SAYU - April Newsletter

Dear Customer,

The clocks have gone forward and April is here! Welcome to the fifth edition of the Sayu Newsletter. This month we can expect April showers, longer days and many businesses can look forward to a boost in seasonal traffic as the better weather (hopefully) approaches.

Let me take this opportunity to reassure all clients that we are aware of the recent enforcement made by Google to the URL policy. Our account managers are making all appropriate adjustments when necessary.

In the meantime we hope you enjoy catching up on the latest news and learning more about online marketing!

Best Regards,
Tracey (Editor)
editor@sayu.co.uk

DDI: 0800 634 8283

Landing Page Load Time to Impact Adwords Quality Score

As part of Google’s continued effort to improve user experience, the search engine has recently announced an additional factor that will contribute to an advertisers 'Quality Score': landing page load time.

MySpace to Launch New Ad System in the UK

Popular social networking site MySpace is to launch an advertising system in the UK that targets specific users on the basis of information revealed on their profile pages.

Optimisation Techniques for the Content Network
	As many advertisers boost their marketing efforts for the summer months, we wanted to put together an article that provides some helpful optimisation tips and advice for the google content network The content network comprises of millions of websites, news pages and blogs that partner with Google to display targeted Adwords ads. Advertising on the content network in conjunction with the search network, can provide advertisers with the opportunity to expand their marketing reach.

The First Most Vital Element in SEO - A Keyword Strategy

SEO is fuelled by 'key phrases'.

If you can achieve a high rank for the right phrases you have the opportunity to drive interested visitors to the exact information or product they need – this is the main goal of SEO.

Sayu Bid a Fond Farewell to Kev, One of our PPC Account Managers

Sayu Bid a Fond Farewell to Kev, Our PPC Account Manager

In our 5th edition of the Sayu newsletter we would like you to join us in wishing Kev every success for the future.

As some of our clients will know, Kev had been a PPC account manager for just over 8 months. His role at Sayu involved working closely with our ...

FAQ: What is Automatic Matching?

Google adwords is currently beta testing a new feature called 'Automatic Matching'. In essence, Automatic Matching is a way for Google to help advertisers spend their full budget on keywords Google deem appropriate. Adwords will do this by extending a campaign's reach to keywords, which the advertiser may not have targeted in their own keyword list.

ERetail News Update

Top 5 headlines, for your 5 minute coffee break...

1. Advertising Revenues Pass £10 Billion in 2007
The full year figures for 2007 are almost complete and figures are estimated to pass the £10 billion ($21 billion) mark, with almost £3 billion ($6 billion) spent in Q4 2007.

2. E-retail Customer Satisfaction Remains High
The latest E-customer Service Index from IMRG (Interactive Media in Retail Group) for the recent Christmas period shows there is potential for strong growth in 2008.

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