Welcome to the sixth edition of the Sayu Newsletter.

With May Day marking the end of the winter months we can finally welcome the beginning of summer. For many sectors this will indicate a natural boost in seasonal traffic, providing a fantastic opportunity to capture extra, qualified traffic in search.

Let me take this opportunity to draw your attention to our article regarding the recent onslaught of Google Adwords phishing attempts. We would encourage you to take extra care when pursuing emails asking you to update billing/ account information.

We hope you enjoy catching up on the latest news in online marketing!

Best Regards,
Tracey (Editor)

Your account manager

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DDI: {manager_phone}
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E-mail: {manager_email}

In recent weeks there has been an onslaught of Google Adwords phishing attempts. We, and some of our clients, have received such emails so we would like to alert you of this most recent scam and encourage extra care when pursuing emails.

Google Adwords is changing their trademark policy to enable Adwords advertisers to bid on brand and trademark terms. In the same way as advertisers in the US, the new rules will allow keyword bidding on trademark keywords,...

Advertisers can now sign up for Google Adwords Phone Alerts.

The new service lets you receive important alerts about your account as text messages on your mobile phone.

You can receive SMS text alerts about payment and billing problems, ad activity and any performance issues.

Month by month we would like to gradually introduce you to the full Sayu team. In our 6th edition of the Sayu newsletter, we would like to continue introducing you to our Pay per Click (PPC) account managers.

Working closely with our statisticians, our account managers are responsible for handling our clients’ PPC campaigns.

The Google Adwords system for calculating who wins the PPC auction is based upon two factors:

1. Maximum CPC (Cost per Click)

2. Quality Score

Top 5 headlines, for your 5-minute coffee break...

1. Over 50% of Europeans Use the Web Regularly - IMRG.org 21 April 2008
According to the EU's ICT Progress Report, 250 million Europeans now use the Internet on a regular basis. These numbers are up from just 40 million in 2007.

2. eRetail to Increase by 32% in 2008 - TalkingRetail.com 16 April 2008
According to Industry analyst Verdict Research online retail will increase by 32% in 2008, compared to an off-line sales growth of 1.2%.

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