From the design and planning of your email marketing strategy, to the broadcasting and tracking, Sayu can help you get the best Return on Investment (ROI) with every campaign.

Making Profit from Email Marketing

From years of experience we have learnt that there are two fundamental types of email marketing:

• Newsletters
  Newsletters sent via email excel at customer retention. Through providing customers with valuable information that engages your target audience, it allows you to build a loyal relationship with your customers and remain front-of-mind. As a result newsletters suppress the ratio of people unsubscribing. Aside from this, a newsletter can be a tool for cross and up selling.
• Product Flyers
  Product flyers sent via email can be a profitable marketing tool, allowing you to capitalise on the loyal relationship built through newsletter marketing.

Newsletters

Newsletters have a proven ROI when compared to standalone direct forms of email marketing. This is because they enable you to build and maintain a loyal relationship with your targeted customers far beyond their initial visit to your website. This is achieved by regularly rewarding them with something of value, such as:

• Tips, Tricks & How To's
  Help your readership get more out of your product or service by providing a series of valuable articles or guides.
• Coming Event News & Recommendations
  Announce or recommend exhibitions & trade fairs.
• Informative Survey Results
  Gather interesting results from your readership or from sources that publish statistics associated to your industry.

Company: Sayu.co.uk Objective: To build a personal & valuable relationship with clients & to market additional services and promotions. Frequency: Once per Month By combining helpful articles and news stories, with information about promotions and alternative services on offer, the newsletter achieves two goals: It builds a valuable relationship with clients. It enables Sayu to up-sell further services and encourage further business.

Employee Features Engage your audience with 'Meet the Team' profiles, Interviews with staff and so on. 'Refer a Friend' Discount Offerings Newsletters can directly result in more sales by also including promotional offerings that are intent on direct sales. Answering Feedback & FAQs Have a feature dedicated to answering readers' frequently asked questions, or publishing readers' opinion.

Company: RGBDigital.com. Objective: Firstly, to acquaint their existing customers with the new look of their website. Objective: Secondly, to engage past customers with the company's most recent projects. Frequency: Once per Month By introducing the company's new website it ensured they did not lose any business due to existing clients not recognising their brand. By presenting a number of case studies it allowed the company to remain front-of-mind, build loyal relationships and as a result encourage any repeat business.

Feedback Requests Ask your readership for opinions or feedback on current industry news or products, and let your readership help to guide the future direction of your newsletter. Case Studies & Success Stories Position yourself as an expert in your field with "real world" success stories. Quizzes & Competitions Test your readerships expertise through an interactive quiz. Use quizzes and surveys to learn more about your readership - what magazines do your audience read, what websites do they often visit and so on, and use this for future marketing opportunities. Sneak Previews Is there a new product being launched? Do you have pictures? Have you heard rumours? Let your audience in on the secret. Reviews Review your products, useful tools, books, and similar, which you know your audience can benefit from. Discount Vouchers Reward your loyal customers while also encouraging repeat custom.

Product Flyer

A product flyer is an advertisement of particular products or services, where the primary goal is to encourage subscribers to purchase.

To ensure long-term success and avoid unsubscribe levels rising; we encourage businesses to undertake Newsletter marketing, alongside product flyers, which gives potential customers a value-added reason not to unsubscribe.

Our advice is based on years of experience in this arena and ongoing analysis of response rates across a broad range of different email marketing strategies.

Company: Shiroi.co.uk Objective: To encourage repeat business from existing customers. Frequency: Once Per Week 3 months before product flyers were sent, the company sent regular monthly newsletters to help build a trustworthy relationship with customers.
GlobalPositioningSystems.co.uk Objective: To capitalize on existing customers. Frequency: Once Per Week This client sends a product flyer once a week promoting special offers and exclusive promotions. The company also sends monthly newsletters containing industry news, informative articles, product reviews and competitions to suppress the number of people unsubscribing.

Sayu's Email Marketing Service

Strategy & Planning

Sayu can work with your company to devise an interactive and cost-effective email campaign standing you way ahead of your competition.

Our service will also include working closely with your company to create the content for every email campaign. For newsletters, this part of our service is split into two options. Either Sayu can provide a copywriting service to provide your company with the content for each newsletter, or your company can provide the content for each newsletter.

Design

The development of every email marketing campaign can be designed to meet your business needs. Sayu will work with you closely to understand your business so we can tailor a campaign that exceeds your audiences', and your, expectations.

Audience Segmentation

Create targeted distribution lists for every campaign.

Sayu's in-house experts can help you to segment and filter your email list to ensure your message is highly targeted at an audience more likely to convert.

Deliverability

Sayu can send your email campaign to your targeted list of clients, whilst ensuring maximum deliverability.

We can schedule your email for delivery immediately or for a given date and time.

Before we send your email, our pre delivery reports ensure every last detail of your campaign is correct.

Measurement

Our robust reporting technology will track your email campaign and accurately report its performance.

Following this we can work with you to analyse the response rates and the overall performance of your campaign. By identifying trends it is possible to enhance and refine campaigns.

Website Integration

We will advise a strategy for archiving past issues on your website.

The beauty of archiving your content is that it can also contribute to achieving higher search engine rankings in the natural SERPs (search engine results pages).

Newsletters, by their very nature, are keyword-rich and closely themed, making them ideal targets for relevant search queries. What's more, search engines are attracted to websites that are regularly updated with fresh content; and as a result they learn to index your website more frequently.

Of course, great content on a website also attracts great inbound links! By undertaking link building strategies that expose such content, helpful articles and news published on your website will attract links that the search engines will consistently reward.

Pricing

See also: PR Marketing
See also: Article Marketing