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Dear {name},
Welcome to the fourth Sayu Newsletter. Spring has finally sprung and for many, this can mean booking up an Easter break, digging out the gardening gloves.... or preparing yourself for a busy period at the office. Whether your business can capitalize on this seasonal change or not, check out our featured article: 'Online Trends - Spotlight on March' to find out when you can expect a peak in traffic.
On top of this, we hope you enjoy meeting more of our team, catching up on the latest news and learning more about online marketing!
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Your account manager
Diane Williams
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In a constant effort to provide more relevant advertising results and a higher quality experience to users, Google Adwords have announced plans to strictly enforce their display URL policy. The update will take effect on April 1st.
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Month by month we would like to gradually introduce you to the full Sayu team. In our 4th edition of the Sayu newsletter, we would like to continue introducing you to our Pay per Click (PPC) account managers.
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| Online Trends - Spotlight on March |
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The temperatures are suggesting that spring has finally sprung. For many, this can mean digging out the garden gloves, consuming a lot of chocolate Easter Eggs, booking up an Easter holiday or taking advantage of the many attractions opening up in time for the improved weather and longer days of sunlight.
Of course, spring also provides a fantastic opportunity for various businesses to capitalise on this seasonal change.
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According to a US regulatory filing, Google’s UK sales grew 45% in 2007.
These figures boldly show the extent to which google is fast becoming one of the most powerful corporations in the UK advertising market.
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In last month’s SEO (Search Engine Optimisation) feature we answered some very common questions about SEO and the numerous factors that contribute to successful website promotion. This month we will plunge into one of the most important factors in online promotion: back links.
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Utilising the long tail of search is one of many optimisation strategies used by Sayu, but what does it mean and how can it benefit my ROI (Return on Investment) with Adwords?
This article explains the meaning of the long tail in the context of search engine marketing, why more and more businesses are taking advantage of this model and why, as e-commerce continues to rapidly evolve, it is important to jump on the bandwagon.
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Top 5 headlines, for your 5 minute coffee break...
1. 85% of global web users shop online
A survey carried out by The Neilsen Company has revealed that over 875 million consumers worldwide shopped on the internet in 2007.
2. Google is No 1 Brand in UK
Google has been rated the number one brand in the UK in an annual survey conducted by research firm Superbrands.
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Telephone: 0800 634 8283 Intl Tel: +44 (0)1642 664 550 Fax: 01642 670 244
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