Welcome to this month's Sayu Newsletter.

In this month's newsletter we have some great articles relating to Google's new quality score updates, online video statistics and eretail predictions for Christmas 2008.

We hope you find our newsletter helpful and as always we would like to encourage any feedback you may have about our newsletter.

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The Sayu Team
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Recently, Google has put into effect a number of quality score improvements. We'd like to summarise them and hopefully answer any questions you may be asking yourself.

Before we delve into the recent changes, lets remind ourselves about how the quality score impacts an adwords account.

Research has revealed results indicating that Christmas shopping online will grow even further in 2008. The research, released by IMRG, was carried out in early August.

The research indicated some very interesting findings, including:

ERetail Update
 

Top 5 headlines, for your 5 minute coffee break...

1. Google Announces the “G-Phone”
The Smart phone from Google, dubbed the “G-phone” was launched recently (23rd September).

2. Online Retail Experiences Seasonal Dip in August
Despite this seasonal dip, IMRG Capgemini e-Retail Sales Index shows that the market continues to expand.

ComScore have recently released data showing that more than 27.4 million viewed 3.2 billion videos online in June 2008. 27.4 million users is a significant portion of the UK Internet audience – 78%.

Averaging out the findings, the research shows that each of the 27.4 million users watched an average of 117.7 videos each. Out of the five countries* this research was carried out on, the UK has the highest video per viewer ratio.

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