# Sayu

> Sayu is a results-focused UK digital marketing agency delivering SEO, AI Search optimisation, PPC, web design and development since 2005.

- Sayu Limited, a digital marketing agency founded in 2005, based in Stockton-on-Tees, UK.
- Contact: 01642 664550, sales@sayu.co.uk (https://www.sayu.co.uk/contact-us.html).
- Rated Excellent on Trustpilot: https://uk.trustpilot.com/review/sayu.co.uk

Full text of the main pages: https://www.sayu.co.uk/llms-full.txt

## SEO services

- [SEO & AI-Search](https://www.sayu.co.uk/search-engine-optimisation.html): Performance-focused SEO and AI-search optimisation since 2005. Technical SEO, content, digital PR and local SEO to grow organic traffic and AI visibility.
- [Digital PR](https://www.sayu.co.uk/digital-pr.html): Data-led Digital PR campaigns that earn high-authority coverage and quality backlinks, building the authority behind Google rankings and AI visibility.
- [Local SEO](https://www.sayu.co.uk/local-seo-services.html): Sayu's local SEO experts provide a tailored strategy to improve the visibility of your website in your target locations and drive quality local traffic.
- [Content Marketing Portfolio](https://www.sayu.co.uk/content-marketing.html): Content marketing that creates valuable, relevant content for your audience, building relationships, earning links and improving organic visibility.
- [Casino & Gambling SEO](https://www.sayu.co.uk/casino-gambling-seo.html): Specialist SEO for iGaming, gambling and casino brands, with proven results for major UK online casinos. Get a free gambling SEO review from Sayu.

## PPC services

- [Search Engine Pay Per Click](https://www.sayu.co.uk/ppc-management.html): Data-driven PPC management since 2005. Google Ads, Bing, Amazon and Google Shopping campaigns managed for the best ROI. Flexible pricing from £199/month.
- [Social Media Pay Per Click](https://www.sayu.co.uk/social-media-ppc.html): Paid social ads on Meta (Facebook & Instagram), TikTok, LinkedIn, Pinterest and ChatGPT, managed by Sayu. 11% of spend, minimum £99/month + VAT.
- [Sayu CSS](https://www.sayu.co.uk/comparison-shopping-services.html): Save up to 20% on Google Shopping clicks with Sayu CSS. Your feed runs through our CSS Merchant Centre; your ads stay in your own Google Ads account.
- [Casino & Gambling PPC](https://www.sayu.co.uk/the-cost-of-google-adwords-for-online-casinos.html): What online casinos can expect from a Google Ads budget, and the average cost-per-click (CPC) for popular gambling search terms.

## Web services

- [Sayu Websites](https://www.sayu.co.uk/web-development.html): Bespoke, high-performance websites and eCommerce platforms. Lead generation sites from £3995 and eCommerce from £7495, built to drive your business.
- [Shopify Websites](https://www.sayu.co.uk/shopify-websites.html): Custom Shopify websites designed and built by Sayu. Shopify CMS sites from £3495 and full Shopify eCommerce from £9995, from design to launch.
- [CMS Platform & Features](https://www.sayu.co.uk/cms-platform-and-features.html): Sayu's website platform is driven by a powerful and user-friendly Content Management System (CMS) for both eCommerce and non-eCommerce solutions.
- [AI Services](https://www.sayu.co.uk/ai-services.html): AI chat trained on your website, AI search compatibility so ChatGPT and Google AI Overviews recommend you, and AI admin tools built into your Sayu CMS.

## Pricing

- [PPC Management Packages & Pricing](https://www.sayu.co.uk/ppc-packages-pricing.html): Two PPC management packages from Sayu: rolling monthly from £199, or a 12-month plan with fees from 5% of ad spend. 30 day free trial available.
- [SEO Packages & Monthly Pricing](https://www.sayu.co.uk/seo-packages-pricing.html): Performance-led SEO packages for visibility across organic search, conversational AI and AI-driven discovery. Monthly plans from £495, plus Local SEO.
- [30 Day Free Trial Terms & Conditions](https://www.sayu.co.uk/terms-free-trial.html): Terms of Sayu's free trial for Google Ads and SEO management: a team of qualified professionals and smart software to get you more from your ad budget.

## Specialist services

- [AI Content Rewriter: Unique Product Descriptions in One Click](https://www.sayu.co.uk/ai-services/ai-content-rewriter.html): Turn supplier copy into clean, unique product descriptions in your own voice. One click inside your Sayu product editor, with a review step before anything goes live.
- [AI Bulk Meta Generator: Meta Data for Your Whole Catalogue](https://www.sayu.co.uk/ai-services/bulk-meta-generator.html): Regenerate page titles and meta descriptions across an entire category or catalogue in one go, with a preview and approval step before anything is applied.
- [AI Content Quality Checker for Product Pages](https://www.sayu.co.uk/ai-services/content-quality-checker.html): Check product content for readability issues, missing calls to action, keyword gaps, broken HTML and accessibility concerns, with a score and clear fixes. Built into your Sayu admin.
- [AI Image Alt Text Generator for Product Images](https://www.sayu.co.uk/ai-services/image-alt-text-generator.html): Auto-generate SEO-friendly, descriptive alt text for product images by combining image analysis with product context. Built into your Sayu admin.
- [AI Meta Data Generator: Page Titles & Meta Descriptions](https://www.sayu.co.uk/ai-services/meta-data-generator.html): Generate optimised page titles, meta descriptions and keywords from your product description in one click, with a live Google preview. Built into your Sayu admin.
- [AI One-Click Translation for Product Content](https://www.sayu.co.uk/ai-services/one-click-translation.html): Translate product descriptions, meta data and summaries into key European languages in one click, keeping technical terms accurate. Built into your Sayu admin.
- [AI Short Description Summariser for Product Listings](https://www.sayu.co.uk/ai-services/short-description-summariser.html): Create a concise two to three sentence summary from any product description, ready for category listings and search snippets. Built into your Sayu admin.
- [Conversion Rate Optimisation (CRO) Services](https://www.sayu.co.uk/conversion-rate-optimisation.html): Conversion rate optimisation that turns more visits into sales. Through data analysis and testing we find the changes that help your business grow.
- [PPC Ad Copy Optimisation & Testing](https://www.sayu.co.uk/ppc-management/ad-copy-optimisation.html): PPC ad copy written and tested for results. A/B testing, message match with landing pages and continuous optimisation to raise click-through and conversion rates.
- [Amazon Paid Advertising Management](https://www.sayu.co.uk/ppc-management/amazon-advertising.html): Amazon Sponsored Products, Sponsored Brands and Sponsored Display managed for profit. We lower ACoS and grow total sales, and can set up your Amazon shop.
- [Data-Driven PPC Bid Management](https://www.sayu.co.uk/ppc-management/bid-management.html): PPC bid management powered by our own algorithmic bidding software, built by PhD mathematicians. Forecast-led bids, long-tail strength and less wasted spend.
- [Bing Ads Management | Microsoft Advertising Partner](https://www.sayu.co.uk/ppc-management/bing-ads-management.html): Microsoft Advertising (Bing Ads) management from a Microsoft Advertising Partner. Reach Bing, Copilot, Yahoo and partner sites, often at a lower cost per click.
- [Bing Shopping Management | Microsoft Shopping Ads](https://www.sayu.co.uk/ppc-management/bing-shopping-management.html): Microsoft (Bing) Shopping campaign management for eCommerce. Merchant Center set-up, Google feed import and optimisation, and margin-based bidding for higher ROAS.
- [Google Ads Management | Google Premier Partner](https://www.sayu.co.uk/ppc-management/google-ads-management.html): Google Ads management from a Google Premier Partner with 20 years’ experience. Account structure, keywords, ads and bidding built to lower your cost per sale.
- [Google Shopping Management & Feed Optimisation](https://www.sayu.co.uk/ppc-management/google-shopping-management.html): Google Shopping campaign management and product feed optimisation for eCommerce. Better titles, cleaner feeds and smarter structure for higher ROAS.
- [Location-Specific PPC & Local Ad Targeting](https://www.sayu.co.uk/ppc-management/location-targeting.html): Location-targeted Google Ads that drive footfall, calls and conversions from the areas you serve. Radius targeting, postcode bid adjustments and local ad assets.
- [PPC Reporting & Transparency](https://www.sayu.co.uk/ppc-management/ppc-reporting.html): Clear PPC reports against the metrics that matter, direct access to your consultant and full ownership of your ad accounts. See what our reporting looks like.
- [PPC Strategy | Custom Paid Search Strategy from Day One](https://www.sayu.co.uk/ppc-management/ppc-strategy.html): A custom PPC strategy built around your sector, margins and goals. Full-funnel campaigns, a clear 90-day plan and monthly reviews to grow profitably.
- [PPC Remarketing Services](https://www.sayu.co.uk/ppc-remarketing.html): PPC remarketing from Sayu: Display Network remarketing, RLSAs, dynamic and video campaigns that turn engaged visitors into customers at a lower cost.
- [A Search Team Built for an AI-Driven Future](https://www.sayu.co.uk/search-engine-optimisation/ai-search-team.html): How Sayu optimises your brand for AI search: ChatGPT, Google AI Overviews, Gemini and Perplexity. Answer-ready content, authority and technical access for AI crawlers.
- [ChatGPT SEO: Get Your Brand Recommended by ChatGPT](https://www.sayu.co.uk/search-engine-optimisation/chatgpt-seo.html): Get your brand mentioned and linked in ChatGPT answers. Sayu optimises your content, crawler access and reputation so ChatGPT recommends you.
- [Claude SEO: Get Your Brand Found in Claude AI](https://www.sayu.co.uk/search-engine-optimisation/claude-seo.html): Get your business found when people research with Claude. Sayu optimises your content, pricing pages and crawler access so Claude cites and recommends you.
- [High-Quality Content & Sustainable Authority Building](https://www.sayu.co.uk/search-engine-optimisation/content-authority.html): How Sayu creates structured, expert content and earns authority that ranks in Google and gets cited by AI. Topic clusters, E-E-A-T and digital PR explained.
- [Sustainable, Ethical SEO Practices](https://www.sayu.co.uk/search-engine-optimisation/ethical-seo.html): Why Sayu only uses ethical, guideline-compliant SEO. See the shortcuts we refuse, how penalties happen, and why sustainable SEO delivers lasting growth.
- [Gemini SEO: Get Recommended by Google Gemini](https://www.sayu.co.uk/search-engine-optimisation/gemini-seo.html): Help Google Gemini recommend your business. Sayu optimises your website, Google Business Profile and reviews so Gemini names you when customers ask.
- [Google AI Overviews & AI Mode SEO](https://www.sayu.co.uk/search-engine-optimisation/google-ai-overviews-seo.html): Get your brand cited in Google AI Overviews and AI Mode. Sayu optimises your content, structured data and authority so Google quotes you above the results.
- [Perplexity SEO: Get Cited by Perplexity AI](https://www.sayu.co.uk/search-engine-optimisation/perplexity-seo.html): Become a cited source in Perplexity answers. Sayu optimises your content for clarity, freshness and authority so Perplexity quotes and links to you.
- [Proven SEO Expertise, Future-Focused Strategy](https://www.sayu.co.uk/search-engine-optimisation/proven-seo-expertise.html): Twenty years of SEO experience applied to modern search. How Sayu combines proven fundamentals with AI-search strategy to keep your brand ahead.
- [Tailored SEO & AI-Search Strategies](https://www.sayu.co.uk/search-engine-optimisation/tailored-strategies.html): Why every Sayu SEO campaign is built around your goals, audience and competitors. See how local, eCommerce and B2B strategies differ, with real-world examples.
- [Transparent Collaboration & Clear Communication](https://www.sayu.co.uk/search-engine-optimisation/transparent-collaboration.html): How Sayu works with you: a named contact, monthly reports in plain English, a shared roadmap and rolling contracts. See what our SEO reporting looks like.
- [SEO for Accountants & Finance](https://www.sayu.co.uk/seo-for-accountants-finance.html): Sayu provides SEO services for accountants & businesses within the finance sector looking to enhance their online presence to reach their target audience.
- [SEO for Hotels & Restaurants](https://www.sayu.co.uk/seo-for-hotels-restaurants.html): SEO services for hotels and restaurants: Sayu helps hospitality businesses strengthen their online presence and reach the guests they want.
- [SEO for Lawyers & Solicitors](https://www.sayu.co.uk/seo-for-lawyers-solicitors.html): Sayu provides SEO services for lawyers and solicitors looking to enhance their online presence and search visibility to reach their target audience.
- [SEO for Plumbers & Builders](https://www.sayu.co.uk/seo-for-plumbers-builders.html): Sayu provides SEO services for plumbers & builders looking to enhance their online presence and search visibility to reach their target audience.
- [SEO for Travel & Tourism](https://www.sayu.co.uk/seo-for-travel-tourism.html): Sayu provides SEO services for businesses within the travel & tourism industry looking to enhance their online presence and reach their target audience.
- [ChatGPT Ads Management Agency UK](https://www.sayu.co.uk/social-media-ppc/chatgpt-ads.html): ChatGPT ads are live in the UK. Sayu plans, builds and manages your ChatGPT ad campaigns with honest advice on fit. 11% of spend, from £99/mo.
- [Facebook Ads Management Agency UK](https://www.sayu.co.uk/social-media-ppc/facebook-ads.html): Facebook Ads managed by certified specialists in Teesside. Strategy, creative, tracking and reporting for 11% of ad spend, from £99/month + VAT.
- [Instagram Ads Management Agency UK](https://www.sayu.co.uk/social-media-ppc/instagram-ads.html): Instagram ads managed by certified specialists, with Reels, Stories and Feed creative made in-house. 11% of ad spend, from £99/month + VAT. Teesside-based.
- [LinkedIn Ads Management Agency UK](https://www.sayu.co.uk/social-media-ppc/linkedin-ads.html): B2B LinkedIn Ads management from Sayu. Target by job title, company and seniority, generate qualified leads and track them to sales. 11% of ad spend.
- [Pinterest Ads Management Agency UK](https://www.sayu.co.uk/social-media-ppc/pinterest-ads.html): Pinterest Ads management from Sayu: planning, creative, catalogue feeds and data-driven optimisation. 11% of ad spend, from £99/month + VAT.
- [TikTok Ads Management Agency UK](https://www.sayu.co.uk/social-media-ppc/tiktok-ads.html): TikTok Ads management from a Google Premier Partner. Spark Ads, Shop and lead gen campaigns with in-house creative. 11% of ad spend, from £99/month + VAT.

## Case studies

- [Case Studies | SEO, PPC & Web Results](https://www.sayu.co.uk/case-studies.html): Real results for real businesses. Browse Sayu case studies across SEO, PPC and web development and hear more from companies like yours.
- [Complete Golfer PPC Case Study](https://www.sayu.co.uk/case-studies/complete-golfer.html): How Sayu delivered a tenfold revenue increase for golf retailer Complete Golfer with Google Ads and Shopping, more than halving their spend/revenue ratio.
- [Northern Tank Store SEO Case Study](https://www.sayu.co.uk/case-studies/northern-tank-store.html): How a tailored SEO strategy took the newly launched Northern Tank Store site to +877% organic sessions and +4358% growth in search impressions.
- [Painted Furniture Co SEO Case Study](https://www.sayu.co.uk/case-studies/painted-furniture.html): How Sayu delivered a +350% increase in organic sessions and grew top-10 keyword rankings by +106% for premium furniture retailer Painted Furniture Co.
- [PPC Case Studies | Pay Per Click Results](https://www.sayu.co.uk/case-studies/ppc.html): Check out our PPC case studies and learn how companies like yours have benefited from Sayu's expertise in pay per click.
- [SEO Case Studies | Search Engine Optimisation Results](https://www.sayu.co.uk/case-studies/seo.html): Check out our SEO case studies and learn how companies like yours have benefited from Sayu's expertise in search engine optimisation.
- [Thompson Leisure SEO Case Study](https://www.sayu.co.uk/case-studies/thompson-leisure.html): How targeted SEO on its rentals pages lifted organic traffic by over 50% in two months for a leading Northern Ireland motorhome dealer.
- [Web Case Studies | Web Design & Development Results](https://www.sayu.co.uk/case-studies/web.html): Check out our Web case studies and learn how companies like yours have benefited from Sayu's expertise in web design & development.
- [Fat Buddha Content Marketing Case Study](https://www.sayu.co.uk/content-marketing-fashion.html): How Sayu's content marketing earned fashion retailer Fat Buddha 45+ organic backlinks and 3,000+ organic clicks a month with an evergreen timeline.
- [Painted Furniture Content Marketing Case Study](https://www.sayu.co.uk/content-marketing-furniture.html): How Sayu's content marketing brought 17,500+ organic users to furniture maker Painted Furniture and rankings for 450+ keywords.
- [Ramsay Ladders Content Marketing Case Study](https://www.sayu.co.uk/content-marketing-industrial.html): How Sayu's helpful guides for ladder manufacturer Ramsay Ladders earn 5,000+ organic impressions a month and rankings for 600+ keywords.
- [Watch Centre Content Marketing Case Study](https://www.sayu.co.uk/content-marketing-luxury-goods.html): How Sayu's James Bond content piece for luxury watch dealer Watch Centre reached 8,300+ people on social media and earned 1,000+ organic clicks.
- [Brownhills Content Marketing Case Study](https://www.sayu.co.uk/content-marketing-motorhomes.html): How Sayu's motorhome travel guide for Brownhills attracts 1,000+ organic clicks a month from over 1,000 long-tail keywords.
- [Coast Water Sports Content Marketing Case Study](https://www.sayu.co.uk/content-marketing-sports.html): How Sayu's essential sailing knots guide for Coast Water Sports earned 2,000+ organic clicks and top rankings for key terms.
- [Brownhills Motorhomes PPC Case Study](https://www.sayu.co.uk/ppc-case-studies/brownhills.html): PPC case study: how Sayu's Google Ads management kept brand and model traffic stable for Brownhills, the UK's largest motorhome retailer, after COVID.
- [Rhino Rails PPC Case Study | Google Ads Management](https://www.sayu.co.uk/ppc-case-studies/rhino-rails.html): PPC case study: how Sayu tripled Rhino Rails' revenue in six months on just 17% more ad spend, by pushing Shopping and sharpening Search campaigns.
- [Target Tiles PPC Case Study | Google Ads Management](https://www.sayu.co.uk/ppc-case-studies/target-tiles.html): PPC case study: how Sayu trebled Target Tiles' tiling accessory sales with separate campaigns and value based bidding, keeping ROI above 500%.
- [Tile Experience PPC Case Study | Google Ads Management](https://www.sayu.co.uk/ppc-case-studies/tile-experience.html): PPC case study: how Sayu trebled Tile Experience's revenue in five years, improving Search ROI, lowering CPC and growing Shopping revenue 43% in 2020.
- [The M6 Bed Warehouse | SEO Case Study](https://www.sayu.co.uk/seo-case-studies/m6-bed-warehouse.html): How The M6 Bed Warehouse grew organic traffic by 132% and online revenue by 140% with Sayu's SEO strategy. Read the full case study.
- [Brownhills Web Development Case Study](https://www.sayu.co.uk/web-case-studies/brownhills.html): How Sayu customised its E-Commerce platform for Brownhills, the UK's largest motorhome dealer: product templates, deposit bookings and Auto Trader.
- [Life of Vinyl Web Development Case Study](https://www.sayu.co.uk/web-case-studies/life-of-vinyl.html): How Sayu helped Life of Vinyl launch a new product category with a custom-built E-Commerce platform and eBay marketplace integration.
- [Linthorpe Beds Web Development Case Study](https://www.sayu.co.uk/web-case-studies/linthorpe-beds.html): How Sayu built Linthorpe Beds an E-Commerce portal with a custom product catalogue management system and advanced bulk editing for 100K+ product variants.
- [Painted Furniture Co Web Development Case Study](https://www.sayu.co.uk/web-case-studies/painted-furniture.html): How Sayu built a bespoke product template for PaintedFurnitureCo.co.uk, letting customers explore every colour, finish and option, plus sales brochures.
- [Restaurant Supply Store Web Development Case Study](https://www.sayu.co.uk/web-case-studies/restaurant-supply-store.html): How Sayu's E-Commerce platform lets Restaurant Supply Store offer 100,000+ products across multiple web stores, all run from one centralised admin system.
- [Watches.co.uk Web Development Case Study](https://www.sayu.co.uk/web-case-studies/watches.html): How Sayu moved Watches.co.uk from BluePark to a complete Sayu E-Commerce portal, serving 2.5M+ page views and a two-decade product archive.
- [Woodtrend Web Development Case Study](https://www.sayu.co.uk/web-case-studies/woodtrend.html): How Sayu built Woodtrend a custom E-Commerce portal with a bespoke catalogue, dimension calculator and advanced shipping for made-to-measure products.

## Free tools

- [Free SEO Tools: Page Checker, AI Crawlers & More](https://www.sayu.co.uk/free-tools): Free SEO tools from Sayu: check any page’s SEO, see if AI crawlers can reach your site, and trace redirects. No sign-up needed.
- [AI Crawler Checker: Can ChatGPT & Claude See Your Site?](https://www.sayu.co.uk/free-tools/ai-crawler-checker): Free check: can GPTBot, ClaudeBot, PerplexityBot and Google-Extended reach your pages? Tests robots.txt, your server and llms.txt.
- [HTTP Status & Redirect Checker: Bulk, Free](https://www.sayu.co.uk/free-tools/http-status-checker): Check HTTP status codes and full redirect chains for up to 10 URLs at once. Spots redirect chains, loops, 302s and http-to-https gaps.
- [Free Schema Markup Generator (JSON-LD)](https://www.sayu.co.uk/free-tools/schema-generator): Create JSON-LD schema markup for your business, articles, products, FAQs and breadcrumbs. Fill in a form, copy the code — free, no sign-up.
- [Free SEO Page Checker: Instant On-Page Audit](https://www.sayu.co.uk/free-tools/seo-checker): Check any page’s SEO for free: title, meta description, H1, alt text, canonical, schema and speed, scored with clear fixes.
- [SERP Snippet Preview: Check Title & Description Length](https://www.sayu.co.uk/free-tools/serp-snippet-preview): Preview how your page looks in Google. Title and meta description widths measured in pixels, with truncation shown on desktop and mobile.
- [Free XML Sitemap Checker: Find & Test Your Sitemap](https://www.sayu.co.uk/free-tools/sitemap-checker): Check your XML sitemap free: find it via robots.txt, follow sitemap indexes, count URLs, spot duplicates and test that listed pages load.

## Company

- [About Sayu | Full-Service Digital Marketing Agency Since 2005](https://www.sayu.co.uk/about-us.html): Established in 2005, Sayu is a full-service digital marketing agency delivering SEO, PPC, social media and web development for startups to global brands.
- [Meet the Team | Sayu Digital Marketing](https://www.sayu.co.uk/meet-the-team.html): Meet the Sayu team: experienced, results-driven PPC, SEO, digital PR and web specialists who love what they do and take pride in how they do it.
- [Careers at Sayu | Digital Marketing Jobs in Stockton-on-Tees](https://www.sayu.co.uk/careers.html): Find out more about career opportunities at Sayu, a Google Premier Partner digital marketing agency in Stockton-on-Tees established in 2005.
- [Our Services | SEO, PPC, Web & Content Marketing](https://www.sayu.co.uk/services.html): Sayu's digital marketing services: SEO, local SEO, content, digital PR, PPC, social media PPC, Sayu CSS, web development, Shopify websites and AI services.
- [Contact Sayu | Digital Marketing Agency in Stockton-on-Tees](https://www.sayu.co.uk/contact-us.html): Get in touch with Sayu: call 01642 664550, email sales@sayu.co.uk or visit our Stockton-on-Tees office. Tell us about your SEO, PPC or web project.

## Guides

- [Knowledge Base: PPC Guides and White Papers](https://www.sayu.co.uk/blog/knowledge-base.html): Sayu's in-depth pay per click guides: PPC basics, Google Quality Score, optimal bidding, long tail keyword expansion and landing page optimisation.
- [iGaming SEO & PPC Articles](https://www.sayu.co.uk/igaming-articles.html): Read iGaming articles with stats, tips and advice from Sayu, specialists in iGaming and online casinos since 2005.
- [PPC Articles & Google Ads Guides](https://www.sayu.co.uk/ppc-articles.html): Read PPC articles with stats, tips and advice from Sayu, experts in professional Google Ads Pay Per Click services for businesses since 2005.
- [SEO Articles, Guides & Advice](https://www.sayu.co.uk/seo-articles.html): Read SEO articles with stats, tips and advice from Sayu, experts in professional Search Engine Optimisation for businesses since 2005.
- [From 60 to 100: how we got sayu.co.uk to a perfect PageSpeed score](https://www.sayu.co.uk/blog/how-we-got-sayu-co-uk-to-a-perfect-pagespeed-score): In one afternoon we took our homepage's mobile PageSpeed score from 60 to 100 and its accessibility score from 85 to 100.
- ["Black Friday 2025" tops UK searches among the Black Friday terms measured](https://www.sayu.co.uk/blog/black-friday-2025-tops-uk-searches-among-the-black-friday-terms-measured): Of the Black Friday and Cyber Monday phrases checked across the UK, the one carrying a year drew the most search interest.
- [Biggest .uk websites twice as likely to block AI crawlers](https://www.sayu.co.uk/blog/biggest-uk-websites-twice-as-likely-to-block-ai-crawlers): A direct check of robots.txt files on the most-visited .uk websites finds that shutting out AI bots is a minority habit.
- [Googlebot vs ChatGPT: who is really crawling your online shop?](https://www.sayu.co.uk/blog/googlebot-vs-chatgpt-who-is-really-crawling-your-online-shop): We went through 38.5 million requests from a week of server logs on the websites we host, to see how often Google's and OpenAI's crawlers visit, what they download, and how many of them are fake.
- [Online shops made up nearly one in ten new UK companies](https://www.sayu.co.uk/blog/online-shops-made-up-nearly-one-in-ten-new-uk-companies): Online retail was among the most common activities on new UK company registrations from October 2025 to September 2026, close to level with software and…
- [Most sites AI assistants cite for UK searches miss Google's top 10](https://www.sayu.co.uk/blog/most-sites-ai-assistants-cite-for-uk-searches-miss-googles-top-10): For the same everyday UK searches in the same month, ChatGPT, Gemini, Perplexity and Claude mostly linked to websites that Google's first page of ordinary…
- [Fewer than half of popular .uk home pages carry structured data](https://www.sayu.co.uk/blog/fewer-than-half-of-popular-uk-home-pages-carry-structured-data): An October 2026 check of the most-visited .uk websites finds that most home pages give search engines and AI assistants no machine-readable summary of who…
- [Seven in ten UK-visited websites pass Google's phone speed test](https://www.sayu.co.uk/blog/seven-in-ten-uk-visited-websites-pass-googles-phone-speed-test): Google's Chrome UX Report shows what share of the websites people in the UK visit on their phones clear all three Core Web Vitals, which of the three tests…
- [Most sites cited in UK AI Overviews miss Google's top ten](https://www.sayu.co.uk/blog/most-sites-cited-in-uk-ai-overviews-miss-googles-top-ten): A check of 360 everyday UK searches in October 2026 finds that Google's AI answers usually cite websites from outside the ten ordinary results printed…
- [How much of Britain's retail spending is online now](https://www.sayu.co.uk/blog/how-much-of-britains-retail-spending-is-online-now): Just over a quarter of retail spending in Great Britain now goes through online checkouts: far above the level before the pandemic, well below the lockdown…
- [Most-visited .uk sites block AI crawlers twice as often](https://www.sayu.co.uk/blog/the-uks-most-visited-uk-websites-block-ai-crawlers-twice-as-often): About one in five of the most-visited .uk websites ask at least one AI crawler to stay out of the whole site: double the share among smaller .uk sites.
- [5 Common SEO Mistakes That Could Be Costing You Traffic](https://www.sayu.co.uk/blog/5-common-seo-mistakes.html): Discover 5 common SEO mistakes and how to fix them to boost visibility, avoid penalties, and drive sustainable traffic growth.
- [White Hat vs Black Hat SEO: Key Differences Explained](https://www.sayu.co.uk/blog/white-hat-vs-black-hat-seo.html): Learn the difference between white hat and black hat SEO, including their risks, benefits, and which approach delivers long-term results.
- [What Google Considers When Ranking Your Website](https://www.sayu.co.uk/blog/what-google-considers-ranking-your-website.html): Learn the key factors Google uses to rank websites, from content and trust to user experience and SEO, explained in clear, simple terms.
- [How To Optimise Your Google Business Profile](https://www.sayu.co.uk/blog/how-to-optimise-your-google-business-profile.html): Struggling to rank locally? Optimise your Google Business Profile with our expert tips and boost your local SEO to win more customers today.
- [Top 10 Ways to Improve Website Navigation for SEO & Usability](https://www.sayu.co.uk/blog/ways-to-improve-website-navigation.html): Discover 10 proven ways to improve website navigation for better UX, SEO, and conversions.
- [10 Actionable Search Engine Marketing Stats](https://www.sayu.co.uk/blog/10-search-engine-marketing-stats.html): Explore 10 key search engine marketing stats with tips to boost traffic, leads and sales. Partner with Sayu for expert digital marketing.
- [Everything You Need to Know About SEO](https://www.sayu.co.uk/blog/need-to-know-seo.html): Discover how SEO boosts visibility, builds trust, and drives business growth in today’s competitive digital landscape
- [Common SEM Mistakes Small Businesses Make & How To Avoid Them](https://www.sayu.co.uk/blog/sem-mistakes-businesses-make-how-to-avoid-them.html): Learn how to avoid common SEM mistakes and improve your digital marketing strategy for better results and higher efficiency.
- [The Power of Social Ads: How to Boost Sales with Social Media PPC](https://www.sayu.co.uk/blog/boost-sales-social-media-ppc-ads.html): Boost visibility and sales with Social PPC. Learn how paid social ads target audiences, drive traffic and grow your business in the UK digital market.
- [All guides](https://www.sayu.co.uk/blog.html)

## News

- [Industry News | SEO, PPC & Digital Marketing News](https://www.sayu.co.uk/industry-news.html): Providing professional guidance and support to help you improve your online business: the latest SEO, PPC and digital marketing news and insight from Sayu.
- [New free tool: schema markup generator](https://www.sayu.co.uk/news/free-schema-markup-generator): Our free schema markup generator creates JSON-LD for your business, articles, products, FAQs and breadcrumbs, checked against Google’s rules.
- [Semrush: AI Overviews appear on 88% of its tracked commercial keywords](https://www.sayu.co.uk/news/semrush-ai-overviews-appear-on-88-of-its-tracked-commercial-keywords): Google's AI summaries appear on most of the buying-intent searches in one large keyword study, so UK businesses should check whose pages those summaries…
- [Nearly half plan Black Friday cutbacks: time to check phone speed](https://www.sayu.co.uk/news/nearly-half-plan-black-friday-cutbacks-time-to-check-phone-speed): Shoppers planning to spend less tend to shop around more, so a slow product page on a phone gets less patience this year.
- [ChatGPT ads may be rewritten by default: check your opt-out](https://www.sayu.co.uk/news/chatgpt-ads-may-be-rewritten-by-default-check-your-opt-out): Reports say self-serve ChatGPT ads can be changed automatically unless advertisers opt out, so anyone running them should check that setting and their…
- [Claude Duet arrives in preview: UK firms should start with one task](https://www.sayu.co.uk/news/claude-duet-arrives-in-preview-uk-firms-should-start-with-one-task): Anthropic's new AI agent for professionals and small business owners is worth a careful trial, and the safest way in is one routine job with a person…
- [Critical PHP security flaws: we have patched our servers, here is what to check on yours](https://www.sayu.co.uk/news/critical-php-security-flaws-we-have-patched-our-servers-here-is-what-to-check-on-yours): Two serious flaws in PHP, the language behind a large share of the web, were fixed on 21 October.
- [Gemini arrives in cars: check what Google knows about your business](https://www.sayu.co.uk/news/gemini-arrives-in-cars-check-what-google-knows-about-your-business): Google is bringing its Gemini assistant to Android Auto, so the details Google holds about your business are now worth checking.
- [Cloudflare pilot widens ChatGPT search: check robots.txt allows its search bot](https://www.sayu.co.uk/news/cloudflare-pilot-widens-chatgpt-search-check-robotstxt-allows-its-search-bot): ChatGPT search can only quote pages its crawler is allowed to reach, so UK businesses should check which AI bots their website lets in.
- [New free tool: SERP snippet preview](https://www.sayu.co.uk/news/free-serp-snippet-preview): Preview your Google search result before you publish: title and meta description measured in pixels, with truncation on desktop and mobile.
- [New free tool: XML sitemap checker](https://www.sayu.co.uk/news/free-sitemap-checker): Our free XML sitemap checker finds your sitemaps, checks they are valid and clean, and tests whether the pages they list actually load.
- [All news](https://www.sayu.co.uk/news)

## Optional

- [Get in Touch | Sayu Digital Marketing Agency](https://www.sayu.co.uk/get-in-touch.html): Get in touch with Sayu's friendly team to discuss your SEO, PPC, social and web needs. Call 01642 664550 or email sales@sayu.co.uk.
- [Privacy Policy | Sayu Digital Marketing](https://www.sayu.co.uk/privacy-policy.html): Privacy Policy for Sayu Limited. Information, security, data protection.
- [Terms of Use | Sayu Digital Marketing](https://www.sayu.co.uk/terms-of-use.html): Terms of Use for Sayu Limited. Copyright & Trade Notice.
- [Web Design & Development Portfolio](https://www.sayu.co.uk/web-portfolio.html): Check out our Web Portfolio, filled with distinct, eye-catching designs that help set our clients apart from their competitors.
- [Brownhills | Web Design Portfolio](https://www.sayu.co.uk/web-portfolio/brownhills.html): See the Brownhills website designed and developed by Sayu, with screenshots from the finished site in our web design portfolio.
- [Complete Blinds | Web Design Portfolio](https://www.sayu.co.uk/web-portfolio/complete_blinds.html): See the Complete Blinds website designed and developed by Sayu, with screenshots from the finished site in our web design portfolio.
- [Cuba Lilly | Web Design Portfolio](https://www.sayu.co.uk/web-portfolio/cuba_lilly.html): See the Cuba Lilly website designed and developed by Sayu, with screenshots from the finished site in our web design portfolio.
- [Elmos Wardrobe | Web Design Portfolio](https://www.sayu.co.uk/web-portfolio/elmos-wardrobe.html): Designer dog clothing is another very competitive sector and our brief was to create a unique look and feel that would help to increase brand visibility.
- [Fox's Outdoor | Web Design Portfolio](https://www.sayu.co.uk/web-portfolio/foxs-outdoor.html): See the Fox's Outdoor website designed and developed by Sayu, with screenshots from the finished site in our web design portfolio.
- [Innergy Gas & Equipment | Web Design Portfolio](https://www.sayu.co.uk/web-portfolio/innergy.html): See the Innergy Gas & Equipment website designed and developed by Sayu, with screenshots from the finished site in our web design portfolio.
- [Life Of Vinyl | Web Design Portfolio](https://www.sayu.co.uk/web-portfolio/life-of-vinyl.html): Life Of Vinyl, an online record store built by Sayu for Vectis on the Sayu E-Commerce platform, with eBay integration, live stock and a 1,400% sales increase.
- [Linthorpe Beds | Web Design Portfolio](https://www.sayu.co.uk/web-portfolio/linthorpe_beds.html): See the Linthorpe Beds website designed and developed by Sayu, with screenshots from the finished site in our web design portfolio.
- [Mark Worthington | Web Design Portfolio](https://www.sayu.co.uk/web-portfolio/mark_worthington.html): See the Mark Worthington website designed and developed by Sayu, with screenshots from the finished site in our web design portfolio.
- [Mr Mattress | Web Design Portfolio](https://www.sayu.co.uk/web-portfolio/mr_mattress.html): See the Mr Mattress website designed and developed by Sayu, with screenshots from the finished site in our web design portfolio.
- [Natural By Nature | Web Design Portfolio](https://www.sayu.co.uk/web-portfolio/natural-by-nature.html): See the Natural By Nature website designed and developed by Sayu, with screenshots from the finished site in our web design portfolio.
- [Painted Furniture | Web Design Portfolio](https://www.sayu.co.uk/web-portfolio/paintedfurniture.html): See the Painted Furniture website designed and developed by Sayu, with screenshots from the finished site in our web design portfolio.
- [Restaurant Supply Store | Web Design Portfolio](https://www.sayu.co.uk/web-portfolio/restaurant_supply_store.html): See the Restaurant Supply Store website designed and developed by Sayu, with screenshots from the finished site in our web design portfolio.
- [Rhino Rails | Web Design Portfolio](https://www.sayu.co.uk/web-portfolio/rhino-rails.html): See the Rhino Rails website designed and developed by Sayu, with screenshots from the finished site in our web design portfolio.
- [Rural Arts | Web Design Portfolio](https://www.sayu.co.uk/web-portfolio/rural_arts.html): See the Rural Arts website designed and developed by Sayu, with screenshots from the finished site in our web design portfolio.
- [Thackerays | Web Design Portfolio](https://www.sayu.co.uk/web-portfolio/thackerays.html): See the Thackerays website designed and developed by Sayu, with screenshots from the finished site in our web design portfolio.
- [Tickner Trailers | Web Design Portfolio](https://www.sayu.co.uk/web-portfolio/tickner-trailers.html): See the Tickner Trailers website designed and developed by Sayu, with screenshots from the finished site in our web design portfolio.
- [Toucan Tools | Web Design Portfolio](https://www.sayu.co.uk/web-portfolio/toucan_tools.html): See the Toucan Tools website designed and developed by Sayu, with screenshots from the finished site in our web design portfolio.
- [Unbiased | Web Design Portfolio](https://www.sayu.co.uk/web-portfolio/unbiased.html): See the Unbiased website designed and developed by Sayu, with screenshots from the finished site in our web design portfolio.
- [Werxco | Web Design Portfolio](https://www.sayu.co.uk/web-portfolio/werxco.html): See the Werxco website designed and developed by Sayu, with screenshots from the finished site in our web design portfolio.
- [Windsor Cakecraft | Web Design Portfolio](https://www.sayu.co.uk/web-portfolio/windsorcakecraft.html): See the Windsor Cakecraft website designed and developed by Sayu, with screenshots from the finished site in our web design portfolio.
- [Woodtrend | Web Design Portfolio](https://www.sayu.co.uk/web-portfolio/woodtrend.html): See the Woodtrend website designed and developed by Sayu, with screenshots from the finished site in our web design portfolio.
