SAYU - November Newsletter

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Welcome to this month's Newsletter.

In this month's newsletter we have some great articles with helpful hints and tips to maximise traffic and sales during this seasonal period. We also take the opportunity to introduce you to the newest member of the Sayu team, Account Manager Karen.

We hope you find our newsletter helpful and as always we would like to encourage any feedback you may have about our newsletter.

Kind regards,
The Sayu Team
editor@sayu.co.uk

Your account manager

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DDI: {manager_phone}
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Christmas Advertising Checklist

You have probably wrote your wish-list for Christmas, and started your Christmas shopping – but is your online advertising campaign fully up to speed? Have you discussed your campaigns with your account manager? Talk to us!

Google launches new "Search-based-keyword-tool"

On November 18th, Google launched a new tool in bid to help advertisers find relevant keywords that are missing from their advertising campaign based on search query data from the associated website’s content.

Are you prepared for 8th December?

Christmas online shopping is predicted to peak between 1pm – 2pm on Monday 8th of December according to a recent report by IMRG and Capgemini who estimate £320m will be spent on this day alone.

"Forty two per cent of those sales will take place outside of traditional shopping hours, either before 9am or after 6pm. The peak shopping hour is expected to take place between 1-2pm on Monday 8th December when £28 million will be spent online during this single hour. This is double the amount spent online during the peak hour of 2006, at midday on Monday 11th December."

Interview with Pay Per Click Account Manager Karen

It has been nearly a year since we launched our first newsletter, and it has been a pleasure to introduce our Account managers to you. This month we would like to give a warm welcome to our new account manager, Karen.

In the coming year we look forward to introducing you to additional Sayu team members.

Interview with Adwords Account Manager, Karen Working closely with our statisticians, our account managers are responsible for handling our clients’ PPC campaigns.

ERetail News Update

Top 5 headlines, for your 5 minute coffee break...

1. Woolworths go into administration.
Woolworths have announced that its retail division and entertainment supply business Entertainment UK have gone into administration after talks to save the business failed.

2. Mobile Internet growing 8 times faster than PC based Internet

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