If you’re looking for a new way to direct qualified and relevant traffic to your site then Google Products is for you.

Google Products is a price comparison site. Comparison sites are shopping search engines and have been around for a number of years. They are popular with users as they allow them find specific products and services at the best price amongst the multitude of choice on the web.

For retailers comparison sites deliver qualified leads from those who are ready to buy. Some of the most popular (and well publicised) sites are moneysupermarket.com, comparethemarket.com, Kelkoo and MSN Shopping.

Google Products has been around since 2003 and was formerly known as Froogle. In 2007 it was rebranded as Google Products and has been growing in popularity amongst online retailers and users alike.

Normally comparison sites charge a commission for every recognised conversion or sale, but this is where Google Products differs. It makes its money from sponsored links displayed in the results when a user searches for a product. So when a retailer uses the service there is no charge and Google doesn’t take any commission on sales.

There are many advantages to be gained by using such a service - with no real disadvantage. Firstly, the retailers get access to relevant traffic and new potential customers and if your products are competitively priced you’ll be able to compete with retailers of all sizes.

Google is such a well recognised and trusted brand that being listed on the service is good for brand building and developing trust amongst potential customers and because it’s FREE it’s a very cost-effective way of advertising.

Maintenance is minimal as for a small one-off fee Sayu will set up the service for you with a direct product feed from your site to Google Products. So when you make changes to your product listings or prices the information will be relayed each day to your listings with Google Products.

Please contact James Lees today to find out more on 01642 664564.