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Boots to launch an online TV channel?
Pharmacy giant Boots are at present trailing video content on its website, with plans to launch a standalone online TV channel.

Clips so far on the site include hairstyling advice and demonstrations from hairdressers.

A spokesperson for Boots explained that long term plans were still in an early stage and video content was set to play a major part in their future plans.

"The Boots.com website now contains video content in response to how customer behaviour is changing and because some things are much easier to explain in film."

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Tesco to Launch Shopping Portal with Interactive Desktop
Tesco aims to revolutionise the way people shop for their groceries from home with an interactive desktop that will link to the Tesco.com website, and will aim to replicate a fridge door.

The application will be designed to be a message board within the home that will be accessible without having to open a browser. Users will be able to place orders and arrange delivery, as well as sync calendars, notes and recipes with Tesco.com.

"The challenge is that grocery shopping isn't very exciting on the web, so we've embarked on a strategy to improve that and change the way people shop online, " Nick Lansley, Head of Research & Development at Tesco.com said. "We like the idea of being a hub, like people already do with a kitchen pinboard or their fridge."

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Buongiorno Rolls out Mobile Social Network
The new social networking platform will be exclusively for mobile use.

Based on the numbers saved in a user's phonebook, Blinko will build a user's network. The service is launching on invite only and those signing up will be able to get free SMS.

Users will be able to use IM, chat and get status updates on those in their network.

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Nokia Prepares to Market Unlimited Music Download Service
Nokia, who in the past have predominantly advertised their wide range of handset, are preparing to market their music download service.

"It's very different to what we've done in the past. It communicates a shift in what we're doing and signals the birth of services marketing for Nokia," said Tom Erskine, head of go to market for Nokia Music.

The integrated campaign, Playlist People, includes the tagline 'Unlimited tracks. Yours to keep' and features a series of famous song titles which combine to create a call-to-action.

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SonyBMG asks consumers to 'Google' Dido in New Album Push
The ad campaign put in place for promoting Dido's new album, which spans TV, press and the web, will use no personality branding, but the word 'Google' as a verb in the ad for the first time in the UK.

The campaign aims to target Dido's core 24-35-year-old female demographic.

Nma.co.uk give us an example:

"The Safe Trip Home campaign includes four TV ads created by filmmakers interpreting tracks from the new album, with the music overlaid. The unbranded ads end with a call to action such as 'Google Lady Landfill' in the case of the film about a woman who lives on a landfill site.

Paid search links direct users to the Safe Trip Home YouTube channel, which leads to a Facebook page and campaign site safetriphome.com."

News Source - nma.co.uk