visibility and bring more local customers to your door. Contact Us Today! --- ### Top 10 Ways to Improve Website Navigation for SEO & Usability Source: https://www.sayu.co.uk/blog/ways-to-improve-website-navigation.html Website navigation is one of the most critical aspects of user experience. If visitors cannot find what they are looking for quickly, they will often leave and look elsewhere. Effective navigation not only keeps users engaged but also improves search engine optimisation (SEO) and increases conversions. Below are ten practical strategies to improve website navigation. ##### Quick Summary | # | Strategy | Key Focus | | 1 | Keep Navigation Simple and Clear | Reduce clutter, use descriptive labels | | 2 | Optimise for Mobile and Responsiveness | Ensure menus work across devices | | 3 | Use Breadcrumbs for Orientation | Help users track their location | | 4 | Add a Search Bar with Smart Features | Predictive search, filters, typo correction | | 5 | Design Navigation Around User Behaviour | Data-driven menus, heatmaps, analytics | | 6 | Incorporate Clear Calls-to-Action (CTAs) | Drive conversions with visible CTAs | | 7 | Provide Secondary and Footer Navigation | Keep main menu lean, add support links | | 8 | Enhance with Visual Cues and Feedback | Hover states, icons, active highlights | | 9 | Ensure Accessibility for All Users | Keyboard navigation, ARIA, colour contrast | | 10 | Test, Monitor, and Refine Regularly | Usability testing, A/B testing, audits | ##### 1. Keep Navigation Simple and Clear Navigation menus should be simple, uncluttered, and easy to understand. Limit the number of top-level menu items and use descriptive, straightforward labels. Avoid jargon and keep text concise. A clear structure reduces cognitive load, helping visitors to find what they need faster. Group similar items together logically, and ensure your most important pages are never more than a couple of clicks away. ##### 2. Optimise for Mobile and Responsiveness With mobile devices accounting for the majority of browsing, menus must be fully responsive. Implement mobile-friendly solutions such as hamburger menus, sticky headers, and buttons that are large enough to tap easily. Test navigation on different devices and screen sizes to guarantee usability. Remember, a menu that looks fine on desktop can become cluttered and confusing on mobile if not properly designed. ##### 3. Use Breadcrumbs for Orientation Breadcrumb trails help users see where they are on a site and make it easier to move backwards. They also improve SEO by providing clear internal linking and reinforcing site hierarchy. Breadcrumbs are particularly useful for large e-commerce sites or resource-heavy blogs, where users may land deep within the site from a search engine. ##### 4. Add a Search Bar with Smart Features A search bar is invaluable on content-heavy or e-commerce sites. Smart features like autocomplete, predictive search, and filters save time and ensure users can quickly find what they need. Placing the search bar prominently, often in the header, makes it instantly accessible. Ensure the results page is well-designed and easy to navigate. ##### 5. Design Navigation Around User Behaviour Base navigation decisions on data. Use heatmaps, analytics, and user testing to understand how visitors interact with your site. Design menus and pathways that align with actual user behaviour rather than assumptions. Conduct card sorting exercises to confirm your categories make sense to real users. Regularly review analytics to see if certain paths are underperforming or causing drop-offs. ##### 6. Incorporate Clear Calls-to-Action (CTAs) Integrate calls-to-action into navigation menus to guide users towards important actions. Examples include “Book Now,” “Get a Quote,” or “Shop Now.” These CTAs should be prominent and easy to find. They can be highlighted with contrasting colours or positioned strategically at the start or end of menus to stand out without being overwhelming. ##### 7. Provide Secondary and Footer Navigation Secondary and footer menus keep the main navigation uncluttered while ensuring key pages like FAQs, policies, and careers remain easily accessible. This creates a smoother user journey across the site. Footer menus are also a great place to reinforce trust by linking to terms of service, privacy policies, and certifications. ##### 8. Enhance with Visual Cues and Feedback Visual aids such as hover effects, active link highlights, and icons help users understand where they are and what is clickable. These cues add clarity and reduce user frustration. Consider using small icons for categories, subtle animations for dropdowns, and highlighting the current page to reassure users they are in the right place. ##### 9. Ensure Accessibility for All Users Navigation should work for everyone. Ensure keyboard navigation functions properly, provide ARIA labels for screen readers, and use accessible colour contrasts. Following accessibility standards improves usability for all. Designing for inclusivity not only broadens your audience but also avoids legal compliance issues. ##### 10. Test, Monitor, and Refine Regularly Navigation is never static. Regularly run usability tests, monitor analytics, and conduct A/B testing to identify improvements. Remove outdated links and adjust menus based on changing user needs. Encourage feedback from visitors to uncover pain points. Continuous refinement ensures your navigation evolves with your business and your audience. ##### Enhance Your Website Experience Improving website navigation is an ongoing process. By applying these ten strategies, you will create a user-friendly experience that improves engagement, supports SEO, and boosts conversions. A well-structured navigation system not only guides visitors but also strengthens your brand’s online presence. Browse Our Web Design & Development Services --- ### 10 Actionable Search Engine Marketing Stats Source: https://www.sayu.co.uk/blog/10-search-engine-marketing-stats.html Search engine marketing is constantly evolving, and understanding the numbers behind user behaviour can help you refine your strategies. Here are ten powerful statistics—along with actionable tips—that you can put to use today. ##### 1. Mobile Devices Drive 60–65% of Website Traffic Mobile browsing has officially overtaken desktop, meaning that the majority of users interact with websites on their smartphones and tablets. If your site isn’t optimised for mobile, you could be losing more than half of your potential audience. Action: Ensure your website is fully mobile-responsive, with fast-loading, easy-to-navigate pages. Test across devices regularly. ##### 2. 40% of Users Leave Websites That Load Slowly Speed is everything in digital marketing. A slow site doesn’t just frustrate users—it can also harm your search engine rankings. Action: Use tools like Google PageSpeed Insights to audit performance, and optimise images, hosting, and code to keep load times under 3 seconds. ##### 3. Blogs Generate 67% More Leads Than Websites Without Publishing consistent, valuable content builds trust, authority, and visibility in search engines, leading directly to more leads and conversions. Action: Start or expand a blog with content focused on solving customer pain points and answering common search queries. ##### 4. Case Studies Influence 73% of B2B Buyers Case studies provide social proof and demonstrate real-world applications, making them incredibly persuasive in the decision-making process. Action: Showcase detailed case studies on your site highlighting client challenges, solutions, and results. Repurpose them into different formats (videos, infographics, social posts) to extend their reach. ##### 5. 47% of Global Purchases Happen Online Nearly half of all buying activity happens digitally, showing just how critical a strong online presence is for sales growth. Action: Invest in seamless e-commerce experiences, optimise checkout processes, and integrate secure payment methods to capture more of this growing digital market. ##### 6. 72% of Marketing Budgets Go Towards Digital Channels Marketers are prioritising digital because that’s where consumers spend their time. Traditional methods are being overshadowed by data-driven online campaigns. Action: Reassess your budget allocation and consider shifting resources towards paid ads , SEO , and content marketing to stay competitive. ##### 7. 93% of Shoppers Read Online Reviews Before Buying Reviews are the new word-of-mouth. They influence decisions at every stage of the buyer journey. Action: Actively request reviews from satisfied customers, respond promptly to feedback, and showcase positive testimonials prominently on your site. ##### 8. Google Accounts for 92% of Search Engine Traffic With Google dominating the search market, focusing your efforts on ranking there is essential. Action: Prioritise Google SEO best practices—keyword optimisation, structured data, mobile-friendly web design , and high-quality backlinks—to maximise visibility. ##### 9. 70% of Searches Use Three or More Words Long-tail keywords dominate search queries, showing that users prefer specificity when searching online. Action: Incorporate long-tail keywords into your SEO and paid campaigns to capture high-intent traffic and reduce competition. ##### 10. 97% of Consumers Research Local Businesses Online First From local service providers to retail shops, online research is the top method for finding and choosing nearby businesses. Action: Optimise your Google Business Profile, keep your NAP (name, address, phone number) consistent across platforms, and create localised content. ##### Power Up Your Marketing With Sayu These statistics prove that search engine marketing success is rooted in understanding user behaviour. By taking small but intentional actions, you can significantly boost visibility, engagement, and conversions. If you’d like expert guidance in applying these strategies, explore our tailored marketing services at sayu.co.uk. --- ### Everything You Need to Know About SEO Source: https://www.sayu.co.uk/blog/need-to-know-seo.html #### Everything You Need to Know About SEO In today's digital world, the way businesses operate, communicate, and connect with their audience has changed significantly. Traditional marketing methods are no longer the only tools companies rely on - much of the interaction between brands and their customers now happens online, whether through websites, social media, or other digital channels. As the internet continues to grow, the real challenge for businesses isn't just having an online an online presence-it's making sure that presence is easy to find. That's where Search Engine Optimisation, or SEO, comes in. With more and more people turning to search engines to find information, products, and services, appearing in those search results has never been more important. ##### What is SEO? Search Engine Optimisation (SEO) is a key part of helping websites and online content show up in search engines like Google, Bing, and Yahoo. Put simply, it's about making sure your content can be easily found by the people who are searching for it. When someone types a question or a set of keywords into a search engine, they're shown a list of results called search engine results pages (SERPs). The aim of SEO is to get your website or content onto those pages - and ideally near the top. The higher your content appears, the more likely it is to be clicked on, which can lead to more visitors, more engagement, and better results overall. So how do search engines decide what to show first? They use algorithms to scan and rank content based on things like relevance, quality, how fast a site loads, whether it works well on mobile, and how users interact with it. The goal is to give people the most useful and reliable results for what they're searching. It's also important to remember that SEO is always changing. Search engines regularly update how they rank content to keep up with user behaviour and new trends. Because of this, businesses and marketers need to keep their SEO strategies up to date to stay visible and competitive. Browse our SEO Pricing ##### Why is SEO Important? The internet is a crowded place, full of businesses, content, and information all competing for attention. In the middle of all this, organic search plays a crucial role - it helps direct people to relevant content and still drives a large share of website traffic. Here's a closer look at why SEO really matters in today's digital world: ###### The Power of Organic Search Most people begin their online journeys with a search engine. Whether they're looking for answers, products, services, or something to watch, they usually start by typing in a search. Unlike paid adverts, organic search results make up the bulk of what users click on. So, appearing in those results can make a real difference to how visible your website is and how much traffic it receives. ###### The Growth of Local Search With so many people now searching on their phones, Local SEO has become more important than ever. Whether someone is looking for a nearby cafe, plumber, or shop, they often search for services in their local area. Optimising for local search helps businesses appear in those results, bringing in more local customers and boosting foot traffic. ###### Improving the User Experience Good SEO isn’t just about search engines—it’s about helping people find what they need quickly and easily. That includes fast-loading pages, mobile-friendly design, and well-organised content. A site that’s easy to use is more likely to keep visitors engaged and coming back. ###### Helping People Navigate Your Site SEO also supports the way your website is structured, making it easier for users to get around. A clear layout and logical content organisation mean visitors are more likely to find what they’re after without getting frustrated—reducing bounce rates and increasing the time they spend on your site. ###### Building Trust and Credibility Ranking well in search results isn’t just about being seen—it helps build trust. People tend to believe that the top results are the most reliable, and that trust often extends to the websites themselves. Being at or near the top can give your business a reputation for being credible and authoritative, which can lead to more return visits and conversions. SEO is about much more than just improving rankings. It helps connect businesses with the right people, builds trust, and creates a better experience for users—all of which are vital in today’s digital environment. ##### The Two Sides of SEO: On-Page and Off-Page SEO has many layers, but at its core, it can be broken down into two main areas: On-Page SEO and Off-Page SEO. Each plays an important role in helping your website show up in search results -one focuses on what's happening on your website, while the other is about how the wider internet interacts with it. ###### On-Page SEO: On-page SEO covers everything you can control directly on your website. It's the foundation of your site's visibility and how it communicates with both users and search engines. Here are some of the key elements: Keyword Research and Use: Before you can improve your site's ranking, you need to understand what your audience is searching for. Finding the right keywords helps you shape your content to match those search terms. The key is to use keywords naturally - without overloading your pages. Quality Content: Using keywords isn't enough on its own. Your content needs to be genuinely helpful, informative, or engaging. Search engines reward content that answers users - questions clearly and in detail. Meta Tags: These short snippets of text give search engines a quick summary of each pag's content. A well-written meta title and description can make your result stand out in search listings and encourage people to click through. URL Structure: Simple, tidy URLs are easier for both users and search engines to understand. A good URL should be short, descriptive, and ideally include relevant keywords. Internal Linking: Linking to other pages within your site helps users explore your content more easily. It also helps search engines understand how your site is structured and which pages are most important. User Experience and Site Speed: People expect fast, easy-to-use websites. If your site is slow or hard to navigate, visitors are likely to leave quickly - and search engines take that into account. A smooth, mobile-friendly site can make a real difference to your rankings. Fresh, Updated Content: Keeping your content up to date shows search engines that your site is active and relevant. Adding new blog posts or refreshing older pages can help maintain or improve your visibility. ###### Off-Page SEO: While on-page SEO is all about what you can control on your own website, off-page SEO is about how your site is seen by others across the web. It focuses on building your reputation, authority, and reach through external signals. Here are some of the main elements: Backlinks: These are links from other websites that lead to yours. Search engines see quality backlinks as a sign that your content is trustworthy and useful - essentially, a vote of confidence from another site. Social Media Activity: When your content is shared, liked, or mentioned on social media, it helps increase visibility and signals to search engines that people find your content relevant and engaging. Brand Mentions: Even without a direct link, mentions of your business or brand name across blogs, forums, and other online platforms show that your brand is being talked about and recognised in your industry. Guest Blogging: Writing for other reputable sites in your field helps you reach new audiences, showcase your expertise, and potentially earn valuable backlinks. It's also a good way to build relationships within your industry. In short, while on-page SEO helps you get found, off-page SEO helps you get trusted. Both are important, and working on them together gives your website the best chance of ranking well and standing out online. ##### Benefits of SEO for Businesses In today's hyper-connected digital age, merely having a website isn't enough. To truly succeed and differentiate oneself in the vast online marketplace, businesses need to be discoverable, and that's where SEO shines. The importance of SEO extends beyond just rankings; it has tangible benefits that directly impact a business's bottom line. Here's a deeper dive into the myriad benefits of employing a well-executed SEO strategy: ###### Increased Visibility Millions of searches happen every day on platforms like Google and Bing. By improving your site's SEO, you increase your chances of appearing near the top of those search results. The higher you rank, the more people see your brand - especially when they're actively looking for what you offer. ###### Relevant Traffic and Conversion Rates SEO helps bring the right visitors to your site - people already interested in your products or services. By targeting the right keywords and creating useful, relevant content, you attract an audience that's more likely to take action. Whether that's making a purchase, signing up for a newsletter, or getting in touch, this kind of targeted traffic often leads to better results. ###### Cost-effectiveness Compared to traditional advertising or paid online ads, SEO is relatively low-cost and delivers long-term value. While ads stop showing once you stop paying, a well-optimised site can continue to attract visitors for months or even years. It's a smart investment that keeps working over time. ###### Competitive Advantage The online market is competitive, and SEO gives you an edge. If your website ranks higher than your competitors, you're more likely to get the clicks, the customers, and the business. It's a simple but powerful way to increase your share of the market. ###### Building Trust and Authority Appearing near the top of search results isn't just good for traffic - it also builds trust. People tend to view high-ranking websites as more credible and reliable. Over time, consistent visibility in search results can help position your business as a trusted name in your industry. Ultimately, SEO is more than just a marketing tool-it's a crucial part of building a strong online presence. It helps your business get found, builds trust with your audience, and gives you a real edge over the competition. For any business looking to grow online, SEO is a smart, long-term investment. ##### Why Choose Sayu for Your SEO Needs SEO can be complicated - but you don't have to figure it out on your own. That's where Sayu comes in. We bring years of hands-on experience and a deep understanding of how to get real results. Our approach is tailored to your business, with strategies designed to meet your specific goals - not just generic fixes. We’ve built a solid reputation through consistent campaign success and positive client feedback . But we don't stop at SEO. As a full-service digital agency, we also offer web development , PPC management , and a wide range of digital marketing services - so everything works together to support your growth. --- ### Common SEM Mistakes Small Businesses Make & How To Avoid Them Source: https://www.sayu.co.uk/blog/sem-mistakes-businesses-make-how-to-avoid-them.html #### Common SEM Mistakes Small Businesses Make & How To Avoid Them In today's digital landscape, search engine marketing (SEM) is more than just a buzzword it's a critical component of any successful online business strategy. Over the years, we've worked with countless small businesses in a variety of industries, and one thing has become clear: SEM is often misunderstood and underutilised. It's not just about running a few ads and hoping for the best; it's about crafting a strategy that works in unison with your overall digital marketing efforts to drive real, measurable results. The catch is that getting SEM right can be tricky, so thorough research and planning is crucial. We've seen businesses pour time and money into campaigns that, unfortunately, don't deliver the returns they're hoping for. Why? Because they fall into some common traps that can easily be avoided with the right guidance. In this article, we're going to share some of the most frequent SEM mistakes we've encountered and ways businesses can avoid them. Whether it's overlooking the importance of keyword research, neglecting mobile optimisation, or failing to integrate SEO effectively, these are pitfalls that can severely hinder your online growth. With a bit of insight and a strategic approach, you can turn these challenges into opportunities for success. Browse our PPC Services ##### 1. Ignoring the Importance of Keyword Research A critical mistake we often see in SEM campaigns is overlooking the importance of thorough keyword research. In paid ads, selecting the right keywords is essential for reaching your target audience effectively. Without the right keywords, you risk wasting your budget on clicks that don't convert, leading to poor performance and missed opportunities. In PPC, targeting irrelevant or overly competitive keywords can quickly drain your budget without delivering the expected return on investment. We've seen businesses struggle with low click-through rates and disappointing conversion rates because their keyword strategy wasn't aligned with their campaign goals. Conversely, when businesses invest time in finding high-value, low-competition keywords, they often see more affordable clicks and valuable traffic that drives growth. While SEM is primarily about paid ads, keyword research also plays a foundational role in SEO. It guides content creation and helps ensure that your website ranks well for relevant searches. Poor keyword targeting in SEO can lead to content that doesn't resonate with your audience, resulting in low visibility in search engine results. Ignoring keyword research in your SEM campaigns is more than just a missed opportunity; it can lead to wasted budget and underperforming ads. When done correctly, keyword research ensures your ads are reaching the right people at the right time, maximising your return on investment and driving meaningful engagement. ##### 2. Focusing Solely on Paid Ads Without Integrating SEO Another common oversight that we have spotted across online businesses and websites is relying solely on paid ads without considering SEO which can lead to missed opportunities and inefficiencies. While paid ads deliver quick visibility, this visibility disappears once the ad budget runs out, which can be costly in the long term, especially in competitive markets. In contrast, SEO builds lasting value by enhancing your website's organic rankings, ensuring that your business remains visible even when ads aren't running. Although it takes time to see results, SEO provides a steady stream of organic traffic that doesn't rely on continuous ad spend. Integrating both strategies allows for sustained visibility, as SEO complements the immediate impact of paid ads with ongoing organic growth. A combined approach helps maintain a consistent online presence and competitiveness, reducing the reliance on fluctuating ad budgets. This balance between SEO and paid advertising can create a more efficient and sustainable digital marketing strategy. Browse our SEO Packages Learn More About SEO vs PPC ##### 3. Neglecting Ad Copy and Creative Quality When it comes to the creative quality of ads, neglecting the quality of ad copy and creative content is a common mistake that can severely impact campaign performance. Even with well-targeted ads, if the messaging and visuals aren't compelling, you'll likely see low click-through rates and wasted budget. We've seen campaigns struggle due to bland messaging or visuals that fail to capture attention. Effective ad content needs to be engaging, relevant, and visually striking. The ad copy should clearly address your audience's needs and showcase how your product or service solves their problems, while visuals should grab attention and drive action. In our experience, focusing on high-quality ad content leads to better performance, including higher click-through rates and improved conversions. Overlooking this crucial element not only wastes potential but also diminishes the overall effectiveness of your campaign. ##### 4. Not Optimising Landing Pages Optimising landing pages is a critical aspect of digital marketing that's often overlooked. Even with well-targeted ads and compelling content, an unoptimised landing page can cause you to lose potential customers just as they're ready to engage. We've seen businesses struggle when their landing pages don't match the promise of the ads driving traffic. For example, a user might click on an ad for a specific product, only to land on a generic homepage or a page overloaded with information. This disconnect can lead to high bounce rates, as visitors leave the site when they don't find what they expected. Slow load times, confusing navigation, and unclear calls-to-action (CTAs) are also common issues that can derail conversions. To truly engage visitors and boost conversions, your landing page needs to align closely with the ad's messaging and visuals. If your ad promotes a specific product, the landing page should prominently feature that product, offering a clear and straightforward path to purchase or more information. ##### 5. Failing to Monitor and Adjust Campaigns Regularly One of the key areas where we've helped businesses improve their SEM results is through regular monitoring and adjustments. It's tempting to think that once a campaign is set up, it will keep performing well on its own. However, this "set it and forget it" approach can quickly lead to missed opportunities and declining performance. The SEM landscape is constantly evolving, with shifts in search trends, user behaviour, and competitor actions. Without ongoing monitoring, campaigns that start strong can lose momentum. Keywords that once drove results may become less effective, and ad copy can grow stale, leading to ad fatigue. Regular performance reviews and data-driven optimisations are essential to keep campaigns on track. Small adjustments, such as refining keyword lists, updating ad copy, or reallocating budget to better-performing ads, can make a significant difference. We focus on key metrics like click-through rates, conversion rates, and cost-per-click to identify trends and make necessary changes. At SAYU, we provide regular reporting, giving you a clear view of where your budget is going and the results it's driving. This transparency helps you understand the impact of our ongoing optimisations and ensures you're always informed about your campaign's progress. ##### 6. Overlooking Negative Keywords The oversight of negative keywords in their SEM campaigns is another mistake that businesses often face. Negative keywords are a crucial, yet often underutilised, tool that can significantly impact the effectiveness of your ads. When negative keywords are ignored, ads can end up being shown to the wrong audience, leading to irrelevant placements and wasted budget. For instance, if you're advertising a premium product, but your ads are appearing for searches related to budget or discount options, you're likely attracting clicks from users who aren't your target customers. This not only wastes your budget on clicks that are unlikely to convert, but it can also lower your ad's relevance score, affecting both ad placement and cost-per-click. Managing negative keywords effectively helps refine your targeting, ensuring that ads reach only the most relevant audiences. This approach filters out search queries that are unlikely to lead to conversions, allowing your budget to be spent more efficiently. For example, a high-end furniture retailer might exclude terms like “cheap” or “discount” to avoid attracting users who are looking for lower-priced options. We've observed how businesses can see significant improvements in their campaign performance when they regularly review and update their negative keyword lists. This practice enhances ad relevance, controls costs, and focuses your budget on clicks that have a higher likelihood of converting. ##### 7. Not Setting Clear Goals and KPIs From our experience, launching SEM campaigns without clearly defined goals or key performance indicators (KPIs) can significantly hinder your ability to achieve meaningful results. When specific objectives aren't established, it becomes challenging to measure success or determine whether your campaign is truly driving the outcomes you need. This lack of clarity often leads to unfocused strategies, inefficient use of budget, and missed growth opportunities. We've seen firsthand how campaigns can become scattered without clear direction, spreading efforts too thin across multiple areas without making a significant impact in any of them. Whether your goal is to increase website traffic, generate leads, boost sales, or build brand awareness, each objective requires a tailored approach. Without defined targets, it's easy for campaigns to lose focus, resulting in less effective outcomes. Setting clear KPIs is equally crucial for SEM campaigns. KPIs provide the benchmarks needed to evaluate your campaign's performance and guide decisions on where to adjust your strategy. For example, if your primary goal is to increase conversions, relevant KPIs might include conversion rate, cost per conversion, and return on ad spend (ROAS). Without these metrics, it's nearly impossible to gauge whether your campaign is on track or needs fine-tuning. We've learned that helping businesses establish specific goals and KPIs ensures every aspect of their SEM strategy aligns with broader business objectives. This approach not only provides direction but also allows for ongoing assessment and optimisation. With well-defined KPIs, you can monitor progress, make necessary adjustments, and keep your campaign on course to achieve your desired outcomes. ##### 8. Mismanaging Budget Allocation Effective budget allocation is crucial to the success of any SEM campaign, yet it's an area where we've seen many businesses struggle. When budgets are not strategically managed, it can lead to overspending on low-performing ads or, conversely, underfunding the campaigns that have the potential to deliver the best results. Both scenarios can significantly hinder overall campaign effectiveness. Poor budget allocation often manifests in a few key ways. Sometimes, too much budget is funnelled into a single campaign or ad group, leaving little room to test different strategies or diversify efforts. Other times, budgets are spread too thin across too many campaigns, resulting in none of them having the resources needed to perform optimally. We've also encountered situations where businesses continue to fund underperforming ads simply because they haven't been regularly reviewed or adjusted. Strategic budget management involves not just setting an overall budget, but also continuously monitoring and adjusting how that budget is allocated across various campaigns and ad groups. Carefully analysing performance data means it's possible to identify which ads or keywords are driving the most value and deserve more investment, and which are underperforming and may need to be scaled back or restructured. This approach ensures that every pound spent is working as hard as possible to drive results. For example, if a particular ad group is consistently generating high-quality leads at a low cost-per-click, it might make sense to allocate more budget to that group while reducing spend on less effective areas. On the other hand, if certain keywords are consuming a large portion of your budget without delivering the expected return, reallocating those funds to better-performing keywords can help maximise your overall campaign effectiveness. In our work with clients, we've found that strategic budget management not only optimises ad spend but also enhances the flexibility to adapt to changing market conditions or campaign goals. Regularly reviewing and adjusting your budget allocation ensures that your SEM campaigns remain agile, efficient, and effective in driving the results your business needs. ##### 9. Ignoring Mobile Optimisation With more people using their phones to browse and shop online, ensuring your SEM campaigns are mobile-friendly is crucial. Overlooking mobile optimisation can severely impact your campaign's performance, leading to higher bounce rates, lower click-through rates, and fewer conversions. For example, ads that appear cluttered on mobile screens or landing pages that are slow to load can frustrate users, causing them to abandon your site. A mobile-friendly SEM strategy ensures your ads display correctly on all devices and cater to mobile users' needs. This includes using responsive designs, mobile-specific ad formats, and fast-loading, easy-to-navigate landing pages. Prioritising mobile optimisation can significantly boost engagement and conversion rates, helping you capture the growing mobile audience. We've seen how enhancing mobile strategies leads to immediate improvements in campaign performance. Ignoring mobile optimisation limits your reach and effectiveness, but focusing on it ensures your ads resonate with today's mobile-savvy consumers, driving better results and a stronger return on investment. Browse our Web Development Services ##### 10. Not Utilising Advanced Targeting Options Failing to use advanced targeting options like audience segmentation and retargeting can severely limit the effectiveness of your SEM campaigns. Without these tools, your ads may reach a broad audience that doesn't necessarily align with your ideal customer base, leading to lower engagement and higher costs. Advanced targeting features allow you to refine your audience, ensuring your ads are more relevant and more likely to convert. Audience segmentation enables you to tailor your messaging to specific groups based on demographics, behaviours, or past interactions, making your campaigns more precise. Retargeting keeps your brand visible to users who have already shown interest, increasing the likelihood of conversion. Ignoring these options can result in missed opportunities to engage with the right audience. Implementing advanced targeting makes your campaigns more strategic and ensures that your budget is spent effectively, driving better results and higher returns. ##### Optimise Your SEM With SAYU Avoiding these common SEM mistakes is crucial for ensuring the success of your digital marketing efforts. We've highlighted some of the most frequent pitfalls, from neglecting keyword research to failing to set clear goals and KPIs, and shared how addressing these issues can significantly improve your campaign performance. By taking a strategic and well-rounded approach, you can maximise your ad spend, enhance your visibility, and drive meaningful results for your business. At SAYU, we understand the complexities of SEM and the importance of getting every detail right. Our comprehensive services in PPC, SEO, and digital marketing are designed to help you avoid these common mistakes and achieve your business goals. If you're looking to optimise your campaigns and ensure they're set up for success, we invite you to explore the services we offer. Don't let avoidable errors hold back your SEM efforts. Browse our services today to see how we can help you create a more effective, results-driven digital marketing strategy. Contact us to find out how we can assist your business. --- ### The Power of Social Ads: How to Boost Sales with Social Media PPC Source: https://www.sayu.co.uk/blog/boost-sales-social-media-ppc-ads.html #### The Power of Social Ads: How to Boost Sales with Social Media PPC Modern businesses are constantly searching for innovative ways to connect with their audience. The digital marketing landscape is evolving rapidly, and social media platforms have become the epicentre of these changes. With billions of users spending significant portions of their daily lives on platforms like Facebook and Instagram, the opportunity for businesses to engage potential customers has never been greater. ‍ Social Pay-Per-Click (PPC) advertising has emerged as a powerful tool for businesses looking to boost their visibility, drive traffic, and achieve measurable results. It helps brands to target specific audiences and optimise campaigns in real time. The UK’s social media advertising market ranks as the third largest globally following the US and China, with an estimated £8.98 billion spent on social media advertising in 2024. And with the number of UK social media users expected to reach 58 million by 2030 , the potential for businesses is immense. In this article, we’ll explore what Social PPC entails, its benefits, platform-specific advantages, and why you should make it an integral part of your marketing strategy. ##### What is Social PPC? Social PPC advertising refers to paid marketing campaigns specifically designed for social media platforms. Unlike traditional search engine PPC, which relies on users actively searching for products or services, Social PPC uses highly targeted ads to engage users as they scroll through their feeds. Through platforms like Facebook, Instagram, TikTok, and Pinterest , businesses can target their ideal audience based on demographics, interests, behaviours, and even past interactions. Key differences between Social PPC and traditional search PPC include: - Intent: Social PPC engages users through discovery, while search PPC focuses on demand fulfilment. - Ad Formats: Social PPC leverages rich visuals like images, videos, and carousels to captivate users. Notably, 24% of users aged 16-64 discover brands through ads on social media. With 91% of users accessing social media platforms via mobile devices, Social PPC ensures businesses reach their audience wherever they are. ##### 5 Great Reasons to Use Social PPC in Your Marketing Strategy ###### Precise Audience Targeting Social PPC offers unmatched precision in targeting. Facebook allows businesses to hone in on specific audiences based on age, gender, location, job title, and even hobbies. Custom audiences enable advertisers to retarget website visitors or build lookalike audiences to find users with similar characteristics, ensuring ad spend is used effectively. ###### Cost-Effectiveness Social PPC is highly scalable, making it accessible to businesses of all sizes. Whether you’re a small business testing the waters or a large corporation running nationwide campaigns, you can adjust your budget to suit your goals. Compared to traditional advertising, Social PPC often provides a lower cost-per-impression, giving businesses more value for their investment. ###### Real-Time Analytics and Optimisation One of the most significant advantages of Social PPC is the availability of detailed performance metrics. Advertisers can monitor key performance indicators (KPIs) like click-through rates (CTR), engagement, and conversions in real time. This data allows for immediate adjustments to improve ad performance and maximise return on investment (ROI). ###### Enhanced Brand Visibility and Engagement Social PPC ensures your brand reaches audiences beyond your organic reach. Sponsored content places your brand in front of potential customers, increasing visibility and engagement. Users can interact directly with ads through likes, shares, and comments, fostering a deeper connection with your brand. ###### Driving Conversions and Sales Social PPC is a powerful tool for guiding users through the sales funnel. Retargeting campaigns can re-engage users who have interacted with your website or previous ads, encouraging them to complete a purchase or sign up for a service. ##### Social Media Platform-Specific Advantages for Businesses Paid ads perform differently across Facebook, Instagram, TikTok, and Pinterest due to each platform’s audience, content style, and user behaviour. Each platform has unique strengths and ad performance often hinges on how well a brand aligns its messaging and creativity with user behaviour on that platform. ###### Facebook With its extensive user base and advanced targeting options, Facebook remains a cornerstone of Social PPC. The platform offers diverse ad formats, including carousel ads and video ads, that cater to various campaign goals. Over 20% of business-to-consumer marketers in the UK rank Facebook as their most important social platform. ###### Instagram Instagram’s visual-centric nature makes it ideal for brand storytelling. The platform boasts high engagement rates, particularly among younger demographics, making it perfect for businesses aiming to connect with a millennial or Gen Z audience. ###### TikTok TikTok is a dynamic platform that thrives on creativity and trends, making it a perfect match for younger audiences. Interactive and engaging ad formats, such as unboxing videos and lifestyle content, work particularly well for e-commerce brands. Advertisers can tap into trending hashtags, challenges, and viral sounds to connect authentically with users. TikTok’s algorithm prioritises relevance and engagement, offering brands the potential to go viral and drive significant traffic. ###### Pinterest Pinterest excels as a discovery platform, influencing purchasing decisions and driving website traffic. Businesses promoting visually appealing products, such as home décor or fashion, can benefit significantly from this platform. ##### Ways to Integrate Social PPC into Your Overall Marketing Strategy To make the most of Social PPC , it’s essential to integrate it seamlessly into your broader marketing strategy. Here are some tips: - Align Campaigns with Objectives: Ensure your Social PPC campaigns align with your marketing goals, whether that’s boosting brand awareness, generating leads, or driving sales. - Combine with Other Efforts: Amplify the effectiveness of Social PPC by combining it with content marketing, SEO, and email campaigns. - Use for Product Launches and Promotions: Social PPC is ideal for creating buzz around new product launches or time-sensitive offers. ##### Debunking Common Misconceptions About Social PPC Ads Some businesses hesitate to invest in Social PPC due to misconceptions. Let’s address the most common ones: “Social PPC is Too Costly” Social PPC is cost-effective and offers scalable options for any budget. “Social Ads Only Work for Big Brands” Small businesses can achieve significant results with targeted campaigns tailored to their audience. “Organic Reach is Enough” Organic reach on social platforms has declined, making paid advertising essential for visibility. ##### Trust Sayu for Your Social Media PPC Ads! Ready to harness the power of Social PPC ? At Sayu, we specialise in managing campaigns across Facebook, Instagram, LinkedIn, and Pinterest. Our expert team will help you create, optimise, and scale campaigns that deliver real results for your business. Get in touch with us today to discuss how we can help you achieve your business goals through Social PPC! Contact Us Learn More About Social PPC --- ### Why Your Business Needs a New Website Source: https://www.sayu.co.uk/blog/why-your-business-needs-new-website.html

Why Your Business Needs A New Website

June 2023

Navigating through the labyrinth of digital advancements in this era, businesses are finding a stronger impetus to establish a potent online presence. A website, the digital face of your business, is not just a useful accessory - it's a pivotal business instrument.

In this article, we'll take a comprehensive look at the world of web development, unravelling how investing in a new website for your business could be a game-changing move in 2023.

The Impact of Websites on Business Revenue

In this fast-paced digital world, a well-structured website holds a profound influence on business growth and profitability. Acting as your business's digital storefront, your website does more than just exist - it engages, it converts, and it sells.

Today, customers value convenience and speed, favouring a smooth, hassle-free online shopping experience. A well-organised, easily navigable website encourages site visitors to become paying customers, directly contributing to a growth in sales.

Furthermore, a website also acts as a pivotal component of your Search Engine Optimisation (SEO) strategy. When your website adheres to SEO-friendly practices, it skyrockets in visibility for users searching for your products or services online.

A study by BrightEdge indicates that over 53% of trackable website traffic is driven by organic search. This statistic highlights the immense potential of SEO in augmenting your digital presence and subsequently, your business revenue.

Common Issues with Existing or Older Websites and Their Business Implications

Your business's online presence is like a living entity - it needs to adapt, evolve, and grow. Stagnancy or complacency, especially when it comes to an outdated website, can serve as shackles, hampering your growth and competitiveness.

Let's delve into the pitfalls associated with older websites and how they can hold your business back.

Outdated Design and User Interface
A website's design is often a visitor's first impression of a business. An older or outdated design can appear unappealing or unprofessional, which may deter potential customers. Moreover, with design trends evolving rapidly, an outdated design may not align with user expectations, leading to a higher bounce rate. Furthermore, an old-fashioned, complicated user interface can impact navigation and user-friendliness. Today's internet users expect intuitive, seamless navigation. If users struggle to find information or complete actions on your site, they are likely to abandon their effort and move to a competitor's site.
Ineffective SEO Practices
SEO is an ever-evolving field. What was a best practice a few years ago could be obsolete or even counterproductive today. Older websites often don't adhere to current SEO best practices, affecting their visibility on search engines.

Whether it's outdated keyword stuffing practices, lack of mobile optimisation, or slow load times, these issues can hurt your website's search engine rankings, making it harder for potential customers to find your business online.
Slow Load Times
Load speed is a crucial determinant of user experience and SEO rankings. A delay of even a few seconds can lead to higher bounce rates and lower user engagement. Older websites often suffer from slow load speeds due to outdated technologies, large uncompressed images, or inefficient code. In contrast, newer websites leverage modern, efficient coding practices and technologies to enhance load speeds.
Poor Mobile Responsiveness
As of 2023, 55% of all web traffic comes from mobile devices, a figure that is projected to rise. Older websites, often not designed with mobile responsiveness in mind, fail to provide an optimal viewing experience on smaller screens. This results in potential customers leaving your site and, in turn, negatively impacts your search engine rankings as Google now uses mobile-first indexing.
Inadequate Security Measures
Cyber threats have become increasingly sophisticated, and older websites often lack the security measures needed to counter these threats. A data breach could lead to loss of customer trust, damage to your brand's reputation, and even legal repercussions. Newer websites are built with advanced security features and protocols, offering better protection against cyber threats.
Lack of Integration with Modern Digital Tools
From customer relationship management (CRM) systems to social media platforms, today's businesses rely on various digital tools. Older websites often don't support integration with these modern tools, hindering your ability to streamline operations, track user behaviour, or automate marketing efforts.
Limited Content Formats
Today's internet users appreciate diverse content formats, including video, podcasts, interactive quizzes, and more. Older websites, however, often only support text and basic images. This limitation hampers your ability to engage users with rich, engaging content, thereby impacting your site's user engagement and SEO performance.
Why Your Business Could Benefit from a New Website

Staying in sync with the rapid pace of technological evolution, updating your website is more than a mere vanity project - it's a strategic necessity.

Here are some of the numerous benefits your business can reap from a new website in 2023:

The Role Of New Technology And Design
Technology and design trends in the digital world are constantly evolving, and keeping up with these changes can enhance your website’s effectiveness. For instance, implementing responsive web design ensures your website adapts optimally across different devices—desktops, tablets, or smartphones. Considering the sharp increase in mobile browsing, providing a seamless mobile experience can significantly increase user engagement and conversion rates. It can also improve your site’s SEO, as search engines prioritise mobile-friendly websites.
Importance Of Updated Web Design
The role of website design extends beyond aesthetics—it directly influences user perception of your business. Studies have shown that it takes approximately 50 milliseconds (that's 0.05 seconds) for users to form an opinion about your website, which determines whether they'll stay or leave. Hence, web design is crucial in shaping the first impressions of your visitors, which, in turn, can significantly affect their purchasing decisions. A clean, modern design can help build trust, making users feel more comfortable interacting with your website and your brand.
Boosting Conversion Rates
One pivotal advantage that often flies under the radar when discussing the benefits of a new website is the potential to dramatically boost conversion rates. A well-designed website with clear calls to action, compelling copy, and an intuitive user journey can drastically increase the number of visitors that convert into customers. Simple alterations like optimising the colour of your 'buy now' button or streamlining the checkout process can have a remarkable impact on your conversions. A professional web development agency like Sayu can assist you in understanding your audience's behaviour and preferences to refine these elements and maximise conversions.
Maximising Impact Of Marketing Efforts
Moreover, your website plays a central role in almost all your marketing activities. Whether you're running a PPC campaign, social media promotion, or email marketing campaign, potential customers will often visit your website to learn more about your business or make a purchase. An outdated or poorly designed website can detract from the effectiveness of these marketing activities.

However, a modern, user-friendly website can enhance your marketing efforts, ensuring a seamless journey for your customers from your ads to your website, leading to higher conversion rates.
Improved User Experience
The rise of AI and machine learning has enabled personalised experiences for users based on their browsing habits and preferences. A site that recognises returning customers, recommends products or services based on past activity, and provides relevant content will increase customer engagement and loyalty. Improving the user experience can decrease bounce rates, increase time spent on your website, and lead to higher conversion rates, directly impacting your bottom line.
Boosted Search Engine Rankings
An updated, SEO-friendly website can significantly improve your rankings on search engines. These improvements could include faster loading speeds, better mobile responsiveness, or high-quality, optimised content. Improved search engine rankings translate into better visibility for your business, increased organic traffic, and a higher potential for conversions. A strong SEO strategy, aided by a well-optimised website, can have a direct impact on your company's revenue and growth.
Enhanced Security and Privacy
In today's digital era, data breaches are a real concern. Updating your website not only ensures integration of the latest security features but also builds trust with your customers. For businesses dealing with sensitive customer data, like e-commerce sites or financial services, enhanced security can be a key selling point. An up-to-date, secure website ensures compliance with privacy regulations and demonstrates to your customers that their data security is a top priority.
Incorporation of Latest Content Formats
Today's consumers value engaging and interactive content. A modern website can support various content formats like video, podcasts, interactive quizzes, and augmented/virtual reality experiences. Integrating such content can increase user engagement and time spent on your website, leading to higher conversion rates. Additionally, certain content types, such as video, can also enhance your SEO efforts, as search engines often favour websites providing rich, multimedia content.
Scalability
Business growth often necessitates an increase in web traffic and the addition of new features or functionalities. An updated website is designed with scalability in mind, ensuring your site can handle increased traffic loads without sacrificing performance. The ability to scale will ensure that as your business grows, your website remains an effective tool for reaching customers and driving sales, rather than a bottleneck to your growth.
Types of Websites for Different Businesses/Industries

Tailoring your website to your specific business type and industry can maximise its effectiveness.

Let's take a look at how different types of businesses require unique website design:

E-commerce Sites
For retail businesses, websites serve as virtual storefronts and need to facilitate a seamless shopping experience. Key features to consider include user-friendly navigation, advanced search options, detailed product pages, secure payment gateways, and efficient customer service channels. Implementing features like personalised product recommendations, customer reviews, and easy return policies can enhance user engagement and conversion rates.
Business-to-Business (B2B) Websites
B2B websites cater to other businesses, often offering complex products or services. These websites should feature detailed product or service information, industry credentials, case studies, and client testimonials.

Key features could include a request for proposal (RFP) interface, live chat or chatbot for quick inquiries, a blog to showcase thought leadership, and a secure client portal.
Lead Generation Websites
These websites are designed with the primary goal of converting visitors into leads. Crucial elements of a lead generation website include compelling and concise copy, clear calls-to-action (CTAs), lead capture forms, and testimonials or case studies to establish credibility. Utilising landing pages tailored to specific products, services, or campaigns can further enhance lead generation efforts.
Informational Sites
These websites are crucial for professional services, non-profits, and government agencies that primarily deliver information to their audience. They should prioritise easy navigation, clear categorisation of information, a search feature, and high readability. Advanced features may include downloadable resources, interactive maps or infographics, and AI-powered chatbots for instant query resolution.
Portfolio Sites
For freelancers, artists, and consultants, websites act as digital portfolios, displaying their skills, achievements, and samples of their work. High-quality media galleries, client testimonials, a captivating 'About Me' section, and easy-to-use contact forms are pivotal. Additional features could include a blog to showcase industry knowledge and downloadable resources like white papers or case studies.
Media Sites
Entertainment and news industry websites need to be dynamic and highly adaptable to accommodate constantly updating content.

Key features include content categorisation and tagging, multimedia support, easy content sharing on social media, comment sections for user engagement, and perhaps a subscription model for premium content.
Personal Blogs
Influencers, public figures, and hobbyists often use personal blogs to share their thoughts and connect with their followers. These websites should support multimedia blog posts, a comments section, social media sharing options, and user subscriptions. Monetisation features like integrated e-commerce for merchandise sales or sponsored content capabilities could also be beneficial.
Sayu: Your Partner For Effective Web Development And Digital Marketing

In 2023, designing a new website for your business isn't merely an option - it's a strategic necessity. With technological advancements, evolving user expectations, and increasing digital competition, keeping your website updated is fundamental for success.

As you plan to overhaul your website in 2023, partnering with seasoned professionals is essential. At Sayu, we appreciate the uniqueness of each business. Our experts adopt a tailored approach to each project, ensuring your website is designed in perfect alignment with your specific needs, industry trends, and brand identity.

Get in touch to discuss your needs and let us help you to take your online presence to the next level.

Check out our web case studies to discover the stellar work we've done for businesses in the past.

If you would like us to check over your Microsoft account to see how much you are spending on traffic you might not want, give us a call! We can help you to eliminate that traffic and continuously monitor your account to keep your cost down.

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