SAYU Newsletter

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Welcome to this month's Newsletter.

In this month's newsletter we have some great articles relating to Google's new policy on advertising gambling websites, statistics relating to the UK advertising market and some handy tips for maximising revenue at this important time of year.

We hope you find our newsletter helpful and as always we would like to encourage any feedback you may have about our newsletter.

Kind regards,
The Sayu Team
editor@sayu.co.uk

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Online Represents 19% of UK Advertising Market

IAB UK and PricewaterhouseCoopers has released figures this month showing that online advertising spend in the UK reached almost £1.7 billion in the first half of 2008, growing by 21% when compared to the same period in 2007.

According to these figures this medium represents a 19% overall market share.

Google Adwords Lifts Gambling Ad Restrictions in the U.K.

Since Friday 24th October gambling websites were allowed to advertise on Google Adwords. By reversing the ban on all forms of gambling-related websites, which came into effect in 2007, gambling websites are able to pay Google to appear against search results aimed at users within the UK.

Usability - Maximise Your Traffic & Revenue
	With Christmas just around the corner and evidence suggesting that a substantial portion of UK consumers will be drawn to the Internet, now is a good time to make sure that your site is in tip top shape for maximizing revenue and repeat custom. Website Usability addresses just this. If a website employs good usability, users will complete their task with satisfaction, not frustration. Users are more likely to stay on a usable website, convert into a customer and are more likely to return at a later date.

Mobile Internet Predicted to increase

A study carried out by IBM has found that people expect mobile devices to play a big part in the future of the web. This research is likely to be of interest to those considering mobile marketing techniques.

The research revealed that more than 50% would swap their PC for a mobile device when browsing the Internet.

Online Sales Reach £4.8bn in September

In the UK shoppers spent a total of £4.8 billion online in September. Compared to the same month last year, spend has increased by 14.8%, according to statistics from IMRG e-Retail Sales Index.

With evidence suggesting that a substantial portion of UK consumers will turn to the Internet to search out lower prices in the run up to Christmas, it’s important for retailers to prepare for this important period.

ERetail News Update

Top 5 headlines, for your 5 minute coffee break...

1. Boots to launch an online TV channel?
Pharmacy giant Boots are at present trailing video content on its website, with plans to launch a standalone online TV channel.

2. Tesco to Launch Shopping Portal with Interactive Desktop

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