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Surge in online Christmas sales
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Author: Sayu
According to reports, online retail is set to arrive at £8.9bn in the Christmas sales this year, representing 20% of all UK sales.

It has been predicted that online shopping will represent a fifth of all shopping this Christmas, a growth of 24% compared to last years' Christmas sales, according to research.

It also predicted good news for retail, estimating an increase of 1.9% (£832m) this Christmas after the plummet of retail sales of £27m during the recession last year.

Moreover, it has been predicted that by December 2015 online sales will make up for 50% of all Christmas Shopping only if retail's 24% growth rate and all retail's 6% rate continue.

The Marketing Director of Kelkoo UK, Bruce Fair said: “It has been a very tough year for UK retailers, so a busy Christmas is the news they’ve been waiting for. There has been talk of green shoots for some time but it has taken a while for retailers to see any clear signs of a recovery. A seasonal cash injection will help create jobs and generate a renewed sense of optimism across the sector.”

Source: NMA, IAB

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