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With the rise of Web 2.0 users are generating more and more online content. This content
can be anywhere - on blogs, forums, social networks, Twitter, video sharing sites, shopping sites
and more. This makes it very hard to know where your customers are, what they are saying
and where you should be to promote your business. But if you are not monitoring these conversations
then you risk missing vital insight or opportunities.
BuzzDub Social Media and Reputation Monitoring
Thankfully Sayu have the solution - BuzzDub. This social media and reputation monitoring tool actively monitors a huge number of sources around the web and tells you where people are talking about your brand and your products. Results are sent to you directly to your inbox, and you can choose to receive them daily, weekly, fortnightly or monthly. With BuzzDub you can finally:
- Find out what customers, suppliers, affiliates and competitors are saying about your brand.
- Interact with customers online, turning positive buzz into fantastic PR, and negative buzz into positive PR.
- Find out where your customers interact with each other, so that you can get involved in the community and work to promote your business and drive brand awareness.
- Get useful feedback about your products and services that can turn into actionable ways to improve your business.
- Be aware of new competitors coming into the market who are keen to steal your market share.
- Monitor the effectiveness of your marketing activities: which of your campaigns are being picked up online and where?
To see BuzzDub in action view our sample tracking a client's brand terms.
BuzzDub Sources
BuzzDub takes its data from a huge range of sources. A small snapshot would include:
Because BuzzDub uses such a huge number of sources you can be sure of comprehensive coverage, picking up the vast majority of mentions of your brand online.
Customisation
Sayu have developed comprehensive customisation features in BuzzDub. We can refine the results you're getting to minimise any irrelevant content:
- Negative keywords - for example if you have a company "Widgets" and another company is called "Absolute Widgets", we can remove any references to "Absolute Widgets".
- Negative domains - if you own the domain widgets.co.uk, and Absolute Widgets own the domain absolutewidgets.com, we can remove any references to "Widgets" from the domain absolutewidgets.com.
- Multiple keywords - we don't just track one keyword for your brand, we can track many variations including spelling errors.
- Multiple recipients - BuzzDub can support unlimited recipients, so anyone in your business can have access to the reports. You don't need to waste time sharing the reports with other members of staff.
Competitor Tracking - NEW!
BuzzDub is not just able to track your own brand terms, you can also track your competitor brands too, and see what they're up to online. By tracking your competitors you can:
- Track competitor marketing activity
- Keep an eye on new content added to your competitors' sites
- See how your competitors products and services are being received in the marketplace
Sayu can track your competitors from just £40 per month. To get started please e-mail us, or give our sales team a call on 0800 634 8283.
How To Get Started
If you're an SEO customer, the BuzzDub service is included. Please get in touch with your account manager to set it up.
If you are not an existing Sayu SEO customer, please do get in touch with our sales team, who will be delighted to help. You can email us or give us a call:
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Fully customisable 
