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Welcome to this month's Sayu Newsletter. |
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This month's newsletter includes last minute advice for Valentines Day campaigns, information on the new Yahoo CEO, new changes at Google and latest news from social network industry. We hope you find our newsletter helpful and as always we would like to encourage any feedback you may have about our newsletter. |
Your account manager
Diane Williams DDI: 01642 664563 Fax: 01642 664564 E-mail: diane.willams@sayu.co.uk |
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Are you ready for Valentines Day?
Valentines Day is the second major event of 2009 for many retailers following the January sales.
With peak sales expected over the next two weeks, there is still time to make sure that your advertising campaign(s)
and your website is fully optimised for this seasonal period.
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Yahoo New CEO
It has been announced this month that Caroline Bartz,
former Autodesk chief executive, has been appointed the
top executive post at Yahoo!.
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Google changes Favicon
We reported back in July Google’s change to the favicon (the small icon/ logo you see in your browser next to the URL)
after 8 years in order to suit new platforms such as the iphone and other mobile devices.
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Mahalo Answers
Similar underlying concept as Yahoo! Answers,
Mahalo Answers are the latest entry to the Q&A reference list of websites, but with an interesting twist.
What owners are hoping will set Mahalo apart from the rest, is the concept of earning money and points.
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Would you ditch 10 friends for a free Burger King?
The latest advertising campaign from Burger King, took place in the form a Facebook application that offered a free
Whopper burger to any user who “ditched” (deleted) 10 of their Facebook “Friends”.
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Credit Crunch hits Google
Back in October, around the time when Yahoo redundancy rumours were high,
it was also rumoured that Google would also reduce 10,000 contractors to reduce overall costs.
In November, SearchEngineLand wrote that Jane Penner, Google spokeswoman had confirmed
“We have 10,000, and we have had a plan in place for awhile to significantly reduce that number.
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Industry News Update
Top 5 headlines, for your 5-minute coffee break...
1. Amazon was most visited e-commerce website in fourth quarter of 2008
According to Nielsen Online, In the fourth quarter of 2008, Amazon was most visited e-commerce website by UK shoppers.
2. Facebook users pass the 150 million milestone
Facebook has fast become the world’s most popular social networking site reaching over a whopping 150 millions active users early this year.
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