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Welcome to this month's Sayu Newsletter.
In this month's newsletter we have some great articles relating to google adwords, web usability and of course our team. There's also a fantastic Online Tool Alert this month - definitely worth a look.
On the down side, in an update to our former post about Google Adwords phishing attempts, it's still important to keep on your guard as it seems the credit card phishing attempts continue to be a problem.
Once again I hope you find our newsletter helpful!
Kind regards,
The Sayu Team
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Your account manager
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At the beginning of April we made you aware of Google’s plans to incorporate landing page load time into the quality score. Load time is the amount of time it actually takes for a user to view the landing page after they click on the ad. As a follow up to this post, we’d like to give you an update.
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Being able to find your way around a site makes the process of browsing online seamless and efficient. If a site is easy to navigate, you're likely to stay longer, whereas if a site is unorganised and hard to navigate you will probably give up and leave, feeling frustrated.
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| Online Tool Alert - Predict Your Customers' Online Commercial Intention |
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Using MSN's data mining tool, predict your customers' online commercial intention based on his/her search queries or recently visited URLs.
For ecommerce stores, the purpose of search engine marketing is to increase conversions. To do this, advertisers must drive targeted customers to their site whom have the intention to purchase.
Search engine marketing is fuelled by keywords, and therefore time should be taken to identify the right keywords to target.
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Since the launch of our newsletter in December 2007, we have introduced you to many of our account managers. In our penultimate feature on our account managers, we would like to introduce you to Alan. In this interview, Alan shares with us his experience of the adwords system, and gives us some handy tips for anyone considering PPC for their business.
15 questions, for your 15 minutes of fame
1. What five words best describe you?
Hard working, reliable, friendly, helpful, hairy
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Top 5 headlines, for your 5 minute coffee break...
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Web sales up 78% at Mothercare - IMRG.org (23/05/2008)
Mothercare has revealed its online sales rose by more than 78% in the last financial year, reaching £85.5 million.
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Social Media and E-Mail Spending to Rise - eMarketer.com (29/05/2008)
More than three-quarters of marketers surveyed said they will increase their social media spending during the next three years, according to Eloqua's "State of the Marketer" report.
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