Sayu SEM Blog

ERetail News Update

Sayu — Fri, 01 Aug 2008 08:58:00 +0100

Top 5 headlines, for your 5 minute coffee break...

Booming Online Business, Slumping High Street Sales

Sayu — Fri, 01 Aug 2008 08:50:00 +0100

"Online shopping grew 38% year on year in the first six months of this year, says IMRG, a trade body for online retailers. This is in stark contrast to the trend of falling high-street sales, which declined 3.9% in June, according to the latest figures from the Office for National Statistics." - Times Online

Online Sports Market Amongst the Most Lucrative

Sayu — Thu, 31 Jul 2008 10:17:00 +0100

A report ran by Jupiter Research says that sports fans are among the largest consumers of online video and among the biggest online spenders

Search Volume Data Added to Keyword Tool

Sayu — Thu, 31 Jul 2008 10:14:00 +0100

Google has recently added search volume data to their keyword tool, providing advertisers with a better insight into keywords' monthly and average search volumes.

Google Trends for Websites

Sayu — Thu, 31 Jul 2008 09:27:00 +0100

Google has recently added a new feature to Google Trends - Trends for Websites, letting you see traffic data about your favourite sites.

Google Launches Knol

Sayu — Thu, 31 Jul 2008 08:53:00 +0100

After 6 months of beta testing, Google has invited everyone to participate in Knol - a new author-driven encyclopaedia service.

Google's Hold on UK Search Market Tightens

Sayu — Tue, 01 Jul 2008 14:02:00 +0100

According to the latest figures from Hitwise, Google accounted for a huge 87.3% of all UK searches in May.

Increase in Paid Brand Search Marketing Following Google's UK Trademark Changes

Sayu — Tue, 01 Jul 2008 13:58:00 +0100

Since Google introduced new changes to their trademark policy, allowing adwords advertisers to bid on brand and trademark terms, Hitwise have recently revealed that the top online brands in the UK have significantly increased their spending on paid brand search marketing.

Google Designs New Favicon

Sayu — Tue, 01 Jul 2008 13:50:00 +0100

Google have designed a new favigon (the small icon/ logo you see in your browser next to the URL).

ERetail News Update

Sayu — Mon, 30 Jun 2008 13:49:00 +0100

Top 5 headlines, for your 5 minute coffee break...

Interview with Pay Per Click Account Manager Lauren

Sayu — Mon, 30 Jun 2008 12:19:00 +0100

Month by month we would like to gradually introduce you to the full Sayu team. Since the launch of our newsletter in December 2007, we have introduced you to many of our account managers.

Online Tool Alert - Predict Your Customers' Online Commercial Intention

Tracey Simpson — Mon, 02 Jun 2008 08:23:00 +0100

Using MSN's data mining tool, predict your customers' online commercial intension based on his/her search queries or recently visited URLs.

Landing Page Load Time Now Visible in Your Adwords Account

Tracey Simpson — Mon, 02 Jun 2008 08:05:00 +0100

At the beginning of April we made you aware of Google�s plans to incorporate landing page load time into the quality score. Load time is the amount of time it actually takes for a user to view the landing page after they click on the ad. As a follow up to this post, we�d like to give you an update.

eRetail News Update

Sayu — Fri, 30 May 2008 11:42:00 +0100

Top 5 headlines, for your 5 minute coffee break�

Interview with Pay Per Click Account Manager Alan

Sayu — Fri, 30 May 2008 10:59:00 +0100

Month by month we would like to gradually introduce you to the full Sayu team. Since the launch of our newsletter in December 2007, we have introduced you to many of our account managers. In our penultimate feature on our account managers, we would like to introduce you to Alan.

Boost Conversions with Easy Navigation

Tracey Simpson — Fri, 30 May 2008 09:40:00 +0100

Being able to find your way around a site makes the process of browsing online seamless

Interview with Pay Per Click Account Manager, Laura

Sayu — Tue, 29 Apr 2008 12:11:00 +0100

Month by month we would like to gradually introduce you to the full Sayu team.

Google Adwords Customers Targeted in Phishing Attempts

Tracey Simpson — Tue, 29 Apr 2008 10:53:00 +0100

In recent weeks there has been an onslaught of Google Adwords phishing attempts. We, and some of our clients, have received such emails so we would like to alert you of this most recent scam and encourage extra care when pursuing emails.

eRetail News Update

Sayu — Mon, 28 Apr 2008 15:52:00 +0100

Top 5 headlines, for your 5 minute coffee break�

FAQ: How is My Ad's Position Calculated in Google Adwords?

Sayu — Mon, 28 Apr 2008 14:28:00 +0100

The Google Adwords system for calculating who wins the PPC auction is based upon two factors:

New Google Adwords Phone Alerts

Sayu — Mon, 28 Apr 2008 12:16:00 +0100

Advertisers can now sign up for Google Adwords Phone Alerts.

Online Ad Spend to Overtake TV

Sayu — Mon, 28 Apr 2008 11:25:00 +0100

Last year online advertising spend in the UK rose by 38%, to �2.8 billion. By 2009, the sector is on track to knock TV off the top spot, according to figures published recently.

Google Adwords Introduces New Trademark Policy

Sayu — Fri, 25 Apr 2008 15:57:00 +0100

Google Adwords is changing their trademark policy to enable Adwords advertisers to bid on brand and trademark terms. In the same way as advertisers in the US, the new rules will allow keyword bidding on trademark keywords, however, will not allow advertisers to use the trademarked terms in the ad text.

The First Most Vital Element in SEO - A Keyword Strategy

Author: Tracey Simpson — Mon, 31 Mar 2008 17:29:00 +0100

SEO is fuelled by 'key phrases'. If you can achieve a high rank for the right phrases you have the opportunity to drive interested visitors to the exact information or product they need � this is the main goal of SEO.

Landing Page Load Time to Affect Adwords Quality Score

Author: Tracey Simpson — Mon, 31 Mar 2008 16:42:00 +0100

As part of Google�s continued effort to improve user experience, the search engine has recently announced an additional factor that will contribute to an advertisers 'Quality Score': landing page load time. Load time is the amount of time it actually takes for a user to view the landing page after they click on the ad.